Spark A Connection

The Cross Border Matchmaker (CBM) is an event to focus an audience around connecting people with established and growing companies go global.

Saturday Oct 28, 2017: Shenzhen, China


Doing Cross Border Business?

Well – Then you need to attend the:

Cross Border Matchmaker

Tired Of The Same Old Name Card Event?

We are too! This is an event to super-connect you. Meet business executives that have specific goals and make lasting relationships.

The concept is simple: presentations from quality service providers and suppliers combined with booths & networking, direct in China.

Are you looking to checkout the latest in e-commerce marketplaces and new product designs for your e-business? Doing import and export and looking for more ways to distribute your product, new channels, new product lines, new business opportunities.

This is exactly what Cross Border Matchmaker (CBM) is all about! We gather new product designs, new updates in B2C and B2B product marketplaces and line them up for you to consume and connect with.

Leverage this so that you can stay on top of the latest product trends and marketplace updates – direct from the source.

  • Direct from inside China
  • Direct from the supplier and the marketplaces own mouths!

We are building up a new type of event, around finding new opportunities, bridging borders, and making business deal flow happen in the cross-border e-commerce and trade industry.

Early Bird Tickets Ending Aug 31st!

Get your ticket before August 31st and receive early bird pricing

Photos From a Cross-Border Matchmaker

Great Experience With Previous Events

“watch this conference by Michael here in China. Reminds me a lot of what Loic and Martin is doing at with doing a high quality, extremely curated speakers and audience” – Tak Lo

“I was speaking there last year, and it was pretty well organized.” – Renaud Anjoran Smart China Sourcing

” The first annual Cross Border Summit was an action packed day of learning and networking with other e-commerce and international business traders” – Shenzhen Party

“I’m having a great, great time [at the Cross Border Summit]

So much useful information they are sharing.” – From China With Love

Our Cross Border Summit Event Mentioned in Forbes!


“Cross Border Summit: Held in Shenzhen, China, on 21-22 April, 2017, this event encourages international participation among industry leaders in cross border commerce between China and the rest of the world with content related to marketing, management, manufacturing, and technology. There are numerous roundtable discussions and networking sessions to encourage collaboration and idea generation. This event is hosted by Global From Asia, which also has a fantastic podcast about doing business in China.”

– 12 Business Conferences In China You Should Attend
View Article

Here’s The Matchmaker Formula

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    Each session is focused on a specific industry or topic. This ensures that the attendees coming know what to expect and there is a common trend among those who attend.

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    Ask, Q&A

    The audience can ask questions to the company after their session. Get insights and perspectives from various backgrounds on how to leverage this company for your business.

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    We have booths on site for you to find the right service provider or innovative product for your growing cross-border eBusiness.

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    Networking & Deals

    Have time to find the speakers and their team. Take action right then and there and get your accounts setup on the marketplace or make distribution deals.


Meet Quality People

Don’t waste time in Asia talking to talkers! Instead, meet high level and qualified business owners at our closed event!

Quality, Private Content

Hear from speakers who have been in your shoes. Sharing insights and battle stories that are not common to be found anywhere online!

Cross-Border Matchmaker

Get matched up with like minded business owners at our cross-border matchmaker salon. We have break out sessions to cover the many different industries and business models you are in.

What’s Included in the Cross Border Matchmaker?

Incredible talks you can enjoy, plus networking to grow your business.


Cross-Border Matchmaker

E-commerce Marketplace Company Presentations

Innovative Marketplace Presentations. Throughout the morning, companies will present their business and opportunity.

New Product Demos

Focused Innovative Product Pitch Presentations. They will present their business and opportunity, looking for e-commerce sellers and distributors.

Feedback To Engage Speakers

You will get a slip of paper for each of the presenters. Here is your chance to give them feedback and tips – if you don’t have time to speak to them after their presentation.

Business Networking

Enjoy networking together with others on the China trip, as well as those attending the CBM (Cross-Border Matchmaker)

Trade Show Booths

Now it is time to go to the presenters and make business happen! Give them feedback about their presentation, ask them questions, give them your name card or wechat account. Let’s get some deals going!

VIP Lunch

For those who purchased the VIP level ticket, enjoy a lunch with other VIPs and speakers.

VIP Networking Room

For those who purchased the VIP level ticket, enjoy a private room with other VIPs and speakers.

VIP Dinner

For those who purchased the VIP level ticket, enjoy a dinner with other VIPs and speakers.

Depart Shenzhen (back to Hong Kong)

For those who purchased the “China Trip” package, we begin to head back to Hong Kong


What’s the Deal?

So When and Where? Here’s the gist:

  • Date: 1 day: October 28, 2017
  • Time: 9am to 6pm
  • Food, Drinks: Only coffee/tea provided (unless you have VIP ticket)
  • Cost: Check Ticket Passes Below
  • Location: Hua Qiang Bei International Maker Center, Futian District, Shenzhen, China
  • Chinese Address: 深圳市华强北国际创客中心
  • Need Directions? Scroll down a bit 🙂

Networking Here Will Be Like No Other!

We will have name tags so people can get to know each other more. You should also bring business cards so that you can network even more. If you need a private space to have a 1 on 1, we do have some smaller break out rooms where that can happen.

Our Speakers

Mike Michelini
Global From Asia

American social media & e-commerce specialist being China since late 2007, I’m passionate to help companies do business in China leveraging the power of social media and e-commerce. I host a weekly podcast to help businesses understand how to do business in China and other parts of Asia. I love Sina weibo, Tencent wechat, and believe they are the most powerful tools for any company to unlock huge value in the Chinese market.

Nick Bartlett
Sales Director
InXpress Hong Kong

InXpress is a global shipping and ecommerce solutions business. It focuses on saving customers time, effort and money by providing unique logistics solutions across shipping; express, import, freight shipping services and e-commerce fulfilment solutions by leveraging world class carriers you know and trust.

Ricardo Li
Founder & CEO
Popeye Incubation

Former Director of eBay Shenzhen. He has abundant international e-commerce experience and is a renowned expert in the cross-border e-commerce industry in China. He has experience selling “both ways” both into China and abroad via a wide range of e-commerce platforms.


More Added Regularly

So What’s The Agenda?

It is the idea that Asia is becoming a leader in global business, and in order to keep on top of the changing trends in the world, we need to “match up” with service providers and suppliers on this side of the globe.

The Cross Border Matchmaker is an event bringing together top e-commerce cross border platforms from around the world to share their latest updates in the market and trends they are seeing. Learn first hand how to list on their market, and how to grow your e-commerce business.

On top of the various platforms sharing, we also have new and unique products sharing a demo. These suppliers are looking for help in getting distribution around the world. Keep on top of these trends by attending the Cross Border Matchmaker!

Saturday October 28, 2017

  • 8:30 – 9:00

  • Registration
  • Get your badges and grab your seats. Start networking! Check-in, Registration, networking – Make sure you come on time, and register in advance.

  • 9:00 – 9:10

  • Welcome by Michael Michelini

  • Get this show on the road. Learn the format, the vision, and exciting announcements on the future of cross border business! Introduce Today.
  • 9:20 – 9:40

  • TaoBao Presentation
  • A representative from Taobao will share the latest trends and strategies on the marketplace.
  • 9:40 – 10:00

  • Wal-Mart China
  • Steven from Wal Mart China will share the latest developments in their e-commerce marketplace platform.
  • 10:00 – 10:20

  • China Resources Vanguard
  • A representative from China Resources Vanguard will share the latest from their business.
  • 10:20 – 10:40

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 10:40 – 11:00

  • Ecommerce Market
  • A representative from will share the latest developments and trends on their Chinese e-commerce marketplace.
  • 11:00 – 11:20

  • Shenzhen Duty Free Group
  • A team member from the Shenzhen Duty Free Group will share latest trends on duty free shopping.
  • 11:20 – 11:40

  • Popeye E-Commerce Incubator
  • Ricardo Li, founder of Popeye Incubator, will share strategies on Amazon FBA.
  • 11:40 – 12:10

  • Breakout Session
  • 5 representative on cross-border e-commerce will discuss trends and answer questions from the audience.
  • 12:10 – 14:00

  • VIP Lunch
  • Break for lunch. VIP ticket holders will have a private lunch with speakers and special guests, general admission ticket holders will have time to find a place to eat during the break.
  • 14:00 – 14:20

  • Amazon Global Selling
  • PingKang from Amazon Global Selling platform will present the latest strategies and trends in the market.
  • 14:20 – 14:40

  • JD Worldwide (Jing Dong)
  • Louis Li from JD worldwide will share the latest trends in Chinese e-commerce from their platform.
  • 14:40 – 15:00

  • Top Amazon FBA Seller Case Study
  • A top rated Amazon seller will share their strategies and case studies.
  • 15:00 – 15:20

  • Tea Break
  • Grab some coffee, tea while networking with speakers and attendees.
  • 15:20 – 15:40

  • Top Chinese Amazon FBA Seller Case Study
  • HaiZheng, a top Chinese Amazon FBA seller, shares tips and strategies.
  • 15:40 – 16:00

  • Product Demo 1
  • A unique and innovative product brand will pitch their product looking for e-commerce seller distributors.
  • 16:00 – 16:20

  • Product Demo 2
  • A unique and innovative product brand will pitch their product looking for e-commerce seller distributors.
  • 16:20 – 16:40

  • Product Demo 3
  • A unique and innovative product brand will pitch their product looking for e-commerce seller distributors.
  • 16:40 – 17:00

  • Product Demo 4
  • A unique and innovative product brand will pitch their product looking for e-commerce seller distributors.
  • 17:00 – 17:20

  • Product Demo 5
  • A unique and innovative product brand will pitch their product looking for e-commerce seller distributors.
  • 17:20 – 17:50

  • Networking & Matchmaking
  • Break out rooms on different topics and themes. Attendees choose which room to match make in
  • 17:50 – 18:00

  • Closing Remarks
  • Recap of what we learned and accomplished today.
  • 19:30 – 21:30

  • VIP Dinner (VIP ticket holders only)
  • The Cross Border Summit is officially over at 6pm. For VIP ticket holders and special guests we will have an exclusive dinner together.

Don’t Just Take Our Word For It…

Here’s what previous GFA event attendees have to say.

“My key takeaway from the event is that it was a way for me, a newcomer to Shenzhen, to meet a bunch of great people, network like crazy, create new business opportunities, and even make a few friends.”

Eric Braa

“Conference was well organized with credible speakers that have various skillsets required to support and manage smaller and mid size e-commerence operations. “

David Wand
Zhongshan, China

“I’m fully confident Mike’s training can help many exporters and importers who are aiming to develop their markets in or out of China.”

Ssicy Lo
Shenzhen, China

Amazing Speaker Sessions

Take a Cross Border Trip

Want to come over from Hong Kong? We also offer a China Trip package, check the full details of that trip here.

Watch The Videos From a Previous China Business Trips

Meet the Team

Here’s the team that is making it happen!

Lucy Zhang
China Business Manager

Lucy has been working with cross border ecommerce companies for over a decade. From logistics to community organizations – she knows the inside out of the industry and has the contacts to show for it. She helps make the Chinese members make forward progress on their business.

Wendy Wang
China Business Development

Wendy has a passion for connecting people. She has organized mobile app events in Beijing and worked in the high tech industry her entire career. She is a great business development professional who is putting her contacts to make this event spectacular.

Claire Chen
Event Manager

Claire heads our international business development, working hard to connect East and West. Having grown up in China with an MBA in the United Kingdom, she has a firm grasp on both sides of the globe. She enjoys networking and connecting like minded people.

Mike Michelini
Western Business Development

Mike understands the needs and frustrations of foreign business owners in China. He has worked in ecommerce for 8 years and been in China close to 10. He is the host of Global From Asia and works hard to get the right information to the business community about business here.

How To Join The Wechat Event

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    Join the Wechat Group

    Since we are in China, everyone is on Wechat. Join the group with a QR code and then learn about the specific details of the event.

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    Register in the Group

    Once you’re in the group, you can then register for the event. We want to make sure we hold your spot at the meeting, so please RSVP to ensure you can attend the event.

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    Bring Your Ticket

    As you’ll have registered in advance, you will have a simple registration receipt to show us at the door of the event. We are making this a premium event and strongly encourage you to have everything ready to streamline the registration and not delay your entry into the salon event.


Venue Isn’t That Big
Space Is Limited to 200!

Register Now For Our First Cross Border Matchmaker

So you ready to get involved? We offer different ticket options:

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    Option 1 - VIP Pass

    Looking to go big! Nice, we like it. This includes general entry but with some nice touches: priority seating, special VIP networking area, VIP lunch and VIP dinner with speakers and other special guests. (Only 20 seats available)

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    Option 2 - General Entry Pass

    Love the speakers and want to get access to this once in a lifetime experience! We’re so happy you say that, the general pass gives you full access to the main event and speakers for the event. Does not include the lunch, dinner, or other VIP benefits.

And once the spots are booked up, we will have to turn people away. We’d love to host everyone, but just can’t go over capacity at this venue.


Reserve your ticket

Choose from 2 ticket options below. Looking for a full travel experience? Check out our China Trip package today!

Let’s do this!

Cross-Border Matchmaker

$147 USD
$47 USD
  • Cross-Border Matchmaker Ticket
  • Access to speaking sessions
  • Access to booths section
  • Access to Event Wechat Group
  • Access to VIP room
  • VIP Lunch
  • VIP Dinner
Signup Now

Let’s do this!

VIP Ticket

$347 USD
$147 USD
  • Cross-Border Matchmaker Ticket
  • Access to speaking sessions
  • Access to booths section
  • Access to Event Wechat Group
  • Access to VIP room
  • VIP Lunch
  • VIP Dinner
Signup Now

“Conference was well organized with credible speakers that have various skillsets required to support and manage smaller and midsize e-commerce operations. The speakers and panel members displayed a stong knowledge and detailed experience of not only China sourcing and Manufacturing, Banking, but also marketing tips for entrepreneurs selling on large e-commerce platforms. Great investment in time and contacts and looking forward to the next crossbordersummit.”

~ David Wand, Zhongshan, China



A special thank you to everyone who made this event possible.

Media Sponsors


“Earlier this year I attended the annual Cross Border Summit hosted by the Global from Asia crew. The Summit had everything we expected and more: informative speakers, break-out sessions, interesting panel speakers, and an espresso machine that always had a line.

My key takeaway from the event is that it was a way for me, a newcomer to Shenzhen, to meet a bunch of great people, network like crazy, create new business opportunities, and even make a few friends.

Mike Michelini and his team were awesome, but it didn’t end only with the conference like a lot of events do. I’ve been able to join other business leaders in a newly formed mastermind group, been invited to take part in cross border trips and meetups, and of course I’m definitely marking my calendar for next year’s Cross Border Summit! “

Eric Braa
Director of Sales & Founding Partner

Silicon Valley based GetScale Inc.


Getting To The Venue


Address is: Shenzhen Huaqiang Holdings Limited, Hua Qiang Bei, Futian District, Shenzhen,
Guangdong, China



Detailed Directions will be supplied to guests based on where they are coming from after registration.


Click Here For Google Map

Click Here For Venue Map

Looking For A Hotel?

We have a blog post listing various hotel options in the vicinity – Shenzhen hotel options nearby.

Here is a map. It’s right in the heart of Shenzhen electronics market: Hua Qiang Bei

We Look Forward to Seeing You There!

Join The Cross Border MatchMaker

Connect On Wechat Now

Scan the QR Code



I thought the (Qianhai trip) was really excellent! Especially the guy from the Chinese government. He didn’t just read from a powerpoint, but explained it in great detail and really knew his stuff.

– Chris Davey.

Our Vision: Massive Opportunities For Businesses To Go “Global From Asia”.

Global From Asia is about leveling the bar. It represents the trend that business can be done from Asia. But you need the right skillset and the right mindset to succeed. That is where we come in and help.

Traveling From Hong Kong?

Consider joining our China Trip and travel as a group together across the border to Shenzhen, China!

Frequently Asked Questions

Most likely you will need a Chinese visa to enter China. Americans, Europeans, mostly everyone needs one. We have partners who can help you with the processing of your China visa, or you can find a service provider of your choice.

We can issue attendees a business invitation letter if you need it. Please email [email protected] for more information!

Because this is an international conference, it will be in the English language. We will also have simultaneous translation from English to Chinese for the Chinese attendees at the conference. Yes, we’re in China and we’re hosting the event in English – yup, we want to be special! China really wants to be open to the international market, and it is conferences like this that make that happen.

There are a few hotels nearby the conference, here are a couple: DayHello and 7 Days Inn.
You will most likely need to get a China visa to come to Mainland China. You can apply before you leave your home country, or if you plan to spend a few days in Hong Kong before coming to China, can apply there. We wrote up a complete guide here on getting a China visa.

Sure! We’re always looking for great case studies and people to share their experience. Please email [email protected] for more information and tell us a bit about you and what you’d like to share!

Awesome! We’d love to have you aligned with our summit! Please email [email protected] for more information and our sponsorship package!

Many visitors coming to Asia go to Hong Kong first. Its a good tactic, as it is much smoother for your first time visit. But the prices of hotels and living is quite a bit higher than in Mainland China. If you want some recommended hotels from us, check out our overview of affordable yet decent hotels in Hong Kong
Yes! We have a China trip option where we leave from Hong Kong and tour Shenzhen for an action packed experience!
We offer a full refund up to 14 days before the conference. You need to submit a formal request by email to [email protected]

We’d Love to Hear it! What do you think of the GFA Summit? Interested to attend? Apply to be a speaker? Your company wants to support and be a sponsor?

All of these requests are great – please contact us at [email protected] – and one of our team members will be in touch with you as soon as possible.

Have feedback on ways to improve the event? Maybe this isn’t a conference you think is as good as it could be? We want to hear from you too, especially from you! We love to hear all constructive feedback.

Thanks for your interest in making this conference a success!

Join Us! members waiting to connect with you!

It was great to attend the Cross Border Summit. Personally for me it was the perfect bridge between manufacturing and selling products in and to China. Most valuable for me was to get solutions from specialist and keynote speakers directly one on one.

– Stephan Thaerigen.


Reserve your ticket today!

Email us – [email protected]
Call us – +86 15816859376
or +852 5808-4008

Wechat: globalfromasia