Spark A Connection
The Cross Border Matchmaker (CBM) is an event connecting e-commerce sellers and suppliers growing in the global market.
Friday Oct 27, 2017Learn More About This Exclusive Event
Photos From a Cross-Border Matchmaker
Our Cross Border Summit Event Mentioned in Forbes!
“Cross Border Summit: Held in Shenzhen, China, on 21-22 April, 2017, this event encourages international participation among industry leaders in cross border commerce between China and the rest of the world with content related to marketing, management, manufacturing, and technology. There are numerous roundtable discussions and networking sessions to encourage collaboration and idea generation. This event is hosted by Global From Asia, which also has a fantastic podcast about doing business in China.”
– 12 Business Conferences In China You Should AttendView Article
Global From Asia
American social media & e-commerce specialist being China since late 2007, I’m passionate to help companies do business in China leveraging the power of social media and e-commerce. I host a weekly podcast GlobalFromAsia.com to help businesses understand how to do business in China and other parts of Asia. I love Sina weibo, Tencent wechat, and believe they are the most powerful tools for any company to unlock huge value in the Chinese market.
Chief Editor & Host
Hai Xing News
Lucy has been involved with e-commerce community and cross border trade for over a decade. Her passion and network in the industry is far reaching and she has taken this knowledge and put it into a news site Hai Xing News.
She will be our conference’s co-host keeping the Chinese community running smooth and happy.
Founder & CEO
Former Director of eBay Shenzhen. He has abundant international e-commerce experience and is a renowned expert in the cross-border e-commerce industry in China. He has experience selling “both ways” both into China and abroad via a wide range of e-commerce platforms.
Will Tjernlund is an expert Amazon seller and consultant. He learned the trade by teaming with his brother sell millions to and on Amazon.com. Now he spends his time running Goat Consulting which works with companies from start ups to publicly traded companies helping them reach their full potential on Amazon.com
AMZ EU Power Seller
Before starting his Amazon Europe journey, John had zero experience with running an online business. After university, he joined the corporate world in London but rapidly realized that it was not for him.
After launching his first Amazon brand in 2014, John was soon able to quit his job to travel the world and network with other successful Amazon sellers from around the globe. Today, he’s generating 6 figures of revenue per month from over a dozen products in Europe. John’s experience led him to develop a specific, step-by-step system to find success with every product launched.
John developed FBA Frontiers because so many sellers he met had great businesses on Amazon.com, but had completely dismissed Europe. He’s since made it his mission to help sellers overcome the barriers to entry in the EU and find success by bringing their products into Europe.
Top Amazon Seller
Master of Computer Science, Shanghai Jiaotong University, Ph.D., Computer Science, University of Massachusetts, USA, he has worked at Microsoft and Amazon as a software engineer.
In 2013 he returned to China to create “Star Electronics”. He is well versed in Amazon and cross-border e-commerce strategics with monthly sales of more than 10 million dollars.
Meir S. Simhi
Living in Shenzhen since 2007, Meir is an Israeli super-entrepreneur with rich background in E-commerce and web marketing.
Since 2014 he’s been running an e-commerce training program and digital strategy consulting agency to help entrepreneurs and companies build brands and establish a presence in the online environment.
Recently Meir has co-founded FactoryDesk.com, an innovative B2B platform helping Makers and online sellers create better products in less time.
Director of Sales in China
AMZ Kung Fu
Director of eBay China
More Added Regularly
Meet Quality People
Don’t waste time in Asia talking to talkers! Instead, meet high level and qualified business owners at our closed event!
Quality, Private Content
Hear from speakers who have been in your shoes. Sharing insights and battle stories that are not common to be found anywhere online!
Get matched up with like minded business owners at our cross-border matchmaker salon. We have break out sessions to cover the many different industries and business models you are in.
What’s Included in the Cross Border Matchmaker?
Incredible talks you can enjoy, plus networking to grow your business.
E-commerce Marketplace Company Presentations
Innovative Marketplace Presentations. Throughout the morning, companies will present their business and opportunity.
New Product Displays
Focused Innovative Product Pitch Presentations. They will present their business and opportunity, looking for e-commerce sellers and distributors.
Feedback To Engage Speakers
You will get a slip of paper for each of the presenters. Here is your chance to give them feedback and tips – if you don’t have time to speak to them after their presentation.
Enjoy networking together with others on the China trip, as well as those attending the CBM (Cross-Border Matchmaker)
Trade Show Booths
Now it is time to go to the presenters and make business happen! Give them feedback about their presentation, ask them questions, give them your name card or wechat account. Let’s get some deals going!
Enjoy Buffet Lunch (Western & Chinese Food)
For those who purchased the general entry and VIP level ticket, enjoy a lunch together
VIP Networking Room
For those who purchased the VIP level ticket, enjoy a private room with other VIPs and speakers.
For those who purchased the VIP level ticket, enjoy a dinner with other VIPs and speakers.
Depart Shenzhen (back to Hong Kong)
For those who purchased the “China Trip” package, we begin to head back to Hong Kong
What’s the Deal?
So When and Where? Here’s the gist:
Networking Here Will Be Like No Other!
We will have name tags so people can get to know each other more. You should also bring business cards so that you can network even more. If you need a private space to have a 1 on 1, we do have some smaller break out rooms where that can happen.
Here’s The Matchmaker Formula
Each session is focused on a specific industry or topic. This ensures that the attendees coming know what to expect and there is a common trend among those who attend.
The audience can ask questions to the company after their session. Get insights and perspectives from various backgrounds on how to leverage this company for your business.
We have booths on site for you to find the right service provider or innovative product for your growing cross-border eBusiness.
Networking & Deals
Have time to find the speakers and their team. Take action right then and there and get your accounts setup on the marketplace or make distribution deals.
So What’s The Agenda?
It is the idea that Asia is becoming a leader in global business, and in order to keep on top of the changing trends in the world, we need to “match up” with sellers, marketplaces, and suppliers on this side of the globe.
The Cross Border Matchmaker is an event bringing together top e-commerce players from around the world to share their latest updates in the market and trends they are seeing. Learn first hand how to list on their market, and how to grow your e-commerce business.
On top of the various platforms sharing, we also have new and unique products sharing a demo. These suppliers are looking for help in getting distribution around the world. Keep on top of these trends by attending the Cross Border Matchmaker!
10:00 – 16:00
- Trade Show & Creator Space Display Area
- Browse booths, grab some snacks, network, and make business deals. This is all happening outside the speaker sessions.
Friday October 27, 2017
8:30 – 9:00
- Get your badges and grab your seats. Start networking! Check-in, Registration, networking – Make sure you come on time, and register in advance.
9:00 – 9:10
- Welcome by co-hosts Michael Michelini and Lucy Zhang
- Get this show on the road. Learn the format, the vision, and exciting announcements on the future of cross border business! Introduce Today.
9:10 – 9:30
- Welcome by a Shenzhen Government leader
- A Shenzhen, China government official will give a welcoming address.
9:30 – 9:50
- Amazon Global Selling Program PingKang
- PingKang, from Amazon Global Selling platform, will share what is the latest from Amazon.
9:50 – 10:30
- Matchmaker Session 1: Product Selection & Brand Building
- Ricardo Li, founder of Popeye Incubator, Former Director of eBay Shenzhen, and Meir Simhi an Amazon seller expert from Brand Masters will share strategies on branding and product selection.
10:30 – 10:50
- Tea Break
- Grab some coffee, tea while networking with speakers and attendees.
10:50 – 11:10
- Speaker Session: eBay Shenzhen
- Jason, Director of eBay China, will share what is the latest from eBay.
11:10 – 11:50
- Matchmaker Session 2: Keeping Your Competitive Edge & Team Management
- Top international e-commerce seller, Will Tjernlund, and HaiZheng, founder of StarMerx, a top Chinese Amazon FBA seller, will share ways to keep your competitive edge after launching, and team mangement.
11:50 – 12:10
- Speaker Session: Wal-Mart China
- Steven from Wal Mart China will share the latest developments in their e-commerce marketplace platform.
12:10 – 14:00
- Buffet Lunch (VIP & Conference Ticket Holders Only)
- Break for lunch. Conference ticket holders will have a private buffet lunch. Booth-only ticket holders will have time to find a place to eat outside during the break.
14:00 – 14:20
- Paypal China
- Wenjin Xia, from Paypal, Director of Sales in China, will share new payment, new future.
14:20 – 15:00
- Matchmaker Session 3: Entering New Markets & Europe Specific Strategies
- Paul, founder of Globalebuy and John Cavendish of FBA Frontiers share strategies and tactics to grow in the Amazon European markets and other new markets.
15:00 – 15:20
- Amazon FBA Early Days
- Clinton Wentzel, an early FBA seller, shares how the times were, and how they have changed.
15:20 – 16:00
- Matchmaker Session 4: Facebook & Video Marketing
- Alex Huang from Hua Qiang Bei International Maker Center and Zack Franklin from AMZ Kung Fu share strategies of new Facebook, bots, and Video marketing.
16:00 – 16:20
- Tea Break
- Grab some coffee, tea while networking with speakers and attendees.
16:20 – 17:50
- Matchmaker Group Sessions (2 sessions)
- Break out groups on different topics and themes. Attendees choose which group to match make in, and our volunteers will help make it happen.
- Group 1
- How to build a global brand
- Group 2
- How to master product selection
- Group 3
- Purchasing From Suppliers / Supplier Management
- Group 4
- How to do Organic Facebook and Instagram marketing
- Group 5
- How to do Paid Advertising (PPC) on Adwords and Facebook
- Group 6
- How to do offline channel and retail expansion
- Group 7
- Planning logistics for pre and post holiday rush?
- Group 8
- Team management and scaling your business
- Group 9
- Payment and settlement related issues
- Group 10
- Content creation, video, text, and more
- Group 11
- Growing your business and managing multiple channels
- Group 12
- Raising investment for your e-commerce business
17:50 – 18:00
- Closing Remarks
- Recap of what we learned and accomplished today.
19:30 – 21:30
- VIP Dinner (VIP ticket holders only)
- The Cross Border Matchmaker is officially over at 6:00pm. For VIP ticket holders and special guests we will have an exclusive dinner together.
Don’t Just Take Our Word For It…
Here’s what previous GFA event attendees have to say.
“My key takeaway from the event is that it was a way for me, a newcomer to Shenzhen, to meet a bunch of great people, network like crazy, create new business opportunities, and even make a few friends.”
SILICON VALLEY BASED GETSCALE INC.
“Conference was well organized with credible speakers that have various skillsets required to support and manage smaller and mid size e-commerence operations. “
“I’m fully confident Mike’s training can help many exporters and importers who are aiming to develop their markets in or out of China.”
Amazing Speaker Sessions
Meet the Team
Here’s the team that is making it happen!
China Business Development
Wendy has a passion for connecting people. She has organized mobile app events in Beijing and worked in the high tech industry her entire career. She is a great business development professional who is putting her contacts to make this event spectacular.
Lucy has been working with cross border ecommerce companies for over a decade. From logistics to community organizations – she knows the inside out of the industry and has the contacts to show for it. She helps make the Chinese members make forward progress on their business.
Western Business Development
Mike understands the needs and frustrations of foreign business owners in China. He has worked in ecommerce for 8 years and been in China close to 10. He is the host of Global From Asia and works hard to get the right information to the business community about business here.
Venue Isn’t That Big
Confernce Space Is Limited to 100!
Register Now For Our First Cross Border Matchmaker
So you ready to get involved? We offer different ticket options:
Option 1 - VIP Pass
Looking to go big! Nice, we like it. This includes general entry but with some nice touches: priority seating, special VIP networking area, VIP lunch and VIP dinner with speakers and other special guests. (Only 20 seats available)
Option 2 - General Entry Pass
Love the speakers and want to get access to this once in a lifetime experience! We’re so happy you say that, the general pass gives you full access to the main event and speakers for the event. Does not include the lunch, dinner, or other VIP benefits.
Option 3 - Trade Booth Area
Not able to attend the speaker sessions and/or lunhc? No problem, for a reasonable price you can get access to the booth area to see some great product and service provider offers and connect with others at the conference that day.
Option 4 - China Trip
Want to join us from Hong Kong and make it a 2 day event? The day before we have a trip from Hong Kong and a visit oto some factories and the electronics market and more Learn about the China trip
Reserve your ticket
Choose from the ticket options below. Looking for a full travel experience? Check out our China Trip package today!
$147 USDApply Now
Only 9 Spots Left
Miss VIP Treatment
$297 USDApply Now
Or Free For All
Trade Booth Area
$8 USDBuy Now
“Conference was well organized with credible speakers that have various skillsets required to support and manage smaller and midsize e-commerce operations. The speakers and panel members displayed a stong knowledge and detailed experience of not only China sourcing and Manufacturing, Banking, but also marketing tips for entrepreneurs selling on large e-commerce platforms. Great investment in time and contacts and looking forward to the next crossbordersummit.”
~ David Wand, Zhongshan, China
“Earlier this year I attended the annual Cross Border Summit hosted by the Global from Asia crew. The Summit had everything we expected and more: informative speakers, break-out sessions, interesting panel speakers, and an espresso machine that always had a line.
My key takeaway from the event is that it was a way for me, a newcomer to Shenzhen, to meet a bunch of great people, network like crazy, create new business opportunities, and even make a few friends.
Mike Michelini and his team were awesome, but it didn’t end only with the conference like a lot of events do. I’ve been able to join other business leaders in a newly formed mastermind group, been invited to take part in cross border trips and meetups, and of course I’m definitely marking my calendar for next year’s Cross Border Summit! “
Director of Sales & Founding Partner
Silicon Valley based GetScale Inc.
Getting To The Venue
Huaqiang Plaza Hotel
1019 HuaQiang North Road,Shenzhen
(Exit A,Shekou Line)
Hotel Telephone 酒店电话：400-699-8818
Detailed Directions will be supplied to guests based on where they are coming from after registration.
Click Here For Google Map (need VPN)
Looking For A Hotel?
We are hosting this in the Huaqiang Plaza Hotel, and have discounts using gfa code
We also have a blog post listing various hotel options in Shenzhen – Shenzhen hotel options nearby.
Here is a map. It’s right in the heart of Shenzhen electronics market: Hua Qiang Bei
Join The Cross Border MatchMaker
Connect On Wechat Now
Traveling From Hong Kong?
Consider joining our China Trip and travel as a group together across the border to Shenzhen, China!
Frequently Asked Questions
Most likely you will need a Chinese visa to enter China. Americans, Europeans, mostly everyone needs one. We have partners who can help you with the processing of your China visa, or you can find a service provider of your choice.
We can issue attendees a business invitation letter if you need it. Please email [email protected] for more information!
Both English and Chinese with simultaneous translation. Because this is an international conference, it will be in the English language translation for Chinese. When we have expert Chinese speaking, you can put your headset on, and if you need Chinese when an English speaker, then vice versa.
Sure! We’re always looking for great case studies and people to share their experience. Please email [email protected] for more information and tell us a bit about you and what you’d like to share!
Awesome! We’d love to have you aligned with our summit! Please email [email protected] for more information and our sponsorship package!
We’d Love to Hear it! What do you think of the GFA Summit? Interested to attend? Apply to be a speaker? Your company wants to support and be a sponsor?
All of these requests are great – please contact us at [email protected] – and one of our team members will be in touch with you as soon as possible.
Have feedback on ways to improve the event? Maybe this isn’t a conference you think is as good as it could be? We want to hear from you too, especially from you! We love to hear all constructive feedback.
Thanks for your interest in making this conference a success!