Spark A Connection

The Cross Border Matchmaker (CBM) is an event connecting e-commerce sellers and suppliers growing in the global market.

Friday Oct 27, 2017
Shenzhen, China

Learn More About This Exclusive Event
 

Doing Cross Border Business?

Well – Then you need to attend this!

Cross Border Matchmaker

Cross Border Matchmaker Poster

Tired Of The Same Old Name Card Event?

We are too! This is an event to super-connect you. Meet business executives that have specific goals and make lasting relationships.

The concept is simple: presentations from quality service providers and suppliers combined with booths & networking, direct in China.

Are you looking to hear stories and case studies from top Amazon FBA sellers (both Chinese and international sellers)? Want to checkout the latest in e-commerce marketplaces and new product designs for your e-commerce business? Doing import and export and looking for more ways to distribute your product, new channels, new product lines, new business opportunities?

This is exactly what Cross Border Matchmaker (CBM) is all about! We gather new product designs, new updates in B2C and B2B product marketplaces and line them up for you to consume and connect with.

Leverage this so that you can stay on top of the latest product trends and marketplace updates – direct from the source.

  • Direct from inside China
  • Direct from the sellers, supplier, and the marketplaces own mouths!

We are building up a new type of event, around finding new opportunities, bridging borders, and making business deal flow happen in the cross-border e-commerce and trade industry.


Limited Tickets By Application Only

Apply Now For a Ticket.

Due To Limited Space, We Are Only Accepting By Application Only.

Next Round of Invitations To Be Issued On

Photos From a Cross-Border Matchmaker

Great Experience With Previous Events

“watch this conference by Michael here in China. Reminds me a lot of what Loic and Martin is doing at Leade.rs with doing a high quality, extremely curated speakers and audience” – Tak Lo

“I was speaking there last year, and it was pretty well organized.” – Renaud Anjoran Smart China Sourcing

” The first annual Cross Border Summit was an action packed day of learning and networking with other e-commerce and international business traders” – Shenzhen Party

“I’m having a great, great time [at the Cross Border Summit]

So much useful information they are sharing.” – From China With Love

Our Cross Border Summit Event Mentioned in Forbes!

 

“Cross Border Summit: Held in Shenzhen, China, on 21-22 April, 2017, this event encourages international participation among industry leaders in cross border commerce between China and the rest of the world with content related to marketing, management, manufacturing, and technology. There are numerous roundtable discussions and networking sessions to encourage collaboration and idea generation. This event is hosted by Global From Asia, which also has a fantastic podcast about doing business in China.”

– 12 Business Conferences In China You Should Attend
View Article
 

Our Speakers

Mike Michelini
Matchmaker Co-Host
Podcast Host
Global From Asia

American social media & e-commerce specialist being China since late 2007, I’m passionate to help companies do business in China leveraging the power of social media and e-commerce. I host a weekly podcast GlobalFromAsia.com to help businesses understand how to do business in China and other parts of Asia. I love Sina weibo, Tencent wechat, and believe they are the most powerful tools for any company to unlock huge value in the Chinese market.


Lucy Zhang
Matchmaker Co-Host
Chief Editor & Host
Hai Xing News

Lucy has been involved with e-commerce community and cross border trade for over a decade. Her passion and network in the industry is far reaching and she has taken this knowledge and put it into a news site Hai Xing News.

She will be our conference’s co-host keeping the Chinese community running smooth and happy.


Kang Ping
Amazon China
Amazon Global Selling platform

Working inside e-commerce for years, Kang has the insights on the ground as well as inside of Amazon Global Selling Platform from China.


Ricardo Li
Founder & CEO
Popeye Incubation

Former Director of eBay Shenzhen. He has abundant international e-commerce experience and is a renowned expert in the cross-border e-commerce industry in China. He has experience selling “both ways” both into China and abroad via a wide range of e-commerce platforms.


Will Tjernlund
Amazon Seller
Goat Consulting

Will Tjernlund is an expert Amazon seller and consultant. He learned the trade by teaming with his brother sell millions to and on Amazon.com. Now he spends his time running Goat Consulting which works with companies from start ups to publicly traded companies helping them reach their full potential on Amazon.com


John Cavendish
AMZ EU Power Seller

Before starting his Amazon Europe journey, John had zero experience with running an online business. After university, he joined the corporate world in London but rapidly realized that it was not for him.

After launching his first Amazon brand in 2014, John was soon able to quit his job to travel the world and network with other successful Amazon sellers from around the globe. Today, he’s generating 6 figures of revenue per month from over a dozen products in Europe. John’s experience led him to develop a specific, step-by-step system to find success with every product launched.

John developed FBA Frontiers because so many sellers he met had great businesses on Amazon.com, but had completely dismissed Europe. He’s since made it his mission to help sellers overcome the barriers to entry in the EU and find success by bringing their products into Europe.


Hai Zheng
Top Amazon Seller
Star Electronics

Master of Computer Science, Shanghai Jiaotong University, Ph.D., Computer Science, University of Massachusetts, USA, he has worked at Microsoft and Amazon as a software engineer.

In 2013 he returned to China to create “Star Electronics”. He is well versed in Amazon and cross-border e-commerce strategics with monthly sales of more than 10 million dollars.


Meir S. Simhi
CEO
Brand Masters

Living in Shenzhen since 2007, Meir is an Israeli super-entrepreneur with rich background in E-commerce and web marketing.

Since 2014 he’s been running an e-commerce training program and digital strategy consulting agency to help entrepreneurs and companies build brands and establish a presence in the online environment.

Recently Meir has co-founded FactoryDesk.com, an innovative B2B platform helping Makers and online sellers create better products in less time.


Wenjin Xia
Paypal China
Director of Sales in China
Zack Franklin
CEO
AMZ Kung Fu
Jason
eBay
Director of eBay China
Paul
Founder
Globalebuy
 
 
 
 
 
 
 
 

More Added Regularly

Meet Quality People

Don’t waste time in Asia talking to talkers! Instead, meet high level and qualified business owners at our closed event!

Quality, Private Content

Hear from speakers who have been in your shoes. Sharing insights and battle stories that are not common to be found anywhere online!

Cross-Border Matchmaker

Get matched up with like minded business owners at our cross-border matchmaker salon. We have break out sessions to cover the many different industries and business models you are in.

What’s Included in the Cross Border Matchmaker?

Incredible talks you can enjoy, plus networking to grow your business.

 

Cross-Border Matchmaker

E-commerce Marketplace Company Presentations

Innovative Marketplace Presentations. Throughout the morning, companies will present their business and opportunity.

New Product Displays

Focused Innovative Product Pitch Presentations. They will present their business and opportunity, looking for e-commerce sellers and distributors.

Feedback To Engage Speakers

You will get a slip of paper for each of the presenters. Here is your chance to give them feedback and tips – if you don’t have time to speak to them after their presentation.

Business Networking

Enjoy networking together with others on the China trip, as well as those attending the CBM (Cross-Border Matchmaker)

Trade Show Booths

Now it is time to go to the presenters and make business happen! Give them feedback about their presentation, ask them questions, give them your name card or wechat account. Let’s get some deals going!

Enjoy Buffet Lunch (Western & Chinese Food)

For those who purchased the general entry and VIP level ticket, enjoy a lunch together

VIP Networking Room

For those who purchased the VIP level ticket, enjoy a private room with other VIPs and speakers.

VIP Dinner

For those who purchased the VIP level ticket, enjoy a dinner with other VIPs and speakers.

Depart Shenzhen (back to Hong Kong)

For those who purchased the “China Trip” package, we begin to head back to Hong Kong

 

What’s the Deal?


So When and Where? Here’s the gist:

  • Date: 1 day: Friday October 27, 2017
  • Time: 9am to 6pm
  • Food, Drinks: Depends on Your Ticket Level
  • Cost: This is a paid event, Check Ticket Passes Below
  • Location: Huaqiang Plaza Hotel ,1019 HuaQiang North Road,Shenzhen (Exit A, Shekou Line)Hotel Telephone: 400-699-8818
  • Chinese Address: 华强广场酒店, 地址:深圳市华强北路1019号(地铁蛇口线A出口)酒店电话:400-699-8818
  • Need Directions? Scroll down a bit 🙂
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Networking Here Will Be Like No Other!


We will have name tags so people can get to know each other more. You should also bring business cards so that you can network even more. If you need a private space to have a 1 on 1, we do have some smaller break out rooms where that can happen.

Here’s The Matchmaker Formula

 
  • Connector.Connector.

    Presentations

    Each session is focused on a specific industry or topic. This ensures that the attendees coming know what to expect and there is a common trend among those who attend.

  • Connector.Connector.

    Ask, Q&A

    The audience can ask questions to the company after their session. Get insights and perspectives from various backgrounds on how to leverage this company for your business.

  • Connector.Connector.

    Connections

    We have booths on site for you to find the right service provider or innovative product for your growing cross-border eBusiness.

  • Connector.Connector.

    Networking & Deals

    Have time to find the speakers and their team. Take action right then and there and get your accounts setup on the marketplace or make distribution deals.

 

So What’s The Agenda?


It is the idea that Asia is becoming a leader in global business, and in order to keep on top of the changing trends in the world, we need to “match up” with sellers, marketplaces, and suppliers on this side of the globe.

The Cross Border Matchmaker is an event bringing together top e-commerce players from around the world to share their latest updates in the market and trends they are seeing. Learn first hand how to list on their market, and how to grow your e-commerce business.

On top of the various platforms sharing, we also have new and unique products sharing a demo. These suppliers are looking for help in getting distribution around the world. Keep on top of these trends by attending the Cross Border Matchmaker!

  • 10:00 – 16:00

  • Trade Show & Creator Space Display Area
  • Browse booths, grab some snacks, network, and make business deals. This is all happening outside the speaker sessions.

Friday October 27, 2017

  • 8:30 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking! Check-in, Registration, networking – Make sure you come on time, and register in advance.

  • 9:00 – 9:10

  • Welcome by co-hosts Michael Michelini and Lucy Zhang
  • Get this show on the road. Learn the format, the vision, and exciting announcements on the future of cross border business! Introduce Today.
  • 9:10 – 9:30

  • Welcome by a Shenzhen Government leader
  • A Shenzhen, China government official will give a welcoming address.
  • 9:30 – 9:50

  • Amazon Global Selling Program PingKang
  • PingKang, from Amazon Global Selling platform, will share what is the latest from Amazon.
  • 9:50 – 10:30

  • Matchmaker Session 1: Product Selection & Brand Building
  • Ricardo Li, founder of Popeye Incubator, Former Director of eBay Shenzhen, and Meir Simhi an Amazon seller expert from Brand Masters will share strategies on branding and product selection.
  • 10:30 – 10:50

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 10:50 – 11:10

  • Speaker Session: eBay Shenzhen
  • Jason, Director of eBay China, will share what is the latest from eBay.
  • 11:10 – 11:50

  • Matchmaker Session 2: Keeping Your Competitive Edge & Team Management
  • Top international e-commerce seller, Will Tjernlund, and HaiZheng, founder of StarMerx, a top Chinese Amazon FBA seller, will share ways to keep your competitive edge after launching, and team mangement.
  • 11:50 – 12:10

  • Speaker Session: Wal-Mart China
  • Steven from Wal Mart China will share the latest developments in their e-commerce marketplace platform.
  • 12:10 – 14:00

  • Buffet Lunch (VIP & Conference Ticket Holders Only)
  • Break for lunch. Conference ticket holders will have a private buffet lunch. Booth-only ticket holders will have time to find a place to eat outside during the break.
  • 14:00 – 14:20

  • Paypal China
  • Wenjin Xia, from Paypal, Director of Sales in China, will share new payment, new future.
  • 14:20 – 15:00

  • Matchmaker Session 3: Entering New Markets & Europe Specific Strategies
  • Paul, founder of Globalebuy and John Cavendish of FBA Frontiers share strategies and tactics to grow in the Amazon European markets and other new markets.
  • 15:00 – 15:20

  • Amazon FBA Early Days
  • Clinton Wentzel, an early FBA seller, shares how the times were, and how they have changed.
  • 15:20 – 16:00

  • Matchmaker Session 4: Facebook & Video Marketing
  • Alex Huang from Hua Qiang Bei International Maker Center and Zack Franklin from AMZ Kung Fu share strategies of new Facebook, bots, and Video marketing.
  • 16:00 – 16:20

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 16:20 – 17:50

  • Matchmaker Group Sessions (2 sessions)
  • Break out groups on different topics and themes. Attendees choose which group to match make in, and our volunteers will help make it happen.
  •  

  • Group 1
  • How to build a global brand
  •  

  • Group 2
  • How to master product selection
  •  

  • Group 3
  • Purchasing From Suppliers / Supplier Management
  •  

  • Group 4
  • How to do Organic Facebook and Instagram marketing
  •  

  • Group 5
  • How to do Paid Advertising (PPC) on Adwords and Facebook
  •  

  • Group 6
  • How to do offline channel and retail expansion
  •  

  • Group 7
  • Planning logistics for pre and post holiday rush?
  •  

  • Group 8
  • Team management and scaling your business
  •  

  • Group 9
  • Payment and settlement related issues
  •  

  • Group 10
  • Content creation, video, text, and more
  •  

  • Group 11
  • Growing your business and managing multiple channels
  •  

  • Group 12
  • Raising investment for your e-commerce business
  • 17:50 – 18:00

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 19:30 – 21:30

  • VIP Dinner (VIP ticket holders only)
  • The Cross Border Matchmaker is officially over at 6:00pm. For VIP ticket holders and special guests we will have an exclusive dinner together.

Don’t Just Take Our Word For It…

Here’s what previous GFA event attendees have to say.

“My key takeaway from the event is that it was a way for me, a newcomer to Shenzhen, to meet a bunch of great people, network like crazy, create new business opportunities, and even make a few friends.”

Eric Braa
SILICON VALLEY BASED GETSCALE INC.

“Conference was well organized with credible speakers that have various skillsets required to support and manage smaller and mid size e-commerence operations. “

David Wand
Zhongshan, China

“I’m fully confident Mike’s training can help many exporters and importers who are aiming to develop their markets in or out of China.”

Ssicy Lo
Shenzhen, China

Amazing Speaker Sessions

Take a Cross Border Trip

Want to come over from Hong Kong? We also offer a China Trip package, check the full details of that trip here.

Watch The Videos From a Previous China Business Trips

Meet the Team

Here’s the team that is making it happen!

Wendy Wang
China Business Development

Wendy has a passion for connecting people. She has organized mobile app events in Beijing and worked in the high tech industry her entire career. She is a great business development professional who is putting her contacts to make this event spectacular.

Lucy Zhang
Co-Host

Lucy has been working with cross border ecommerce companies for over a decade. From logistics to community organizations – she knows the inside out of the industry and has the contacts to show for it. She helps make the Chinese members make forward progress on their business.

Mike Michelini
Western Business Development

Mike understands the needs and frustrations of foreign business owners in China. He has worked in ecommerce for 8 years and been in China close to 10. He is the host of Global From Asia and works hard to get the right information to the business community about business here.

Venue Isn’t That Big
Confernce Space Is Limited to 100!


Register Now For Our First Cross Border Matchmaker

So you ready to get involved? We offer different ticket options:

  • Connector.

    Option 1 - VIP Pass

    Looking to go big! Nice, we like it. This includes general entry but with some nice touches: priority seating, special VIP networking area, VIP lunch and VIP dinner with speakers and other special guests. (Only 20 seats available)

  • Connector.

    Option 2 - General Entry Pass

    Love the speakers and want to get access to this once in a lifetime experience! We’re so happy you say that, the general pass gives you full access to the main event and speakers for the event. Does not include the lunch, dinner, or other VIP benefits.

  • Connector.

    Option 3 - Trade Booth Area

    Not able to attend the speaker sessions and/or lunhc? No problem, for a reasonable price you can get access to the booth area to see some great product and service provider offers and connect with others at the conference that day.

  • Connector.

    Option 4 - China Trip

    Want to join us from Hong Kong and make it a 2 day event? The day before we have a trip from Hong Kong and a visit oto some factories and the electronics market and more Learn about the China trip

And once the spots are booked up, we will have to turn people away. We’d love to host everyone, but just can’t go over capacity at this venue.

 

Reserve your ticket

Choose from the ticket options below. Looking for a full travel experience? Check out our China Trip package today!

Let’s do this!

Conference Ticket

Miss Out
$147 USD
  • Access to booths section
  • Access to speaking sessions
  • Access to Event Wechat Group
  • Buffet Lunch
  • Access to VIP room
  • VIP Dinner
Apply Now

Only 9 Spots Left

VIP Ticket

Miss VIP Treatment
$297 USD
  • Access to booths section
  • Access to speaking sessions
  • Access to Event Wechat Group
  • Buffet Lunch
  • Access to VIP room
  • VIP Dinner
Apply Now
 

Or Free For All

Trade Booth Area

Application
$8 USD
  • Access to booths section
  • Access to speaking sessions
  • Access to Event Wechat Group
  • Buffet Lunch
  • Access to VIP room
  • VIP Dinner
Buy Now
 

Don’t Get Left Behind…

Apply To Attend Cross Border Matchmaker

  • This event is for top Chinese and International FBA sellers. Please state your current sales volume.
  • We are working to matchmake e-commerce sellers, so if you can tell us a product category / theme we can help prepare this product supplier for you.
 

“Conference was well organized with credible speakers that have various skillsets required to support and manage smaller and midsize e-commerce operations. The speakers and panel members displayed a stong knowledge and detailed experience of not only China sourcing and Manufacturing, Banking, but also marketing tips for entrepreneurs selling on large e-commerce platforms. Great investment in time and contacts and looking forward to the next crossbordersummit.”

~ David Wand, Zhongshan, China

 

Sponsors

A special thank you to everyone who made this event possible.

Media Sponsors

 

“Earlier this year I attended the annual Cross Border Summit hosted by the Global from Asia crew. The Summit had everything we expected and more: informative speakers, break-out sessions, interesting panel speakers, and an espresso machine that always had a line.

My key takeaway from the event is that it was a way for me, a newcomer to Shenzhen, to meet a bunch of great people, network like crazy, create new business opportunities, and even make a few friends.

Mike Michelini and his team were awesome, but it didn’t end only with the conference like a lot of events do. I’ve been able to join other business leaders in a newly formed mastermind group, been invited to take part in cross border trips and meetups, and of course I’m definitely marking my calendar for next year’s Cross Border Summit! “

Eric Braa
Director of Sales & Founding Partner

Silicon Valley based GetScale Inc.

 

Getting To The Venue

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Address is:

华强广场酒店
Huaqiang Plaza Hotel
Address 地址:深圳市华强北路1019号(地铁蛇口线A出口)
1019 HuaQiang North Road,Shenzhen
(Exit A,Shekou Line)
Hotel Telephone 酒店电话:400-699-8818

 

Detailed Directions will be supplied to guests based on where they are coming from after registration.

 

Click Here For Google Map (need VPN)

Looking For A Hotel?

We are hosting this in the Huaqiang Plaza Hotel, and have discounts using gfa code

We also have a blog post listing various hotel options in Shenzhen – Shenzhen hotel options nearby.

Here is a map. It’s right in the heart of Shenzhen electronics market: Hua Qiang Bei

We Look Forward to Seeing You There!

Join The Cross Border MatchMaker

Connect On Wechat Now


Scan the QR Code

Or

RSVP Now

I thought the (Qianhai trip) was really excellent! Especially the guy from the Chinese government. He didn’t just read from a powerpoint, but explained it in great detail and really knew his stuff.

– Chris Davey.

 
Our Vision: Massive Opportunities For Businesses To Go “Global From Asia”.

Global From Asia is about leveling the bar. It represents the trend that business can be done from Asia. But you need the right skillset and the right mindset to succeed. That is where we come in and help.

Traveling From Hong Kong?

Consider joining our China Trip and travel as a group together across the border to Shenzhen, China!

Frequently Asked Questions

Most likely you will need a Chinese visa to enter China. Americans, Europeans, mostly everyone needs one. We have partners who can help you with the processing of your China visa, or you can find a service provider of your choice.

We can issue attendees a business invitation letter if you need it. Please email [email protected] for more information!

Both English and Chinese with simultaneous translation. Because this is an international conference, it will be in the English language translation for Chinese. When we have expert Chinese speaking, you can put your headset on, and if you need Chinese when an English speaker, then vice versa.

The conference is inside a hotel! Hua Qiang Bei Plaza Hotel. There are a few hotels nearby the conference, we have a Shenzhen hotel blog post here.
You will most likely need to get a China visa to come to Mainland China. You can apply before you leave your home country, or if you plan to spend a few days in Hong Kong before coming to China, can apply there. We wrote up a complete guide here on getting a China visa.

Sure! We’re always looking for great case studies and people to share their experience. Please email [email protected] for more information and tell us a bit about you and what you’d like to share!

Awesome! We’d love to have you aligned with our summit! Please email [email protected] for more information and our sponsorship package!

Many visitors coming to Asia go to Hong Kong first. Its a good tactic, as it is much smoother for your first time visit. But the prices of hotels and living is quite a bit higher than in Mainland China. If you want some recommended hotels from us, check out our overview of affordable yet decent hotels in Hong Kong
Yes! We have a China trip option where we leave from Hong Kong and tour Shenzhen for an action packed experience!
We offer a full refund up to 14 days before the conference. You need to submit a formal request by email to [email protected]

We’d Love to Hear it! What do you think of the GFA Summit? Interested to attend? Apply to be a speaker? Your company wants to support and be a sponsor?

All of these requests are great – please contact us at [email protected] – and one of our team members will be in touch with you as soon as possible.

Have feedback on ways to improve the event? Maybe this isn’t a conference you think is as good as it could be? We want to hear from you too, especially from you! We love to hear all constructive feedback.

Thanks for your interest in making this conference a success!

Join Us! members waiting to connect with you!

It was great to attend the Cross Border Summit. Personally for me it was the perfect bridge between manufacturing and selling products in and to China. Most valuable for me was to get solutions from specialist and keynote speakers directly one on one.

– Stephan Thaerigen.

 

Reserve your ticket today!



Email us – [email protected]
Call us – +86 15816859376
or +852 5808-4008

Wechat: globalfromasia