Doing Cross Border Business?

Early Bird Tickets Ending Soon!

For Businesses Selling From Asia

One side of the Cross Border Summit is to get insights on marketing and operations for your Asia based international company.

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    Doing Business Overseas

    cultural differences in pricing models, negotiating style, time-to-market, delivery expectations, and more

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    Pricing Models That Work

    What is valuable to overseas buyers? What can you charge more for and what are you expected not to charge for?

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    Quality Expectations

    What do overseas buyers expect in your quality control processes? How can you benefit and profit by making, selling, and standing behind higher quality goods? What that means: quality inspections, managing returns and credits to your customers and more.

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    Product Trends

    How to help your customers design products that will sell well in their countries, be reliable, and still cost effective for everyone

For Businesses Selling Into China

and on the other side of the Cross Border Summit is to get off on the right foot for your China business expansion. Learn from people, on the ground, in China.

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    Cultural Differences

    This is where you need to put some “tender loving care” into making sure you respect the local culture and way of doing business.

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    Time To Market

    What are some realistic expectations you can set for your business to grow and expand in China. We all know its not the same as America and other parts of the world – hear it first hand.

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    Negotiation Tactics

    You think you know how to bargain? How about in China? Hear stories and case studies from people who have been around the block and back.

Watch Last Year’s Hong Kong TV Coverage!

Meet Quality People

Don’t waste time in Asia talking to talkers! Instead, meet high level and qualified business owners at our closed event!

Quality, Private Content

Hear from speakers who have been in your shoes. Sharing insights and battle stories that are not common to be found anywhere online!

Round Tables

Get matched up with like minded business owners. We have break out sessions to cover the many different industries and business models you are in. Learn from peers!

Our Vision: Massive Opportunities For Businesses To Go “Global From Asia”.

Global From Asia is about leveling the bar. It represents the trend that business can be done from Asia. But you need the right skillset and the right mindset to succeed. That is where we come in and help.

Our Presenters

Matt Brennan, China Channel

Matthew has 11+ years on the ground entrepreneurial experience in China. He is a regular keynote speaker and training host on the topic of WeChat at events throughout China. He works primarily as a consultant for international businesses helping to form and implement their WeChat platform strategy. His company China Channel organize CHat, China’s largest WeChat marketing conference series for the international community. China Channel’s accounts are widely followed within the China digital media industry having built a reputation for providing insightful thought leadership together with the latest breaking news about WeChat.

Kim Leitzes

Kim Leitzes is the founder of ParkLU, an influencer marketing platform connecting consumer brands with WeChat, Weibo and video content creators in China. After moving to China in 2010, Kim successfully built a digital marketing agency specializing in content and social for cross-border e-commerce, working with Fortune 500 companies and SMEs.

Realizing the effectiveness (and challenges) of influencer engagement in China, Kim decided to combine data-driven technology with community know-how, so brands and influencers can find the perfect fit. ParkLU’s cloud-based software makes it easier to find relevant influencers, collaborate on content, and measure impact.

Mike Michelini, Host, Global From Asia

American social media & e-commerce specialist being China since late 2007, I’m passionate to help companies do business in China leveraging the power of social media and e-commerce. I host a weekly podcast to help businesses understand how to do business in China and other parts of Asia. I love Sina weibo, Tencent wechat, and believe they are the most powerful tools for any company to unlock huge value in the Chinese market.

Andrew Henderson, Nomad Capitalist

Having traveled to close to 90 countries, Andrew is the real offshore expert and a lifelong entrepreneur who highly values his freedom. He knows everything there is to know about offshore investments, banking, companies and second residencies and citizenships. He puts together unique Nomad Strategies for each of our clients to make sure everyone goes where they’re treated best.
When not visiting a new country to cross it off his never-ending list of places to visit, he reads and researches new investment opportunities. Andrew is a fan of big cities, spicy food, and elegant interior design. He has bases all around the world – among others in Belgium, Malaysia, and his beloved Georgia.

Manuel Becvar
Founder, ImportDojo

Manuel’s professional career started in 1998 when he worked for Austria’s biggest DIY retailer Baumax.

Later he moved to Hong Kong in 2005 when I was offered a position as an intern at their sourcing office in Hong Kong, with a staff over 200 people.

For the next 10 years he worked with some of the biggest retailers in the world, developing, sourcing, and finding new products for them. These retailers included: Metro, Rewe, OBI, Carrefour, Tesco, Wal-Mart, Amazon, Auchan, Lowes, Sears, Home Depot, and many others.


Glenn an owner and General Manager of Nogogo Online Groceries ( est 2008 ) & USA Co Shop ( est 1995 ) .Nogogo Online Groceries is South China’s largest online home delivery service of its type and is a complex business with over 8000 product lines, from 60 different Countries , employing 40 staff and operating out of both Shenzhen and Guangzhou, and servicing the PRD and PRC . Nogogo plan to expand to other cities in the future .

USA Co Shop is an import and distribution company that specialises in importing and wholesaling famous foreign brands . USA Co Shop has sales representatives in the following major cities : Shanghai , Beijing , Guangzhou , Tianjin , Chengdu , Wuhan , Qingdao , Harbin and More . USA Co Shop supplies the many large supermarket chain store in PRC : Sam’s Club , Walmart , Vanguard , Granby , Park & Shop , Ole , Friendship Store and more .

Glenn has 25 plus years of Food & Beverage experience including as Executive Chef for Gambaro Family Restaurants Brisbane and has contributed to numerous Food Reviews in daily press as well as TV and other Media. He was 1 of the Chefs chosen in Australia for Barilla Pasta Cook Book.

As well as physically cooking he has consulted on many large food projects and assisted in lease negotiations with major Australian property landlords (Lend Lease and Westfield) on behalf of clients.

Glenn has opened, operated, managed and consulted for restaurants and food establishments in Australia, Greece, Cambodia and PRC.

Danny Mcmillan

Danny has open collaboration and sharing at his core with a drive to dismantle, optimize and share his deep-learning, analysis, research and train wrecks with peers and the community so that you don’t have to.

He is a survivor of the former music industry and serial start up entrepreneur. For the last couple of years he has focused on Amazon FBA. Danny has appeared on numerous podcasts along with contributing to industry bible

Ashish Monga
China Sourcing Blog

Ash helps importers source products from China with a focus on managing import risks & reducing costs through strategic sourcing, optimizing the supply chain and using China specific negotiation strategies and with the help of our Chinese team.

Ash has been working with Chinese factories across a diverse range of industries for several years gaining insights into their working practices, production processes, challenges & capabilities.

Andrew Chan
Co-Founder, Aftership

Andrew is the Co-Founder at AfterShip, a shipment tracking application for online retailers. Andrew is responsible for product development, sales and marketing at AfterShip. At AfterShip, he loves to think about ways to help online retailers engage with customers after sales. Andrew previously worked for Accenture as IT consultant, and was graduated from the University of Hong Kong.

Loretta Tam

Co-founder, CREATIVELYMADE Social Labs (Powered by ACLS Language and Training Solutions)

Loretta has years of real world experience in Greater China. Her e-commerce experience lies in product sourcing, digital marketing, user experience, ethnographic market research, as well as cultural consulting.

Gerard Nieuwenhuis
Founder & CEO | TRNDlabs

Based in Netherlands, Gerard has experience in various e-commerce businesses from group buying to niche sites.

Ray Ng
Unipro Consulting Limited

Ray is founder of Unipro, a Hong Kong based agency. With years experience setting up corporations and as a licensed CPA, he can help answer all your tax and corporate structure questions.

So What’s The Agenda?

It is the idea that Asia is becoming a leader in global business, and in order to keep on top of the changing trends in the world, we need to look to this part of the world.

The Cross Border Summit is an annual conference bringing together top e-commerce cross border business leaders from around the world to share about business strategy, marketing, team building, and other strategies to stay ahead in today’s global world. While internet and technology has done amazing things to improve society and business, it has sprung up competitors from around the globe. Keep on top of these trends by attending the Cross Border Summit!

Event Date: Friday April 21, 2017

  • 8:00 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking!

  • 9:00 – 9:15

  • Welcome by Michael Michelini

  • Get this show on the road. Learn the format, the vision, and exciting announcements on the future of cross border business!
  • 9:15 – 9:45

  • Trends in Cross-border
  • Discuss Donald Trump, Brexit, RMB/USD changes, high level discussion on where the industry is going
  • 9:50 – 10:20

  • Manufacturing Business Tactics
  • Current trends, and managing under uncertain times
  • 10:20 – 10:35

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 10:35 – 11:05

  • Building a Team in China
  • Tactics for hiring, managing Chinese staff.
  • 11:20 – 12:00

  • Running a Business in China, as a Westerner
  • Tips, tricks, and war stories from an entrepreneur running business operations on the ground.
  • 12:05 – 14:00

  • Lunch
  • Lunch time alongside a live band.
  • 14:00 – 15:00

  • Break out session A: Taxes for international business owners
  • Breakout session B: People management, hiring staff, managing staff, business partners. Keeping the ship running
  • 15:00 – 15:30

  • Speaker session: Money management in 2017, Cashflow, cross-border payments
  • How to best deal with currency and cash.
  • 15:30 – 15:50

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 15:50 – 16:50

  • Breakout session C: Corporate structures for your international business.
  • Breakout session D: E-Commerce Marketing strategies (Panel)
  • 16:50 – 17:40

  • Networking & Matchmaking
  • Break out rooms on different topics and themes. Attendees choose which room to match make in
  • 17:45 – 18:00

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 18:00

  • Evening Networking (offsite)
  • The Cross Border Summit is officially over at 6pm. There are other places we will tell you about at the event.

Event Date: Saturday April 22, 2017

  • 8:00 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking!

  • 9:00 – 9:10

  • Government Welcoming
  • Export promotion policies from the government.
  • 9:10 – 9:20

  • Welcome to Foreign Cross-Border E-commerce Sellers
  • Opening to the Westerners visiting from overseas.
  • 9:20 – 9:30

  • Welcome to Chinese Cross-border E-commerce sellers
  • Those looking to sell cross-border into China, welcome.
  • 9:30 – 10:00

  • Mastering the Amazon Marketplace
  • Tips and strategies selling on Amazon in 2017.
  • 10:00 – 10:30

  • Case Study: Amazon Top Seller
  • Insights and stories from a top performing Amazon seller in China.
  • 10:30 – 11:00

  • Global to Global Logistics and Warehousing
  • Tactics you can use for your global distribution in 2017.
  • 11:30 – 12:00

  • Forum: Developing Export Based Cross-border e-commerce
  • 4 – 6 experts sharing on a panel strategies, and tactics for 2017.
  • 12:00 – 14:00

  • Lunch
  • VIP ticket holders will have private lunch. General entry will have separate lunches.
  • 14:00 – 14:30

  • Qianhai Import Zone: Import Policies
  • Discuss hot trends in the FTZ (free trade zones), specifically Qianhai, Shenzhen.
  • 14:30 – 15:00

  • Import Total Solution
  • Tactics for the “Hai Tao” growing industry.
  • 15:00 – 15:30

  • Mastering Chinese E-commerce marketplaces
  • Who is hot, and who is not, in the 2017 Chinese E-commerce marketplace battle.
  • 15:30 – 16:00

  • Trending products from the overseas market into China
  • Which product categories are working in China now?
  • 16:00 – 16:30

  • Tools To Help Your Import Business
  • What are some new tools and platforms we can use in 2017 for importing into China?
  • 16:30 – 17:00

  • Forum: Selling in China
  • An amazing panel mixed with importers as well as service providers in the Chinese cross-border import world.
  • 17:00 – 17:15

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 18:00

  • Evening Networking (offsite)
  • The Cross Border Summit is officially over at 6pm. There are other places we will tell you about at the event.

  • 19:00

  • VIP dinner + Event
  • Special dinner and event only for VIP guests and speakers.

Networking Here Will Be Like No Other!

We will have name tags so people can get to know each other more. You should also bring business cards so that you can network even more. If you need a private space to have a 1 on 1, we do have some smaller break out rooms where that can happen.

What’s the Deal?

So When and Where? Here’s the gist:

  • Date: 2 days: April 21-22, 2017
  • Time: 9am to 6pm
  • Food, Drinks: Lunch and coffee/tea
  • Cost: Check Ticket Passes Below
  • Location: IBM Building Rooftop, 7/F, Blog B, Technology Building 2, Gongye 6th Road, 1057 Nanhai Avenue, Shekou, Nanshan District, Shenzhen, China
  • Chinese Address: 深圳市南山区南海大道工业六路科技大厦2期B座7层
  • Need Directions? Scroll down a bit 🙂
Ready to at the event?

“Earlier this year I attended the annual Cross Border Summit hosted by the Global from Asia crew. The Summit had everything we expected and more: informative speakers, break-out sessions, interesting panel speakers, and an espresso machine that always had a line.

My key takeaway from the event is that it was a way for me, a newcomer to Shenzhen, to meet a bunch of great people, network like crazy, create new business opportunities, and even make a few friends.

Mike Michelini and his team were awesome, but it didn’t end only with the conference like a lot of events do. I’ve been able to join other business leaders in a newly formed mastermind group, been invited to take part in cross border trips and meetups, and of course I’m definitely marking my calendar for next year’s Cross Border Summit! “

Eric Braa
Director of Sales & Founding Partner

Silicon Valley based GetScale Inc.


Getting To The Venue


Address is: IBM Building Rooftop, 7/F, Blog B, Technology Building 2, Gongye 6th Road, 1057 Nanhai Avenue, Shekou, Nanshan District, Shenzhen, China



Detailed Directions will be supplied to guests based on where they are coming from after registration.


Click Here For Google Map

Here is a map. It’s right in the heart of Shenzhen, China’s Shekou IT Torch Tech Park

Look Forward to Seeing You There!

Venue Isn’t That Big – Space Is Limited!

Register Now For Our First Annual Summit

So you ready to get involved? We offer 2 different ticket options:

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    Option 1 - VIP Pass

    Looking to go big! Nice, we like it. This includes general entry but with some nice touches: priority seating, Friday night VIP and speaker dinner party, and Saturday night Wine and Cheese cocktail party..

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    Option 2 - General Entry Pass

    Love the speakers and want to get access to this once in a lifetime experience! We’re so happy you say that, the general pass gives you full access to the main event and speakers on Saturday.

And once the spots are booked up, we will have to turn people away. We’d love to host everyone, but just can’t go over capacity at this venue.


Choose your ticket

Lock in your seat – at a super low price!

Online Pass

$95 USD

Normally $195
  • Full Access to Recorded Speaker Sessions
  • Wechat Group Access
  • Entry At Conference
  • VIP Perks
Buy Now!

VIP Pass

$395 USD

Normally $1095!
  • Full Access to Event
  • Priority Seating
  • Lunch At Conference
  • VIP Evening Event & Speaker dinner
  • VIP networking party
Buy Now!
Join Us! members waiting to connect with you!


Media Sponsors

Meet the Team

Here’s the team that is making it happen!

Lucy Zhang
China Business Manager

Lucy has been working with cross border ecommerce companies for over a decade. From logistics to community organizations – she knows the inside out of the industry and has the contacts to show for it. She helps make the Chinese members make forward progress on their business.

Wendy Wang
China Business Development

Wendy has a passion for connecting people. She has organized mobile app events in Beijing and worked in the high tech industry her entire career. She is a great business development professional who is putting her contacts to make this event spectacular.

Cherish Liu
Event Manager

Cherish loves sharing and tend to motivate and connect with like-minded people. Sha is also very creative, has great ideas and insights about how to create a business and to do Permission Marketing. Recently she started to do Brazilian Imported Food at MiDAS Global Foods and hope to connect with more the worldwide suppliers to the Chinese Market in the coming future.

Mike Michelini
Western Business Development

Mike understands the needs and frustrations of foreign business owners in China. He has worked in ecommerce for 8 years and been in China close to 10. He is the host of Global From Asia and works hard to get the right information to the business community about business here.


I thought the (Qianhai trip) was really excellent! Especially the guy from the Chinese government. He didn’t just read from a powerpoint, but explained it in great detail and really knew his stuff.

– Chris Davey.


Frequently Asked Questions

Most likely you will need a Chinese visa to enter China. Americans, Europeans, mostly everyone needs one. We have partners who can help you with the processing of your China visa, or you can find a service provider of your choice.

We can issue attendees a business invitation letter if you need it. Please email [email protected] for more information!

Because this is an international conference, it will be in the English language. We will also have simultaneous translation from English to Chinese for the Chinese attendees at the conference. Yes, we’re in China and we’re hosting the event in English – yup, we want to be special! China really wants to be open to the international market, and it is conferences like this that make that happen.

There are a few hotels nearby the conference, here are a couple: DayHello and 7 Days Inn.
You will most likely need to get a China visa to come to Mainland China. You can apply before you leave your home country, or if you plan to spend a few days in Hong Kong before coming to China, can apply there. We wrote up a complete guide here on getting a China visa.

Sure! We’re always looking for great case studies and people to share their experience. Please email [email protected] for more information and tell us a bit about you and what you’d like to share!

Awesome! We’d love to have you aligned with our summit! Please email [email protected] for more information and our sponsorship package!

Many visitors coming to Asia go to Hong Kong first. Its a good tactic, as it is much smoother for your first time visit. But the prices of hotels and living is quite a bit higher than in Mainland China. If you want some recommended hotels from us, check out our overview of affordable yet decent hotels in Hong Kong

We’d Love to Hear it! What do you think of the GFA Summit? Interested to attend? Apply to be a speaker? Your company wants to support and be a sponsor?

All of these requests are great – please contact us at [email protected] – and one of our team members will be in touch with you as soon as possible.

Have feedback on ways to improve the event? Maybe this isn’t a conference you think is as good as it could be? We want to hear from you too, especially from you! We love to hear all constructive feedback.

Thanks for your interest in making this conference a success!

Reserve your ticket today!

Email us – [email protected]
Call us – +86 15816859376
or +852 5808-4008

All Rights Reserved, Shadstone Limited