Keeping Ahead: Trends in Launching and Growth on Amazon FBA with Colin Raja

In this episode, Colin shares his journey from a $100 investment to million-dollar success, data-driven strategies for Amazon launches, buyer segmentation, and tips for thriving in 2025’s e-commerce landscape. Plus, get insights into Colin’s workshop at the summit—perfect for advanced entrepreneurs navigating the ever-changing ecommerce marketplace.

• Cross Border Summit 2025: https://2025.crossbordersummit.com/ – November 3-5, Thailand
• Colin’s Workshop at CBS: https://2025.crossbordersummit.com/workshop-colinraja/
• Colin’s VIP Profile: https://vip.globalfromasia.com/network/colin-raja

Thank you Colin for being on the show, and thank you everybody for listening in.

• Direct Download: Right-click here and click “Save As” for a direct download
• iTunes: Listen and subscribe on iTunes for free!
• Android: Check out Android Options or Listen via Stitcher Internet Radio streaming
• If you enjoyed this episode, leave a positive review on iTunes, & more (directions here)!

(00:00) Episode 473 of Global from Asia. In this episode, Colin shares his journey from a $100 investment to million-doll success, datadriven strategies for Amazon launches, buyer segmentation, and tips for thriving in 2025’s e-commerce landscape. Plus, get insights into Colin’s workshop at the summit. Perfect for advanced entrepreneurs navigating the everchanging e-commerce marketplace.
(00:29) Welcome to the Global from Asia podcast, where the daunting process of running an international business is broken down into straight up actionable advice. Hey everyone, welcome back to Global from Asia. I’m Lisa Yuson, your co-host, and today we’re diving into the world of Amazon product launches with some seriously actionable advice.
(00:53) Mike, you’ve got a great guest lined up, Colin Raja, right? He’s all about turning data into dollars. Absolutely, Lisa. Colin’s story is inspiring. From starting small to helping brands launch hundreds of products, we’re talking buyer personas, keyword strategies, and how to stay ahead in 2025 with trends like AI tools and tariff impacts.
(01:17) And don’t forget, he’s speaking at our crossber summit. Super excited for that. Sounds like a must listen for our advanced ecom crowd. Remember, global from Asia, where the daunting process of setting up and operating a global business is broken down into straight up actionable advice. Before we get to the main discussion, a quick shout out to the Crossber Summit 2025 happening November 3rd to 5th in Thailand.
(01:44) This year’s event is packed with experts like Colin Raja covering crossber e-commerce strategies, networking. If you’re serious about global business, grab your tickets at crossbersummit.com. Okay. Thank you everybody for tuning in to uh globalia podcast. We’re on the road to the crossber summit and I’m super excited to have one of our featured speakers and experts in community Colin with us today.
(02:08) Uh it’s exciting to have you here. How you doing buddy? Good man. Thanks for having me. I’m excited for Thailand actually. I mean like it’s been like two three years. Yeah. We had Yeah, we were there. It’s a it’s a great community there. I never thought that when I was started when I was living when I was there like for what I was I was there for like 3 to 6 months actually and um it was it was a great community and I met like a huge amount of people actually like all hidden in the m you know the mountains everybody has their own like
(02:38) house or you know there’s downtown but most people like me I mean we’re up in our houses and the different surrounding areas. It’s a crazy spot. It’s a I think this this time is like a good weather as well. June, July, they start burning right now. It’s amazing weather as well. I like anybody listen to this.
(02:58) They they should come and enjoy. It’s a so much fun actually. For sure. It’s going to be good. And it’s also the holiday loy. I don’t know if you’re Oh, that’s like a burning the candle like they fly. They have that. That’s kind of forbidden. They don’t They don’t like that because the fire but we do the river.
(03:16) We’re going to do the cretong into the river. Oh, I done that. I’ve done that. Yeah. Yeah, we got that set up. I think I’ve done the the restaurant. Um like uh it the boat goes around and then you can eat the they have food actually serving it. Um there’s all kinds of different ways. Yeah, it’s really uh it’s like one of the major holidays.
(03:37) So, we’ll be having that as well. That’s amazing. I think it’s the first time to actually have you on on the podcast. we did some webinars together and in in the events and th such uh but uh for those not familiar you know I always think of you as a product launch person in the community in this in the in the space and uh you’ve you’ve been doing this for many many years and working with major you know major brands with their product launches and uh and growing their brands and businesses and you always have good case studies on
(04:10) your socials on your YouTube and on your Facebook and other platforms. So for those that don’t know Colin, what you want to give a little bit uh background for everybody? Sure, definitely. Um I started my Amazon um gaze out of nowhere. I I I saw Rich Dad Po I read the Rich Dad Poor Dad book and Robert Kiasaki talking about it.
(04:32) Uh it was amazing book and then I was like, “Oh my god, I need to rewrite my whole life actually. It’s it’s not the I’m not living the life that what I supposed to.” So I was like I started rewriting everything and he introducing amazing seller. Um and then I was like I was so cheap and I was like no I’m not going to buy that but uh but they have like a free like a 10 days webinar or something and I picked that up and then I was like I spent like close to 19 hours a day.
(05:02) Wow. Uh and I I did it for like close to 18 months something close to and I made my first million. It was crazy. And u I didn’t mean to uh nobody in my family like is an entrepreneur and everybody was like saying that um no you keep you have a good team you have like a good life you’re buying the house you’re going to get married soon why why the heck you want to try entrepreneurship right now and I was like you know what I’m going to I’m going to see something if I can do it actually I mean like I’m not even sure if I can do it can I try
(05:36) and I put like a $100 and buy a foldable a water bottle and then I started selling it online and I made it in eBay and I don’t even want to sell it in Amazon because everybody was saying that the the fee is crazy and they’re going to take like a crazy amount of money and I’m like okay I mean like I have nothing to lose.
(05:55) So I made a with $100 I made my first $1,000 because I made I bought a uh I bought a foldable water bottle with with a clearance of like 20 cents or 30 cents and I three of them packed together. I put my label. I sold for $19 and I’m like when I made my first sale it was crazy. So I see I I was seeing very early Amazon in a different way which is like everybody see as like a product launch just launch bunch of product one of them pick up and then you keep repeating the same thing.
(06:27) What I saw is like basically it’s a more data aspect of it. So I was the early guy who discovered like okay there’s a huge amount of keywords. It’s not like you need to run one or two keywords. So um I found uh there are multiple keywords sharing sharing the um same uh sales actually like uh the multiple there’s not like sales come from one keyword.
(06:47) So keywords the sales are come from a multiple keywords. So at that time we were figured out there got to be like something called a browse keywords. We say okay if somebody’s like coming for they have no idea what’s a product and then they just like are coming for a browsing they don’t know what they want they’re looking for it and then they keep refining the search and then that becomes a purchase keyword so when you take a look at the data you can able to understand that you know there’s a difference between purchase so I was
(07:15) able to discover the what is the data aspect of the Amazon and we launched close to um um the two years ago one year ago I’m sorry two three years ago I met her like a crazy accident in my life. I lost everything what I had and um completely lost went to like a negative like in my life because of the divorce and everything.
(07:35) Um and I was like super about to kill myself and everything and uh one time I went and helped my one of my friend um like okay he was going through a depression and I added like $10,000 in his everyday business. So and I and I found there’s a lot of people going through the same problem. They due to the pandemic situation people run out of stock.
(07:59) They were like got suspension or they stop or they couldn’t even able to start running this top selling product and they couldn’t adapt to the new algorithm. They end up in like from 500 to five sales and they have no idea what’s happening with them. So I and then I went once I started presenting outside and then I got a joy of um helping and also joy of sharing that make me live right now and I was in a one group and the group was like hey you’re sharing too much outside actually and I’m like yo that makes me live and I cannot stop it and I don’t want to stop
(08:33) it because that’s the only way I’m feeling live right now. I I’m live because of that. I’ve started being being putting my contribution as my first priority in my life actually. So I’m going to keep doing it. I I I exit out of the group finally. Um but yeah, at the end of the day what happened I started helping other brands actually and uh I we launched close to 170 launches every month.
(08:59) We’re doing like close to 10 launch a day. Uh it’s 10 launch a month actually. 10 to 15 launches. So yeah, man. It’s all about data. I mean, that’s what that’s what very long and short background. No, I get it. I get it. Yeah. I think I I feel like that’s been the theme I’ve been hearing. I mean, I have to say, of course, I did I I still in the old school, like you, you know, you do some research and then you you know, you look at your current catalog and you try to find a gap, but I feel like you everybody’s getting so much
(09:30) more advanced now like in data like you Yeah, you cannot see if you have a one among the commodity products like so let’s let’s put this way um if your product has a same set of color or different design or uh same thing um more than 10 20 people you are you are in like a dying business. So you are like in a value business.
(09:59) So let’s let let me explain you this what we found out and we putting this pattern actually already we developing a tool on this one. So basically Amazon has a different segmentation of buyers. So there are professional buyers, value buyers, seasonal buyers and um and you gift buyers and there are like a seven type of buyer there and you can go more actually the bias is like depends on what’s niche and everything actually completely but when you look at it look up the products actually the value buyers and a professional buyers act
(10:31) differently and a gift buyers and seasonal buyers act differently when whereas the when it comes to a value buyers The value buyers looks for everything out of the penny worth it. They don’t care about the functionality that what better you have. They want you have like a better reviews and you have like a better pricing and uh then you have like a goodies like you have bags and everything included then they get sold.
(11:01) But professional buyers they don’t care about the pricing. They want the maximum out of what how they can improve their life. Actually for them the second image should be for them is like a more detailed content of what are they what are they going to get actually so the problem right now the who you serving to is the most important thing that’s called a buyer intent right so Amazon focusing on buyer you don’t want most of the people coming and then taking over buying and surfing so many things and not buying anything they want the buyers are know what they want and
(11:35) show what exactly want actually and then that’s how they get sold. So now it’s specifically before what we do is like we have like a one keyword take a multiple and then you can acquire multiple keywords out of the one keyword launch but right now you cannot do that one you got to be like reverse you need to take underlined keywords and go on to the top keywords actually automatically.
(11:59) So there are so many things changed recently it’s like it’s insane what’s happening right now. Yeah. So, I guess I’m wondering you’re Does a certain brand target a certain type of buyer? It seems like is what? Yep, that’s correct. And you you target their language actually. Mhm. So what language they speaking and you better be have everything in your listing for that particular for example if you’re focusing on 45 year old man you better be like have them like what type of man it is is like the man who worry about the family who has family
(12:38) who don’t have the family or is it like really have like something um so you got to like represent the whole whole p whole for example if it’s a gray hair product actually if Somebody’s like if somebody’s like worry about gray hair either they got to be like fashion or they got to be like single right somebody is like somebody’s like in a family and then uh and they have kids I don’t think they care more about being having a gray hair they care about the family and they care about like a more like functional aspect of their
(13:11) life but if somebody’s like a 45 they were like want don’t want a gray hair they want to consistently use gray hair solution that means he’s got to single and he got to looking for going out dating. He got to like have a have a huge social presence or he is like a very fashion guy going into these things actually.
(13:32) So when you’re filling the listings you got to make sure what pain point we serving. So when people coming for that it’s a professional bias that’s like a literally like solving the pain of one other person. You know, you want to mention how look good looking even when they have kids or somebody. So you got to like represent the whole aspect of that avatar and also the point is backing up the keyword is another most important thing.
(13:59) So if somebody’s using the language you can able to find out AI it’s like crazy you can segment that one using the AI right now. If somebody’s like you can say like what are the keywords he’s 45 years old man who’s single and who’s looking to go out often and then social have a social life and have a fashion um things what kind of keywords you will what kind of keywords you will choose actually on this products and also you can able to discover that one using the Amazon reviews and everything actually completely so design your listing for a
(14:31) buyer intent and specific buyer intent. So before we go into three things one sales come from organic PPC and Amazon recommendation right now. So Amazon recommend and also refinements four types actually. So 30 to 40% come from organic like 30% and that’s why ESQP data never have like a 10 to 20% because it’s a 48 48 hours time cycle and also it’s like a it’s the organic organic sales has come like 30 to 40%.
(15:02) Your PPC is like another 30 to 40%. Another 20 another 5 to 10% has come from refinements. Another 15 to 20% has come from I’m talking about here and there it’s come from a buyer intent Amazon show your listing to a relevant audience when they add to cut their product some other product they will show your product as well for that you need to like prepare your buyer intent actually like clearly crazy.
(15:28) Got it. Got it. What is refinement? I don’t know if I’m so the refinements are um that if you go to the fil if you go search and then if you put in the left side on the filter you can able to find out how you can put the filter those called refinements actually in a technical term in the back end. So those are comes like u if you if you don’t fill the backend options right you will not get that uh you will not get that one at all completely.
(15:54) Got it. Yeah like filtering. Yeah. So you do that. Of course you try to you know we try to just jam in every keyword we can in those different flat file fields is how you know I mean it’s it’s not about like um it’s not about like filling all the keywords. It’s like what you need to fill there. So Amazon already have like a pre- template.
(16:21) Every refinements it’s already defined. If you filled anything else it’s not going to show up there. So you got to index for refinements. So if you if you put if you if you put your product and you you select some uh prefilled uh you’re not going to type there. You got to like select what they have there.
(16:43) So if it’s like a if they say like um um organic, if you don’t fill the organic in your listing, if you don’t select the organic in your refinements, you’re probably not going to get indexed for that refinement at all. So there are pre-filled term in the BTG guide. Um you can go and then download from the Amazon seller central uh what is BTG guide and then you can able to uh you can able to fill exactly what’s required there. Okay.
(17:14) So like you know for you know your brands and and and the brands you’re working with. So of course data driven I mean what other Yeah. Like you said, like you said earlier, like the co, you know, I’ll be sharing a little bit about that in my intro at the summit, too. But we’ve been through the community’s been through a lot like Yeah.
(17:35) I mean, like I have friends too that got, you know, totally wrecked, you know, and uh I’ve had to rebuild a bit of my my brands over the years and uh especially like Yeah. like postcoid, I feel like a lot changed in like 22 20. Oh yeah. Oh yeah, totally. I mean um the see Amazon landscape works like this. So we initially like uh initially in the keyword matching keyword just keyword matching algorithm just like if you type a keyword any keyword that match it pulls up your product.
(18:11) Second they bring like a machine learning. Uh third they bring like uh uh they bring like a what is it? Um they bring like there’s a whole season I have done in the in the YouTube. So the third one they bring like um the NLP model. The fourth one they bring like a semantic and then fifth one they’re like a engram. So in in this process itself they come up with the engram a BS algorithm and a whole bunch of things in the middle itself actually and uh and on top of it they come up with like a cosmo and roof of rufus and AI right now. So in during
(18:47) this um during this 2021 to 2023 before even like we blink our eyes um what happened is basically like uh when you’re listen when your product are already compliance with the old algorithm making lot of sales. So it doesn’t it doesn’t have to go through the new algorithm aspect of it. So when your sales drop for each and every keyword I’m keyword level I’m talking about then it adapt to the new algorithm at that point.
(19:17) So if your if your listing was not ready for a new algorithm for example the relevancy model what we have and dynamic reanking model what we have right now um it’s a two different things what’s a conflict is in the relevancy model if you have if you repeat a number of keywords multiple times you get higher relevancy dynamic reaming and semantic if you repeat it more than twice it will punish you So what happened during this time people trying to figure it out like oh is it like a co is it like a inventory issues or is it like something is wrong with my
(19:53) listing or it’s because like most of the time you go out of stock you’re never able to come back that’s always happened so that traumatized people right so they end up in like okay I’m not sure what happening so they couldn’t figure it out is it algorithmic is it like a nature of my business or my competitors killed me or what’s happening actually by the time they figured out that a lot of people lose the business.
(20:19) I mean I feel thrasio it’s it’s also like um one of the biggest uh uh biggest problem is like they don’t understand the Amazon business because they picked up the products whatever they doing good they did well but but the point is Amazon business is not like a number to number actually it’s like it’s a production it’s also you need to like uh your KPIs are different than a regular business the KPIs for Amazon it’s like works differently from the launch pre-launch um a post-launch maintenance growth phases there are different KPIs a cost
(20:53) KP the KPI marks for a cost and tacos are completely different each and everything you cannot just like oh if I put $1 I need to get $3 if you look for that you you’re like you’re like in a wrong business actually first of all yeah that’s true aggregators I feel like they it was I could see it happening they were ripping the heart out of the brand right They’re buying all these brands, taking out the founder and the brand owner and brand managers and just firing firing them or like paying them out and then they just threw
(21:28) I felt like we knew that was going to happen. It was insanity. It was insanity. The one thing good thing what they all have is like a good reviews which is like you could be able to make a a decent amount of sales when when you have a good good reviews. when you have like a good pricing and we can able to bring back that product any point of time any point of time well because you literally able to serve for value buyers 30 to 40% of buyers from Amazon is like a value buyers 30% minimum I’m talking about so you can able to serve them why
(22:04) because they convince if you have a higher reviews that means your product is great actually if you have a lower price compared to other person your product is Great. So as long as you show it to them, you will they will able to be buy those product. Pretty crazy. But the whole thing is all about like how you can transition from value buyer sales to like a professional buyers.
(22:28) So if you don’t transition then you don’t have no profit. You’re probably going to compete with at least if you are if you have like a value like a commodity one of the product which is like a like a pillow case or anything. There’s like a if you go and then check check in Amazon you can able to find at least like 10 to 20 people launch the same product every month either the brand existing brand or a new person was like oh I’m going to sell the pillowcase or I’m going to sell the garlic press actually they still filling up right now
(22:58) people are still they’re still doing it right now and I’m talking about like uh dude so it’s like um any time people have that kind of product they have a huge volume and there’s a volume game. But if you have like a higher reviews and a good pricing model, you can always try to win. Um, you can always win.
(23:18) But then you need to transition to like a maybe like maybe like put it in a way that this pillow is specifically for somebody want to have like a cool uh feeling or a pure cotton or no microlastic. Um, why? Because you’re spending more time in your the more time where you spend is like in your bed actually like half of the your life is spending time in your bed.
(23:43) You better have a better quality like a blankets. You better have like a better quality pillows, better quality. So you need to like transition to that phase of it. Yeah. I I mean I mattresses I I never got into the mattress business but I I know they make a lot of commission. I mean during co one guy was trying to get me to help him with some affiliates of mattresses and uh I think they they sell like you said like you spend like majority of your life in beds might as well have a good mattress or yeah sleeping um and I’m noticing that with
(24:17) one of my brands I have a polish I have a wine polishing cloth like dry and uh you know some I’m not the only partner I have a couple others and they’re their price is nervous they’re scared about being too expensive but we increased price, nothing changed and sales went up like literally like like a month ago like like a month ago.
(24:38) If you cannot be cheaper, you you better be expensive person in the market actually. Yeah. So it was it’s surprise my more cheaper uh you know price conscious uh partner. No, but again you need to check the segmentation actually. So maybe like probably you’re doing something right on your on your listing actually which is like convincing the people stating that oh see again I don’t I don’t like see that’s what they say right all good is not cheap cheap is not good actually.
(25:10) Mhm. I know I follow that principle. I would rather not buy anything rather buy one product which is like a good quality product that what I need in my life because we are all traumatized out of like a like a freaking crazy products actually. So with the matrix I have like a crazy I met a guy who invited me for um for his brand actually in Colombia.
(25:36) Uh um the how he started the business is like uh he bought a one mattress for $200,000. 200 something. Yeah. No, no. Sorry. Sorry. 60 to 60 to $80,000 something. So he he slept on that bed and he said he never able to sleep on any other bed. It’s like um it’s like a zero gra it’s like zero gravity kind of stuff and ozone and a whole bunch of things.
(26:09) So bougie and he created a brand in Colombia and sell it for $20,000 mattress and people buy it in Colombia I’m talking about. Yeah. So $20,000 mattress. I couldn’t even imagine that I’m going to buy the $20,000 mattress actually. Like so I was like he’s like you want to try? No. I don’t want to I don’t want to Yeah, I know, right? I don’t want to get I don’t want to get addicted to a mattress. Can’t use another one.
(26:37) No, I don’t want I don’t want to sit on that. No. So, he want to launch a separate line uh for the bed with the expensive stuff and he’s ready to invest like whatever. So, I was like, so they’re talking about mattress. So, people are spending huge amount of money like that, man. It was crazy. I never thought about it.
(26:56) Yeah, cuz I was in New York City for a while like and you’d always walk by an empty mattress store and you’re like what? It’s so expensive to rent and it’s on the first floor and it’s like a mattress store, you know? And I guess they don’t need to make like a lot of sales. They just may need to make like what? It’s like a the $1,000 mattress.
(27:14) They probably have to make what? Like maybe 200 100 to 200. They don’t need to like uh have like a Burlington uh like thousands of people buying it for like a $19 $5 market. It’s it’s for them it’s like a it’s like a the people who comes in there, they’re going to buy the mattress, they’re going to buy the pillows and uh they’re going to buy the everything the whole set actually completely and then they sell them for like,000 $2,000 and yeah, it’s worth it.
(27:43) I guess so. Yeah. Right. I don’t know. Yeah. I mean like they said it’s you know significant amount of your life is on bed. So so right like half of the year half of the life we spend in a bed it even thinking right now that’s that’s true I mean our pillows should be like a very high quality like the bed should be like something that we should feel special to sleep.
(28:12) True. That’s great. Well, yeah. I mean, it got me thinking of a new product line here, but but yeah, so it’s a it’s just Yeah, maybe it was around the aggregator, the postcoid the algorithms you’re saying these like buyer p Amazon buyer persona or buckets of buyers and being more data driven, more advanced.
(28:38) I’ve been asking others and I I think you I’d love your opinion, but it seems like the big brands are getting bigger and the smaller kind of getting squeezed out. I feel like I I have a couple I you know I can share and but you know my smaller ones I have like you know these like three four as it’s like so hard but the ones I have like 40 it’s like easier to launch because I I have other products around it and it just seems I mean it’s a I I I don’t know is it true I don’t have the data backup for this.
(29:16) Um there is a one other behavior one of the be one of the metrics in Amazon is like uh your account’s health actually right not in terms only with the reviews ratings and all the things um they I think they score you I think I’m not I don’t have the data I think they score you based on how much reviews you’re getting how much returns you you’re managing how well you’re you’re engag engaging with your clients.
(29:48) So the more product launch you’re doing, the more advantage you’re going to have impact in that metrics that metrics it’s involved in your product launch like a ranking aspect of it. So all I know is like there is a one metrics involved that that score is also calculated for your ranking. So for your launch.
(30:19) So if you’re not consistently launching product on the one account probably like whatever maybe like 6 months once or 3 months once or monthly once if you’re not consistently doing something like that. If you’re not consistently improving if you’re not consistently pushing the PPC budget if you’re not consistently like running the promotions running the prime deals and everything you’re probably going to have a disadvantage.
(30:41) It’s nothing to do with the how small or how big. We have worked with the brands which is like a consistently growing um which started us started small like started low they end up in like a doing pretty well. Yeah. Well, I mean I guess the way I understand that is you got to keep launching. So if you’re small like I I have one it’s just like a few good listings. I’ve tried other listings.
(31:04) They don’t work out. I I don’t keep them. Um, so I feel like that’s been more troublesome than been more troublesome than uh, you know, a uh, established one. But it’s true. I guess it’s also true. We’re launching more. Well, it’s a wider catalog and there’s more. So, we’re launching new products in there regularly. So, maybe you’re right.
(31:27) Maybe just maybe like a push. You got to be bigger though, right? You got to have more money. You got to be bigger. Like these one as products, you know? Isn’t it what I Isn’t it that what Amazon want? Mhm. They they will look for a brand they will um make them advantage uh when they have uh when they have a better spending on the PPC.
(31:52) Actually the PPC plays a major role and people take it lazy uh in terms of like super easy in terms of like just giving it to the the agency and then just looking for a profitability better. See we you need to know what’s the where is the where where what state are you in in each and every product. You cannot treat the same product which is making 500 sales and you’re in a maintenance aspect of it.
(32:20) Whereas you’re in another product which is like launch phase or pre-la or post-launch phase and you you’re trying to treat the both the things same actually. Got it. It’s insane how you can do that one actually. Yeah. Yeah. This has been great. I mean I’m excited for your talk in uh at the crossber summit less than a month away. Do you want to share some of the things and we’re have a workshop too.
(32:43) Do you want to? Yeah man. So what do we what do we planned is basically at this point is like um I want to see we have a specific right now um Amazon landscape is like people I still see they’re still using the helium 10 and the jungle scar just like that. Those tools are like really great but if you use it in a right way don’t just take the product just like that.
(33:07) You better you know use this as a hint there is a niche there is a demand for that niche actually. So take that product like work with somebody to develop it like for example Don I work with Don like crazy right Don is amazing dude actually right u so it’s like uh you you work with somebody like that to develop the product and I work with like a couple of couple of people like that as well one is Jose um Don and then a couple of people so it’s not going to cost a lot it’s like probably like you’re going to spend maybe like 5 10 grand for ideiation right but you’re
(33:41) going spend like 30 grand versus 30 40 grand versus 5 to 10 grand is nothing compared to that one. So how do you select the product? How you can able to come up with that like I take that as an ideation not like a not just a literally like a product actually that’s the most important thing. The second one is like a most important thing is like a segmentation of what buyer you’re focusing on from the day one or identify what is a buyer what’s buyer segment is already in your market who’s buying your product what kind of
(34:12) buyers what kind of keywords you’re converting what type of reviews you getting um who is the buyer actually that buying the product so then you change your listing focus on that kind of buyers it’s the another most important thing and then launch you how you can move from launch to pre-launch launch to a complete launch phase actually.
(34:33) Um that’s what we’re going to cover in the in the workshop. So yeah, hopefully I can deliver much better for sure. Yeah. No, I’m excited. I mean, we had a webinar last time that was really well and and we’ve done other things and your your your content’s amazing online, so I’m super excited to have you here. You’re How long has it been Thailand? Last time we saw or you been before? I think I was there uh 2020 23 I remember.
(35:01) Yeah, I was in 2023. So I came with my dad actually um for the Oh no, I was speaking in a I was speaking in Howard Thai event. Yeah, how Yeah. in the island. Yeah, in island. Yeah, it was good. Good one actually. Kosamoi. Yep. Yep. Yeah. Well, this has been this has been amazing, Colin. thanks for uh you know doing this session and uh coming out to Thailand.
(35:30) I’m super excited for this and totally we’ll we’ll link up. So what’s what’s the ways I think you said your YouTube what’s some ways people can find you online? Oh they can find me Colin Raja everywhere like a YouTube or Facebook or Instagram. Um you could type Colin Raja you can able to find out. I think there’s no lot of Colin Raja in the market.
(35:49) Nice works out. There’s been more of me more Michael Molini if you can believe it. There’s a few there’s only few. Yeah, exactly. Like Colin is like very common but if you put Colin Raja R A J A it’s like a No, it’s not a lot of people have both a combination. That’s good. That’s great. Awesome. All right.
(36:11) Well, it’s pleasure to have you on the show and we’ll see you. Thank you. I appreciate it. See you guys in the Thailand. Okay. See you. Wow. Colin, thanks for those insights. Can’t wait for your talk and workshop at the summit. Listeners, if you’re dealing with launch slumps or tariff wos, this is your playbook. Absolutely, Mike.
(36:32) Now, for our listener question segment, we had a question from Alex in the US. How can I identify buyer segments for my Amazon listings without advanced tools? Mike, any quick tips? Start by analyzing your reviews and keywords. See what terms convert and who’s leaving feedback. Tools help, but data from your own sales is key. Great advice.
(36:53) And don’t miss the Crossber Summit 2025 on November 3rd to 5th in Thailand. Network with pros like Colin. Dive into AI and tariffs. Tickets at crossbersummit.com. Thanks again, Colin. See you next time. To get more info about running an international business, please visit our website at ww.globalfroasia.com. That’s ww.globalasia.
(37:17) global fromroasia.com. Also, be sure to subscribe to our iTunes feed. Thanks for tuning in.