Doing Cross Border Business?

Super Early Bird Tickets

Get your ticket before October 31st and a super discounted price!

Cross Border Summit Mentioned in Forbes!

 

“Cross Border Summit: Held in Shenzhen, China, on [20-21 April, 2018], this event encourages international participation among industry leaders in cross border commerce between China and the rest of the world with content related to marketing, management, manufacturing, and technology. There are numerous roundtable discussions and networking sessions to encourage collaboration and idea generation. This event is hosted by Global From Asia, which also has a fantastic podcast about doing business in China.”

– 12 Business Conferences In China You Should Attend
View Article
 

Track 1: Export B2C E-Commerce

For Businesses Selling From Asia

One side of the Cross Border Summit is to get insights on marketing and operations for your Asia based international company.

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    Doing Business Overseas

    Cultural differences in pricing models, negotiating style, time-to-market, delivery expectations, and more

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    Pricing Models That Work

    What is valuable to overseas buyers? What can you charge more for and what are you expected not to charge for?

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    Quality Expectations

    What do overseas buyers expect in your quality control processes? How can you benefit and profit by making, selling, and standing behind higher quality goods? What that means: quality inspections, managing returns and credits to your customers and more.

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    Product Trends

    How to help your customers design products that will sell well in their countries, be reliable, and still cost effective for everyone

Track 2: Import, Chinese E-Commerce

For Businesses Selling Into China

One side of the Cross Border Summit is to get off on the right foot for your China e-commerce business expansion. Learn from people, on the ground, in China.

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    Cultural Differences

    This is where you need to put some “tender loving care” into making sure you respect the local culture and way of doing business.

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    Time To Market

    What are some realistic expectations you can set for your business to grow and expand in China. We all know its not the same as America and other parts of the world – hear it first hand.

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    Negotiation Tactics

    You think you know how to bargain? How about in China? Hear stories and case studies from people who have been around the block and back.

Watch Last Year’s Hong Kong TV Coverage!

“watch this conference by Michael here in China. Reminds me a lot of what Loic and Martin is doing at Leade.rs with doing a high quality, extremely curated speakers and audience” – Tak Lo

“I was speaking there last year, and it was pretty well organized.” – Renaud Anjoran Smart China Sourcing

” The first annual Cross Border Summit was an action packed day of learning and networking with other e-commerce and international business traders” – Shenzhen Party

“I’m having a great, great time [at the Cross Border Summit]

So much useful information they are sharing.”

From China With Love

Meet Quality People

Don’t waste time in Asia talking to talkers! Instead, meet high level and qualified business owners at our closed event!

Quality, Private Learning

Hear from speakers who have been in your shoes. Sharing insights and battle stories that are not common to be found anywhere online!

Round Tables

Get matched up with like minded business owners. We have break out sessions to cover the many different industries and business models you are in. Learn from peers!

Amazing Speaker Sessions

Our Vision: Massive Opportunities For Businesses To Go “Global From Asia”.

Global From Asia is about leveling the bar. It represents the trend that business can be done from Asia. But you need the right skillset and the right mindset to succeed. That is where we come in and help.

Our Presenters

Mike Michelini, Host, Global From Asia

American social media & e-commerce specialist being China since late 2007, I’m passionate to help companies do business in China leveraging the power of social media and e-commerce. I host a weekly podcast GlobalFromAsia.com to help businesses understand how to do business in China and other parts of Asia. I love Sina weibo, Tencent wechat, and believe they are the most powerful tools for any company to unlock huge value in the Chinese market.


Dan Harris, Managing Partner, Harris Bricken

Dan Harris is the founding member of Harris Bricken, an international boutique law firm with offices in Seattle, Barcelona, Beijing, Portland, and San Francisco. Harris Bricken represents European and American companies overseas and foreign (including Chinese companies) in the US. Dan writes and speaks extensively on international law, with a focus on protecting foreign businesses in their overseas operations. He is also a prolific and widely followed blogger, writing as the co-author of the award-winning China Law Blog.


Mike Bellamy, CEO, PassageMaker

Originally from Upstate New York, Mike moved to Asia in 1993 and is a China business advisor to both Fortune 500 companies and small businesses. Interviewed by the Wall Street Journal, Financial Times, CNBC & Bloomberg.

Founded a boutique sourcing agency in China with 1 employee and 1 client back in 2002. PassageMaker Group now manages a 200 million USD supply chain (per annum, at time of writing) of goods flowing from China to the world.


Andy Church
Problem Solver
Insight Quality Services – Third Party Sourcing & Quality Agency

With over 20 years experience in Retail, Manufacturing and Quality Assurance and 12 years living in Shenzhen, China, Andy founded Insight Quality Services.

Insight works with retailers and vendors from North America and Europe providing quality assurance and sourcing services primarily for private branded product.

More Speakers Added Regularly

Want to be a speaker? Learn more and apply here.

So What’s The Agenda?


It is the idea that Asia is becoming a leader in global business, and in order to keep on top of the changing trends in the world, we need to look to this part of the world.

The Cross Border Summit is an annual conference bringing together top e-commerce cross border business leaders from around the world to share about business strategy, marketing, team building, and other strategies to stay ahead in today’s global world. While internet and technology has done amazing things to improve society and business, it has sprung up competitors from around the globe. Keep on top of these trends by attending the Cross Border Summit!

Pre-Event: Thursday April 19, 2018

  • Thurs April 19

  • VIP Dinner
  • Private dinner for VIP guests the night before the event officially starts

Day 1: Friday April 20, 2018

Theme: Growing Your Global Business

  • 8:00 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking!

  • 9:00 – 9:25

  • Welcome by Michael Michelini

  • Get this show on the road. Learn the format, the vision, and exciting announcements on the future of cross border business!
  • 9:30 – 12:00

  • Speaker series
  • Action packed morning with speakers sharing trends, knowledge, and, case studies.
  • 10:20 – 10:35

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 12:05 – 14:00

  • Lunch
  • Lunch time alongside a live performance.
  • 14:00 – 18:00

  • Breakout sessions and more speakers
  • More amazing content and engaging panels and matchmaking.
  • 15:30 – 15:50

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 17:45 – 18:00

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 19:00

  • After Party
  • The Cross Border Summit is officially over at 6pm. We will have evening location for networking and continued conversations.

Day 2: Saturday April 21, 2018

Theme: Marketplace Growth

  • 8:00 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking!

  • 9:00 – 9:25

  • Welcoming Speech
  • Introduce the day and what this conference is all about.
  • 9:30 – 12:00

  • Morning speaker series
  • Action packed speakers about growing sales on marketplaces and other platforms.
  • 10:30 – 10:50

  • Tea Break
  • Enjoy tea, coffee, and snacks while networking with other attendees
  • 12:00 – 14:00

  • Lunch
  • Lunch alongside a fun performance.
  • 14:00 – 18:00

  • Afternoon speakers and break out sessions
  • More interactive and fun afternoon to learn new marketplaces and grow your sales.
  • 15:30 – 15:50

  • Tea Break
  • Tea, coffee, snacks, and networking with attendees.
  • 17:45 – 18:00

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 19:00

  • Closing Party Networking Event
  • Event is officially over at 6pm, but you’re welcome to join us at an official after party at a venue we disclose at the event.

Networking Here Will Be Like No Other!


We will have name tags so people can get to know each other more. You should also bring business cards so that you can network even more. If you need a private space to have a 1 on 1, we do have some smaller break out rooms where that can happen.

What’s the Deal?


So When and Where? Here’s the gist:

  • Date: 2 days: April 20-21, 2018
  • Time: 9am to 6pm
  • Food, Drinks: Lunch and morning & afternoon coffee/tea/snack times
  • Cost: Check Ticket Passes Below
  • Location: To Be Announced
  • Need Directions? We will help you out in FAQ below 🙂
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Ready to at the event?
 

“The Cross Border Summit 2017 was indeed THE EVENT TO BE. I gained so much better tools regarding digital marketing and promotion. In consequence I feel more confident about the new skills when offering my Marketing & Branding services to current and potential clients. Ultimately I also got a new partnership with whom we are currently building something greater. I couldn’t be more grateful than I am now.”

Carol Zurita
 

Getting To The Venue

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Detailed Directions will be supplied to guests based on where they are coming from after registration.

 

Looking For A Hotel?

We have a blog post listing various hotel options in the vicinity – Shenzhen hotel options nearby.

We Look Forward to Seeing You There!
 

“I highly recommend the Cross Border Summit for any entrepreneur. I am not into trading, but I am a serial entrepreneur and I learned a lot from all the different speakers. It was also great networking. I got many new contacts and got different angles on my business from talking to them and listening to their suggestions.
I went home from that Summit with my head spinning and a big grin of all the possibilities, opportunities and new ideas I got from just these 2 days. If you miss this event, you miss a great chance to take your business to a new level! A must for every entrepreneur in China!”

~ Kathy

 

Venue Isn’t That Big
Space Is Limited to 300!


Register Now For Our Third Annual Summit

So you ready to get involved? We offer different ticket options:

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    Option 1 - VIP Pass

    Looking to go big! Nice, we like it. This includes general entry but with some nice touches: priority seating, Friday night VIP and speaker dinner party, and Saturday night Wine and Cheese cocktail party..

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    Option 2 - General Entry Pass (2 days)

    Love the speakers and want to get access to this once in a lifetime experience! We’re so happy you say that, the general pass gives you full access to the main event and speakers on both days.

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    Option 3 - General Entry Pass (1 day)

    Only able or interested in attending one day of the event? Then you can by a one day general entry ticket. Please let us know which day in advance so we can ensure to hold your seat for that day. (within 24 hours of purchase)

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    Option 4 - Online Ticket

    Can’t make it to the event but want to get involved and learn? Based on popular demand, we have an online ticket that will get you into the Wechat group of the official event, as well as access to the recorded speaker sessions after the event.

And once the spots are booked up, we will have to turn people away. We’d love to host everyone, but just can’t go over capacity at this venue.

 

Choose your ticket

Lock in your seat – and enjoy massive price savings!

Online Pass

$95 USD

Watch At Home
  • Full Access to Recorded Speaker Sessions
  • Wechat Group Access
  • Entry At Conference
  • VIP Perks
Buy Now!

1 Day Entry Pass

$195 USD

Normally $375
  • Full Access to Event (1 day)
  • Lunch At Conference (1 day)
  • Priority Seating
  • VIP Evening Event & Speaker dinner
  • VIP Access at after parties
Buy Now!

VIP Pass

$495 USD

Normally $749!
  • Full Access to Event (2 Days)
  • Lunch At Conference (2 Days)
  • Priority Seating
  • VIP Evening Event & Speaker dinner
  • VIP Access at after parties
Buy Now!

Join Us! members waiting to connect with you!

Sponsors

 
 

Media Sponsors

Meet the Team

Here’s the team that is making it happen!

Lucy Zhang
China Business Manager

Lucy has been working with cross border ecommerce companies for over a decade. From logistics to community organizations – she knows the inside out of the industry and has the contacts to show for it. She helps make the Chinese members make forward progress on their business.

Wendy Wang
China Business Development

Wendy has a passion for connecting people. She has organized mobile app events in Beijing and worked in the high tech industry her entire career. She is a great business development professional who is putting her contacts to make this event spectacular.

Claire Chen
Event Manager

Claire heads our international business development, working hard to connect East and West. Having grown up in China with an MBA in the United Kingdom, she has a firm grasp on both sides of the globe. She enjoys networking and connecting like minded people.

Mike Michelini
Western Business Development

Mike understands the needs and frustrations of foreign business owners in China. He has worked in ecommerce for 8 years and been in China close to 10. He is the host of Global From Asia and works hard to get the right information to the business community about business here.

It was great to attend the Cross Border Summit. Personally for me it was the perfect bridge between manufacturing and selling products in and to China. Most valuable for me was to get solutions from specialist and keynote speakers directly one on one.

– Stephan Thaerigen.

 
 

This day is amazing so far, such amazing speakers, I have learnt a lot of Amazon stuff today, you CANNOT miss this event next April!

Check out Global From Asia #crossbordersummit

– Chris Davey.

Frequently Asked Questions

Because this is an international conference, it will be in the English language. We will also have simultaneous translation from English to Chinese for the Chinese attendees at the conference. Yes, we’re in China and we’re hosting the event in English – yup, we want to be special! China really wants to be open to the international market, and it is conferences like this that make that happen.

Most likely you will need a Chinese visa to enter China. Americans, Europeans, mostly everyone needs one. We have partners who can help you with the processing of your China visa, or you can find a service provider of your choice.

You will most likely need to get a China visa to come to Mainland China. You can apply before you leave your home country, or if you plan to spend a few days in Hong Kong before coming to China, can apply there. We wrote up a complete guide here on getting a China visa.

We can issue attendees a business invitation letter if you need it. Please email [email protected] for more information!

There are a few hotels nearby the conference, we have a blog post written up too to help you out on Shenzhen hotels.

We will update the blog with the most up to direct directions as the event approaches. Please check direction details page for more information and then tell us if you are still in need of help!

Sure! We’re always looking for great case studies and people to share their experience. Please check our speaker details page for more information and then tell us a bit about you and what you’d like to share!

Awesome! We’d love to have you aligned with our summit! Please email [email protected] for more information and ask for our sponsorship package! We also have many other ways to you can sponsor
here.

Many visitors coming to Asia go to Hong Kong first. Its a good tactic, as it is much smoother for your first time visit. But the prices of hotels and living is quite a bit higher than in Mainland China. If you want some recommended hotels from us, check out our overview of affordable yet decent hotels in Hong Kong

We’d Love to Hear it! What do you think of the Cross Border Summit? Interested to attend? Apply to be a speaker? Your company wants to support and be a sponsor?

All of these requests are great – please contact us at [email protected] – and one of our team members will be in touch with you as soon as possible.

Have feedback on ways to improve the event? Maybe this isn’t a conference you think is as good as it could be? We want to hear from you too, especially from you! We love to hear all constructive feedback.

Thanks for your interest in making this conference a success!

Reserve your ticket today!



Email us – [email protected]
Call us – +86 15816859376
or +852 5808-4008

Wechat: globalfromasia

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