Doing Cross Border Business?

Early Bird Tickets

Get your ticket before December 31st and a super discounted price!

Cross Border Summit Mentioned in Forbes!


“Cross Border Summit: Held in Shenzhen, China, on [20-21 April, 2018], this event encourages international participation among industry leaders in cross border commerce between China and the rest of the world with content related to marketing, management, manufacturing, and technology. There are numerous roundtable discussions and networking sessions to encourage collaboration and idea generation. This event is hosted by Global From Asia, which also has a fantastic podcast about doing business in China.”

– 12 Business Conferences In China You Should Attend
View Article

Export B2C E-Commerce

For Businesses Selling From Asia

One side of the Cross Border Summit is to get insights on marketing and operations for your Asia based international company.

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    Amazon FBA Marketing Strategies

    How to optimize and grow your Amazon business in today’s market.

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    Doing Business Overseas

    Cultural differences in pricing models, negotiating style, time-to-market, delivery expectations, and more

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    Pricing Models That Work

    What is valuable to overseas buyers? What can you charge more for and what are you expected not to charge for?

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    Quality Expectations

    What do overseas buyers expect in your quality control processes? How can you benefit and profit by making, selling, and standing behind higher quality goods? What that means: quality inspections, managing returns and credits to your customers and more.

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    Product Trends

    How to help your customers design products that will sell well in their countries, be reliable, and still cost effective for everyone

Import, Chinese E-Commerce

For Businesses Selling Into China

One side of the Cross Border Summit is to get off on the right foot for your China e-commerce business expansion. Learn from people, on the ground, in China.

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    Cultural Differences

    This is where you need to put some “tender loving care” into making sure you respect the local culture and way of doing business.

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    Time To Market

    What are some realistic expectations you can set for your business to grow and expand in China. We all know its not the same as America and other parts of the world – hear it first hand.

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    Negotiation Tactics

    You think you know how to bargain? How about in China? Hear stories and case studies from people who have been around the block and back.

Watch Last Year’s Hong Kong TV Coverage!

“watch this conference by Michael here in China. Reminds me a lot of what Loic and Martin is doing at with doing a high quality, extremely curated speakers and audience” – Tak Lo

“I was speaking there last year, and it was pretty well organized.” – Renaud Anjoran Smart China Sourcing

” The first annual Cross Border Summit was an action packed day of learning and networking with other e-commerce and international business traders” – Shenzhen Party

“I’m having a great, great time [at the Cross Border Summit]

So much useful information they are sharing.”

From China With Love

Meet Quality People

Don’t waste time in Asia talking to talkers! Instead, meet high level and qualified business owners at our closed event!

Quality, Private Learning

Hear from speakers who have been in your shoes. Sharing insights and battle stories that are not common to be found anywhere online!

Round Tables

Get matched up with like minded business owners. We have break out sessions to cover the many different industries and business models you are in. Learn from peers!

Amazing Speaker Sessions

Our Vision: Massive Opportunities For Businesses To Go “Global From Asia”.

Global From Asia is about leveling the bar. It represents the trend that business can be done from Asia. But you need the right skillset and the right mindset to succeed. That is where we come in and help.

Our Presenters

Will Tjernlund
Amazon Seller
Goat Consulting

Will Tjernlund is an expert Amazon seller and consultant. He learned the trade by teaming with his brother sell millions to and on Now he spends his time running Goat Consulting which works with companies from start ups to publicly traded companies helping them reach their full potential on

Danny McMillan
Seller Sessions

Based in London, Danny is a survivor of the former music industry and serial start up entrepreneur. For the last few years he has focused on Amazon FBA. He is also the host of Seller Sessions the advanced marketing show for Amazon sellers.

Manuel Becvar

Manuel’s professional career started in 1998 when he worked for Austria’s biggest DIY retailer Baumax.

Later he moved to Hong Kong in 2005 when I was offered a position as an intern at their sourcing office in Hong Kong, with a staff over 200 people.

For the next 10 years he worked with some of the biggest retailers in the world, developing, sourcing, and finding new products for them. These retailers included: Metro, Rewe, OBI, Carrefour, Tesco, Wal-Mart, Amazon, Auchan, Lowes, Sears, Home Depot, and many others.

Anthony Lee

Anthony is a published author and speaker on advanced Amazon marketing. As COO of Zonblast he has overseen the launch of over 2,000 products. Within the community Anthony is highly regarded by his peers for his data driven approach.

Matthew Brennan
WeChat Expert, Author, Keynote Speaker, Workshop Trainer, Consultant, Co-Founder
China Channel

Matthew is a keynote speaker and training host on the topic of WeChat. Regularly quoted in international media (Forbes, Bloomberg, The Financial Times, BBC, TechInAsia), his company organizes China’s largest WeChat marketing conference series for international companies. Matthew works primarily with international businesses to help form and implement their WeChat platform strategy. He holds 12+ years on the ground entrepreneurial experience in mainland China. His book ‘Building your Business through WeChat’ is due for release later this year.

Max Wang
Long Fei Xiang

Max has extensive and deep logistics and international trade business management experience and industry understanding. He has served senior management positions at companies including well-known international logistics companies Expeditors, CEVA and DHL.

Long Fei Xiang is committed to take pressures off importers and exporters by taking care of their logistics problems in terms of operational efficiency. It aims to help customers focus on their core business and stay competitive. Its core business includes Qianhai Free zone cross-border bonded business, overseas direct mail business, general trade import business services integrated service platform.

Michael (Mike) Michelini
Founder & Host
Global From Asia

American social media & E-Commerce & SEO specialist being China since late 2007 a true business connector. He is passionate to help companies do business in China, and help Chinese companies to grow in the overseas market.

He started, a Cross Border E-commerce Community, GFA. It is a platform for cross border business owners to learn, network, and make business partnerships, and grow their global business.

Dan Harris, Managing Partner, Harris Bricken

Dan Harris is the founding member of Harris Bricken, an international boutique law firm with offices in Seattle, Barcelona, Beijing, Portland, and San Francisco. Harris Bricken represents European and American companies overseas and foreign (including Chinese companies) in the US. Dan writes and speaks extensively on international law, with a focus on protecting foreign businesses in their overseas operations. He is also a prolific and widely followed blogger, writing as the co-author of the award-winning China Law Blog.

Glenn Ball
Owner and General Manager
Nogogo Online Groceries

Nogogo Online Groceries is South China’s largest online home delivery service of its type and is a complex business with over 8000 product lines, from 60 different Countries , employing 40 staff and operating out of both Shenzhen and Guangzhou, and servicing the PRD and PRC . Nogogo plan to expand to other cities in the future .

USA Co Shop is an import and distribution company that specializes in importing and wholesaling famous foreign brands . USA Co Shop has sales representatives in the following major cities : Shanghai , Beijing , Guangzhou , Tianjin , Chengdu , Wuhan , Qingdao , Harbin and More.

Andy Church
Problem Solver
Insight Quality Services – Third Party Sourcing & Quality Agency

With over 20 years experience in Retail, Manufacturing and Quality Assurance and 12 years living in Shenzhen, China, Andy founded Insight Quality Services.

Insight works with retailers and vendors from North America and Europe providing quality assurance and sourcing services primarily for private branded product.

More Speakers Added Regularly

Want to be a speaker? Learn more and apply here.

So What’s The Agenda?

It is the idea that Asia is becoming a leader in global business, and in order to keep on top of the changing trends in the world, we need to look to this part of the world.

The Cross Border Summit is an annual conference bringing together top e-commerce cross border business leaders from around the world to share about business strategy, marketing, team building, and other strategies to stay ahead in today’s global world. While internet and technology has done amazing things to improve society and business, it has sprung up competitors from around the globe. Keep on top of these trends by attending the Cross Border Summit!

Pre-Event: Thursday April 19, 2018

  • 13:00 – 18:00

  • Mastermind Sessions
  • Select speakers will host an intimate mastermind round table with VIP ticket holder guests.
  • 19:00 – 21:00

  • VIP Dinner
  • Private dinner for VIP guests the night before the event officially starts

Day 1: Friday April 20, 2018

Theme: Growing Your Global Business

  • 8:00 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking!

  • 9:00 – 9:25

  • Welcome by Michael Michelini

  • Get this show on the road. Learn the format, the vision, and exciting announcements on the future of cross border business!
  • 9:30 – 12:00

  • Speaker series
  • Action packed morning with speakers sharing trends, knowledge, and, case studies.
  • 10:20 – 10:35

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 12:05 – 14:00

  • Lunch
  • Lunch time alongside a live performance.
  • 14:00 – 18:00

  • Breakout sessions and more speakers
  • More amazing content and engaging panels and matchmaking.
  • 15:30 – 15:50

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 17:45 – 18:00

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 19:00

  • After Party
  • The Cross Border Summit is officially over at 6pm. We will have evening location for networking and continued conversations.

Day 2: Saturday April 21, 2018

Theme: Marketplace Growth

  • 8:00 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking!

  • 9:00 – 9:25

  • Welcoming Speech
  • Introduce the day and what this conference is all about.
  • 9:30 – 12:00

  • Morning speaker series
  • Action packed speakers about growing sales on marketplaces and other platforms.
  • 10:30 – 10:50

  • Tea Break
  • Enjoy tea, coffee, and snacks while networking with other attendees
  • 12:00 – 14:00

  • Lunch
  • Lunch alongside a fun performance.
  • 14:00 – 18:00

  • Afternoon speakers and break out sessions
  • More interactive and fun afternoon to learn new marketplaces and grow your sales.
  • 15:30 – 15:50

  • Tea Break
  • Tea, coffee, snacks, and networking with attendees.
  • 17:45 – 18:00

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 19:00

  • Closing Party Networking Event
  • Event is officially over at 6pm, but you’re welcome to join us at an official after party at a venue we disclose at the event.

Post Event: Sunday April 22, 2018

  • 10:00 – 13:00

  • Workshops
  • Intensive workshops from select speakers to followup and act as an encore.
  • 14:00

  • Business Trip
  • For those with the China trip tickets, we will depart for our business trip together.

Networking Here Will Be Like No Other!

We will have name tags so people can get to know each other more. You should also bring business cards so that you can network even more. If you need a private space to have a 1 on 1, we do have some smaller break out rooms where that can happen.

What’s the Deal?

So When and Where? Here’s the gist:

  • Date: 2 days: April 20-21, 2018
  • Time: 9am to 6pm
  • Food, Drinks: Lunch and morning & afternoon coffee/tea/snack times
  • Cost: Check Ticket Passes Below
  • Location: To Be Announced
  • Need Directions? We will help you out in FAQ below 🙂
Ready to at the event?

“The Cross Border Summit 2017 was indeed THE EVENT TO BE. I gained so much better tools regarding digital marketing and promotion. In consequence I feel more confident about the new skills when offering my Marketing & Branding services to current and potential clients. Ultimately I also got a new partnership with whom we are currently building something greater. I couldn’t be more grateful than I am now.”

Carol Zurita

Getting To The Venue


Detailed Directions will be supplied to guests based on where they are coming from after registration.

Shekou Net Velley 蛇口网谷企业之家
English Address: 7/F, Block B, Technology Building 2, Gongye 6th Road, 1057 Nanhai Avenue, Nanshan District, Shenzhen, China
Chinese Address: 深圳市南山区蛇口南海大道工业六路科技大厦2期B座7层
Tel 电话:0755-26809118

Looking For A Hotel?

We have a blog post listing various hotel options in the vicinity – Shenzhen hotel options nearby.

We Look Forward to Seeing You There!

“I highly recommend the Cross Border Summit for any entrepreneur. I am not into trading, but I am a serial entrepreneur and I learned a lot from all the different speakers. It was also great networking. I got many new contacts and got different angles on my business from talking to them and listening to their suggestions.
I went home from that Summit with my head spinning and a big grin of all the possibilities, opportunities and new ideas I got from just these 2 days. If you miss this event, you miss a great chance to take your business to a new level! A must for every entrepreneur in China!”

~ Kathy


Venue Isn’t That Big
Space Is Limited to 200!

Register Now For Our Third Annual Summit

So you ready to get involved? We offer different ticket options:

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    Option 1 - VIP Pass

    Looking to go big! Nice, we like it. This includes general entry but with some nice touches: priority seating, night VIP and speaker dinner party, and mastermind session with top speakers!

  • Connector.

    Option 2 - General Entry Pass

    Love the speakers and want to get access to this once in a lifetime experience! We’re so happy you say that, the general pass gives you full access to the main event and speakers on both days.

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    Option 3 - Online Ticket

    Can’t make it to the event but want to get involved and learn? Based on popular demand, we have an online ticket that will get you into the Wechat group of the official event, as well as access to the recorded speaker sessions after the event.

And once the spots are booked up, we will have to turn people away. We’d love to host everyone, but just can’t go over capacity at this venue.


Choose your ticket

Lock in your seat – and enjoy massive price savings!

Online Pass

$95 USD

Watch At Home
  • Full Access to Recorded Speaker Sessions
  • Wechat Group Access
  • Entry At Conference
  • VIP Perks
Buy Now!

VIP Pass

$495 USD

Normally $949!
  • Full Access to Event (2 Days)
  • Lunch At Conference (2 Days)
  • Priority Seating
  • Mastermind Session
  • VIP Evening Event & Speaker dinner
  • VIP Access at after parties
Buy Now!

Join Us! members waiting to connect with you!



Media Sponsors

Meet the Team

Here’s the team that is making it happen!

Wendy Wang
China Business Development

Wendy has a passion for connecting people. She has organized mobile app events in Beijing and worked in the high tech industry her entire career. She is a great business development professional who is putting her contacts to make this event spectacular.

Wilson Blues
Event Manager

Wilson is a passionate e-commerce seller from China. He is helping on the local Chinese side of the event. He enjoys working on the Cross Border Summit to connect with international e-commerce sellers and make new friends.

Mike Michelini
Western Business Development

Mike understands the needs and frustrations of foreign business owners in China. He has worked in ecommerce for 8 years and been in China close to 10. He is the host of Global From Asia and works hard to get the right information to the business community about business here.

It was great to attend the Cross Border Summit. Personally for me it was the perfect bridge between manufacturing and selling products in and to China. Most valuable for me was to get solutions from specialist and keynote speakers directly one on one.

– Stephan Thaerigen.


This day is amazing so far, such amazing speakers, I have learnt a lot of Amazon stuff today, you CANNOT miss this event next April!

Check out Global From Asia #crossbordersummit

– Chris Davey.

Frequently Asked Questions

Because this is an international conference, it will be in the English language. We will also have simultaneous translation from English to Chinese for the Chinese attendees at the conference. Yes, we’re in China and we’re hosting the event in English – yup, we want to be special! China really wants to be open to the international market, and it is conferences like this that make that happen.

Most likely you will need a Chinese visa to enter China. Americans, Europeans, mostly everyone needs one. We have partners who can help you with the processing of your China visa, or you can find a service provider of your choice.

You will most likely need to get a China visa to come to Mainland China. You can apply before you leave your home country, or if you plan to spend a few days in Hong Kong before coming to China, can apply there. We wrote up a complete guide here on getting a China visa.

We can issue attendees a business invitation letter if you need it. Please email [email protected] with your ticket receipt for more information!

We have a small amount of media passes available and you can apply media pass information and application.

There are a few hotels nearby the conference, we have a blog post written up too to help you out on Shenzhen hotels.
This is a valuable business event! Many previous attendees were able to ask their boss / management for reimbursement, we have prepared this management letter special for you!

We will update the blog with the most up to direct directions as the event approaches. Please check direction details page for more information and then tell us if you are still in need of help!

Sure! We’re always looking for great case studies and people to share their experience. Please check our speaker details page for more information and then tell us a bit about you and what you’d like to share!

Awesome! We’d love to have you aligned with our summit! Please email [email protected] for more information and ask for our sponsorship package! We also have many other ways to you can sponsor

Many visitors coming to Asia go to Hong Kong first. Its a good tactic, as it is much smoother for your first time visit. But the prices of hotels and living is quite a bit higher than in Mainland China. If you want some recommended hotels from us, check out our overview of affordable yet decent hotels in Hong Kong
No, the ticket only includes the fee for the conference as listed in the ticket options in the pricing table above. We can recommend you nearby hotels if needed, or check our blog post on Shenzhen hotels here.

We’d Love to Hear it! What do you think of the Cross Border Summit? Interested to attend? Apply to be a speaker? Your company wants to support and be a sponsor?

All of these requests are great – please contact us at [email protected] – and one of our team members will be in touch with you as soon as possible.

Have feedback on ways to improve the event? Maybe this isn’t a conference you think is as good as it could be? We want to hear from you too, especially from you! We love to hear all constructive feedback.

Thanks for your interest in making this conference a success!

Reserve your ticket today!

Email us – [email protected]
Call us – +86 15816859376
or +852 5808-4008

Wechat: globalfromasia

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