Looking to enter the China market? Or already here and still just as confused.
The market in China is one of the faster growing, as well as fastest changing, on the planet.
With great opportunity, comes great responsibility.
As a business owner, it is your job to know the market, and keep up to date with the latest trends and important regulations.
Need some help?
Let’s see what we can do together!
Doing Research, Online And On The Ground
Market research, what do you think of?
Many of us think about the stock market trader and analyst at his or her desk on wall street in the middle of the night. Digging through financial statements, reading news articles, PR releases, company filings.
But there is a lot more to market research.
Especially for China business.
Online is great. You can work anytime, anywhere. We of course leverage the internet in our market research reports.
But to make research resonate and come to life is when you combine it with the offline. Combine it with real life, boots on the ground, market research.
Are you a new soda brand coming on the market? Do Chinese people like the taste of your product? Have you asked them? And not just American born Chinese people. We are talking Chinese living in China without experience going overseas.
Why not have a session or event where Chinese people can try your product. Here in China. Can be as simple as a booth outside of a supermarket giving out free samples all the way up to a full on event at a convention center.
The sky’s the limit.
To get maximum value from market research in China, we recommend you have people on the ground to dig into it. That is whether you work with us or any market research company.
Data You Want & Can Use
Before we dive into the market research, once we make a deal together – we agree on what the analysis will involve. What are some metrics you are looking for?
- Market Size
- Market Potential
- Market Growth
- Customer Sentiment
- Regional analysis
- Tastes
- Qualitative
Once we agree on all points, we set a timeframe. Over what time do you want this data? Most of the time people want as recent data as possible. But there are times when historical data helps in the firm’s understanding.
And then finally, when do you need this research by? Our team has staff on hand throughout China to help in digging and uncovering answers. But time expectations help us to know what we are working with.
Prepare A Detailed Analysis
Once we confirm all the milestones and metrics, time to do the fun part! Let’s get down to business.
We will keep you and your company up to date with progress of the research. We’ll be as transparent as possible throughout the process. Expect weekly updates on what data and metrics discovered. We want to make sure we are “sailing the ship” in the right direction.
The more involved you are, the better. We love interacting with clients, and if you can assist when there are certain hiccups – that would be amazing.
The analysis will first be in the raw format. We’ll keep all the original sources where we find our facts so you can dig right down to the source if needed.
As you can imagine, all this research will be in the Chinese language. We will have it translated to English for our report, by a certified translator in that industry.
Charts and graphs are always a favorite from clients. We know how busy you are and our research will let you scan through the report and get to the bottom line quick. Yet at the same time, if you want to dig down to the original Chinese research – it is all there in the supporting documents.
This report and analysis will be a key part of your China strategy, and we want you to have the best campaign in the market as possible! Let’s make this happen.
Final Presentation of Findings
Once the Chinese business research package is complete, our consultants will present it to you and your team.
Our research analysts can answer any questions as soon as they come up, since they have been on it since the beginning. Of course if he or she isn’t, we will come back to you with our findings after the presentation.
We present the findings online, via a screenshare presentation. You will have the report and presentation on your side as well to follow along.
In addition to the research and presentation, we will also go over what we would advise you in your current business situation. Should you go forward with your original plans and assumptions? Most of the time, our research will give new ideas and strategies that will improve the chances of your business success here in China.
Keep an open mind, and you can succeed in China. Patience is a virtue, but especially in the Chinese market!
Now It’s Your Turn
Thank you for getting through this Chinese business research offer. Now it is up to you, we’d love to help you uncover the market here in China. Sometimes, our research can even show you that China may not be right for you at this current time. That can be due to your business situation or to the market.
Yet that is a big saver in time and money on your side. Market research may not always show you what you want to hear, but it will “rip the bandaid off” and get you a reality check.
So want this “no holding back” China business research analysis? We’d love to work with you. Please fill out the form below and we will take it to the next stage.