Create Valuable, Lifelong, Ecommerce Relationships

The Cross Border Matchmaker (CBM or CBM2017) is a full day international speaker conference connecting e-commerce sellers and suppliers growing in the global market.

Friday Oct 27, 2017
Shenzhen, China

Event Over – Check our Main CBM Page
Missed It? Learn More Our Exclusive VIP Membership

Doing Cross Border Business?

Well – Then you need to attend this!

Cross Border Matchmaker

Cross Border Matchmaker Poster

Tired Of The Same Old Name Card Event?

We are too! This is an event to super-connect you. Meet business executives that have specific goals and make lasting relationships.

The concept is simple: presentations from quality service providers and suppliers combined with booths & networking, direct in China.

Are you looking to hear stories and case studies from top Amazon FBA sellers (both Chinese and international sellers)? Want to checkout the latest in e-commerce marketplaces and new product designs for your e-commerce business? Doing import and export and looking for more ways to distribute your product, new channels, new product lines, new business opportunities?

This is exactly what Cross Border Matchmaker (CBM) is all about! We gather new product designs, new updates in B2C and B2B product marketplaces and line them up for you to consume and connect with.

Leverage this so that you can stay on top of the latest product trends and marketplace updates – direct from the source.

  • Direct from inside China
  • Direct from the sellers, supplier, and the marketplaces own mouths!

We are building up a new type of event, around finding new opportunities, bridging borders, and making business deal flow happen in the cross-border e-commerce and trade industry.

Photos From a Cross-Border Matchmaker

Great Experience With Previous Events

“watch this conference by Michael here in China. Reminds me a lot of what Loic and Martin is doing at with doing a high quality, extremely curated speakers and audience” – Tak Lo

“I was speaking there last year, and it was pretty well organized.” – Renaud Anjoran Smart China Sourcing

” The first annual Cross Border Summit was an action packed day of learning and networking with other e-commerce and international business traders” – Shenzhen Party

“I’m having a great, great time [at the Cross Border Summit]

So much useful information they are sharing.” – From China With Love

Our Cross Border Summit Event Mentioned in Forbes!


“Cross Border Summit: Held in Shenzhen, China, on 21-22 April, 2017, this event encourages international participation among industry leaders in cross border commerce between China and the rest of the world with content related to marketing, management, manufacturing, and technology. There are numerous roundtable discussions and networking sessions to encourage collaboration and idea generation. This event is hosted by Global From Asia, which also has a fantastic podcast about doing business in China.”

– 12 Business Conferences In China You Should Attend
View Article

Our Speakers

Mike Michelini
Matchmaker Co-Host
Podcast Host
Global From Asia

American social media & e-commerce specialist being China since late 2007, I’m passionate to help companies do business in China leveraging the power of social media and e-commerce. I host a weekly podcast to help businesses understand how to do business in China and other parts of Asia. I love Sina weibo, Tencent wechat, and believe they are the most powerful tools for any company to unlock huge value in the Chinese market.

Lucy Zhang
Matchmaker Co-Host
Chief Editor & Host
Hai Xing News

Lucy has been involved with e-commerce community and cross border trade for over a decade. Her passion and network in the industry is far reaching and she has taken this knowledge and put it into a news site Hai Xing News.

She will be our conference’s co-host keeping the Chinese community running smooth and happy.

Ping Kang
BD Director of Amazon China
Amazon Global Selling platform

Mr. Kang is now in charge of Amazon China’s global shop-open and seller recruitment. He has many years of working experience in international companies, with rich knowledge and operation experience in the fields of e-commerce, cross-border e-commerce and consumer products.
Mr. Kan was regional sales director in P&G, in charge of plan and implementation of the company’s regional sales strategy and product marketing.

Working inside e-commerce for years, Kang has the insights on the ground as well as inside of Amazon Global Selling Platform from China.

Ricardo Li
Founder & CEO
Popeye Incubation

Ricardo is the former Founder of eBay South China and a cross border trade expert specializing in overseas branding, operations, and crowd funding as well as being a top seller.

He has experience selling “both ways” both into China and abroad via a wide range of e-commerce platforms. Popeye Incubation has ready teams to operate on JD, Taobao, eBay, Amazon, Wish, AliExpress, and more.

Will Tjernlund
Amazon Seller
Goat Consulting

Will Tjernlund is an expert Amazon seller and consultant. He learned the trade by teaming with his brother sell millions to and on Now he spends his time running Goat Consulting which works with companies from start ups to publicly traded companies helping them reach their full potential on

John Cavendish
AMZ EU Power Seller

Before starting his Amazon Europe journey, John had zero experience with running an online business. After university, he joined the corporate world in London but rapidly realized that it was not for him.

After launching his first Amazon brand in 2014, John was soon able to quit his job to travel the world and network with other successful Amazon sellers from around the globe. Today, he’s generating 6 figures of revenue per month from over a dozen products in Europe. John’s experience led him to develop a specific, step-by-step system to find success with every product launched.

John developed FBA Frontiers because so many sellers he met had great businesses on, but had completely dismissed Europe. He’s since made it his mission to help sellers overcome the barriers to entry in the EU and find success by bringing their products into Europe.

Patrick Zheng
Founder of StarMerx
Top Chinese Seller

Top Seller of Amazon, eBay, AliExpress, Wish, Walmart, Lazada, Shopee, and more. He holds a Ph.D. in Computer Science from the University of Massachusetts and spent 3 years working with Microsoft and 1 year with Amazon as a software and data mining engineer in the USA.
In 2013, he returned to China to start an e-commerce company, StarMerx, which now has monthly sales of more than 10 million USD. By the end of 2016, the company got financing of RMB45 million.

Meir S. Simhi
Brand Masters

Living in Shenzhen since 2007, Meir is an Israeli super-entrepreneur with rich background in E-commerce and web marketing.

Since 2014 he’s been running an e-commerce training program and digital strategy consulting agency to help entrepreneurs and companies build brands and establish a presence in the online environment.

Recently Meir has co-founded, an innovative B2B platform helping Makers and online sellers create better products in less time.

Jerry Gan
Founder, CEO

Jerry Gan, In 2008, he started Valuelink, he is founder/Chairman/CEO of Valuelink,After traveling to various countries in Europe and the United States, he determined to build a cross-border e-commerce ecosystem.
Jerry believes that innovation drives development and link creates value. At present, Valuelink already completes its acquisition with a domestic A-share listed company, with market value RMB 1.6 billion.

Samuel Yin
SF Express,Marketing Director of Greater China Region

Samuel, SF Express,Marketing Director of Greater China Region,he also is a member of 50-elite-forum of China cross-border e-commerce in SF Express Research Institute.
He ever served in one of the world’s top 500 international logistics companies and a few well-known cross-border e-commerce enterprises. He has been in the field of international logistics for many years, having a rich experience of actual combat in international logistics industry.

Keith O’Brien
Co-Founder, CEO
Market Hustl

Keith’s career over the last 25 years has provided him the opportunity to work and build expertise in a number of areas of Sales, Marketing, Product Development, and Training. His core talents and passions are helping people and businesses get to the next level. He was the CEO of iLoveToReview (first and largest review company) prior to Amazon TOS changes in 2016 and is currently the co-founder and CEO of and Keith’s companies have helped 1,000’s of Amazon sellers launch and grow their brands. He is a father, active in many global charitable projects and lives in Ft. Lauderdale, Florida.

Guido Jackels
CEO, Shopify Expert
Sonrisa Ventures

Guido is the founder & CEO of Sonrisa Ventures – an Amazon Europe and Shopify E-commerce consultancy. His team helps Chinese and US-American Amazon FBA sellers launch on Amazon Europe, translate listings and set up E-commerce Shopify websites in various European languages.

Victor Xia
Paypal China
Director of SMB Merchant Services

Victor leads the SMB Relationship Management team, defines regional development strategies, provides customized payment solutions to merchants with deep CBT industry insight, and offers support to drive China e-Commerce business growth. Victor has nearly 20-years of experience in the High-Tech and Payment industry, prior to PayPal, he served in IBM China in various business leadership roles.

Zack Franklin
AMZ Kung Fu

Zack has ran two multi-million dollar companies in the last year and has spoken across China about Marketing, Amazon, and Sales. He currently is the Founder and CEO of AMZKungFu which is a marketing agency aimed to help Chinese sellers in Shenzhen increase their sales and take their business to the next level.

WeiYe Lai
YiPei Company

Have you ever invested in both factory and logistic business, with rich industry experience? Wei Ye has invested in both and been successful in both.

Entered in the cross-border e-commerce industry in 2007, trying to provide services on supply chain and logistics.

Mr.Lai likes to communicate with businessman.

Alex Huang
Head of G90 Amazon Incubation Base
Hua Qiang Bei International Maker Center.

Mr. Huang worked in as one of the core staff of DX’s founder team, mainly managing foreign customer service team, sales, sub-website operation and supply chain.

G90 Incubation Base is a training base appointed by Amazon official.

Jason He
Director of eBay China

Head of Electronics BD of eBay China


Founder of Globalebuy Supply Chain Company
Paul was engaged in cross-border e-commerce since 2003, having rich experience and resources on logistic channels and supply chain management. His company provides a total solution of cross-border e-commerce, brand agent, product distribution, Sino-Europe Railway Express and supply chain management.

March Ma
Founder of Starry Trade Company

An expert of former Lenovo IT system control and project operation.

March became a Amazon seller in 2013, selling garment and accessories. He is now focusing on data analysis and fine operation.

Nate Ginsberg
Founder of Abound Ventures
Seasoned Amazon FBA seller turned Investor

Nate has grown his Amazon FBA business in both the US and EU markets by leaps and bounds. His story is about how he empowered his seller team to take his business to new heights in a short time. His strengths include: manufacturing in China, supplement/consumable manufacturing, e-commerce in the USA, selling on Amazon, Distributed team building and management, and business systems and processes.

Patrick Zhang
Founder of StarMerx
Top Seller of Amazon, eBay, Aliexpress, Wish, Walmart, Lazada, Shopee,etc.
Ph.D.of Computer Science, University of Massachusetts, USA.
3-year in Microsoft USA and 1-year in Amazon-USA as software engineer and data mining engineer.
In 2013, he returned to China to start a e-commerce company, now StarMerx has a monthly sales of more than 10 million dollars. By the end of 2016, the company got financing of RMB45 million.
Coran Woodmass
eCommerce Business Broker & Founder at The FBA Broker
The FBA Broker

Coran has 17 years experience in marketing, sales, management and negotiation

Specialties: Buying & Selling Profitable Online Businesses, Amazon FBA, Outbound Sales, Inbound Sales, Lead Generation, Cold Email, Cold Calling, Direct Response Marketing, Copywriting, Facebook Advertising, Website Design & Optimisation, Engineering Customer Experience.

Kenny Au
Founder of Solid Channels
AI/E-Commerce Expert

Over 15 years of experience in e-commerce & technology, he served mainly in the U.S. market running online home décor and furnishings businesses. His team brought more than 300 USA importers/wholesalers online. He’s interested in technology that enables sustainability and transparency. For now he is the founder of Solid Channels which is a supply chain & technology company dedicated to connecting suppliers to consumers.

Daniel Fernandez

Daniel runs an Amazon marketing agency that specialized in PPC.

An entrepreneur and expert in cross-border ecommerce, copyright, and marketing. Daniel has a wide-ranged skill-set that is built on the foundation of getting products into the hands of the end-user.

As an extensive traveller, for both business and pleasure, Daniel has a global perspective and with his well-traveled knowledge understands the ins and outs of supply-chain logistics, international trade, and going from 0 to 1 for any type of product.

Founder of Somos Digital

John runs a successful Amazon FBA agency right here in Shenzhen, China. John not only understands Chinese culture, but also possesses deep knowledge of the US domestic market. He’s proficient in digital marketing in Europe and the US including construction and operation of local brands and independent websites, promotion of Facebook and other social medias, Google SEO and Google advertising, E-mail marketing and digital PR.
He also has superb listing optimization skills, having earned more than RMB2000 for just writing a single listing.

Founder, CEO

More than ten years of management experience on cross-border e-commerce, started his business in 2008. In 2011, his previous company became a supplier of many foreign group-buying websites. In 2014, IrobotBox was founded, focusing on industry strategy research, business management, logistics management and system development, deeply involved in operation mode of cross-border e-commerce and the present situation of industry ecosystem.

Michelle Cai
Successful E-Commerce Supplier (manufacturer)

Michelle Cai, born in Chaozhou, Guangdong, Graduated from classes of US BSE Business College, US Money&You, US West Point, 1989-1994, worked in Foxconn,1995, founded Xinji Technology & Junhe International company,products include various audio cables, data cables, car chargers, travel chargers, wireless chargers, etc.,currently involving in artificial intelligence hardware, smart mechanical arm and 3D printer.
For enterprise management, Michelle Cai visited more than 40 countries for further learning and visiting.Her big dream is to be a charitarian to help the poor and to build a society of “one for all, all for one.”

Head of Guangdong E-Business Association

More Added Regularly

Meet Quality People

Don’t waste time in Asia talking to talkers! Instead, meet high level and qualified business owners at our closed event!

Quality, Private Content

Hear from speakers who have been in your shoes. Sharing insights and battle stories that are not common to be found anywhere online!

Cross-Border Matchmaker

Get matched up with like minded business owners at our cross-border matchmaker salon. We have break out sessions to cover the many different industries and business models you are in.

What’s Included in the Cross Border Matchmaker?

Incredible talks you can enjoy, plus networking to grow your business.


Cross-Border Matchmaker

E-commerce Marketplace Company Presentations

Innovative Marketplace Presentations. Throughout the morning, companies will present their business and opportunity.

New Product Displays

Focused Innovative Product Pitch Presentations. They will present their business and opportunity, looking for e-commerce sellers and distributors.

Feedback To Engage Speakers

You will get a slip of paper for each of the presenters. Here is your chance to give them feedback and tips – if you don’t have time to speak to them after their presentation.

Business Networking

Enjoy networking together with others on the China trip, as well as those attending the CBM (Cross-Border Matchmaker)

Trade Show Booths

Now it is time to go to the presenters and make business happen! Give them feedback about their presentation, ask them questions, give them your name card or wechat account. Let’s get some deals going!

Enjoy Buffet Lunch (Western & Chinese Food)

For those who purchased the general entry and VIP level ticket, enjoy a lunch together

VIP Networking Room

For those who purchased the VIP level ticket, enjoy a private room with other VIPs and speakers.

VIP Dinner

For those who purchased the VIP level ticket, enjoy a dinner with other VIPs and speakers.

Depart Shenzhen (back to Hong Kong)

For those who purchased the “China Trip” package, we begin to head back to Hong Kong


What’s the Deal?

So When and Where? Here’s the gist:

  • Date: 1 day: Friday October 27, 2017
  • Time: 9am to 6pm
  • Food, Drinks: Depends on Your Ticket Level
  • Cost: This is a Paid Event, Check Ticket Passes Below
  • Location: Huaqiang Plaza Hotel ,1019 HuaQiang North Road,Shenzhen (Exit A, Shekou Line)Hotel Telephone: 400-699-8818
  • Chinese Address: 华强广场酒店, 地址:深圳市华强北路1019号(地铁蛇口线A出口)酒店电话:400-699-8818
  • Need Directions? Scroll down a bit 🙂

Networking Here Will Be Like No Other!

We will have name tags so people can get to know each other more. You should also bring business cards so that you can network even more. If you need a private space to have a 1 on 1, we do have some smaller break out rooms where that can happen.

Here’s The Matchmaker Formula

  • Presentations

    Each session is focused on a specific industry or topic. This ensures that the attendees coming know what to expect and there is a common trend among those who attend.

  • Ask, Q&A

    The audience can ask questions to the company after their session. Get insights and perspectives from various backgrounds on how to leverage this company for your business.

  • Connections

    We have booths on site for you to find the right service provider or innovative product for your growing cross-border eBusiness.

  • Networking & Deals

    Have time to find the speakers and their team. Take action right then and there and get your accounts setup on the marketplace or make distribution deals.


So What’s The Agenda?

It is the idea that Asia is becoming a leader in global business, and in order to keep on top of the changing trends in the world, we need to “match up” with sellers, marketplaces, and suppliers on this side of the globe.

The Cross Border Matchmaker is an event bringing together top e-commerce players from around the world to share their latest updates in the market and trends they are seeing. Learn first hand how to list on their market, and how to grow your e-commerce business.

On top of the various platforms sharing, we also have new and unique products sharing a demo. These suppliers are looking for help in getting distribution around the world. Keep on top of these trends by attending the Cross Border Matchmaker!

Thursday October 26, 2017

  • 10:00 – 20:00

  • Special: China Trip (Hua Qiang Bei Electronics Market)
  • For those who purchase the China trip package we will spend Thursday together touring and hands on discussions about the electronics market.

Friday October 27, 2017

  • 10:00 – 16:00

  • Trade Show & Creator Space Display Area
  • Browse booths, grab some snacks, network, and make business deals. This is all happening outside the speaker sessions.
  • 8:30 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking! Check-in, Registration, networking – Make sure you come on time, and register in advance.
  • 8:50 – 9:00

  • Welcome by Organizers: Michael Michelini, Founder of Global From Asia, Ricardo Li, Founder of Popeye Incubator & President of Popeye Club, ZiRong Huang, Secretary-General of GDeBA
  • Get this show on the road. Learn the format, the vision, and exciting announcements on the future of cross border business! Introduce Today.
  • 9:00 – 9:20

  • Creating a Content Machine to Master Your Ecommerce Business
  • Mike Michelini shares the tips and strategies for leveraging content and SEO / internet marketing for your e-commerce business.
  • 9:20 – 9:40

  • Amazon Global Selling Program PingKang
  • PingKang, from Amazon Global Selling platform, will share what is the latest from Amazon.
  • 9:40 – 10:00

  • Tactics and Strategies for Optimizing Your Amazon Listings
  • Top international e-commerce seller, Will Tjernlund shares tips and insights on how to make your Amazon FBA listing stand out from the competition.
  • 10:00 – 10:30

  • Head to Head Session 1: Product Selection & Brand Building, Building a Brand, What E-Commerce Businesses Need To Succeed.
  • Ricardo Li, founder of Popeye Incubator, Former Director of eBay Shenzhen, and Meir Simhi an Amazon seller expert from Brand Masters will share strategies on branding and product selection.
  • 10:30 – 10:50

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 10:50 – 11:10

  • Speaker Session: eBay Shenzhen, “Chinese Brand Expansion Plan”, New support policy for brand manufacturers
  • Jason He, Director of eBay China, will share what is the latest from eBay.
  • 11:10 – 11:30

  • Bridging China &Connecting the World- Logistics Solution for Cross border E-commerce
  • Samuel Yin,SF Express,Marketing Director of Greater China Region shares on how we can further bridge cross-border e-commerce in today’s changing world.
  • 11:30 – 12:10

  • Matchmaker Session 2: Big Data and Amazon – How To Think Like a Data Driven Robot To Master the Amazon Marketplace
  • Top international e-commerce seller, Will Tjernlund, and HaiZheng, founder of StarMerx, a top Chinese Amazon FBA seller, will share ways to think of big data and e-commerce.
  • 12:10 – 14:00

  • Buffet Lunch (VIP & Conference Ticket Holders Only)
  • Break for lunch. Conference ticket holders will have a private buffet lunch. Booth-only ticket holders will have time to find a place to eat outside during the break.
  • 14:00 – 14:20

  • Online Payment Solution for Cross Border E-Commerce, Paypal China
  • Victor Xia, From Paypal, Director of SMB Merchant Services will share new payment, new future.
  • 14:20 – 14:40

  • Off Amazon Marketing Strategies to Get & Stay Ahead
  • Keith O’Brien, USA E-Commerce Online Media Expert and CEO of MarketHustl shares the recipe for offsite exposure.
  • 14:40 – 15:00

  • Leveraging Shopify For Continued Growth
  • Guido Jackels, CEO, Sonrisa Ventures, a Shopify Expert shares how you can leverage the power of your own shopping cart to stay ahead.
  • 15:00 – 15:30

  • Matchmaker Session 3: Entering New Markets & Europe Specific Strategies, Going International – Mastering Foreign Markets with Multiple Languages
  • Paul, founder of Globalebuy and John Cavendish of FBA Frontiers share strategies and tactics to grow in the Amazon European markets and other new markets.
  • 15:30 – 16:10

  • Matchmaker Session 4: Facebook & Video Marketing for E-commerce sales
  • Alex Huang from Hua Qiang Bei International Maker Center and Zack Franklin from AMZ Kung Fu share strategies of new Facebook, bots, and Video marketing.
  • 16:10 – 16:30

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 16:30 – 16:50

  • Case Study,Leveraging an Online Team in Multiple Markets on Amazon
  • Nate Ginsburg, Seasoned Amazon FBA seller turned Investor shares his story. Nate has grown his Amazon FBA business in both the US and EU markets by leaps and bounds, hear his story of how he empowered his team to take his business to new heights.
  • 16:50 – 17:30

  • Panel: How to avoid common traps in your E-Commerce business?
  • We bring top e-commerce and manufacturing experts up on stage to discuss New E-Commerce, New Business Model, New Ecosystem for the next 5 years?
  • 17:30 – 18:30

  • Matchmaker Group Sessions (2 sessions)
  • Break out groups on different topics and themes. Attendees choose which group to match make in, and our volunteers will help make it happen.

  • Group 1
  • How to build a global brand

  • Group 2
  • How to master product selection

  • Group 3
  • How to do Organic Facebook and Instagram marketing

  • Group 4
  • How to do Paid Advertising (PPC) on Adwords and Facebook

  • Group 5
  • Team building, team management for your e-commerce business.

  • Group 6
  • SEO and Content creation, video, text, and more

  • Group 7
  • Shopping carts & Shopify. Growing your business and managing multiple channels

  • Group 8
  • Raising investment for your e-commerce business

  • Group 9
  • Payment and settlement related issues

  • Group 10
  • Logistics: Planning logistics for the pre and post-holiday rush
  • 18:30 – 18:40

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 19:00 – 21:30

  • VIP Dinner (VIP ticket holders only)
  • The Cross Border Matchmaker is officially over at 6:00pm. For VIP ticket holders and special guests we will have an exclusive dinner together.

Note: We Offer Simultaneous Translation Service

Don’t Just Take Our Word For It…

Here’s what previous GFA event attendees have to say.

“My key takeaway from the event is that it was a way for me, a newcomer to Shenzhen, to meet a bunch of great people, network like crazy, create new business opportunities, and even make a few friends.”

Eric Braa

“Conference was well organized with credible speakers that have various skillsets required to support and manage smaller and mid size e-commerence operations. “

David Wand
Zhongshan, China

“I’m fully confident Mike’s training can help many exporters and importers who are aiming to develop their markets in or out of China.”

Ssicy Lo
Shenzhen, China

Amazing Speaker Sessions

Take a Cross Border Trip

Want to come over from Hong Kong? We also offer a China Trip package, check the full details of that trip here.

Watch The Videos From a Previous China Business Trips

Meet the Team

Here’s the team that is making it happen!

Wendy Wang
China Business Development

Wendy has a passion for connecting people. She has organized mobile app events in Beijing and worked in the high tech industry her entire career. She is a great business development professional who is putting her contacts to make this event spectacular.

Lucy Zhang

Lucy has been working with cross border ecommerce companies for over a decade. From logistics to community organizations – she knows the inside out of the industry and has the contacts to show for it. She helps make the Chinese members make forward progress on their business.

Mike Michelini
Western Business Development

Mike understands the needs and frustrations of foreign business owners in China. He has worked in ecommerce for 8 years and been in China close to 10. He is the host of Global From Asia and works hard to get the right information to the business community about business here.

Venue Isn’t That Big
Confernce Space Is Limited to 100!

Register Now For Our First Cross Border Matchmaker

So you ready to get involved? We offer different ticket options:

  • Option 1 - VIP Pass

    Looking to go big! Nice, we like it. This includes general entry but with some nice touches: priority seating, special VIP networking area, VIP lunch and VIP dinner with speakers and other special guests. (Only 20 seats available)

  • Option 2 - Special Sessions Pass

    Love the speakers and want to get access to this once in a lifetime experience! We’re so happy you say that, the general pass gives you full access to the main event and speakers for the event. Does not include the lunch, dinner, or other VIP benefits.

  • Option 3 - Trade Booth Area

    Not able to attend the speaker sessions and/or lunhc? No problem, for a reasonable price you can get access to the booth area to see some great product and service provider offers and connect with others at the conference that day.

  • Option 4 - China Trip

    Want to join us from Hong Kong and make it a 2 day event? The day before we have a trip from Hong Kong and a visit oto some factories and the electronics market and more Learn about the China trip

And once the spots are booked up, we will have to turn people away. We’d love to host everyone, but just can’t go over capacity at this venue.


Reserve your ticket

Choose from the ticket options below. Looking for a full travel experience? Check out our China Trip package today!

Let’s do this!

Conference Ticket

Miss Out
$147 USD
  • Access to booths section
  • Access to speaking sessions
  • Access to Event Wechat Group
  • Buffet Lunch
  • Access to VIP room
  • VIP Dinner
Apply Now

A GFA VIP member? Skip applying here

Only 9 Spots Left

VIP Ticket

Miss VIP Treatment
$297 USD
  • Access to booths section
  • Access to speaking sessions
  • Access to Event Wechat Group
  • Buffet Lunch
  • Access to VIP room
  • VIP Dinner
Apply Now

A GFA VIP member? Skip applying here


Or Free For All

Trade Booth Area

$15 USD
  • Access to booths section
  • Access to speaking sessions
  • Access to Event Wechat Group
  • Buffet Lunch
  • Access to VIP room
  • VIP Dinner
Buy Now

Don’t Get Left Behind…

Click Here to Fill Out Event Form!

“Conference was well organized with credible speakers that have various skillsets required to support and manage smaller and midsize e-commerce operations. The speakers and panel members displayed a stong knowledge and detailed experience of not only China sourcing and Manufacturing, Banking, but also marketing tips for entrepreneurs selling on large e-commerce platforms. Great investment in time and contacts and looking forward to the next crossbordersummit.”

~ David Wand, Zhongshan, China


A special thank you to everyone who made this event possible.

Co Organizers

Diamond Sponsors

Yun Express
IRobotBox ERP

Platinum & Gold Sponsors

Aurelia Pay

Media Sponsors


“Earlier this year I attended the annual Cross Border Summit hosted by the Global from Asia crew. The Summit had everything we expected and more: informative speakers, break-out sessions, interesting panel speakers, and an espresso machine that always had a line.

My key takeaway from the event is that it was a way for me, a newcomer to Shenzhen, to meet a bunch of great people, network like crazy, create new business opportunities, and even make a few friends.

Mike Michelini and his team were awesome, but it didn’t end only with the conference like a lot of events do. I’ve been able to join other business leaders in a newly formed mastermind group, been invited to take part in cross border trips and meetups, and of course I’m definitely marking my calendar for next year’s Cross Border Summit! “

Eric Braa
Director of Sales & Founding Partner

Silicon Valley based GetScale Inc.


Getting To The Venue


Address is:

Huaqiang Plaza Hotel
Address 地址:深圳市华强北路1019号(地铁蛇口线A出口)
1019 HuaQiang North Road,Shenzhen
(Exit A,Shekou Line)
Hotel Telephone 酒店电话:400-699-8818


Detailed Directions will be supplied to guests based on where they are coming from after registration.


Click Here For Google Map (need VPN)

Looking For A Hotel?

We are hosting this in the Huaqiang Plaza Hotel, and have discounts using gfa code

We also have a blog post listing various hotel options in Shenzhen – Shenzhen hotel options nearby.

Here is a map. It’s right in the heart of Shenzhen electronics market: Hua Qiang Bei

We Look Forward to Seeing You There!

Join The Cross Border MatchMaker

Connect On Wechat Now

Scan the QR Code



I thought the (Qianhai trip) was really excellent! Especially the guy from the Chinese government. He didn’t just read from a powerpoint, but explained it in great detail and really knew his stuff.

– Chris Davey.

Our Vision: Massive Opportunities For Businesses To Go “Global From Asia”.

Global From Asia is about leveling the bar. It represents the trend that business can be done from Asia. But you need the right skillset and the right mindset to succeed. That is where we come in and help.

Traveling From Hong Kong?

Consider joining our China Trip and travel as a group together across the border to Shenzhen, China!

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It was great to attend the Cross Border Summit. Personally for me it was the perfect bridge between manufacturing and selling products in and to China. Most valuable for me was to get solutions from specialist and keynote speakers directly one on one.

– Stephan Thaerigen.


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