Doing Cross Border Business?

Early Bird Tickets Ending Feb 28th!

Track 1: Import, Chinese E-Commerce

For Businesses Selling Into China

One side of the Cross Border Summit is to get off on the right foot for your China e-commerce business expansion. Learn from people, on the ground, in China.

  • Connector.

    Cultural Differences

    This is where you need to put some “tender loving care” into making sure you respect the local culture and way of doing business.

  • Connector.

    Time To Market

    What are some realistic expectations you can set for your business to grow and expand in China. We all know its not the same as America and other parts of the world – hear it first hand.

  • Connector.

    Negotiation Tactics

    You think you know how to bargain? How about in China? Hear stories and case studies from people who have been around the block and back.

Track 2: Export B2C E-Commerce

For Businesses Selling From Asia

One side of the Cross Border Summit is to get insights on marketing and operations for your Asia based international company.

  • Connector.

    Doing Business Overseas

    cultural differences in pricing models, negotiating style, time-to-market, delivery expectations, and more

  • Connector.

    Pricing Models That Work

    What is valuable to overseas buyers? What can you charge more for and what are you expected not to charge for?

  • Connector.

    Quality Expectations

    What do overseas buyers expect in your quality control processes? How can you benefit and profit by making, selling, and standing behind higher quality goods? What that means: quality inspections, managing returns and credits to your customers and more.

  • Connector.

    Product Trends

    How to help your customers design products that will sell well in their countries, be reliable, and still cost effective for everyone

Watch Last Year’s Hong Kong TV Coverage!

Meet Quality People

Don’t waste time in Asia talking to talkers! Instead, meet high level and qualified business owners at our closed event!

Quality, Private Learning

Hear from speakers who have been in your shoes. Sharing insights and battle stories that are not common to be found anywhere online!

Round Tables

Get matched up with like minded business owners. We have break out sessions to cover the many different industries and business models you are in. Learn from peers!

Amazing Speaker Sessions

Our Vision: Massive Opportunities For Businesses To Go “Global From Asia”.

Global From Asia is about leveling the bar. It represents the trend that business can be done from Asia. But you need the right skillset and the right mindset to succeed. That is where we come in and help.

Our Presenters

Dan Harris, Managing Partner, Harris Bricken

Dan Harris is the founding member of Harris Bricken, an international boutique law firm with offices in Seattle, Barcelona, Beijing, Portland, and San Francisco. Harris Bricken represents European and American companies overseas and foreign (including Chinese companies) in the US. Dan writes and speaks extensively on international law, with a focus on protecting foreign businesses in their overseas operations. He is also a prolific and widely followed blogger, writing as the co-author of the award-winning China Law Blog.

Mike Bellamy, CEO, PassageMaker

Originally from Upstate New York, Mike moved to Asia in 1993 and is a China business advisor to both Fortune 500 companies and small businesses. Interviewed by the Wall Street Journal, Financial Times, CNBC & Bloomberg.

Founded a boutique sourcing agency in China with 1 employee and 1 client back in 2002. PassageMaker Group now manages a 200 million USD supply chain (per annum, at time of writing) of goods flowing from China to the world.

Andrew Henderson, Nomad Capitalist

Having traveled to close to 90 countries, Andrew is the real offshore expert and a lifelong entrepreneur who highly values his freedom. He knows everything there is to know about offshore investments, banking, companies and second residencies and citizenships. He puts together unique Nomad Strategies for each of our clients to make sure everyone goes where they’re treated best.
When not visiting a new country to cross it off his never-ending list of places to visit, he reads and researches new investment opportunities. Andrew is a fan of big cities, spicy food, and elegant interior design. He has bases all around the world – among others in Belgium, Malaysia, and his beloved Georgia.

Meir S. Simhi, CEO, Brand Masters.

Living in Shenzhen since 2007, Meir is an Israeli super-entrepreneur with rich background in E-commerce and web marketing.

Since 2014 he’s been running an e-commerce training program and digital strategy consulting agency to help entrepreneurs and companies build brands and establish a presence in the online environment.

Recently Meir has co-founded, an innovative B2B platform helping Makers and online sellers create better products in less time.

Manuel Becvar
Founder, ImportDojo

Manuel’s professional career started in 1998 when he worked for Austria’s biggest DIY retailer Baumax.

Later he moved to Hong Kong in 2005 when I was offered a position as an intern at their sourcing office in Hong Kong, with a staff over 200 people.

For the next 10 years he worked with some of the biggest retailers in the world, developing, sourcing, and finding new products for them. These retailers included: Metro, Rewe, OBI, Carrefour, Tesco, Wal-Mart, Amazon, Auchan, Lowes, Sears, Home Depot, and many others.

Glenn Ball, Owner and General Manager of Nogogo Online Groceries

Nogogo Online Groceries is South China’s largest online home delivery service of its type and is a complex business with over 8000 product lines, from 60 different Countries , employing 40 staff and operating out of both Shenzhen and Guangzhou, and servicing the PRD and PRC . Nogogo plan to expand to other cities in the future .

USA Co Shop is an import and distribution company that specializes in importing and wholesaling famous foreign brands . USA Co Shop has sales representatives in the following major cities : Shanghai , Beijing , Guangzhou , Tianjin , Chengdu , Wuhan , Qingdao , Harbin and More .

Matt Brennan, China Channel

Matthew has 11+ years on the ground entrepreneurial experience in China. He is a regular keynote speaker and training host on the topic of WeChat at events throughout China. He works primarily as a consultant for international businesses helping to form and implement their WeChat platform strategy. His company China Channel organize CHat, China’s largest WeChat marketing conference series for the international community. China Channel’s accounts are widely followed within the China digital media industry having built a reputation for providing insightful thought leadership together with the latest breaking news about WeChat.

Kim Leitzes

Kim Leitzes is the founder of ParkLU, an influencer marketing platform connecting consumer brands with WeChat, Weibo and video content creators in China. After moving to China in 2010, Kim successfully built a digital marketing agency specializing in content and social for cross-border e-commerce, working with Fortune 500 companies and SMEs.

Realizing the effectiveness (and challenges) of influencer engagement in China, Kim decided to combine data-driven technology with community know-how, so brands and influencers can find the perfect fit. ParkLU’s cloud-based software makes it easier to find relevant influencers, collaborate on content, and measure impact.

Chris Moore, Marketing Manager Floship Logistics

Chris has extensive experience in e-commerce and logistics between USA, China, and around the globe. As marketing manager of Floship, a HK based e-commerce logistics center, he will share experiences many sellers have gone through as they expand globally.

Ashish Monga
China Sourcing Blog

Ash helps importers source products from China with a focus on managing import risks & reducing costs through strategic sourcing, optimizing the supply chain and using China specific negotiation strategies and with the help of our Chinese team.

Ash has been working with Chinese factories across a diverse range of industries for several years gaining insights into their working practices, production processes, challenges & capabilities.

Andrew Chan
Co-Founder, Aftership

Andrew is the Co-Founder at AfterShip, a shipment tracking application for online retailers. Andrew is responsible for product development, sales and marketing at AfterShip. At AfterShip, he loves to think about ways to help online retailers engage with customers after sales. Andrew previously worked for Accenture as IT consultant, and was graduated from the University of Hong Kong.

Loretta Tam

Co-founder, CREATIVELYMADE Social Labs (Powered by ACLS Language and Training Solutions)

Loretta has years of real world experience in Greater China. Her e-commerce experience lies in product sourcing, digital marketing, user experience, ethnographic market research, as well as cultural consulting.

Mike Michelini, Host, Global From Asia

American social media & e-commerce specialist being China since late 2007, I’m passionate to help companies do business in China leveraging the power of social media and e-commerce. I host a weekly podcast to help businesses understand how to do business in China and other parts of Asia. I love Sina weibo, Tencent wechat, and believe they are the most powerful tools for any company to unlock huge value in the Chinese market.

Ray Ng
Unipro Consulting Limited

Ray is founder of Unipro, a Hong Kong based agency. With years experience setting up corporations and as a licensed CPA, he can help answer all your tax and corporate structure questions.

Gerard Nieuwenhuis
Founder & CEO | TRNDlabs

Based in Netherlands, Gerard has experience in various e-commerce businesses from group buying to niche sites.

Carol Zurita
Founder of Smart Benjie

Ecuadorian and with a background in Marketing and Branding, Carol has been a traveling countrywide with her business seminars for foreign millennials. These workshops are designed to mentor young entrepreneurs during their first stages of the bumpy path.

Smart Benjie is a platform that intends to become a friendly zone where western and eastern entrepreneurs talk and do businesses taking advantage of the current technology.

Simon Choi Esq, Founding Partner | ACME Ardent

Simon Choi is an independent non-executive director of Kenford, and Boyaa Interactive as well as an independent director China BCT Pharmacy from 2010 tp 2013.

He specialized in banking, corporate finance, general commercial and PR practice among others. Simon has rich experience in advising international clients such as 3G Tech Inc, Daiichi, Hayco, Home Depot and a lot more.

Winston Sterzel
Owner, Bridging Borders LTD

Winston is the first China video blogger famously known under the username SerpentZA.

More Speakers Added Regularly

So What’s The Agenda?

It is the idea that Asia is becoming a leader in global business, and in order to keep on top of the changing trends in the world, we need to look to this part of the world.

The Cross Border Summit is an annual conference bringing together top e-commerce cross border business leaders from around the world to share about business strategy, marketing, team building, and other strategies to stay ahead in today’s global world. While internet and technology has done amazing things to improve society and business, it has sprung up competitors from around the globe. Keep on top of these trends by attending the Cross Border Summit!

Day 1: Friday April 21, 2017

Theme: Import Chinese E-Commmerce B2C

  • 8:00 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking!

  • 9:00 – 9:15

  • Welcome by Michael Michelini

  • Get this show on the road. Learn the format, the vision, and exciting announcements on the future of cross border business!
  • 9:15 – 9:45

  • China Import Policies and Procedures
  • A Chinese government representative will discuss import promotion policies from the government.
  • 9:50 – 10:20

  • Using Wechat For Your E-Commerce
  • How to leverage the power of Wechat to sell products into China.
  • 10:20 – 10:35

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 10:35 – 11:05

  • Building a Team in China
  • Tactics for hiring, managing Chinese staff.
  • 11:20 – 12:00

  • Mastering Chinese E-commerce marketplaces
  • Who is hot, and who is not, in the 2017 Chinese E-commerce marketplace battle.
  • 12:05 – 14:00

  • Lunch
  • Lunch time alongside a live band.
  • 14:00 – 15:00

  • Breakout session A: Chinese E-Commerce Marketing strategies.
  • Break out session B: Taxes for international business owners
  • 15:00 – 15:30

  • Speaker session: Money management in 2017, Cashflow, cross-border payments
  • How to best deal with currency and cash.
  • 15:30 – 15:50

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 15:50 – 16:50

  • Breakout session C: Leveraging Social media Influencers in China for your e-commerce.
  • Breakout session D: People management, hiring staff, managing staff, business partners. Keeping the ship running.
  • 16:50 – 17:40

  • Networking & Matchmaking
  • Break out rooms on different topics and themes. Attendees choose which room to match make in
  • 17:45 – 18:00

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 19:00

  • VIP Dinner (VIP ticket holders only)
  • The Cross Border Summit is officially over at 6pm. For VIP ticket holders and special guests we will have an exclusive dinner together.

Day 2: Saturday April 22, 2017

Theme: Export Cross Border B2C

  • 8:00 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking!

  • 9:00 – 9:10

  • Welcoming Speech
  • Introduce the day and what this conference is all about.
  • 9:10 – 9:30

  • Trends in Cross-border E-commerce
  • Discuss Donald Trump, Brexit, RMB/USD changes, high level discussion on where the industry is going.
  • 9:30 – 10:00

  • Mastering the Amazon Marketplace
  • Tips and strategies selling on Amazon in 2017.
  • 10:00 – 10:30

  • Case Study: Amazon Top Seller
  • Insights and stories from a top performing Amazon seller in China.
  • 10:30 – 10:50

  • Tea Break
  • Enjoy tea, coffee, and snacks while networking with other attendees
  • 11:00 – 11:30

  • Leveraging New Export E-commerce Platforms
  • Don’t just rely on one sales channel. We will discuss various platforms to grow your e-commerce business.
  • 11:30 – 12:00

  • China Manufacturing in 2017
  • Current trends, and managing under uncertain times with product development and quality control.
  • 12:00 – 14:00

  • Lunch
  • VIP ticket holders will have private lunch. General entry will have separate lunches.
  • 14:00 – 14:30

  • Global IP Strategies
  • Legal strategies for your global business, protect yourself.
  • 14:30 – 15:30

  • Breakout Session A: Developing Export Based Cross-border e-commerce. A panel of experts sharing on a panel strategies, and tactics in 2017
  • Breakout Session B: Shipping and logistics, global to global complete shipping concepts and tips.
  • 15:30 – 15:50

  • Tea Break
  • Tea, coffee, snacks, and networking with attendees.
  • 16:30 – 17:00

  • Breakout Session C: Manufacturing and Product development tips and insights.
  • Breakout Session D: Payment solutions for a cross-border global business.
  • 17:00 – 17:45

  • Networking & Matchmaking
  • Connect with speakers and attendees you met over the past 2 days.
  • 17:45 – 18:00

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 19:00

  • VIP Networking Event
  • Special dinner and event only for VIP ticket holders and special guests.

Networking Here Will Be Like No Other!

We will have name tags so people can get to know each other more. You should also bring business cards so that you can network even more. If you need a private space to have a 1 on 1, we do have some smaller break out rooms where that can happen.

What’s the Deal?

So When and Where? Here’s the gist:

  • Date: 2 days: April 21-22, 2017
  • Time: 9am to 6pm
  • Food, Drinks: Lunch and morning & afternoon coffee/tea/snack times
  • Cost: Check Ticket Passes Below
  • Location: IBM Building Rooftop, 7/F, Blog B, Technology Building 2, Gongye 6th Road, 1057 Nanhai Avenue, Shekou, Nanshan District, Shenzhen, China
  • Chinese Address: 深圳市南山区南海大道工业六路科技大厦2期B座7层
  • Need Directions? Scroll down a bit 🙂
Ready to at the event?

“Earlier this year I attended the annual Cross Border Summit hosted by the Global from Asia crew. The Summit had everything we expected and more: informative speakers, break-out sessions, interesting panel speakers, and an espresso machine that always had a line.

My key takeaway from the event is that it was a way for me, a newcomer to Shenzhen, to meet a bunch of great people, network like crazy, create new business opportunities, and even make a few friends.

Mike Michelini and his team were awesome, but it didn’t end only with the conference like a lot of events do. I’ve been able to join other business leaders in a newly formed mastermind group, been invited to take part in cross border trips and meetups, and of course I’m definitely marking my calendar for next year’s Cross Border Summit! “

Eric Braa
Director of Sales & Founding Partner

Silicon Valley based GetScale Inc.


Getting To The Venue


Address is: IBM Building Rooftop, 7/F, Blog B, Technology Building 2, Gongye 6th Road, 1057 Nanhai Avenue, Shekou, Nanshan District, Shenzhen, China



Detailed Directions will be supplied to guests based on where they are coming from after registration.


Click Here For Google Map

Looking For A Hotel?

We have a blog post listing various hotel options in the vicinity – Shenzhen hotel options nearby.

Here is a map. It’s right in the heart of Shenzhen, China’s Shekou IT Torch Tech Park

We Look Forward to Seeing You There!

“Conference was well organized with credible speakers that have various skillsets required to support and manage smaller and midsize e-commerce operations. The speakers and panel members displayed a stong knowledge and detailed experience of not only China sourcing and Manufacturing, Banking, but also marketing tips for entrepreneurs selling on large e-commerce platforms. Great investment in time and contacts and looking forward to the next crossbordersummit.”

~ David Wand, Zhongshan, China


Venue Isn’t That Big
Space Is Limited to 150!

Register Now For Our Second Annual Summit

So you ready to get involved? We offer different ticket options:

  • Connector.

    Option 1 - VIP Pass

    Looking to go big! Nice, we like it. This includes general entry but with some nice touches: priority seating, Friday night VIP and speaker dinner party, and Saturday night Wine and Cheese cocktail party..

  • Connector.

    Option 2 - General Entry Pass (2 days)

    Love the speakers and want to get access to this once in a lifetime experience! We’re so happy you say that, the general pass gives you full access to the main event and speakers on both days.

  • Connector.

    Option 3 - General Entry Pass (1 day)

    Only able or interested in attending one day of the event? Then you can by a one day general entry ticket. Please let us know which day in advance so we can ensure to hold your seat for that day. (within 24 hours of purchase)

  • Connector.

    Option 4 - Online Ticket

    Can’t make it to the event but want to get involved and learn? Based on popular demand, we have an online ticket that will get you into the Wechat group of the official event, as well as access to the recorded speaker sessions after the event.

And once the spots are booked up, we will have to turn people away. We’d love to host everyone, but just can’t go over capacity at this venue.


Choose your ticket

Lock in your seat – at an early bird price ending Feb 28th!

Online Pass

$95 USD

Normally $195
  • Full Access to Recorded Speaker Sessions
  • Wechat Group Access
  • Entry At Conference
  • VIP Perks
Buy Now!

1 Day Entry Pass

$195 USD

Normally $225
  • Full Access to Event (1 day)
  • Lunch At Conference (1 day)
  • Priority Seating
  • VIP Evening Event & Speaker dinner
  • VIP networking party
Buy Now!

VIP Pass

$395 USD

Normally $649!
  • Full Access to Event (2 Days)
  • Lunch At Conference (2 Days)
  • Priority Seating
  • VIP Evening Event & Speaker dinner
  • VIP networking party
Buy Now!

Join Us! members waiting to connect with you!


Media Sponsors

Meet the Team

Here’s the team that is making it happen!

Lucy Zhang
China Business Manager

Lucy has been working with cross border ecommerce companies for over a decade. From logistics to community organizations – she knows the inside out of the industry and has the contacts to show for it. She helps make the Chinese members make forward progress on their business.

Wendy Wang
China Business Development

Wendy has a passion for connecting people. She has organized mobile app events in Beijing and worked in the high tech industry her entire career. She is a great business development professional who is putting her contacts to make this event spectacular.

Claire Chen
Event Manager

Claire heads our international business development, working hard to connect East and West. Having grown up in China with an MBA in the United Kingdom, she has a firm grasp on both sides of the globe. She enjoys networking and connecting like minded people.

Mike Michelini
Western Business Development

Mike understands the needs and frustrations of foreign business owners in China. He has worked in ecommerce for 8 years and been in China close to 10. He is the host of Global From Asia and works hard to get the right information to the business community about business here.

It was great to attend the Cross Border Summit. Personally for me it was the perfect bridge between manufacturing and selling products in and to China. Most valuable for me was to get solutions from specialist and keynote speakers directly one on one.

– Stephan Thaerigen.


I thought the (Qianhai trip) was really excellent! Especially the guy from the Chinese government. He didn’t just read from a powerpoint, but explained it in great detail and really knew his stuff.

– Chris Davey.

Frequently Asked Questions

Most likely you will need a Chinese visa to enter China. Americans, Europeans, mostly everyone needs one. We have partners who can help you with the processing of your China visa, or you can find a service provider of your choice.

We can issue attendees a business invitation letter if you need it. Please email for more information!

Because this is an international conference, it will be in the English language. We will also have simultaneous translation from English to Chinese for the Chinese attendees at the conference. Yes, we’re in China and we’re hosting the event in English – yup, we want to be special! China really wants to be open to the international market, and it is conferences like this that make that happen.

There are a few hotels nearby the conference, here are a couple: DayHello and 7 Days Inn.
You will most likely need to get a China visa to come to Mainland China. You can apply before you leave your home country, or if you plan to spend a few days in Hong Kong before coming to China, can apply there. We wrote up a complete guide here on getting a China visa.

Sure! We’re always looking for great case studies and people to share their experience. Please email for more information and tell us a bit about you and what you’d like to share!

Awesome! We’d love to have you aligned with our summit! Please email for more information and our sponsorship package!

Many visitors coming to Asia go to Hong Kong first. Its a good tactic, as it is much smoother for your first time visit. But the prices of hotels and living is quite a bit higher than in Mainland China. If you want some recommended hotels from us, check out our overview of affordable yet decent hotels in Hong Kong

We’d Love to Hear it! What do you think of the GFA Summit? Interested to attend? Apply to be a speaker? Your company wants to support and be a sponsor?

All of these requests are great – please contact us at – and one of our team members will be in touch with you as soon as possible.

Have feedback on ways to improve the event? Maybe this isn’t a conference you think is as good as it could be? We want to hear from you too, especially from you! We love to hear all constructive feedback.

Thanks for your interest in making this conference a success!

Reserve your ticket today!

Email us –
Call us – +86 15816859376
or +852 5808-4008

Wechat: globalfromasia

© All Rights Reserved, Shadstone Limited