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StartupsHK was founded in 2009 by Casey Lau, Jon Buford, Gene Soo and Daniel Cheng to help grow the startup community in Hong Kong. The mission of StartupsHK is to drive awareness to startups and entrepreneurs through conferences, networking events and its web platform with the main goal of sharing startup knowledge and connecting different parties in the startup ecosystem.

Gene Soo

Gene Soo
Co-Founder and Director

Gene Soo is a serial entrepreneur and has launched businesses in tech and fashion space. He is a computer engineer by training and has worked in Silicon Valley as an engineer at SanDisk and also at Accenture as a management consultant. Since returning to Hong Kong in 2009, Gene has worked at a family office and also at 6waves as a Business Development Director. Besides having co-founded StartupsHK, Gene also co-founded StyleNearby, a mobile platform for showcasing designs in a city and is also the director of S.Nine by Susanna Soo, a womenswear fashion label. Gene is currently the General Manager of Hong Kong of Citymapper, an award-winning journey planning app.

Gene has been active in pushing for a better startup ecosystem in Hong Kong and has been involved in technology, mobile, gaming and fashion start-ups space. Gene received his BS and MS in Electrical and Computer Engineering from Carnegie Mellon University as well as a MBA from Columbia University.


Casey Lau
Co-Founder and Executive Director

Casey Lau is one of the Hong Kong tech start-up pioneers, having launched one of the first HK-based web design studios, co-founded during the DotCom era – HK’s first e-commerce site specialising in toys, anime and video games (later sold to PCCW in 2000). He also co-founded Velocity9 – a multimedia company sold in 2002, and the Popcorn Media Network – a digital media company that publishes luxury shopping sites like

He is also the newly appointed Community Developer for the SoftLayer Catalyst Startup Program in Asia-Pacific, providing virtual incubator services for startups across the region.

He is also a comic book creator with the iPad-original series Super Kaiju Hero Force available for iBooks.

Join one of our networking events, talks, seminars or conferences.

We have a membership program to help fund our operations so consider joining and receive amazing benefits.

We also offer PR and Marketing services to startups at special rates to help let them piggyback on our work raising awareness for the startups in Hong Kong.

Mikaal Abdulla – Advisor
Tytus Michalski – Advisor
You can email us at connect (at) startupshk (dot) com


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