Doing Cross Border Business?

Get Your Tickets Now

Get your ticket before its too late! Grab it before it moves to next price level!

Cross Border Summit Mentioned in Forbes!


“Cross Border Summit: Held in Shenzhen, China, on [20-21 April, 2018], this event encourages international participation among industry leaders in cross border commerce between China and the rest of the world with content related to marketing, management, manufacturing, and technology. There are numerous roundtable discussions and networking sessions to encourage collaboration and idea generation. This event is hosted by Global From Asia, which also has a fantastic podcast about doing business in China.”

– 12 Business Conferences In China You Should Attend
View Article

Engaging speakers and valuable content.

Networking with other high level cross border business executives.

Networking with other high level cross border business executives.

Have a great time and make lasting relationships.

Export B2C E-Commerce

For Businesses Selling From Asia

One side of the Cross Border Summit is to get insights on marketing and operations for your Asia based international company.

  • Amazon FBA Marketing Strategies

    How to optimize and grow your Amazon business in today’s market.

  • Doing Business Overseas

    Cultural differences in pricing models, negotiating style, time-to-market, delivery expectations, and more

  • Pricing Models That Work

    What is valuable to overseas buyers? What can you charge more for and what are you expected not to charge for?

  • Quality Expectations

    What do overseas buyers expect in your quality control processes? How can you benefit and profit by making, selling, and standing behind higher quality goods? What that means: quality inspections, managing returns and credits to your customers and more.

  • Product Trends

    How to help your customers design products that will sell well in their countries, be reliable, and still cost effective for everyone

Import, Chinese E-Commerce

For Businesses Selling Into China

One side of the Cross Border Summit is to get off on the right foot for your China e-commerce business expansion. Learn from people, on the ground, in China.

  • Cultural Differences

    This is where you need to put some “tender loving care” into making sure you respect the local culture and way of doing business.

  • Time To Market

    What are some realistic expectations you can set for your business to grow and expand in China. We all know its not the same as America and other parts of the world – hear it first hand.

  • Negotiation Tactics

    You think you know how to bargain? How about in China? Hear stories and case studies from people who have been around the block and back.

Watch Last Year’s Hong Kong TV Coverage!

“watch this conference by Michael here in China. Reminds me a lot of what Loic and Martin is doing at with doing a high quality, extremely curated speakers and audience” – Tak Lo

“I was speaking there last year, and it was pretty well organized.” – Renaud Anjoran Smart China Sourcing

” The first annual Cross Border Summit was an action packed day of learning and networking with other e-commerce and international business traders” – Shenzhen Party

“I’m having a great, great time [at the Cross Border Summit]

So much useful information they are sharing.”

From China With Love

Meet Quality People

Don’t waste time in Asia talking to talkers! Instead, meet high level and qualified business owners at our closed event!

Quality, Private Learning

Hear from speakers who have been in your shoes. Sharing insights and battle stories that are not common to be found anywhere online!

Round Tables

Get matched up with like minded business owners. We have break out sessions to cover the many different industries and business models you are in. Learn from peers!

Amazing Speaker Sessions

Learn from the experts in this complex industry

Grab this in person event and capture the chance

Our Vision: Massive Opportunities For Businesses To Go “Global From Asia”.

Global From Asia is about leveling the bar. It represents the trend that business can be done from Asia. But you need the right skillset and the right mindset to succeed. That is where we come in and help.

Our Presenters

Will Tjernlund
Amazon Seller
Goat Consulting

Will Tjernlund is an expert Amazon seller and consultant. He learned the trade by teaming with his brother sell millions to and on Now he spends his time running Goat Consulting which works with companies from start ups to publicly traded companies helping them reach their full potential on

Danny McMillan
Seller Sessions

Based in London, Danny is a survivor of the former music industry and serial start up entrepreneur. For the last few years he has focused on Amazon FBA. He is also the host of Seller Sessions the advanced marketing show for Amazon sellers.

Brian Johnson
Founder at and
Amazon Advertising Consultant

My career has spanned across technical, marketing, and entrepreneurial pursuits.

My current expertise is in helping sellers advertise their private label and branded products on the Amazon marketplace, focusing upon Sponsored Products- and Amazon Marketing Services- advertising.

I have co-founded companies in training in advanced advertising strategies, in advertising analysis and optimization software, and have built an advertising community of Amazon sellers on Facebook.

Anthony Lee

Anthony is a published author and speaker on advanced Amazon marketing. As COO of Zonblast he has overseen the launch of over 2,000 products. Within the community Anthony is highly regarded by his peers for his data driven approach.

Matthew Brennan
WeChat Expert, Author, Keynote Speaker, Workshop Trainer, Consultant, Co-Founder
China Channel

Matthew is a keynote speaker and training host on the topic of WeChat. Regularly quoted in international media (Forbes, Bloomberg, The Financial Times, BBC, TechInAsia), his company organizes China’s largest WeChat marketing conference series for international companies. Matthew works primarily with international businesses to help form and implement their WeChat platform strategy. He holds 12+ years on the ground entrepreneurial experience in mainland China. His book ‘Building your Business through WeChat’ is due for release later this year.

Max Wang
Long Fei Xiang

Max has extensive and deep logistics and international trade business management experience and industry understanding. He has served senior management positions at companies including well-known international logistics companies Expeditors, CEVA and DHL.

Long Fei Xiang is committed to take pressures off importers and exporters by taking care of their logistics problems in terms of operational efficiency. It aims to help customers focus on their core business and stay competitive. Its core business includes Qianhai Free zone cross-border bonded business, overseas direct mail business, general trade import business services integrated service platform.

Esteban Kadamani
Managing Director
Infinite Group Asia

“Esteban is an entrepreneur, visionary, and a hard worker. He’s an expert in Latin America- Has 5 years working experience with Chinese/Latin American businesses, and an importer and exporter with a passion for turning ideas into reality and helping others achieve their dreams. Is a contributor for the Young Entrepreneur Council in USA and has been named in a few Forbes and INC articles. Was choosen as a Top 20 under 40 entrepreneurs living in Miami in 2010 and his business was recognized as the Small Business of the year award in 2015.

Always family first with strong connections in Colombia, Ecuador and Peru. Cartagena is his hometown, but Miami is where he lives and works. He’s fluent in English and Spanish as well as learning Mandarin for the past two years.”

Chance Jiang

Chance Jiang, CEO of, a startup building technologies that enable marketplace on social networks. He is also an Advisor to Startup Grind Guangzhou.

He co-founded (2012-2014), the 1st connected hardware on WeChat offering millions of users instant photo printing. He was also the co-founder and designer of, a 2G wireless receipt printer with dead-simple cloud API (2010-2012).He’s been an active member in Guangzhou’s tech community, from organizing events to mentoring other startup entrepreneurs.

Douglas White
Founder/ CEO

“Douglas White has close to 30 years of digital experience. Having lived and worked in 23 countries he has both a personal and professional knowledge on the importance of technology and how it integrates local, regional and global interests.

After leaving IBM having attained the highest project management certification, Level 5 certified global project manager, he launched a number of cutting edge initiatives. Douglas launched Asia’s first video portal, created Asia’s first viral video, founded Asia’s first agency focused only on social media. Douglas’ agency launched the first global social media campaign out of Asia with Standard Chartered bank.

Douglas is an expert on Social Media with an emphasis on specific solutions for China and other regions around the world. He has been featured on CNN and is a frequent speaker as an expert on Social Media and Marketing in Asia, the largest global online consumer market.”

Daniel Fernandez
Daniel runs an Amazon marketing agency that specialized in PPC.

An entrepreneur and expert in cross-border ecommerce, copyright, and marketing. Daniel has a wide-ranged skill-set that is built on the foundation of getting products into the hands of the end-user.

As an extensive traveller, for both business and pleasure, Daniel has a global perspective and with his well-traveled knowledge understands the ins and outs of supply-chain logistics, international trade, and going from 0 to 1 for any type of product.

Glenn Ball
Owner and General Manager
Nogogo Online Groceries

Nogogo Online Groceries is South China’s largest online home delivery service of its type and is a complex business with over 8000 product lines, from 60 different Countries , employing 40 staff and operating out of both Shenzhen and Guangzhou, and servicing the PRD and PRC . Nogogo plan to expand to other cities in the future .

USA Co Shop is an import and distribution company that specializes in importing and wholesaling famous foreign brands . USA Co Shop has sales representatives in the following major cities : Shanghai , Beijing , Guangzhou , Tianjin , Chengdu , Wuhan , Qingdao , Harbin and More.

Andy Church
Problem Solver
Insight Quality Services – Third Party Sourcing & Quality Agency

With over 20 years experience in Retail, Manufacturing and Quality Assurance and 12 years living in Shenzhen, China, Andy founded Insight Quality Services.

Insight works with retailers and vendors from North America and Europe providing quality assurance and sourcing services primarily for private branded product.

Winston Sterzel
Bridging Borders LTD

Winston is the first China video blogger famously known under the username SerpentZA.

He has been in China for over 10 years. His popular YouTube channel discusses cultural differences between East and West and has advised companies on the transition between these cultures for years.

Nicole Webb
Journalist, Writer, Presenter, Media Consultant and Master of Ceremonies

Nicole spent 20 years in Australian television as a reporter, producer and presenter. A key player at 24 hour news channel Sky News for a decade.

Nicole’s work has included hosting premier business awards in Hong Kong, China, the Philippines and Australia, presenting corporate videos across Asia Pacific and media training and consulting for various companies; as well as a guest on RTHK Radio 3’s morning show as an expert blogger. Nicole’s wide-ranging articles from lifestyle to political pieces are regularly published in magazines and online publications around the globe.

Marcin Hashevsky
Founder & Consultant
Amazing Work System

Serial Entrepreneur and an Amazon seller from Poland based in Ireland. Consulting on online business systematization.

Marcin helps sellers start systematizing their online business so they can spend less time in operations and more time on vision and growth,
or simply spend more time with their families.

Ashley Galina Dudarenok
Alarice & ChoZan

“Ashley is a serial entrepreneur, professional speaker, bestselling author, vlogger, podcaster, media contributor and female entrepreneurship spokesperson.

She is the founder of several startups, including social media agency Alarice and resources & training company ChoZan. She is a member of Alibaba’s Global Influencer Entourage and works directly with a Tencent core founder to conquer Western social media.”

Leonhard Weese
Supercharger Fintech Accelerator

Leo is excited about micro economics, statistics, debate, logistics and cryptography.

Now he is connecting all things Bitcoin as well as helping FinTech startups find the right angle to payments as well as make sure their privacy, security and Blockchain strategies are top notch.

Davide Nicolucci
Founder & Director
Growth Hack Consulting HK

Davide worked in SZ for 2 years with big-sized Amazon sellers and decided to open his own digital marketing consulting company to provide marketing services to Chinese sellers first, and now to EU and US sellers as well.

He enjoys to both run workshops and to write blog articles to share useful tips about e-commerce, social media, amazon marketing, and to keep always an eye on what’s the hottest trends.

Chris Davey
7-Figure Amazon Seller
Founder of FBA4U

“Chris is based in Shenzhen, China.

He is a 7-figure Amazon seller who designs and sources his own private label brands of products sold worldwide via Amazon FBA.

Founder of FBA4U networking events, the biggest networking events in China for western ecommerce sellers held every six months during Canton Fair in Guangzhou, China.

Expert in sourcing and new product development – 17 years of experience with the world-class manufacturer Bowers & Wilkins and 4 years in China leading a team of 14 buyers sourcing $30m+ of materials annually. Bowers & Wilkins (B&W) are the market leader in the design and manufacture of high-end audio equipment.”

Gilbert Joa
Founder and Managing Director
Global Connection

“Born and raised in New York, Gilbert came to Hong Kong in 2011 without any contacts. Since then, Gilbert has been active in the startup community, from the birth of the first accelerator BootHK, to being one of the first 100 members of the co-working space Cocoon. In 2012, after picking up golf, he started a niche community for golfers which later transitioned into The Hong Kong Prime Golf Society, for which he is the Co-Founder and President. Gilbert is also the 2018 President of Hong Kong MBA Toastmasters Club. Gilbert now teaches his clients how to cultivate business networks that are both sustainable and valuable, even if they are an introvert.”

Freda Wan
Lead Consultant
China Market Research

Freda is a consultant helping brands from the US and Europe navigate the China market. She previously helped an American retailer enter the Alibaba Tmall Global marketplace, and has advised European and Hong Kong apparel and food brands in their digital transformation.

Her previous experience includes B2B marketing and communications at Rolls-Royce Beijing, and public affairs consulting for airlines and utilities in Asia. She is currently based in Hong Kong.

Meir Simhi
Brand Master

“Living in Shenzhen since 2007, Meir is an Israeli super-entrepreneur with rich background in E-commerce and web marketing.

Since 2014 he’s been running an e-commerce training program and digital strategy consulting agency to help entrepreneurs and companies build brands and establish a presence in the online environment.

Recently Meir has co-founded, an innovative B2B platform helping Makers and online sellers create better products in less time.”

Michael McGillicuddy
Youbanfa Capital

“Having taught people from around the world using and investing in Bitcoin, as well as hosting the successful Bitcoin Startup Parties and Bitcoin and Cryptocurrency Masterclass, Michael McGillicuddy has made it his mission to help people to profitably transition in these interesting economic times.

Michael learned Austrian economics while living in Australia in 2011 and successfully invested in precious metals before using the proceeds to begin his first business, Peanut Butter Americano ( – The best peanut butter in the world.

An international man, Michael came to Shenzhen in 2014 and became the CFO and later CEO of Stella’s International Learners’ Academy before moving on to pursue his passion of financial education around China and the world through his company, Youbanfa Capital.”

Janette Toral

Janette has been promoting the growth of e-commerce in the Philippines since 1997. She is the site owner of

She is the E-Commerce Program Head and Lead Trainer for the Certified E-Commerce Specialist, E-Commerce Entrepreneur, and E-Commerce Professional Program (in partnership with the Asian Institute of E-Commerce College.

She is a co-founder of i-Metrics Asia Pacific Corporation – makers of the E-Commerce Intensity Index, E-Commerce Maturity Scorecard. E-Commerce Monitor.

Zack Franklin

“Zack Franklin ran two multi-million dollar companies and spoken across China about Marketing, Amazon, and Sales.

Zack has been selling on Amazon since 2014 in some of the most competitive categories and have helped thousands of Chinese sellers understand and sell to the American market. He used to work for one of the top Chinese Ecommerce companies and has started an agency in Shenzhen to help sellers reach the next level.”

Carol Zurita
Marketing and Branding Trainer

“Her workshop “Rock your Ideas and Grow Rich” has inspired millennials in Beijing, Shanghai, Shenzhen and Hong Kong to drive their business towards branding as a powerful tool to generate trust and extra value to their clients.”

Kris Wang
Business Development Manager
Qianhai Authority

“Kris is responsible for the construction, operation and interpretation of cross border e-commerce business-related policies of the Qianhai Shekou Free trade zone. He is also in charge of cross border e -commerce business development planning, cross border e-commerce industry support and business services.”

Cadrian Chan
Co-founder, CMO
Para Living Inc

“Cadrian is our “e-commerce gladiator” recently founding Para Living Inc Amazon FBA business with the Global From Asia Community. As a digital marketing strategist, he is deep in the marketing efforts of the e-commerce business from paid advertising to social media sharing campaigns.”

Daniella Santana
Serial Entrepreneur | China Business Expert
International Trade Consultant | Startup Mentor

“Daniella is a serial entrepreneur and a China International trade Expert with over 10 years living in China and 13 working with China. She has worked for TOP logistics companies and managed operations in China for OEM/ODM manufacturing projects (purchasing, quality control, sourcing, logistics) for consumer products for European, American and Latin American companies.

Currently, Daniella is consulting for a TOP 500 logistics company from Taiwan, Global Sources (HK) and mentoring startups from government entities such as the largest accelerator start up program in Latin America called Start-Up Chile.”

Forest Zhang
Forest Shipping International Ltd

“Forest has very good luck to enter shipping market for Ecommerce. With rich experience in FBA shipment and compliance guidance, Forest shipping has helped thousands of Amazon sellers ship to Amazon fulfillment centers in USA, Europe, Canada, and Japan by sea and air.”

Kyri Theos
Growth Marketing | Product Management | Media Relations

“Kyri Theos is former Head of Asia Pacific at and former Australian Country Manager at and

Kyri works with corporates, governments, and startups on digital strategy, growth marketing and freelance workforce management. He also delivers training on digital skills and growth strategy to startups and technology entrepreneurs.”

Rico Ngoma
Source Find Asia Co., Ltd

“Rico – is the CEO of Source Find Asia – a sourcing consulting company based in Guangzhou, China and co-host of the Made in China Podcast.

The company was started after he met his future business partner, (an 8 year China veteran) Michael Schierhorn a.k.a. ChinaMIke – through the Enter China community.

In 2+ years since, Rico has gone from teaching English, while working out of his apartment to renting out an office with a small full-time team and managing mass production orders worth over 6 figures US.”

Allan Chou
RAIDiCAL Shanghai

“Allan Chou is currently the head of a new early stage tech innovation and corpo-rate partnership fund in Shanghai, China called “RAIDiCAL” which focuses on finding the next Unicorns in Robotics, AI, IoT and Big Data in China. This first of its kind tech acceler-ator in partnership with Innospace in Beijing (part of Beijing Innoway).

Allan was previously the Chief Marketing Officer at HNA Rocket Space, Inc. (China), a joint venture between the HNA Group, one of the fastest growing private conglomerates in Chi-na and RocketSpace, Inc. (USA) (, a Silicon Valley builder of Glob-al Tech Ecosystems which helped to grow tech unicorns such as UBER, Spotify and 19 other unicorn startups.

As CMO at this first of its kind cross boarder venture, Mr. Chou is in charge of setting up the marketing strategy and branding operation for the Global expansion of RocketSpace in China.”

Christopher Moore
Head of Digital Marketing

“Chris is a innovative and creative digital marketer. Having worked with a portfolio of e-commerce businesses as well as e-commerce service providers – he has seen his fair share of working inside, and outside, of the boundaries of e-commerce digital marketing. he will come to the summit to share on using growth hacks and strategies to break through the plateau you may be facing in your businesses’ growth online.”

Ersan Yamur
VP, Global Business Unit

“Ersan has been in Asia for over 10 year working for local companies. He has worked for leading manufacturers including Fortune 500 companies which gave him invaluable experience on supply chain management, sourcing, purchasing and quality control.

He has managed projects for global brands at Chinese factories and accustomed to day-to-day operations of both sides of the table. He’s been leveraging his insider knowledge to help his customers focus on their goals on growing their potential and increasing their sales.”

Patrick Zheng
Founder of StarMerx
Top Chinese Seller

Top Seller of Amazon, eBay, AliExpress, Wish, Walmart, Lazada, Shopee, and more. He holds a Ph.D. in Computer Science from the University of Massachusetts and spent 3 years working with Microsoft and 1 year with Amazon as a software and data mining engineer in the USA.

In 2013, he returned to China to start an e-commerce company, StarMerx, which now has monthly sales of more than 10 million USD. By the end of 2016, the company got financing of RMB45 million.

Ricardo Li
Founder & CEO
Popeye Incubation

“Ricardo is the former Founder of eBay South China and a cross border trade expert specializing in overseas branding, operations, and crowd funding as well as being a top seller.

He has experience selling “both ways” both into China and abroad via a wide range of e-commerce platforms. Popeye Incubation has ready teams to operate on JD, Taobao, eBay, Amazon, Wish, AliExpress, and more.”

Damon Barnhurst
Marketplace Creativity Expert
Kula Brands

“Damon was born and raised in Longview, WA and has been living in Arizona for the past 14 years. Damon arrived to China with his family in August 2017 for his passion in Science Technology Engineering and Math (STEM) projects and teaching students to be creative in Makerspaces. He is Social Media Influencer and a part of KulaBrands community that help inventors launch their products through development, crowdfunding, branding, marketing and sales of products that make the world a little bit of a better place.”

Ray Ng
Unipro Consulting Limited

“Ray is founder of Unipro, a Hong Kong based agency. With years experience setting up corporations and as a licensed CPA, he can help answer all your tax and corporate structure questions.”

Emil Jersling
Jersling Ventures

I’m an entrepreneur. I launched my first business in 2003 helping amateur photographers commercialize their images, during the boom days of digital photography, via an online image database aiming to disrupt traditional agencies selling rights managed images. After my MBA at INSEAD I spent 4 years advising, founding and running start-ups in the online discount space (Groupon model) in 11 countries across Asia, Latin America, and Europe.

My current business partner is an Associate Professor at SUSTech and an expert in thermodynamics, quantum computing and artificial intelligence (AI). We launching a business leveraging technology to improve efficiency of energy harvesters, predominantly used in sensors, to power the internet of things (IoT).”

Chris Rawlings
CEO and Founder
7 Figure E-Commerce Brand

“Chris Rawlings (CEO) is the founder of a 7 figure Ecommerce brand in the spinal health space. It was his
experience with this brand that lead him to create the first version of Judolaunch. Now Chris spends his time helping Amazon Sellers successfully launch products in all major Amazon Markets.

Chris has a degree in physics and spends his free time pondering the fact that most of the atoms in his body used to be in the center of a star.”

Michael (Mike) Michelini
Founder & Host
Global From Asia

“American social media & E-Commerce & SEO specialist being China since late 2007 a true business connector. He is passionate to help companies do business in China, and help Chinese companies to grow in the overseas market.

He started, a Cross Border E-commerce Community, GFA. It is a platform for cross border business owners to learn, network, and make business partnerships, and grow their global business.”



More Speakers Added Regularly

Want to be a speaker? Space is running out, learn more, and apply here.

Buy Your Ticket Now

So What’s The Agenda?

Asia is becoming a leader in global business, and in order to keep on top of the changing trends in the world, we need to look to this part of the world.

The Cross Border Summit is an annual conference bringing together top e-commerce cross border business leaders from around the world to share expertise about business strategy, marketing, team building, and other strategies to stay ahead in today’s global world. While internet and technology has done amazing things to improve society and business, it has sprouted competitors from around the globe. Keep on top of these trends by attending the Cross Border Summit!

Pre-Event: Thursday April 19, 2018

  • 14:00 – 18:00

  • Mastermind
  • Brian Johnson, Anthony Lee, Danny McMillan, and Will Tjernlund will host an intimate mastermind round table with VIP ticket holder guests. Learn more.
  • 19:00 – 22:00

  • VIP Dinner
  • Private dinner for VIP guests the night before the event officially starts

Day 1: Friday April 20, 2018

Theme: Marketplace Growth

  • 8:00 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking!

  • 9:00 – 9:25

  • Welcome by Michael Michelini

  • Get this show on the road. Learn the format, the vision, and exciting announcements on the future of cross border business!
  • 9:30 – 9:50

  • Leveraging Interpersonal Skills To Increase Sales Between China and Overseas Cultures
  • Gilbert Joa will inspire us on how we can use soft skills many of us forget about in today’s day and age to stand out when making cross border business deals.
  • 9:50 – 10:20

  • Building Systems In Your Ecommerce Business
  • Marcin Hashevsky shares an amazing system to scale your Amazon FBA business, or any business, to the next level with systems.
  • 10:20 – 10:35

  • Tea Break
  • Tea, coffee, snacks, and networking with attendees.
  • 10:40 – 11:00

  • Amazing Growth Potential of Amazon + Facebook
  • Anthony Lee will go over How to build a list of your own to market to, How to increase sales on and off Amazon, and How to get more product reviews.


  • 11:10 – 11:30

  • Using a Story in Your Videos
  • Winston Sterzel, China’s First Youtuber, Shares with Us how video connects with us emotionally and gets people to take action
  • 11:30 – 12:00

  • PPC In Amazon For Differentiation
  • Brian Johnson Shares what is critical in today’s market – Amazon PPC, and how to stand out from the crowd, from beginning to ongoing.
  • 12:05 – 13:30

  • Lunch
  • Enjoy a quality buffet lunch together in a business setting with quiet music to connect with each other more closely.
  • 13:30- 14:00

  • Overcoming Pain Points of New Cross Border Trading
  • Ersan Yamur shares the progress we have made in cross border (also known as x-border) trading and ecommerce has also created new challenges and opportunities to overcome.
  • 14:00 – 14:30

  • Understanding Tencent, WeChat and Chinese tech innovation
  • Matt Brennan gets us in the right mindset for growing our ecommerce busineses in China with Wechat as the platform.

  • 14:00 – 14:30

  • Fireside Chat: Crypto, Blockchain, & Ecommerce
  • What all this crypto-mania means for me and my e-commerce business? Leonhard Weese and Michael McGillicuddy discuss.

  • 14:30 – 15:00

  • Finding & Vetting The Right Chinese Business Partner
  • Allan Chou gives us various case studies and real world examples for what works, and what doesn’t – when finding the right partner in China

  • 14:30 – 15:00

  • How to use online freelancers to build a Global Business
  • Kyri Theos helps us develop our mindset and strategy for finding and growing online freelancers to go truly global.

  • 15:00 – 15:45

  • Interactive Panel Discussions A: Amazon “Hacks” To Stand Out
  • Danny McMillan hosts a Panel with Brian Johnson, Meir Simhi, and Will Tjernlund to discuss how to “hack” Amazon to leverage the power and get ahead.
  • 15:00 – 15:45

  • Interactive Panel Discussions B: Chinese Ecommerce Marketplaces
  • Learn what current ecommerce sellers in the China market are doing to stay ahead. Kris Wang, Ricardo Li, Freda Wan, Glenn Ball, and Max Wang dive into Chinese e-commerce thinking.
  • 15:45 – 16:00

  • Tea Break
  • Tea, coffee, snacks, and networking with attendees.
  • 16:00 – 16:30

  • Interactive Panel Discussion: Fireside Chat: Scaling to 200+ Staff
  • Danny McMillan chats with Patrick Zhang on the journey building his Amazon FBA business to 200+ staff
  • 16:00 – 16:30

  • Cross Border E-Commerce into China via FTZ
  • Kris Wang from the Qianhai Government Authority will share the latest tips and strategies for getting your products sold in China via cross-border e-commerce

  • 16:30 – 17:00

  • Developing Cross-Border E-commerce Opportunities in Southeast Asia
  • Janette Toral from Digital Filipino will give us tips and strategies on the budding opportunities happening in Southeast Asia, from Philippines to Indonesia and more.

  • 16:30 – 17:00

  • The Secrets Behind The Success Of Chinese Amazon Sellers
  • Davide Nicolucci shares his experiences working inside Chinese Amazon FBA companies as well as his deep research with other experts in the industry (as revealed by insiders).

  • 17:00 – 17:45

  • Round Tables & Networking
  • Connect with speakers and attendees in smaller groups (huddles) and recap what we learned today with actionable advise. Select speakers from today’s sessions will form breakout groups in the various rooms of the venue for attendees to engage with and connect.
  • Group 1 : Starting and Growing an Amazon FBA business Remotely
  • One of GFA’s very own “E-commerce Gladiators” shares the story of starting up the Amazon FBA business, Para Living Inc from this very blog and podcast – all done remotely!
  • Group 2: Selling Your FBA Business to the Chinese market
  • Many international Amazon FBA sellers have been asking to sell their businesses to the Chinese seller market. Ricardo is here to give insights and tips on how to approach this situation
  • Group 3 : Launching Amazon EU in 2018
  • Chris Rawlings of Judo Launch shares insights and strategies on how to enter the European market in today’s competitive world.
  • Group 4 : Finding the Right Chinese Business Partner
  • Allan Chou continues on his speech from the morning about how to find and vet the right Chinese partner for your company.
  • Group 4 : Insight on Chinese Sellers
  • Davide Nicolucci shares his experiences working with massive Chinese FBA sellers over the years.
  • Group 5: Product Sourcing + Quality
  • Ino from Insight Quality helps us realize ven with all the marketing in the world, if you have a bad product it won’t matter. Let’s discuss.
  • Group 6 : Daniel Fernandez on AMS
  • Let’s discuss about AMS and leveraging it to grow our Amazon business.
  • Group 7 : Cross Border Logistics
  • Discuss with Forest Shipping on how to export better, and also have a chance to meet Kris Wang from Qianhai Free trade zone (based on availability)
  • Group 8 : Crypto for e-commerce
  • More discussions and intimate chats with Leo and Mike from the crypto panel.
  • Group 9 : Anthony Lee on Conversion optimization in Amazon
  • Plug holes and leaks in your Amazon sales funnel and have frank discussions with others in your shoes.
  • Group 10 : Mike Michelini discussing Alliances
  • Working with Global From Asia – are you interested in making an alliance / deal with GFA? We’ll be here to talk to you!
  • Group 11 : Internationalization of high-growth internet business (Groupon model)
  • Emil Jersling will share best practice in managing a quickly scaling business across multiple countries in a highly competitive environment.

  • 17:45 – 18:00

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 19:00

  • After Party
  • The Cross Border Summit is officially over at 6pm. We will have evening location for networking and continued conversations.
  • 20:00

  • Fireside Chat: Brian Johnson’s First Time in China
  • During the after party, we will have some fun and sit down with Brian and learn how his first experience in China has been so far, as well as have audience give him some pointers.

Day 2: Saturday April 21, 2018

Theme: Growing Your Global Business

  • 9:00 – 9:25

  • Using Hong Kong For Cross-Border Ecommerce
  • Chris Moore shares insights and strategies on how using Hong Kong can give you an advantage on selling into Mainland China.
  • 9:30 – 9:50

  • How to Get Media interested in your Message and How to Handle it
  • Nicole Webb shares her knowledge doing international PR for companies inside and outside of China
  • 9:50 – 10:20

  • Ranking Across Multiple Amazon Marketplaces
  • Danny McMillan will get the crowd up to speed on what is working, and what isn’t – with ranking on Amazon US, Europe, and more

  • 10:20 – 10:40

  • Tea Break
  • Tea, coffee, snacks, and networking with attendees.
  • 10:40 – 11:10

  • South America & China Connection & Opportunity
  • Esteban Kadamani gives us an overview of the growing opportunity between South America and China
  • 11:10 – 11:30

  • Fireside Chat Logistics for FBA – the future
  • We discuss what is working and what isn’t in the logsitcs and supply chain of Amazon FBA and ecommerce in general with Forest Zhang, founder of Forest Shipping.


  • 11:30 – 12:05

  • From Zero to 2600 SKUs in 6 months

  • Will Tjernlund dazzles us with the strategy he used to grow an Amazon account to 2600 SKUs in an systemized and automated fashion
  • 12:05 – 13:30

  • Lunch
  • Enjoy a quality buffet lunch together in a business setting with quiet music to connect with each other more closely.
  • 13:30 – 14:00

  • Content Marketing On Social Media
  • Doug White shares his secret formula of combining content marketing with social media to grow your brand and drive sales.
  • 14:00 – 14:20

  • Fireside Chat: Amazon + Sourcing Combo
  • Chris Davey sits down and shares with us the story of leveraging sourcing and ecommerce to get a winning combination
  • 14:00 – 14:20

  • Developing Wechat Apps: Dos and Don’ts
  • Chance Jiang gives us the insights needed to know how to develop an app to grow ecommerce in China
  • 14:20 – 14:50

  • Amazon PPC/AMS in 2018
  • Daniel Fernandez shares what is working and what isn’t in paid advertising in 2018
  • 14:20 – 14:50

  • Using More than Wechat In China
  • We know Wechat is all the “rage” in China – but Ashley Galina Dudarenok gives us tips and insights on how to use other social platforms for Chinese marketing. It’s not all about WeChat: hope to market in China through Weibo, video and live-streaming platforms.
  • 14:50 – 15:20

  • Building Brand Assets Fast & Easy
  • Zack Franklin shares insights on how to build websites, videos, and more multimedia content to grow your brand fast!
  • 14:50 – 15:20

  • Cracking into Tmall and Ecommerce Marketplaces
  • Freda Wan shares her story of how brands have seen success entering Chinese e-commerce marketplaces
  • 15:20 – 15:50

  • Interactive Panel Discussions A: Manufacturing & Product Development Today
  • This panel talks about making! Selling is important, but here we discuss making and keeping the product top notch. Andy Church, Rico Ngoma, Damon Barnhurst share what is working on making a winning product.
  • 15:20 – 15:50

  • Interactive Panel Discussions B: Setting Up Your China Office IT & Operations
  • For those looking to setup It and office operations in China, we will have Chance Jiang, Ino Topalovic, and Ray Ng share tips on how to get your office up and working!
  • 15:50 – 16:10

  • Tea Break
  • Tea, coffee, snacks, and networking with attendees.
  • 16:10 – 16:40

  • Interactive Panel Discussions A: Expansion into Latin America Markets
  • A continuation from the morning session, those wanting to crack into the growing Latin American markets are welcome to join and engage with Esteban Kadamani in this interactive session.
  • 16:10 – 16:40

  • Interactive Panel Discussions B: Women in E-commerce
  • How are women leading the charge in e-commerce and tech. A panel of female leaders share the past, present, and future. Hosted by Nicole Webb, Ashley Galina Dudarenok, Carol Zurita, Daniella Santana, and Forest Zhang.
  • 16:40 – 17:45

  • Round Tables & Networking
  • Connect with speakers and attendees in smaller groups (huddles) and recap what we learned today with actionable advise. Select speakers from today’s sessions will form breakout groups in the various rooms of the venue for attendees to engage with and connect.
  • Group 1 : Growing Brand Assets Fast
  • Let’s continue the conversation with Zack Franklin on how to grow more interactive and high quality content for your e-commerce business – fast!
  • Group 2 : Andy Church from Insight Quality
  • Curious on how the insides of quality and inspection and sourcing work? Talk to an expert with over 15 years of China manufacturing experience.
  • Group 3 : The Journey of Moving from Sourcing to FBA
  • Discuss with 7 figure seller Chris Davey on how he made the transition from sourcing agent to FBA seller.
  • Group 4 : Content Marketing for E-commerce
  • Douglas White is excited to connect and share insights on how content can grow and re-shape your entire ecommerce empire.
  • Group 5 : Brian Johnson on PPC
  • Hear what the story is today with PPC and how to get ahead on your paid advertising strategy in Amazon
  • Group 6 : Will Tjernlund on SKU growth
  • A continuation from his presentation – get insights and strategies on how to grow your product listings in a scalable way.
  • Group 7 : Danny McMillan multi-market
  • Balancing multiple Amazon marketplaces in today’s world. Inventory, marketing, and more.
  • Group 8: Leveraging Linkedin for your Business
  • Daniella Santana shares insights and tactics to take your Linkedin account d make it a lead generation machine!

  • 17:45 – 18:00

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 19:00

  • After Party
  • The Cross Border Summit is officially over at 6pm. We will have evening location for networking and continued conversations.
  • 20:00

  • Raffles & Giveaways
  • Sponsors and product manufacturers will be giving away some prizes, make sure you attend the after party to grab some goodies.

Post Event: Sunday April 22, 2018

  • Additional Events
  • The event ended on Saturday – but we have additional events for additional fees to choose from on Sunday.
  • 9:30 – 13:00

  • Workshops
  • Intensive workshops from select speakers to follow up and act as an encore (additional fee, information coming soon).
  • Workshop A:
  • Systematizing Your Amazon Business with Marcin Hashevsky, $350 USD. Learn more.
  • Workshop B:
  • Wechat Marketing For Business with Matt Brennan, $200 USD. Read more details and learn more.
  • 9:30 – 13:00

  • Workshop C:
  • Create a Fascinating Brand Online This session will guide participants on: – how to improve your brand messaging online based on what makes your brand fascinating to others. – align your messaging using the marketing pillars. – workshop where participants will share their current brand messaging online and improved version. (Janette Toral is a Fascinate Certified Advisor. She helps individuals and brands improve their brand communication aligned to what makes them fascinating to their target audience.) Ticket fee: 200USD. Learn more.
  • 10:00

  • Canton Fair Trip
  • We will be taking a bus to Canton Fair together, for more information check our Canton Fair trip page. Join Brian Johnson, Rico Ngoma, and others on this interactive trip. This trip requires an additional fee, and we have a special offer for CBS2018 attendees, packages starting at $197 USD learn more about the trip.

Networking Here Will Be Like No Other!

We will have name tags so people can get to know each other more. You should also bring business cards so that you can network even more. If you need a private space to have a 1 on 1, we do have some smaller break out rooms where that can happen.

Make valuable international business connections

Experience a once in a lifetime live event

Take your global business to the next level

Take part in a quality event, good food, and friendly people

And jump to new heights

Make the most of your time and take this opportunity

What’s the Deal?

So When and Where? Here’s the gist:

  • Dates: 2 full days: Friday April 20, 2018 and Saturday April 21, 2018; 9am to 6pm each day
  • VIP tickets: Mastermind Thursday afternoon April 19, 2018; 2pm to 6pm
  • Evening Networking Opportunities to Engage With Other Attendees and Speakers
  • Food, Drinks: Lunch and morning & afternoon coffee/tea/snack times
  • Cost: Check Ticket Passes Below
  • Location: Shekou Net Valley, Shenzhen, China
  • Need Directions? We will help you out in FAQ below 🙂
Ready to at the event?

“The Cross Border Summit 2017 was indeed THE EVENT TO BE. I gained so much better tools regarding digital marketing and promotion. In consequence I feel more confident about the new skills when offering my Marketing & Branding services to current and potential clients. Ultimately I also got a new partnership with whom we are currently building something greater. I couldn’t be more grateful than I am now.”

Carol Zurita

Getting To The Venue


Detailed Directions Can Be Found On This Blog Post


Shekou Net Valley 蛇口网谷企业之家
English Address: 7/F, Block B, Technology Building 2, Gongye 6th Road, 1057 Nanhai Avenue, Nanshan District, Shenzhen, China
Chinese Address: 深圳市南山区蛇口南海大道工业六路科技大厦2期B座7层
Tel 电话:0755-26809118

Looking For A Hotel?

We have a blog post listing various hotel options in the vicinity – Shenzhen hotel options nearby.

We Look Forward to Seeing You There!

“I highly recommend the Cross Border Summit for any entrepreneur. I am not into trading, but I am a serial entrepreneur and I learned a lot from all the different speakers. It was also great networking. I got many new contacts and got different angles on my business from talking to them and listening to their suggestions.
I went home from that Summit with my head spinning and a big grin of all the possibilities, opportunities and new ideas I got from just these 2 days. If you miss this event, you miss a great chance to take your business to a new level! A must for every entrepreneur in China!”



Venue Isn’t That Big
Space Is Limited to 200!

Register Now For Our Third Annual Summit

So you ready to get involved? We offer different ticket options:

  • Option 1 - VIP Pass

    Looking to go big! Nice, we like it. This includes general entry but with some nice touches: priority seating, night VIP and speaker dinner party, and half day mastermind session with top speakers (Thursday April 19 2pm to 6pm)!

  • Option 2 - General Entry Pass

    Love the speakers and want to get access to this once in a lifetime experience! We’re so happy you say that, the general pass gives you full access to the main event and speakers on both days.

  • Option 3 - Online Ticket

    Can’t make it to the event but want to get involved and learn? Based on popular demand, we have an online ticket that will get you into the Wechat group of the official event, as well as access to the recorded speaker sessions after the event.

And once the spots are booked up, we will have to turn people away. We’d love to host everyone, but just can’t go over capacity at this venue.


Choose your ticket

Lock in your seat – and enjoy a once in a lifetime experience!

Online Pass

$325 USD

Watch At Home
  • Full Access to Recorded Speaker Sessions
  • Wechat Group Access
  • Entry At Conference
  • VIP Perks
Buy Now!

VIP Pass

$945 USD

Normally $995!
  • Full Access to Event (2 Days)
  • Lunch At Conference (2 Days)
  • Priority Seating
  • Mastermind Session
  • VIP Evening Event & Speaker dinner
  • VIP Access at after parties
Get On Waiting List!

Looking to bring a friend? Group discounts available.

Need to convince your boss? We have prepared this management letter special for you!

Join Us! members waiting to connect with you!

Media Sponsors

Meet the Team

Here’s the team that is making it happen!

Wendy Wang
China Business Development

Wendy has a passion for connecting people. She has organized mobile app events in Beijing and worked in the high tech industry her entire career. She is a great business development professional who is putting her contacts to make this event spectacular.

Wilson Blues
Event Manager

Wilson is a passionate e-commerce seller from China. He is helping on the local Chinese side of the event. He enjoys working on the Cross Border Summit to connect with international e-commerce sellers and make new friends.

Mike Michelini
Western Business Development

Mike understands the needs and frustrations of foreign business owners in China. He has worked in ecommerce for 8 years and been in China close to 10. He is the host of Global From Asia and works hard to get the right information to the business community about business here.

It was great to attend the Cross Border Summit. Personally for me it was the perfect bridge between manufacturing and selling products in and to China. Most valuable for me was to get solutions from specialist and keynote speakers directly one on one.

– Stephan Thaerigen.


This day is amazing so far, such amazing speakers, I have learnt a lot of Amazon stuff today, you CANNOT miss this event next April!

Check out Global From Asia #crossbordersummit

– Chris Davey.


Frequently Asked Questions

Cross Border Car Service with Jasmine

Want help from Jasmine? Fill out this form on booking a cross border car.

Reserve your ticket today!

Email us – [email protected]
Call us – +86 181-2709-6903

Wechat: globalfromasia

© All Rights Reserved, Shadstone Limited