Growing a Coffee Brand in China with Isabel Sum

Michael MicheliniBusiness, Podcast0 Comments


Topics Covered in this Episode

  • Intro Isa

    So you’re from Germany and now in China – this is a family coffee business, can you share a bit of your background.

  • How did you get to China?

    What was the story

  • Describe the conversation you had with the family business

    What were the steps you took to get into the Chinese market?

  • Some of the things you felt went right

  • Some of the challenges you faced (or still face)

  • You are opening a coffee shop!

  • You do training and events

  • What is the big goal

    What is the dream

  • The biggest tip you have for others looking to enter China

  • How people can connect with you

People / Companies / Resources Mentioned in this Episode

Episode Length 32:22

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