Podcast on Cross Border Business

Scaling E-Commerce Through Affiliate Creator Incubation in 2026 and Beyond

GFA 480. Jane Santichaivekin reveals how to scale e-commerce through affiliate creator programs in 2026—moving beyond paid ads to sustainable growth via live commerce & AI.

Year-End 2025 Community Reflections: Insights from Europe and Asia with Augustas Kligys

GFA 479. Mike & Augustas discuss the tough realities Amazon sellers face heading into 2026—margin compression, event challenges, and why adaptation is key to survival.

Yacht Version: Future Trends & Software in E-Commerce with Danan Coleman

GFA 478. Mike Michelini interviews Danan Coleman on a yacht in Phuket about 2026 e-commerce trends, breakthrough software tools, AI automation, and TikTok Shop's rise.

Mindset, Journey, and Achievement - From Freelancer to Business Owner with John Ho

GFA 477. Mike Michelini shares 21 years of e-commerce wisdom: from Wall Street to Amazon seller, discussing AI's impact on business, the freelancer-to-owner transition.

10 Lessons Learned After 15+ Years Doing Cross Border Trade with Asia and the West with Michael Michelini

GFA 476. Mike Michelini shares 10 lessons from 17 years of cross-border e-commerce between Asia and the West, covering branding, China's digital landscape, and authentic localization strategies.

From Magician to Millionaires’ Mentor: Tomer Rabinovich on E-commerce and Epic Events

GFA 475. Tomer Rabinovich shares his journey from magician to 8-figure Amazon seller, revealing his two-manager scaling framework and why he only exits for life-changing money.

Igniting Global Growth: Peter Miller on Cross Border Summit 2025

GFA 474. Host Mike Michelini and MC Peter Miller dive into the Cross Border Summit 2025, revealing the new GFAVIP ecosystem, interactive features, and the powerful "Ignition" theme. Learn how the unique Chiang Mai setting during Loy Krathong adds to the global growth experience.

Keeping Ahead: Trends in Launching and Growth on Amazon FBA with Colin Raja

GFA 473. Colin Raja shares data-driven Amazon FBA launch strategies, buyer segmentation secrets, and how to navigate 2025's algorithm changes for sustainable e-commerce growth.

Facebook & Social Media Hacks for Pre-Selling Products Without Inventory with Alex Tran

GFA 472. E-commerce veteran Alex Tran reveals his Digital Twin Method to help Amazon sellers test new products and build their own customer list for free before buying inventory.

Organic Ranking on Amazon: Reverse-Engineering A9 with DeepM.ai with Brian Johnson

GFA 471. Amazon's A9 algorithm reverse-engineered! Brian Johnson of DeepM.ai shares how his deep learning platform analyzes 30M+ data points to find organic ranking gaps. Learn why #1 isn't always the goal.

Boots on the Ground: Shenzhen’s Logistics Hub Unveils 2025 E-commerce Trends with Justin Lin

GFA 470. A boots-on-the-ground look at Shenzhen's logistics hub with Mike Michelini and Justin Lin. Get real-time insights on global shipping, economic trends, and actionable e-commerce strategies.

Mastering People Management for Cross Border E-commerce Growth with Mads Singers

GFA 469. People management coach Mads Singers joins the GFA Podcast to share strategies for building proactive teams, balancing leadership and management, and scaling cross-border e-commerce.

Journey From Amazon FBA in 2015 To Now: NPD Process for Growth with Sean Chow

GFA 468. Sean Chow of Smickees LLC shares his 10-year Amazon FBA journey from $20K debt to eight-figure success. Learn his systematic product development framework, consumer insights methodology, and why thinking like a consumer goods company beats FBA hacks. Featuring discussions on skill stacking, cash flow vs. asset building, maintaining growth mindset while living in Asia, and insights from mentoring over 100 Amazon sellers. Essential listening for advanced e-commerce entrepreneurs ready to scale beyond seven figures.

Overload! Maximizing Your Amazon FBA E-commerce with AI with Michael Michelini

GFA 467. Learn AI-powered strategies to grow your Amazon FBA business from Global From Asia’s Bangkok workshop. This episode covers customer avatars, brand protocols, AI listings, competitor research, and free tools.

Using AI Avatars for Your E-commerce and Amazon FBA Business with Katrina Mckay

GFA 466. Discover how AI avatars are revolutionizing the Amazon FBA and e-commerce space in this episode of Global From Asia. Host Michael Michelini interviews Katrina McKay, the virtual brand ambassador for New York Bar Store, as she shares how she uses AI tools for viral video content, customer engagement, and growing a digital brand. Bonus: Meet GFA’s new community manager and get a preview of Cross Border Summit 2025!

Rekt Survivor – Startup Scars & Battle-Tested Lessons in Web2 & Web3 with Michael Michelini

GFA 465. Startup horror stories turned growth lessons. Mike shares 3 epic founder fails—from ecom to Web3—live in Bangkok. Rug pulls, real talk, and rebuilding.

AI-Powered Ecommerce: Real-World Hacks & Advanced Seller Tactics with Michael Michelini

GFA 464. AI is transforming ecommerce with personalized recommendations, dynamic pricing, and 24/7 customer support. In this episode, Mike Michelini shares real-world applications, top tools, and actionable prompts to kickstart your AI journey—no matter your business size.

Kimono Opening - Business Update Mid-2025 with Michael Michelini

GFA 463. Get a transparent business update from Mike Michelini and the Global From Asia team. In this mid-2025 podcast, explore the latest from Venture Seed, Shadstone, Cross Border Summit, and more. Opportunities to collaborate and grow—listen now!

Podcast Future Trends, Learnings from Canton Fair, Hanoi, Singapore with Michael Michelini

GFA 462. Mike shares trends from his Asia trip with highlights from the Canton Fair, Singapore’s rise in finance, and Vietnam’s seller boom — plus how AI is reshaping the future of work.

Canton Fair 2025 Insights: On-the-Ground Reactions to Trade Tensions and Tariff Talk with Industry Experts

GFA 461. Join us live from the Canton Fair 2025 for a timely episode on rising tariffs, trade tensions, and survival strategies from global trade experts.

Why Do We Need Decentralized Ecommerce? Or Do We? with Michael Michelini

GFA 460. Michael Michelini explores the need for decentralized ecommerce, reflecting on the current landscape, challenges with centralized platforms, and how projects like DeCom and Hamza are building a better future. Plus, a look ahead to the Cross Border Summit 2025 in Chiang Mai.

Case Study - How Nap Got Started with Print on Demand (POD) with Napoleon Beltran

GFA 459. From corporate life to POD success—Nap’s inspiring shift to entrepreneurship and launching GFA Nexus in the Philippines.

Using Blockchain and AI Agents to Stay Ahead of the Ecommerce Rebirth with Michael Michelini

GFA 458. Discover how blockchain and AI agents are transforming eCommerce and what businesses need to do to stay competitive. Learn key insights, practical strategies, and essential resources to navigate the future of digital commerce.

Identity: Now & To Be: Choose Our Identity with Engel Jones

GFA 457. Join us as we talk with Engel Jones about shaping our identity, overcoming challenges, and embracing personal growth. Learn how faith, mindset, and self-awareness can help you define who you are—now and in the future.

Boosting Ecommerce Business with Content Sites with Shlomo Freund

GFA 456. Discover how ecommerce brand owners can leverage affiliate content sites to boost revenue. Shlomo joins Global From Asia to discuss strategies, structuring, and real-world case studies. Listen now!

Trump Adjust: Ecommerce Sellers Adjusting To New USA President Donald Trump with Justin Lin

GFA 455. How will Donald Trump’s new tariffs and tax changes impact cross-border ecommerce? In this episode, Justin Lin, CEO of Easy China Warehouse, shares strategies for sellers to adapt and thrive amidst evolving trade policies.

Will Ai Agents Get Us All On Ubi? Staying Ahead Of The Ai Disruption Tidal Wave with Richard Patey

GFA 454. Will AI agents replace us, or can entrepreneurs and investors leverage them to stay ahead? Richard Patey joins Global From Asia to discuss AI agents, asset ownership, and strategies for navigating the AI disruption wave. Tune in now!

Building Future Leaders - Skills Needed In a World of AI and Autonomous Technology with Don Wilder

GFA 453. Discover essential skills for thriving in a tech-driven future. Join Don Wilder and Mike as they discuss AI, emerging technologies, and the GFA Future Leaders Program, empowering the next generation to succeed.

Winning the Tariff Battle: Unlock a 9X Multiplier for Your Amazon Success with Steve Selikoff

GFA 452. Discover how to win the tariff battle and achieve 9X success on Amazon with Steve Selikoff. Learn strategies to navigate tariffs, automate processes, and boost your e-commerce growth!

From Cali to Thailand: Will’s Journey in Ecommerce and Amazon Success with Will Rodgers

GFA 451. Discover Will’s inspiring journey from California to Thailand as he builds a thriving Amazon business and agency. Tune in for insights, breakthroughs, and lessons for ecommerce success!

Coming to Asia and Finding Freedom & Opportunity with Dano Falk

GFA 450. Join Dano Falk, an entrepreneur who moved from Germany to Malaysia, as he shares his journey of building a successful Amazon FBA business, working with Chinese suppliers, selling his ecommerce brand, and marketing hacks for sellers. Learn how to cultivate an entrepreneurial mindset and find freedom and opportunity in Asia.

Being Thankful (Not Just for The Good, But The Hard Times)

GFA 449. Discover the power of gratitude, not just for the good times but also the hardships that shape us. In this episode, recorded on Thanksgiving in Thailand, Mike shares personal stories, like launching an ecommerce brand during COVID, facing challenges, and persisting through setbacks. Learn how to reprogram limiting beliefs, overcome fears, and embrace growth.

Tips and Insights on Live Streaming for Ecommerce with Jiewen Shen

GFA 448. Discover expert tips on leveraging live streaming for ecommerce as Wen shares insights on finding influencers, crafting compelling pitches, and building effective partnerships.

Evolution: On the Canton Fair Floor with Steven Selikoff

GFA 447. Join us on the Canton Fair floor as Steven Selikoff shares insights on navigating sourcing trends, pricing pressures, and evolving strategies in 2024. Perfect for established sellers looking to stay competitive!

Inside a Chinese Seller Office & Strategy with Easy Pro Design's Alan and Dylan

GFA 446. Gain unique insights into the world of Chinese ecommerce as local sellers Alan and Dylan share their journey. Alongside Justin from Easy China Warehouse, we discuss Easy Pro Design—a service enhancing product listings with professional photos and videos—and dive into strategies for selling on top platforms like Taobao, JD, and PDD.

11 Years In - Reflecting On Global From Asia (and discuss 2025 + beyond) with Michael Michelini

GFA 445. Celebrate 11 years of Global From Asia with host Mike as he reflects on the journey, shares milestones, and reveals exciting plans for 2025 and beyond. Get a sneak peek into the future of the podcast, community, and upcoming Cross Border Summit!

Popup Cities in Chiang Mai, Local Community Insights with John Ho

GFA 444. Join us as we chat with John Ho, founder of Alt Chiang Mai, about the rise of coliving communities, the exciting Edge City Lanna popup, and upcoming events like the Cross Border Summit. Discover how web3, crypto, and global communities are shaping Chiang Mai's future. Plus, exclusive 50% off day passes for local events!

Mindset - Hersh’s Asia story with Herschel Patel

Using Calmness as a Strategic Advantage with Alexander Avanth

GFA 442. Discover how calmness can be your greatest asset in high-stress situations. Join Alexander Avanth as he shares insights on mental performance, 'Outcalm,' and strategic leadership.

Preparing for Cross Border Summit 2024 - What to Expect with Peter Miller

GFA 441. Join Peter Miller as he interviews Mike Michelini about what to expect at the Cross Border Summit 2024. Get insights on the agenda, activities, speakers, and an exclusive Phuket yacht mastermind!

Maximizing Your Exit: Streamlining Your Cross Border Business For Sale

GFA 440. Join us for an insightful podcast episode with Fiona, head of Flippa, as we explore the latest trends in cross-border business sales, including shifts in deal flow, the state of e-commerce, and strategic buyer behaviors. Learn more about Flippa's partnership with Global From Asia for

How to Become a Chinese Seller with Can Chan & Justin Lin

GFA 439. Discover how Chinese sellers are revolutionizing e-commerce with advanced supply chain strategies and logistics optimization. This episode delves into their cutting-edge approaches, Amazon’s packaging efficiency, and insights on staying competitive in the evolving marketplace. Tune in for key trends and actionable tips on improving operations and leveraging global innovations in e-commerce.

Memorial Pod: Rest in Peace Fellow Podcaster and Friend, Rico

GFA 437. Today is not your normal podcast, it is a memorial. Rest in peace Rico Ngoma, fellow podcaster and friend and business associate. We bring on Rico’s business partner “ChinaMike”, MICHAEL SCHIERHORN, and I come on the show to remember the good times of Rico. Let’s remember the positive.

Getting Ready for Cross Border Mastermind with Ali Grey

GFA 437. Join us as we discuss the upcoming Cross Border Mastermind in Phuket with Amazon experts Ali Gray and Kayleigh Bendall. Learn about Black Friday sales strategies, leveraging customer data outside of Amazon, and what to expect from this exclusive, high-level e-commerce event.

Updates on China Direct D2C Ecommerce with Yalchin Bayramov

GFA 436. In this episode, Yalchin from Sellers Sprite delves into the latest trends and strategies in Chinese e-commerce. He explores the rapid growth and competitive landscape of platforms like Temu and TikTok, offering valuable insights and strategies for both Chinese and non-Chinese sellers to succeed.

Scaling and Conversion - Setting up the Right Flow for Your Ecommerce Business with Moon Yiu

GFA 435. Tune in to our latest podcast episode featuring Moon Yiu, where we tackle common ecommerce website issues, essential steps for creating an effective shopping cart, and impactful improvements for your site. Moon shares insights from working with D2C clients and ecommerce agencies, along with exciting projects and ways to collaborate. Plus, get a sneak peek at the upcoming Cross Border Summit 2024!

Brand Building 101: 4Ws of Branding with Michael Michelini

GFA 434. Join us for Brand Building 101: 4Ws of Branding, where we cover the essentials of branding, including mindset, idea generation, funnel mapping, attribution, affiliate and paid ad strategies, real-world examples, and a Q&A session. Discover how to elevate your brand with actionable insights and strategies!

Optimizing Your Logistics From China (& New Business Deal) with Brian Miller & Justin Lin

GFA 433. Discover how to optimize your logistics from China in this episode. We discuss our new partnership with Easy China Warehouse, opportunities for customers, and expert tips on enhancing your supply chain. Tune in for strategic advice from industry leaders Brian and Justin.

Beginners Guide to SEO for eCommerce with Adam Barker

GFA 432. Gain valuable insights and actionable tips to elevate your online presence, whether you're a seasoned e-commerce expert or just starting out. Tune in to unlock the secrets of effective SEO strategies and take your digital presence to the next level!

Beyond PPC: Unleashing Brand Brilliance with our Optimization Secrets with Abdus Samad Shah

GFA 431. Unlock the secrets to brand brilliance beyond PPC! Dive into proven strategies for elevating your brand in the post-PPC era, maximizing profits, and navigating the Amazon marketplace. Explore the rise of Pakistani sellers and the global impact of their brands. Join us for insights that transcend traditional advertising and unleash brand optimization.