Doing Cross Border Business?

Get Your Ticket Before Its Over

Get your ticket online and ensure yu have access to the event.

Cross Border Summit Mentioned in Forbes!


“Cross Border Summit: Held in Shenzhen, China, on 21-22 April, 2017, this event encourages international participation among industry leaders in cross border commerce between China and the rest of the world with content related to marketing, management, manufacturing, and technology. There are numerous roundtable discussions and networking sessions to encourage collaboration and idea generation. This event is hosted by Global From Asia, which also has a fantastic podcast about doing business in China.”

– 12 Business Conferences In China You Should Attend
View Article

Track 1: Import, Chinese E-Commerce

For Businesses Selling Into China

One side of the Cross Border Summit is to get off on the right foot for your China e-commerce business expansion. Learn from people, on the ground, in China.

  • Cultural Differences

    This is where you need to put some “tender loving care” into making sure you respect the local culture and way of doing business.

  • Time To Market

    What are some realistic expectations you can set for your business to grow and expand in China. We all know its not the same as America and other parts of the world – hear it first hand.

  • Negotiation Tactics

    You think you know how to bargain? How about in China? Hear stories and case studies from people who have been around the block and back.

Track 2: Export B2C E-Commerce

For Businesses Selling From Asia

One side of the Cross Border Summit is to get insights on marketing and operations for your Asia based international company.

  • Doing Business Overseas

    cultural differences in pricing models, negotiating style, time-to-market, delivery expectations, and more

  • Pricing Models That Work

    What is valuable to overseas buyers? What can you charge more for and what are you expected not to charge for?

  • Quality Expectations

    What do overseas buyers expect in your quality control processes? How can you benefit and profit by making, selling, and standing behind higher quality goods? What that means: quality inspections, managing returns and credits to your customers and more.

  • Product Trends

    How to help your customers design products that will sell well in their countries, be reliable, and still cost effective for everyone

Watch Last Year’s Hong Kong TV Coverage!

“watch this conference by Michael here in China. Reminds me a lot of what Loic and Martin is doing at with doing a high quality, extremely curated speakers and audience” – Tak Lo

“I was speaking there last year, and it was pretty well organized.” – Renaud Anjoran Smart China Sourcing

” The first annual Cross Border Summit was an action packed day of learning and networking with other e-commerce and international business traders” – Shenzhen Party

“I’m having a great, great time [at the Cross Border Summit]

So much useful information they are sharing.” – From China With Love

“The Cross Border Summit provided a rare look into the inner workings of building a successful brand on FBA led by industry experts.” – Larry Salibra, Entrepreneur

Meet Quality People

Don’t waste time in Asia talking to talkers! Instead, meet high level and qualified business owners at our closed event!

Quality, Private Learning

Hear from speakers who have been in your shoes. Sharing insights and battle stories that are not common to be found anywhere online!

Round Tables

Get matched up with like minded business owners. We have break out sessions to cover the many different industries and business models you are in. Learn from peers!

Amazing Speaker Sessions

Our Vision: Massive Opportunities For Businesses To Go “Global From Asia”.

Global From Asia is about leveling the bar. It represents the trend that business can be done from Asia. But you need the right skillset and the right mindset to succeed. That is where we come in and help.

Our Presenters

Dan Harris
Managing Partner
Harris Bricken

Dan Harris is the founding member of Harris Bricken, an international boutique law firm with offices in Seattle, Barcelona, Beijing, Portland, and San Francisco. Harris Bricken represents European and American companies overseas and foreign (including Chinese companies) in the US. Dan writes and speaks extensively on international law, with a focus on protecting foreign businesses in their overseas operations. He is also a prolific and widely followed blogger, writing as the co-author of the award-winning China Law Blog.

Mike Bellamy

Originally from Upstate New York, Mike moved to Asia in 1993 and is a China business advisor to both Fortune 500 companies and small businesses. Interviewed by the Wall Street Journal, Financial Times, CNBC & Bloomberg.

Founded a boutique sourcing agency in China with 1 employee and 1 client back in 2002. PassageMaker Group now manages a 200 million USD supply chain (per annum, at time of writing) of goods flowing from China to the world.

Andrew Henderson
Nomad Capitalist

Having traveled to close to 90 countries, Andrew is the real offshore expert and a lifelong entrepreneur who highly values his freedom. He knows everything there is to know about offshore investments, banking, companies and second residencies and citizenships. He puts together unique Nomad Strategies for each of our clients to make sure everyone goes where they’re treated best.

When not visiting a new country to cross it off his never-ending list of places to visit, he reads and researches new investment opportunities. Andrew is a fan of big cities, spicy food, and elegant interior design. He has bases all around the world – among others in Belgium, Malaysia, and his beloved Georgia.

Meir S. Simhi
Brand Masters

Living in Shenzhen since 2007, Meir is an Israeli super-entrepreneur with rich background in E-commerce and web marketing.

Since 2014 he’s been running an e-commerce training program and digital strategy consulting agency to help entrepreneurs and companies build brands and establish a presence in the online environment.

Recently Meir has co-founded, an innovative B2B platform helping Makers and online sellers create better products in less time.

Manuel Becvar

Manuel’s professional career started in 1998 when he worked for Austria’s biggest DIY retailer Baumax.

Later he moved to Hong Kong in 2005 when I was offered a position as an intern at their sourcing office in Hong Kong, with a staff over 200 people.

For the next 10 years he worked with some of the biggest retailers in the world, developing, sourcing, and finding new products for them. These retailers included: Metro, Rewe, OBI, Carrefour, Tesco, Wal-Mart, Amazon, Auchan, Lowes, Sears, Home Depot, and many others.

Jon Myers
AMZ Tracker

Jon is a designer and the current CEO of AMZ Tracker, a powerful suite for building and scaling your Amazon Seller business.

Originally from New York City, Jon has decades of experience in the design and startup space bridging US and the West. A true advocate for the digital nomad movement, Jon challenges the norm and is always leveraging outside of the box thinking to solve challenging opportunities in the e-commerce and online business space.

He will share insights and tips on leveraging the power of design to take your e-commerce business to the next level.

Matthew Brennan
WeChat Expert, Author, Keynote Speaker, Workshop Trainer, Consultant, Co-Founder
China Channel

Matthew is a keynote speaker and training host on the topic of WeChat. Regularly quoted in international media (Forbes, Bloomberg, The Financial Times, BBC, TechInAsia), his company organizes China’s largest WeChat marketing conference series for international companies. Matthew works primarily with international businesses to help form and implement their WeChat platform strategy. He holds 12+ years on the ground entrepreneurial experience in mainland China. His book ‘Building your Business through WeChat’ is due for release later this year.

Glenn Ball
Owner and General Manager
Nogogo Online Groceries

Nogogo Online Groceries is South China’s largest online home delivery service of its type and is a complex business with over 8000 product lines, from 60 different Countries , employing 40 staff and operating out of both Shenzhen and Guangzhou, and servicing the PRD and PRC . Nogogo plan to expand to other cities in the future .

USA Co Shop is an import and distribution company that specializes in importing and wholesaling famous foreign brands . USA Co Shop has sales representatives in the following major cities : Shanghai , Beijing , Guangzhou , Tianjin , Chengdu , Wuhan , Qingdao , Harbin and More.

Matt Long
Global Head of Sales and Head of Asia
OFX Payment Services

Matt has built successful customer-oriented financial services businesses across Asia, Europe and North America. Matt grows and manages high performance teams specialised in leveraging technology to deliver great outcomes for customers.

In his current roles as Global Head of Sales and Head of Asia at international money transfer company OFX.COM, Matt is responsible dually for managing the companies’ fast-growing Asian franchise and its global sales teams that deliver OFX to the customer.

Sam Boyd
Founder and CEO
Guided Imports

Sam was born in Philadelphia, PA and came to China in 2008. He started his manufacturing and importing career while he was still at University, working for a product development company which is manufactures and exports promotional electronics. He is fluent in Mandarin and well versed in Chinese business culture. Sam built his own company Procuu Inc in 2013 to help entrepreneurs, retailers, and various corporations source and import from China.

Guided Imports was born to provide a transparent, non-commission based, all-in-one importing, sourcing, and supply chain management solution to Western entrepreneurs and businesses.

Gerard Nieuwenhuis
Founder & CEO

Based in Netherlands, Gerard has experience in various e-commerce businesses from group buying to niche sites.

Ray Ng
Unipro Consulting Limited

Ray is founder of Unipro, a Hong Kong based agency. With years experience setting up corporations and as a licensed CPA, he can help answer all your tax and corporate structure questions.

Simon Choi Esq
Founding Partner
ACME Ardent

Simon Choi is an independent non-executive director of Kenford, and Boyaa Interactive as well as an independent director China BCT Pharmacy from 2010 tp 2013.

He specialized in banking, corporate finance, general commercial and PR practice among others. Simon has rich experience in advising international clients such as 3G Tech Inc, Daiichi, Hayco, Home Depot and a lot more.

Claire Taylor

Claire has worked in international VAT for 18 years.’s aim is to help businesses selling online to trade internationally and successfully without being burdened by complex VAT legislation. comprises of a team of VAT experts to provide first class expertise in international VAT compliance in the European Union and other territories where local laws prevail. SimplyVAT works with many online retailers in over 20 countries to help them with their VAT obligations.

Simon Lim
CEO, Managing Partner
Aurelia Pay

Simon is CEO and Managing Partner of Aurelia Pay, Global citizen, startup entrepreneur and growth hacker based in Hong Kong and Shenzhen.

He started his career in Hewlett Packard and Schlumberger as consulting engineer. After moving to Hong Kong, he managed one of the leading New Zealand regulated FX trading platform in backoffice and compliance operation before starting Aurelia Pay.

Carol Zurita
Smart Benjie

Ecuadorian and with a background in Marketing and Branding, Carol has been traveling countrywide with her business seminars for foreign millennials. These workshops are designed to mentor young entrepreneurs during their first stages of the bumpy path.

Smart Benjie is a platform that intends to become a friendly zone where western and eastern entrepreneurs talk and do businesses taking advantage of the current technology.

Noah Herschman
Senior Architect

Noah works with global online and offline retailers to digitally transform their operations to attract customers, empower employees and optimize operations.

Noah has been involved in ecommerce since its inception in the mid-1990s and has held leadership positions at Amazon, eBay, Groupon and DH Gate. He was most recently the Managing Director of Marketplace Ignition Asia, a leading ecommerce marketplace consultancy. Noah also has 20 years of traditional retail experience with 17 years in senior management at Tweeter, once the US’ largest chain of electronics specialty stores; and was also Chief Merchant for Staples China. Noah has been living, studying and working in China since 2010 and speaks fluent Mandarin Chinese.

Jamon Yerger
Manufacturing and Product Engineer
HC Accessories

Living and working in Shenzhen, China since 2004 has given Jamon Yerger a unique perspective of the process of manufacturing products in China. He specializes in quality assurance, project management and purchasing in China for close to 13 years.

Specialties: Chinese law including arbitration law; company law; contract law; labor law; civil law; world trade law and alternative dispute resolution.

Manufacturing and product engineering in China with specialty in quality assurance; quality control and project management.

Leonhard Weese
Supercharger Fintech Accelerator

Leo is excited about micro economics, statistics, debate, logistics and cryptography.

Now he is Connecting all things Bitcoin as well as helping FinTech startups find the right angle to payments as well as make sure their privacy, security and Blockchain strategies are top notch.

Winston Sterzel
Bridging Borders LTD

Winston is the first China video blogger famously known under the username SerpentZA.

He has been in China for over 10 years. His popular YouTube channel discusses cultural differences between East and West and has advised companies on the transition between these cultures for years.

Kris Wang
Business Development Manager
Qianhai Government Authority

Kris is responsible for the construction, operation and interpretation of cross border e-commerce business-related policies of the Qianhai Shekou Free trade zone. He is also in charge of cross border e -commerce business development planning, cross border e-commerce industry support and business services.

Nick Bartlett
Sales Director
InXpress Hong Kong

InXpress is a global shipping and ecommerce solutions business. It focuses on saving customers time, effort and money by providing unique logistics solutions across shipping; express, import, freight shipping services and e-commerce fulfilment solutions by leveraging world class carriers you know and trust.

Max Wang
Long Fei Xiang

Max has extensive and deep logistics and international trade business management experience and industry understanding. He has served senior management positions at companies including well-known international logistics companies Expeditors, CEVA and DHL.

Long Fei Xiang is committed to take pressures off importers and exporters by taking care of their logistics problems in terms of operational efficiency. It aims to help customers focus on their core business and stay competitive. Its core business includes Qianhai Free zone cross-border bonded business, overseas direct mail business, general trade import business services integrated service platform.

Josh Steimle

Josh Steimle is a speaker, writer, and entrepreneur who has written over 200 articles for publications like Time, Forbes, Inc, Mashable, TechCrunch, and Entrepreneur. The author of Chief Marketing Officers at Work, which contains 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal and was recognized in Success Magazine as one of the 5 Best Business Books of 2016. Josh is the CEO of MWI, a digital marketing firm he founded in 1999 with offices in Hong Kong, Singapore, China, and the U.S.

He has presented to business groups, industry associations, and at events like TEDx, ClickZ Live, among others. Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017. He has held various board positions on or otherwise worked with non-profit entities related to adoption, education, entrepreneurship, economics, and government policy.

Loretta Tam
CREATIVELYMADE Social Labs (Powered by ACLS Language and Training Solutions)

Loretta has years of real world experience in Greater China. Her e-commerce experience lies in product sourcing, digital marketing, user experience, ethnographic market research, as well as cultural consulting.

Mike Michelini
Global From Asia

American social media & e-commerce specialist being China since late 2007, I’m passionate to help companies do business in China leveraging the power of social media and e-commerce. I host a weekly podcast to help businesses understand how to do business in China and other parts of Asia. I love Sina weibo, Tencent wechat, and believe they are the most powerful tools for any company to unlock huge value in the Chinese market.

Andy Church
Problem Solver
Insight Quality Services – Third Party Sourcing & Quality Agency

With over 20 years experience in Retail, Manufacturing and Quality Assurance and 12 years living in Shenzhen, China, Andy founded Insight Quality Services.

Insight works with retailers and vendors from North America and Europe providing quality assurance and sourcing services primarily for private branded product.

Jason Lan
Sales Director

Operating E-commerce since from 2009. His company, BESTEK, is the first chain enterprise running according to F2C business model in E-commerce field in China.

Their main business focuses on product researching & developing, manufacturing and international e-commerce operating in the area of power supply and home appliance.

Rico Ngoma
Source Find Asia Co., Ltd

Rico – is the CEO of Source Find Asia – a sourcing consulting company based in Guangzhou, China and co-host of the Made in China Podcast.

The company was started after he met his future business partner, (an 8 year China veteran) Michael Schierhorn a.k.a. ChinaMIke – through the Enter China community.

In 2+ years since, Rico has gone from teaching English, while working out of his apartment to renting out an office with a small full-time team and managing mass production orders worth over 6 figures US.

Henry Chan
Head of Sales and Partnership
World First

Henry joined World First as Head of Sales & Partnership, Asia in August 2015 to lead a team and grow our Asian business. A native New Yorker, after graduating from Pace University with a BBA in Finance, he was a banker with HSBC and later moved to JPMorgan Chase.

Henry relocated to Hong Kong in 2012 and worked for American Express as Head of Sales prior to joining World First.

Chris Davey
MD and Founder
“Source From Asia”

Chris is based in Zhuhai, China. He provides consultancy to multiple companies & Amazon sellers to help them navigate the maze of China sourcing.

He also designs and sources his own private label brand of products sold worldwide via Amazon FBA. Expert in sourcing and new product development – 17 years of experience with the world-class manufacturer Bowers & Wilkins and 4 years in China leading a team of 14 buyers sourcing $30m+ of materials. Bowers & Wilkins (B&W) are the market leader in the design and manufacture of high-end audio equipment.

Wilson Blues
Banana Works

With over 10 years of export B2C e-commerce experience from China, Wilson Blues is a veteran at the game.

Learning how to build an international e-commerce business from inside Mainland China, Wilson has a unique perspective as a Chinese business owner going global while also understanding the Western mindset and business tactics.
From helping his wife’s shoe factory build an online e-commerce store to growing a massive Amazon business that is expanding on Walmart and more channels, Wilson brings fun and unique experience to all attendees!

Michael Luo
Chairman of Haitaocity
CEO of 4PX Group

Michael Luo is an ecommerce veteran with rich experiences in diversity of organizations and companies across industries. He was Operations GM & CIO of (acquired by OfficeDepot, a Fortune 500); as one of the founding members in APAC operations in (funded by Jeff Bezos – Amazon CEO). He also played GM role in China and BD Director in APAC; and the Head of M2C in Global Market Group (LSE: GMC).

Michael also held the posts of various finance & management roles in various Fortune 100 such as GE, P&G in his earlier career; he also worked for McKinsey & Company as strategy consultant in Germany and China serving multiple global industry leaders.

Chance Jiang

Chance is CEO of, a startup building technologies that enable marketplace on social networks.He is also Director of Startup Grind Guangzhou.

He co-founded (2012-2014), the 1st connected hardware on WeChat offering millions of users instant photo printing. He was also the co-founder and designer of, a 2G wireless receipt printer with dead-simple cloud API (2010-2012).He’s been an active member in Guangzhou’s tech community, from organizing events to mentoring other startup entrepreneurs.

Christopher Moore
Digital Marketing Strategist

Chris is a innovative and creative digital marketer. Having worked with a portfolio of e-commerce businesses as well as e-commerce service providers – he has seen his fair share of working inside, and outside, of the boundaries of e-commerce digital marketing. he will come to the summit to share on using growth hacks and strategies to break through the plateau you may be facing in your businesses’ growth online.

Mike Vranjkovic
Managing Partner
Empire Capital

Mike is the Managing Partner at Empire Capital where he manages and runs investment funds and a holding company for online businesses. He was previously the Marketplace Manager at Empire Flippers where he facilitated more than a dozen sales of FBA businesses ranging from $50K to $1.5M. Empire Flippers is an Inc. 500 company, which is the #1 curated marketplace for buying/selling established and profitable online businesses.

Kim Leitzes

Kim Leitzes is the founder of ParkLU, an influencer marketing platform connecting consumer brands with WeChat, Weibo and video content creators in China. After moving to China in 2010, Kim successfully built a digital marketing agency specializing in content and social for cross-border e-commerce, working with Fortune 500 companies and SMEs.

Realizing the effectiveness (and challenges) of influencer engagement in China, Kim decided to combine data-driven technology with community know-how, so brands and influencers can find the perfect fit. ParkLU’s cloud-based software makes it easier to find relevant influencers, collaborate on content, and measure impact.

Zack Franklin
Product and Project Manager
Valuelink Corporation

Zack Franklin is a Product and Project Manager for Valuelink’s Cross Border Payment service and has assisted in the branding and marketing on multiple 7-figure Amazon brands. Zack has spoken across China, educating Chinese Sellers on Digital Marketing and Amazon success and has achieved a deep understanding of the Chinese Amazon Ecosystem.

Valuelink is one of the top 50 eCommerce companies in China. A power seller on Amazon, the leading source of education to Chinese Amazon Sellers, and the owner of numerous software and services for Amazon Sellers, Valuelink seeks to revolutionize the Amazon Ecosystem with a focus on blending the unique advantages of east and west.

Grace Li
Regional Operation Director

Grace Li is the founding members of DHgate Cross Border Service Cloud, serving as the online platform which providing professional export services to China’s small and medium-sized cross border trade enterprises.

Angel Ho
Chief Operating Officer
Hongda Business Services

Angel is chartered certified accountant, china certified tax agent
expert in domestic acquisition, offshore finance, trusts, and tax planning for multinational groups. She specializes in tax planning for individual clients and corporations, especially for cross-border enterprises and foreign currency management.

More Speakers Added Regularly

So What’s The Agenda?

It is the idea that Asia is becoming a leader in global business, and in order to keep on top of the changing trends in the world, we need to look to this part of the world.

The Cross Border Summit is an annual conference bringing together top e-commerce cross border business leaders from around the world to share about business strategy, marketing, team building, and other strategies to stay ahead in today’s global world. While internet and technology has done amazing things to improve society and business, it has sprung up competitors from around the globe. Keep on top of these trends by attending the Cross Border Summit!

Day 1: Friday April 21, 2017

  • 8:00 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking!
  • 9:00 – 9:10

  • Welcome by Michael Michelini
  • Get this show on the road. Learn the format, the vision, and exciting announcements on the future of cross border business!

Due to the large demand of both import and export sessions, we have made two tracks on day 1, choose from Track A or Track B below.

Track A, Day 1: Export B2C E-Commerce

  • 9:10 – 9:40

  • Growth Hacking on your Export E-commerce
  • Chris Moore shares some strategies on leveraging growth hacking to boost your sales on Amazon.
  • 9:40 – 10:10

  • Beyond Amazon, New Ecommerce Platforms Arise
  • Jason Lan speaks about F2C (Factory to Consumer) and multiple channels. Let’s talk about diversification.
  • 10:10 – 10:30

  • Mastering Your B2B Workflows
  • Jamon Yerger speaks on how to keep your business organized to grow your sales and scale.
  • 10:30 – 10:50

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 10:50 – 11:10

  • Dealing with the Growth of Chinese Amazon FBA Sellers
  • Zack Franklin shares on how to stand out from the growing selection of products on Amazon’s marketplace from Chinese sellers.
  • 11:10 – 11:35

  • Leveraging Bloggers for your E-commerce Growth
  • Josh Steimle speaks on how to break-out your brand in the market leveraging bloggers and influencers
  • 11:35 – 12:00

  • Managing Cross cultural teams and customers
  • Winston Sterzel (SerpentZA on Youtube) speaks about on the ground experience and tips from a Westerners managing Chinese staff and customers in China
  • 12:00 – 13:30

  • Lunch
  • Buffet lunch time alongside a live musician.
  • 13:30 – 13:45

  • Leveraging VR and AR for your E-commerce Business
  • We have all been hearing these buzzwords of Virtual reality and Augmented reality, how can we use it in our e-commerce business?
  • 13:45 – 14:00

  • Making Sense of Europe and the VAT situation
  • Claire Taylor from Simply VAT gives us some insights on how do things right in the European market.
  • 14:00 – 14:30

  • Using Wechat For Your E-Commerce
  • Matt Brennan speaks on how to leverage the power of Wechat to sell products into China.
  • 14:30 – 14:50

  • Speaker session: Leveraging Design as an asset for your e-commerce business
  • Jon Myers, CEO of AMZtracker, shares on how proper design strategies can boost your e-commerce business’s ROI.
  • 14:50 – 15:30

  • Break out session: Taxes for international business owners
  • Learn the ins and outs of managing your taxes in China and around the world.
  • 15:30 – 15:50

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 15:50 – 16:50

  • Breakout session: E-commerce Scaling & Legal management.
  • Let’s dive into hiring staff, managing staff, business partners, and preparing a business for sale. Keeping the ship running.
  • See below for rest of schedule
  • Track A & B will combine for the rest of the day.

Track B, Day 1: Import Chinese E-Commerce B2C

  • 9:10 – 9:40

  • China Import Policies and Procedures
  • Kris Wang, from the Qianhai Government Authority, will discuss import promotion policies from the government.
  • 9:40 – 10:00

  • Mastering Chinese E-commerce marketplaces
  • Michael Luo shares on who is hot, and who is not, in the 2017 Chinese E-commerce marketplace battle.
  • 10:00 – 10:30

  • Dan Harris speaker session: Global IP, In and Out of China
  • Protecting your brand via trademarks, inside China and globally.
  • 10:30 – 10:50

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 10:50 – 11:10

  • What’s The New Silk Road, and What are the Benefits?
  • Simon Choi speaks about the new silk road. We have read the news on the new Silk Road, but how do we get business from it?
  • 11:10 – 11:35

  • Leveraging Chat Bots for your Chinese Social Media
  • Chance Jiang speaks on how we can use chat bots and technology to maximize our efforts in Chinese social media.
  • 11:35 – 12:00

  • Managing Cross cultural teams and customers
  • Winston Sterzel (SerpentZA on Youtube) speaks about on the ground experience and tips from a Westerners managing Chinese staff and customers in China.
  • 12:00 – 13:30

  • Lunch
  • Buffet lunch time alongside a live musician.
  • 13:30 – 13:45

  • Leveraging VR and AR for your E-commerce Business
  • We have all been hearing these buzzwords of Virtual reality and Augmented reality, how can we use it in our e-commerce business?
  • 13:45 – 14:00

  • Making Sense of Europe and the VAT situation
  • Claire Taylor from Simply VAT gives us some insights on how do things right in the European market.
  • 14:00 – 14:30

  • Using Wechat For Your E-Commerce
  • Matt Brennan speaks on how to leverage the power of Wechat to sell products into China.
  • 14:30 – 15:30

  • Breakout session: Chinese E-Commerce and Internet Marketing strategies.
  • How to stay ahead of the curve with the various Chinese e-commerce and internet marketing tactics.
  • 15:30 – 15:50

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 15:50 – 16:50

  • Breakout session: Leveraging Social media in China for your e-commerce.
  • Wechat and Chinese social media can be noisy. Talk to experts about standing out from the rest.

Day 1 Wrap Up

Get everyone back together from track A & B to rock it!

  • 16:50 – 17:40

  • Networking & Matchmaking
  • Break out rooms on different topics and themes. Attendees choose which room to match make in
  • 17:45 – 18:00

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 19:00

  • VIP Dinner (VIP ticket holders only)
  • The Cross Border Summit is officially over at 6pm. For VIP ticket holders and special guests we will have an exclusive dinner together.
  • 19:30

  • Networking & Mingling
  • The Cross Border Summit ticket holders will be invited to official after party where you can meet other attendees and guests.

Day 2: Saturday April 22, 2017

Theme: Export Cross Border B2C

  • 8:00 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking!
  • 9:00 – 9:10

  • Welcoming Speech
  • Introduce the day and what this conference is all about.
  • 9:10 – 9:30

  • Case Study of Sourcing in China
  • Sam Boyd shares his story of sourcing and product development, to logistics and more to help you learn new business insights.
  • 9:30 – 10:00

  • Mastering the Amazon Marketplace
  • Meir Simhi give tips and strategies selling on Amazon in 2017.
  • 10:00 – 10:30

  • Case Study: Building a Global Consumer Electronics Brand with a Fully Distributed Team
  • Gerard Nieuwenhuis shares insights and stories on TRNDlabs being a location independent team of 11 members working from 7 locations.
  • 10:30 – 10:50

  • Tea Break
  • Enjoy tea, coffee, and snacks while networking with other attendees
  • 10:50 – 11:20

  • Digital Transformation of Online and Offline Retail
  • Noah Herschman shares on how digital transformation is changing the way retail is done, and how e-commerce businesses can capture it.
  • 11:20 – 11:40

  • Avoiding Scams & Bad Suppliers
  • Mike Bellamy speaks on protecting your interests: Relationships/Documentation/ Monitoring.
  • 11:40 – 12:05

  • Building Your Brand, beyond Amazon
  • Manuel Becvar speaks on how do you build a “true” brand and not just a place where you change a logo on a current product. get tips on leverage social media and branding to stand out.
  • 12:00 – 13:30

  • Lunch
  • Buffet lunch time alongside a live musician.
  • 13:30 – 13:45

  • Global Online B2B Solutions
  • Grace Li shares how you can leverage more B2B solutions to grow your sales and distribution around the world.
  • 13:45 – 14:05

  • Breakout Session: Shipping and logistics
  • Going global to global for complete shipping concepts and tips. We will give you a full perspective of shipping in today’s market.
  • 14:05 – 14:30

  • Being a Global Citizen
  • Andrew Henderson speaks on what is your current residence? What does that even mean? Thought provoking discussion on being a citizen of the world.
  • 14:30 – 15:30

  • Breakout Session choice 1: Developing Export Based Cross-border e-commerce. A panel of experts sharing on a panel strategies, and tactics in 2017
  • Breakout Session choice 2: Manufacturing and Product development tips and insights.
  • 15:30 – 15:50

  • Tea Break
  • Tea, coffee, snacks, and networking with attendees.
  • 15:50 – 16:50

  • Breakout Session: Payment solutions, sales tax, and VAT for a cross-border global business.
  • We dive deep into payments and how to best leverage cross-border tactics to save money while also ensuring you are compliant with local laws.
  • 17:00 – 17:45

  • Networking & Matchmaking
  • Connect with speakers and attendees you met over the past 2 days.
  • 17:45 – 18:00

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 19:00

  • VIP Networking Event
  • Special event only for VIP ticket holders and special guests.
  • 19:30

  • Closing Party
  • All Cross Border Summit attendees (from day 1 and day 2) are invited to network with each other and celebrate the closing of our 2nd annual Cross Border Summit.

Networking Here Will Be Like No Other!

We will have name tags so people can get to know each other more. You should also bring business cards so that you can network even more. If you need a private space to have a 1 on 1, we do have some smaller break out rooms where that can happen.

What’s the Deal?

So When and Where? Here’s the gist:

  • Date: 2 days: April 21-22, 2017
  • Time: 9am to 6pm
  • Food, Drinks: Lunch and morning & afternoon coffee/tea/snack times
  • Cost: Check Ticket Passes Below
  • Location: IBM Building Rooftop, 7/F, Blog B, Technology Building 2, Gongye 6th Road, 1057 Nanhai Avenue, Shekou, Nanshan District, Shenzhen, China
  • Chinese Address: 深圳市南山区南海大道工业六路科技大厦2期B座7层
  • Need Directions? Scroll down a bit 🙂
Ready to at the event?

“Earlier this year I attended the annual Cross Border Summit hosted by the Global from Asia crew. The Summit had everything we expected and more: informative speakers, break-out sessions, interesting panel speakers, and an espresso machine that always had a line.

My key takeaway from the event is that it was a way for me, a newcomer to Shenzhen, to meet a bunch of great people, network like crazy, create new business opportunities, and even make a few friends.

Mike Michelini and his team were awesome, but it didn’t end only with the conference like a lot of events do. I’ve been able to join other business leaders in a newly formed mastermind group, been invited to take part in cross border trips and meetups, and of course I’m definitely marking my calendar for next year’s Cross Border Summit! “

Eric Braa
Director of Sales & Founding Partner

Silicon Valley based GetScale Inc.


Getting To The Venue


Address is: IBM Building Rooftop, 7/F, Blog B, Technology Building 2, Gongye 6th Road, 1057 Nanhai Avenue, Shekou, Nanshan District, Shenzhen, China



Detailed Directions will be supplied to guests based on where they are coming from after registration.


Click Here For Google Map

Looking For A Hotel?

We have a blog post listing various hotel options in the vicinity – Shenzhen hotel options nearby.

Here is a map. It’s right in the heart of Shenzhen, China’s Shekou IT Torch Tech Park

We Look Forward to Seeing You There!

“Conference was well organized with credible speakers that have various skillsets required to support and manage smaller and midsize e-commerce operations. The speakers and panel members displayed a stong knowledge and detailed experience of not only China sourcing and Manufacturing, Banking, but also marketing tips for entrepreneurs selling on large e-commerce platforms. Great investment in time and contacts and looking forward to the next crossbordersummit.”

~ David Wand, Zhongshan, China


Venue Isn’t That Big
Space Is Limited to 150!

Register Now For Our Second Annual Summit

So you ready to get involved? We offer different ticket options:

  • Option 1 - VIP Pass

    Looking to go big! Nice, we like it. This includes general entry but with some nice touches: priority seating, Friday night VIP and speaker dinner party, and Saturday night Wine and Cheese cocktail party..

  • Option 2 - General Entry Pass (2 days)

    Love the speakers and want to get access to this once in a lifetime experience! We’re so happy you say that, the general pass gives you full access to the main event and speakers on both days.

  • Option 3 - General Entry Pass (1 day)

    Only able or interested in attending one day of the event? Then you can by a one day general entry ticket. Please let us know which day in advance so we can ensure to hold your seat for that day. (within 24 hours of purchase)

  • Option 4 - Online Ticket

    Can’t make it to the event but want to get involved and learn? Based on popular demand, we have an online ticket that will get you into the Wechat group of the official event, as well as access to the recorded speaker sessions after the event.

And once the spots are booked up, we will have to turn people away. We’d love to host everyone, but just can’t go over capacity at this venue.


Buy Online Pass

Event Is Over! But you can still get your online pass to enjoy the online videos and feel like you were actually there!

Online Pass

$195 USD

Watch At Home
  • Full Access to Recorded Speaker Sessions
  • Wechat Group Access
  • Entry At Conference
  • VIP Perks
Check Out 2018’s Summit!

Online Pass

$195 USD

Watch At Home
  • Full Access to Recorded Speaker Sessions
  • Wechat Group Access
  • Entry At Conference
  • VIP Perks
See you Next Year!!

1 Day Entry Pass

$275 USD

Pick Your Day
  • Full Access to Event (1 day)
  • Lunch At Conference (1 day)
  • Priority Seating
  • VIP Evening Event & Speaker dinner
  • VIP networking party
See you Next Year!!

VIP Pass

$649 USD

The Treatment
  • Full Access to Event (2 Days)
  • Lunch At Conference (2 Days)
  • Priority Seating
  • VIP Evening Event & Speaker dinner
  • VIP networking party
See you Next Year!!

Join Us! members waiting to connect with you!

Gold Sponsors

Advisory Board

Media Sponsors

Meet the Team

Here’s the team that is making it happen!

Lucy Zhang
China Business Manager

Lucy has been working with cross border ecommerce companies for over a decade. From logistics to community organizations – she knows the inside out of the industry and has the contacts to show for it. She helps make the Chinese members make forward progress on their business.

Wendy Wang
China Business Development

Wendy has a passion for connecting people. She has organized mobile app events in Beijing and worked in the high tech industry her entire career. She is a great business development professional who is putting her contacts to make this event spectacular.

Claire Chen
Event Manager

Claire heads our international business development, working hard to connect East and West. Having grown up in China with an MBA in the United Kingdom, she has a firm grasp on both sides of the globe. She enjoys networking and connecting like minded people.

Mike Michelini
Western Business Development

Mike understands the needs and frustrations of foreign business owners in China. He has worked in ecommerce for 8 years and been in China close to 10. He is the host of Global From Asia and works hard to get the right information to the business community about business here.

It was great to attend the Cross Border Summit. Personally for me it was the perfect bridge between manufacturing and selling products in and to China. Most valuable for me was to get solutions from specialist and keynote speakers directly one on one.

– Stephan Thaerigen.


I thought the (Qianhai trip) was really excellent! Especially the guy from the Chinese government. He didn’t just read from a powerpoint, but explained it in great detail and really knew his stuff.

– Chris Davey.

Frequently Asked Questions

Reserve your ticket today!

Email us –
Call us – +86 15816859376
or +852 5808-4008

Wechat: globalfromasia

© All Rights Reserved, Shadstone Limited