China Channel Wechat Training In Shenzhen


Wechat Training Intense Seminar

Leverage the power of Wechat for driving traffic in your Chinese marketing.


Action Packed

Half day event from 2pm to 6pm on Saturday afternoon. Dive deep into Wechat in an intense workshop.

Shenzhen, China

Location Announced When Ticket confirmed

Intimate, Live Event

Learn at an in-person event with less than 10 seats available. Get the attention and time you need to master Wechat with an expert!

Only 10 Seats Available

Learn Wechat from the Best

Are you a marketer trying to get information about Wechat marketing? This event is for you! Hosted by a top Wechat English blog founder Matt Brennan from China Channel!

  • English Language Event
  • Leveraging Wechat’s Official Accounts
  • Driving Visitors To Your Pages and Events


Attendees are expected to gain the following:

  1. A clear understanding of how WeChat is typically being used by businesses across a variety of industry sectors through a selection of up to date case studies.
  2. Know how to avoid the common pitfalls and misconceptions that many non-Chinese businesses have about WeChat marketing.
  3. Tactics and strategies to improve their business marketing in Wechat.

The Latest Stats

Know how to avoid the common pitfalls and misconceptions that many non-Chinese businesses have about WeChat marketing.

All The Pieces

Know how to avoid the common pitfalls and misconceptions that many non-Chinese businesses have about WeChat marketing.

WeChat Traffic

The key points on how to sell on WeChat and how to get traffic on WeChat

WeChat Budget

The typical budgets needed to work on WeChat

Meet The Presenter

We’ve got a pretty remarkable presenter for you!


Matt Brennan

WeChat Expert, Author, Keynote Speaker, Workshop Trainer, Consultant, Co-Founder of China Channel

Matthew is a keynote speaker and training host on the topic of WeChat. Regularly quoted in international media (Forbes, Bloomberg, The Financial Times, BBC, TechInAsia), his company organizes China’s largest WeChat marketing conference series for international companies. Matthew works primarily with international businesses to help form and implement their WeChat platform strategy. He holds 12+ years on the ground entrepreneurial experience in mainland China. His book ‘Building your Business through WeChat’ is due for release later this year.


Event Schedule

Like to plan ahead? Here’s a quick overview of how things will go down.

Wechat: Please add “GlobalFromAsia” and ask for Claire.


Wechat Workshop Schedule

9:30 AM – 10:00 AM, The World Of Wechat

  • Why is WeChat China’s most powerful and important online platform?
  • How does the WeChat ecosystem all fit together?
  • Latest statistics, data and trends on WeChat usage habits, ecommerce and payments.

10:00 AM – 11:00 AM, WeChat Official Accounts

  • What are WeChat official accounts good for? What are their weaknesses?
  • Official account types: advantages & disadvantages of each
  • What’s possible? How is WeChat typically used for branding, e-commerce and service (Case studies: manufacturing, retail and IT industries)
  • Set up and registration processes. Typical budgets for account management.

11:00 AM – 11:30 AM, Coffee Break

11:30 AM – 12:00 Noon, Using WeChat as an Export and E-Commerce Tool

  • Understand how payments and ecommerce work via WeChat
  • How does WeChat Cross border pay work? (Case studies: F&B, tourism industries)
  • Effective sales strategies & typical conversion rates

12:00 Noon – 1:00 PM, WeChat Marketing Strategies and Tactics

  • How do we gain traffic to our WeChat official account?
  • How do we run WeChat KOL campaigns? (Case studies: luxury, cosmetics industries)
  • Learn how to position your brand (Case studies: sport, hospitality industries)
  • The most popular and useful 3rd party tools

1:00 PM – 1:30 PM, Questions and Answers



Thank you to the companies that helped make this event possible.


“Attended a training session on WeChat marketing, the content is comprehensive and informational. An excellent platform for B2B networking.”

~ Vanessa, Macau


“Matthew is truly masterful at teaching – breaking down complex topics into interesting and useful components. Even as an experienced WeChat user, I learned a ton from his workshop and would highly recommend it to anyone.”

~ Robert Hsiao, WeChat Pay team


Reserve Your Ticket Now

Book your spot today before it’s gone forever.

See you there!