Doing Cross Border E-Commerce?

For Businesses Selling From Asia

One side of the Cross Border Summit is to get insights on marketing and operations for your Asia based international company.

  • Doing Business Overseas

    cultural differences in pricing models, negotiating style, time-to-market, delivery expectations, and more

  • Pricing Models That Work

    What is valuable to overseas buyers? What can you charge more for and what are you expected not to charge for?

  • Quality Expectations

    What do overseas buyers expect in your quality control processes? How can you benefit and profit by making, selling, and standing behind higher quality goods? What that means: quality inspections, managing returns and credits to your customers and more.

  • Product Trends

    How to help your customers design products that will sell well in their countries, be reliable, and still cost effective for everyone

For Businesses Selling Into China

and on the other side of the Cross Border Summit is to get off on the right foot for your China business expansion. Learn from people, on the ground, in China.

  • Cultural Differences

    This is where you need to put some “tender loving care” into making sure you respect the local culture and way of doing business.

  • Time To Market

    What are some realistic expectations you can set for your business to grow and expand in China. We all know its not the same as America and other parts of the world – hear it first hand.

  • Negotiation Tactics

    You think you know how to bargain? How about in China? Hear stories and case studies from people who have been around the block and back.

Meet Quality People

Don’t waste time in Asia talking to talkers! Instead, meet high level and qualified business owners at our closed event!

Quality, Private Content

Hear from speakers who have been in your shoes. Sharing insights and battle stories that are not common to be found anywhere online!

Round Tables

Get matched up with like minded business owners. We have break out sessions to cover the many different industries and business models you are in. Learn from peers!

Our Vision: Massive Opportunities For Businesses To Go “Global From Asia”.

Global From Asia is about leveling the bar. It represents the trend that business can be done from Asia. But you need the right skillset and the right mindset to succeed. That is where we come in and help.

Our Amazing Speakers

Tak Lo, Director for R/GA Ventures

Specializing in early-stage team building, Tak has hired and led 1-20 person teams from across industries, including military, startups, banking, and venture.

Previously, he was Director at Techstars, where he grew the Techstars London $3m seed fund from inception. He has worked with over 50 companies from the Asian, European, and NYC startup communities angel investing, founding, and mentoring startups. Tak started his career in the US Army. He graduated from the London Business School and the University of Chicago.

He pontificates at and tweets frequently at @tak_lo.

Mike Bellamy, CEO, PassageMaker

Originally from Upstate New York, Mike moved to Asia in 1993 and is a China business advisor to both Fortune 500 companies and small businesses. Interviewed by the Wall Street Journal, Financial Times, CNBC & Bloomberg.

Founded a boutique sourcing agency in China with 1 employee and 1 client back in 2002. PassageMaker Group now manages a 200 million USD supply chain (per annum, at time of writing) of goods flowing from China to the world.

Nick Hu, General Manager of Netconcepts Shenzhen office

Nick is a specially-appointed expert of Baidu certification, an expert of global cross-border e-commence association and certified by the Google analytics college. He has serviced a number of reputable enterprises such as EF, OPPO, China Taiping, CITS, and etc. He translated and compiled twobooks “Advanced Web Metrics with Google Analytics 3” and “Inbound Marketing”.

Chris Wieners, Managing Partner of Hogo Digital,

Hogo Digital is an agency that specializes in marketing strategy and execution for organisations throughout Asia Pacific.

His background includes previous marketing and branding work with Starwood Hotels and the Las Vegas Sands Corporation. Based in Macau, he manages a group of agency locations including Hong Kong, Cambodia, Vietnam and Thailand.

Renaud Anjoran

Renaud is a co-founder and president of China Manufacturing Consultants (CMC), a consulting firm based in Shenzhen, China. CMC helps manufacturers and trading companies improve their operations.

He is also founder of Sofeast, a quality assurance company based in Foshan, China. The Sofeast team has been helping foreign buyers audit Chinese manufacturers and inspect the quality of their products since 2007.

He writes practical advice on the CMC blog and on the Quality Inspection Tips blog

Neil Woodfine

Neil is COO and co-founder at Remitsy, a platform for businesses to make payments to their Chinese suppliers.

Based in Beijing, Neil originally worked in China’s manufacturing industries. After becoming increasingly convinced of blockchain technology’s potential to solve the payment issues in China export, he hopped over into the fintech world and started work on Remitsy in 2015.

Matt Kowalak

Matt Kowalak brings a decade of product sourcing expertise to help businesses find suppliers and manufacturers to help their companies grow and increase product profit margins.

Gerard Nieuwenhuis

CEO and founder of Betafresh, a global company that builds its own brand in Europe and distributes around the world via a Hong Kong company. Learn how he setup his business and runs his global brand TRNDlabs.

Larry Salibra, CEO, Pay4Bugs

Tech entrepreneur and developer with a focus on building and leading cross cultural teams to deliver technically sophisticated yet elegant software solutions to market problems.

Wilson Blues, Amazon Seller

Wilson is a passionate e-commerce seller from China. He is helping on the local Chinese side of the event

Chris Gormley, Director at Genesis Global Marketing

Product Development and Manufacturing across multiple disciplines with specialties in:

– Electronics
– Software
– Telecom

Chris Davey – MD and Founder of “Source From Asia”

Chris is based in Zhuhai, China. He provides consultancy to multiple companies & Amazon sellers to help them navigate the maze of China sourcing.

He also designs and sources his own private label brand of products sold worldwide via Amazon FBA. Expert in sourcing and new product development – 17 years of experience with the world-class manufacturer Bowers & Wilkins and 4 years in China leading a team of 14 buyers sourcing $30m+ of materials. Bowers & Wilkins (B&W) are the market leader in the design and manufacture of high-end audio equipment.

Mea Boykins, Founder and President of S.E.A. Inc

Mea’s nonprofit helps disadvantaged people around the world with partners like the United Nations Refugee Agency,  MTV, Bravo TV and celebrities from various fields. 
Currently, Mea is working  on her second Masters degree in Global Entrepreneurial Management through the University of San Francisco where she is  living and interning in Spain, Taiwan & California. She is also working as a business consultant and international speaker with plans to launch her first international company in the near future. 

Nora Joy Wilson, Co-founder

Originally from Wisconsin, Nora has lived and worked on 4 continents. She has resided in China since 2009 and currently manages a portfolio of over a dozen mobile apps at a Hong Kong-based tech company. She has developed a clear process that demystifies collaboration between developers, designers, and project managers regardless of location.

Nora also enjoys being a host of the podcast, Two White Chicks in China.

Amit Chatterjee, Digital Director at Barron Asia

Amit is a seasoned digital professional with a passion for making things move. Using a wide variety of tools in web/mobile development, animation and video production, Amit helps his clients breathe life into their stories.

On projects, Amit works with clients to research and gain insights from a business, consumer and competitive viewpoint. He stays up to speed on best practices in the industry’s quickly evolving landscape and provides clients with innovative and creative solutions, essential to the needs of a company.

Some call him the ‘human swiss army knife’ of digital production. 

Devin Ehrig
Partner at Barron Asia Limited

Devin has a masters degree in Banking and Financial Law, Banking, Corporate, Finance, and Securities Law. He is a partner at venture consulting group that aims to transform your business, placing it in position to best capitalize on opportunity, engage and compel investors, and drive growth.

Among Devin’s top skills include: Due Diligence, Business Development, Corporate Law, Strategic Partnerships, Corporate Governance and a lot more. He is fluent in Mandarin and knows Cantonese.

Meir S. Simhi, CEO, Brand Masters.

Living in Shenzhen since 2007, Meir is an Israeli super-entrepreneur with rich background in E-commerce and web marketing.

Since 2014 he’s been running an e-commerce training program and digital strategy consulting agency to help entrepreneurs and companies build brands and establish a presence in the online environment.

Recently Meir has co-founded, an innovative B2B platform helping Makers and online sellers create better products in less time.

Mike Michelini, Host, Global From Asia

American social media & e-commerce specialist being China since late 2007, I’m passionate to help companies do business in China leveraging the power of social media and e-commerce. I host a weekly podcast to help businesses understand how to do business in China and other parts of Asia. I love Sina weibo, Tencent wechat, and believe they are the most powerful tools for any company to unlock huge value in the Chinese market.

Jeffrey Broer

Jeffrey is a Hong Kong based entrepreneur. He is the Founder and former CEO and current member of the board of Grayscale, the leading UX web design studio in Hong Kong. Grayscale focus on user centric design for local and international clients and has grown in the last 5 years to one of the top UX design studios in the region. He is also Co-Director of Founder Institute Hong Kong and advisor to companies that want to grow their business.

Kim Leitzes

Kim Leitzes is the founder of ParkLU, an influencer marketing platform connecting consumer brands with WeChat, Weibo and video content creators in China. After moving to China in 2010, Kim successfully built a digital marketing agency specializing in content and social for cross-border e-commerce, working with Fortune 500 companies and SMEs.

Realizing the effectiveness (and challenges) of influencer engagement in China, Kim decided to combine data-driven technology with community know-how, so brands and influencers can find the perfect fit. ParkLU’s cloud-based software makes it easier to find relevant influencers, collaborate on content, and measure impact.

Furuzonfar Zehni, Regional Director of Jefferson Trust

Mr. Zehni has the Silk Road in his blood – born in Tajikistan, lived in Middle East, China and Russia, he epitomizes the cross-border and international. Furuzonfar wears many hats, an Associate at Fresco Capital, with over 40 companies all over the world, the Regional Director of Jefferson Trust with assets under management of $1 billion. Previously, Furuzonfar was with Ernst & Young Shanghai, and before that Convoy Financials.

Furuzonfar graduated the University of Hong Kong with a degree in Economics and Finance (Hons). In his free time he supports initiatives that empower and develop cultural and economic diversity through the Shahidi Foundation, which he is a fellow in.

Charles Ng, Associate Director-General of Investment Promotion, Invest Hong Kong

Mr. Ng manages divisions that is responsible for helping overseas and Mainland companies establish/expand their business presence in Hong Kong. His teams are responsible for Financial Services, Innovation and Technology, Information and Communications Technology among others.

He leads the StartmeupHK programme which aims to promote Hong Kong as a premier startup destination in Asia. Charles has extensive experience in the private sector, having worked for companies in the manufacturing and trading sectors, as well as for multinationals in the financial services and banking across the globe. He also has experience setting up and managing his own business and running a major international chamber of commerce in Hong Kong.

Mr Ng speaks English, French, Cantonese, Putonghua, Hakka and Creole, and holds an MBA degree.

So What’s The Agenda?

It is the idea that Asia is becoming a leader in global business, and in order to keep on top of the changing trends in the world, we need to look to this part of the world.

The Cross Border Summit is an annual conference bringing together top e-commerce cross border business leaders from around the world to share about business strategy, marketing, team building, and other strategies to stay ahead in today’s global world. While internet and technology has done amazing things to improve society and business, it has sprung up competitors from around the globe. Keep on top of these trends by attending the Cross Border Summit!

Event Date: Saturday April 16, 2016

  • 8:00 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking!
  • 9:00 – 9:15

  • Welcome by Michael Michelini
  • Get this show on the road. Learn the format, the vision, and exciting announcements on the future of cross border business!
  • 9:20 – 9:45

  • Overcoming Your Hesitations & Go Global Today!
  • Tak Lo gets us all excited and kicks off the day.
  • 9:50 – 10:15

  • China Sourcing 2016
  • Mike Bellamy shares how sourcing strategies that worked 10 years ago no longer work and how things are different, how things are the same.
  • 10:15 – 10:30

  • Tea Break
  • Get Your Networking on!
  • 10:30 – 10:50

  • Corporate Structures for International Business
  • Devin Ehrig has seen all types of corporate and tax structures. He gives us some insights.
  • 10:50 – 11:15

  • Online Marketing To Support Ecommerce in China
  • Nick Hu from Net Concepts shares strategies and insights to build your e-commerce business in China.
  • 11:20 – 11:40

  • Quality Control Tactics – Buying from a Chinese Market
  • Renaud Anjoran shares how he leverages his QC skills and technology to stay ahead.
  • 11:45 – 12:05

  • Hong Kong Business Advantages
  • Charles Ng discusses why Hong Kong is a great place for your global business.
  • 12:05 – 1:35

  • Lunch
  • Band
  • 1:35 – 1:55

  • Cross Border Payments & Banking
  • Let’s talk money! How the fintech revolution can save you on your bottom line. Panel with Neil Woodfine from Remitsy and Larry Salibra from the HK Bitcoin Association
  • 2:00 – 3:00

  • Panel A: B2C From Asia: Amazon FBA From Asia, Logistics, Global E-commerce with Chris Davey, Meir S. Simhi, Gerard Nieuwenhuis, and Wilson Blues
  • Panel B – Chinese Internet Marketing! Analytics, Baidu Marketing, Chinese Hosting With Amit Chatterjee, Kim Leitzes, and Nick Hu
  • 3:05 – 3:20

  • Managing in a Cross Culture World
  • Mea Boykins speaks about the Differences between East and Western Management
  • 3:25 – 3:40

  • Tea Break
  • 3:40 – 4:40

  • Panel – Manufacturing in China
  • Deep dive after morning sessions, QC, Sourcing, Container preparation with Matt Kowalak, Renaud Anjoran, Mike Bellamy, and Chris Gormley
  • 4:45 – 5:10

  • Attendee Matchmaking
  • Let’s have some fun! Based on your profiles, we will match you in smaller groups to make some quality contacts before the day ends.
  • 5:15 – 5:45

  • User Experience and Design Differences Between East & West
  • International Branding vs Local Chinese Branding. Panel with Nora Wilson, Chris Wieners, and Jeff Broer
  • 5:45 – 6:00

  • Closing Remarks by Mea Boykins
  • Recap of what we learned and accomplished today.
  • 6:00 PM

  • Evening Networking (offsite)
  • The Cross Border Summit is officially over at 6pm. There are other places we will tell you about at the event.

Networking Here Will Be Like No Other!

We will have name tags so people can get to know each other more. You should also bring business cards so that you can network even more. If you need a private space to have a 1 on 1, we do have some smaller break out rooms where that can happen.

What’s the Deal?

So When and Where? Here’s the gist:

  • Date: Saturday April 16, 2016
  • Time: 9am to 6pm
  • Food, Drinks: Lunch and coffee/tea
  • Cost: Check Ticket Passes Below
  • Location: IBM Building Rooftop, 7/F, Blog B, Technology Building 2, Gongye 6th Road, 1057 Nanhai Avenue, Shekou, Nanshan District, Shenzhen, China
  • Chinese Address: 深圳市南山区南海大道工业六路科技大厦2期B座7层
  • Need Directions? Scroll down a bit 🙂
Ready to at the event?



This event couldn’t be possible without our amazing sponsors. Please do your best to thank them and recognize them at the event.

Support Our Sponsors

  • Tencent

    Top internet company in China, parent company of QQ and Wechat!

  • Interested?

    We are discussing with amazing sponsors. Interested? contact us!


Media Sponsors

Getting To The Venue


Address is: IBM Building Rooftop, 7/F, Blog B, Technology Building 2, Gongye 6th Road, 1057 Nanhai Avenue, Shekou, Nanshan District, Shenzhen, China



Detailed Directions will be supplied to guests based on where they are coming from after registration.


Click Here For Google Map

Here is a map. It’s right in the heart of Shenzhen, China’s Shekou IT Torch Tech Park

Look Forward to Seeing You There!

Venue Isn’t That Big – Space Is Limited!

Register Now For Our First Annual Summit

So you ready to get involved? We offer 2 different ticket options:

  • Option 1 - VIP Pass

    Looking to go big! Nice, we like it. This includes general entry but with some nice touches: priority seating, Friday night VIP and speaker dinner party, and Saturday night Wine and Cheese cocktail party..

  • Option 2 - General Entry Pass

    Love the speakers and want to get access to this once in a lifetime experience! We’re so happy you say that, the general pass gives you full access to the main event and speakers on Saturday.

And once the spots are booked up, we will have to turn people away. We’d love to host everyone, but just can’t go over capacity at this venue.


General Entry Pass

$175 USD

Normally $195
  • Full Access to Event, 9am to 6pm
  • General Seating
  • Lunch At Conference
  • Friday night VIP & Speaker dinner
  • Saturday night wine & Cheese networking party
Join Us! members waiting to connect with you!

Take Your Business To A Global Level

Frequently Asked Questions

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Call us – +86 15816859376
or +852 81990489

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