Today we have the co-founder of PickFu on the show – Justin! We are talking about the importance of images. Also some insights of how PickFu started, and some data from all their case studies.
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Topics Covered in this Episode
Intro Justin Chen
How did you get started w/ PickFu?
Choosing what to measure
What is a starting point for a seller in deciding what to measure
Picking A and B Case
Deciding what to measure. Should you go “wide” and pick 2 totally different style images, or focus on blue color vs red color of the same image
Testing before you even launch
What are some ways people can test before investing in the production from China factory. how sellers use it to decide on what products to source (testing design concepts, color variations, etc). Early feedback both helps sales and reduces risk of unsold inventory.
Frequency of Testing
How often should you be testing and trying and updating? Probably ALWAYS – but let’s say for different sized ecommerce sellers.
Testing with your competitors
How you can see why your competitor is better than you.
Use case of savvy users
Can we go through a use case, either real, or example, of someone using image testing successfully.
Common Mistakes and ways to make the most of it.
What are the big mistakes people are making when using your system or testing in general
Most important things to focus on
We all get caught up in the data, and the overwhelm. What are the key metrics to look for
About your software PickFu
We’d love to learn more
People / Companies / Resources Mentioned in this Episode
Episode Length 39:18
Thank you Justin for sharing. That was a pretty cool one. You, your partner and your team have done a great job. Congratulations for that and thanks for sharing!
Response From Listeners
We thank the listeners for sharing their thoughts on the poll we put out. Here are some one of them:
Which Name Do You Prefer?
Global From Asia
Your input on why you made that choiceJon Buford
Global From Anywhere is both too long and it kind of becomes too ambiguous. There may be a name that is not Asia that helps to describe what is being accomplished. Kind of like Global From Home.
Which Name Do You Prefer?
Global From Asia
Your input on why you made that choice
Hi mate, I’ve been listening for years but never reached out. Live in Hong Kong
I heard u discuss poll results and changing your brand in the recent blah blah.
Firstly I wouldn’t give too much credit to those results. Most of the users didn’t even distinguish you were surveying the name change, not the brand or font …
Secondly, you may have a global audience, and perhaps ‘Global from Anywhere’ makes them feel inclusive, but the fact is they found you specifically because you are in China / Asia, and your audience continues to mainly source from China / Asia…
Lastly, as most of your backlog of content is about Asia, you have been based in Asia and will probably continue to be, and your guests are usually also in Asia… changing the name to anywhere might be misleading and actually discredit you because your not really coming live from South America one week, Africa another, or Europe the next week…
Just my thoughts. Sometimes your own judgment and gut feel is more accurate than polls, or other people’s opinions. Cheers!Respondent
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[00:00:00] Episode 296 of Global From Asia. We’re talking about running surveys and polls for your business, and if you can stick with it till the end, you’ll hear our own poll. That might even be interesting to you. Welcome to the Global From Asia podcast, where the daunting process of running an international business is broken down into straight up actionable advice.
[00:00:23] And now your host, Michael Michelini. How is everybody doing? I hope you have an amazing Tuesday. I am still in Manila. Well, I mean, I know some of you are laughing at my bus intro. So, I’m in my home office working more at home doing this content creation as always, content machine. We have an amazing team, but in a couple of days after the show goes online, I will be down in Bohol, Bohol. They say you gotta end with an H in tagalog.
[00:00:52] So sorry if I don’t pronounce the city or resort or amazing Island. Well, it’s a retreat. I’ve been planning for many, many months. With our management team here at Global From Asia, or technically our parent company Shadstone. And I will be meeting some of them for the first time in person, since I’m here in the Philippines, I thought I would meet the team that makes all this amazing content for you guys.
[00:01:17] And uh, we’re having a huge, a huge full day of talk. And of course we’re going to do a little bit of boat Island hopping and dolphin seeing, and I’ll make video blogs as for those who like Mike’s blog.com can check out the video blogs. But, uh, and we’ll try to get them, they’re so shy. Try to get them on a little bit of video or podcasts.
[00:01:40] Okay? Hope you’re listening or they are listening. They’re making this show happen. And we have a great team. And if you guys like what you’re listening to you, you got to thank them. I’m just a dude with the somewhat working microphone. I’ve broken two microphones. All right? This is the third one. Luckily I had three.
[00:01:55] Uh, but anyway, this week’s show is an interesting one. It’s some pretty cool one. I have some insights at the end after our blah, blah, blah session, or we call it at the end, after the interview, I’ll talk about, uh, a poll we ran here at Global from Asia. That might shock some of you and there might be some changes from, it’s, I think maybe I should have done a poll a long time ago.
[00:02:18] We have Justin, one of the cofounders of PickFu, and he, uh, gives us some amazing insights about how to run surveys and get some data for your Amazon listing, or your business or your book or anything. Really. There’s no excuse in today’s technology age of why you shouldn’t be getting some insights from your market or the market in general.
[00:02:42] No, no more excuses, and he gives some great insights. And then an after the, after our interview, I’ll, I’ll share also, we course we have a coupon code GFA. Just the three letters. If you go into pickfu.com and buy a first survey, you’ll get 50% off your first one, and I think we get a little bit of pocket change for some coffee.
[00:03:01] I don’t drink beer, so it’ll be a coffee if you, if you want to use this service and you want to give us a little thank you tip, you can use that coupon code for yourself and for us. All right. Without further ado, let’s get into the interview. We are getting slammed with people that want to speak and attend and have some little booth area at our Fifth Annual Cross Border Summit 2020 and we’re moving out of China.
[00:03:27] Even before the virus, there was a trade war that broke us, and also I live, my home’s in Manila and my family’s in China. And, we plan to be back in Thailand this summer. We’re working on it since already last November. If you have any news locked in, we got amazing speakers. There’s amazing things. Amazing. People want to come.
[00:03:44] Yeah, I know. It’s a little bit crazy. We’re moving it out of China – four years and mostly Shenzhen three times. Shenzhen and one time Guangzhou. But this time it’s gonna be in Chiang Mai, Thailand. Take a little resource after the trade show season in October. You know, a lot of those, they seem like the spring show is totally just blown up.
[00:04:00] So there’s seems like not much happening. Everybody’s gonna be coming down for the fall, so stick around after. If you go up to Hong Kong and Shenzhen, China for your trade shows in October, we’re doing it in November. Okay. There’s also amazing other events happening. We’d love to see you there crossbordersummit.com/thailand it’s going to be happening.
[00:04:21] All right. Thank you everybody for tuning to another Global From Asia podcast. We’ve got a, got a fun one. This is, uh, an important topic. I think everybody should, you know, validate as much as they can before they jump in. And I put a little joke in the, in the title, the Tinder of e-commerce, Amazon with images.
[00:04:38] And we have, we’re really lucky and fortunate to connect with Justin Chen, the co-founder of PickFu. Thanks for, thanks for coming on today. Yeah. Thanks for having me, Mike. Um, love to talk about testing. While I always tell, you should be testing all their decisions. Totally. Totally. Um, I guess maybe first just see a little bit of your background and your story, um, how, how this all came to be for, for you and PickFu.
[00:05:03] Yeah, sure. So my partner, John and I, uh, we actually started PickFu, uh, almost 10 years ago now. Um, as a side project, actually, so we’re both engineers and we were building a completely different business at the time and we needed feedback. So we needed to make a decision on a redesign, I think it was. And so being engineers, we decided to go over the solution to get the feedback on it.
[00:05:25] And, uh, so that’s where PickFu initially started and we threw it up and, uh, it worked for us. We were able to get the feedback that we needed. And, uh, we kind of left it there for a while as we continued to build their other business. Um, probably about five years ago, it, uh, started picking up steam and we decided to focus all of our attention over to PickFu.
[00:05:46] And, uh, it really started taking hold in the startup community as the lean startup movement kind of came about, and idea validation and gathering data, talking to your customers. Like these are all important concepts now and kind of gimmicks right? Like everyone knows that they need to understand their customer better.
[00:06:04] Um, so that’s where it started taking off a little bit more was startup weekends and all that kind of stuff. Cool. Um, yeah. And so it’s a very general purpose tool that you can get feedback on almost anything. And so when we first started, it was ideas and logos and kind of just, you know, general business things.
[00:06:20] Um, we had a lot of authors using it to test book titles and book covers. So kind of like anything that you’re going to publish that you can’t take that right and you can’t test it live once you’ve published a book or, um, a mobile app. Even like if you publish a mobile app to the app store, you want to make sure the app icon is impactful and it looks good.
[00:06:39] Your app store screenshots or your say your end game creatives, like all the characters that you’re developing on this kind of stuff. So we have a lot of big game companies that also use it to test. All of their, um, you know, all their creatives for their games. And so those were, kind of, the industries that we were playing in for awhile.
[00:06:56] And e-commerce was actually a newer one that we discovered about two years ago. Um, when, um, some influencers were talking about testing, uh, testing, using pick food, testing their main images. And, and that’s how we kind of fell into this space. And, um, you know, discovered it’s a great use case for PickFu.
[00:07:14] And, we’ve been evangelizing, testing to the seller community ever since. Okay, great. Great. Great. Actually, I had a fun fact. I was a facilitator, a startup weekend in China for like two days. I was one of the first, or maybe the first, uh, a startup weekend in Shenzhen and helped to bring it to many different cities in China, which was awesome.
[00:07:36] And, uh co-working spaces and all that stuff, but I even evolved into e-commerce more. I mean, I was also doing eCommerce’s 2004 or five, but eBay and stuff like that, but kinda got sucked, you know, like swept into that whole wave of startups and lean startups. And, yeah, I mean, it’s amazing. Uh. Incubators and all that.
[00:07:57] Yeah, yeah, yeah. I mean, back then the coworking space, it wasn’t a room we work yet. It was like kind of grassroots community coworking spaces, man. Yeah. It was a different time. And, uh, and we, it was, it was awesome cause we would give out a free post to start a weekends. It’s just so that, you know, they can, they can validate.
[00:08:16] And we still do that to this day. If the startup weekends or those kinds of like hackathons, uh. Reach out to us. We’re always happy to sponsor them. It’s a great, great use case. They can validate their ideas very quickly. Um, save time on, you know, developing the concept. Okay. Great. Great. So let’s, let’s, let’s get into some of the meat of the episode.
[00:08:37] Um, of course, you know, we’re, I guess we’re focusing on e-commerce today, and of course, like you said, there’s so many different uses of testing, but we’ll focus on that space. And I don’t think it’s even a joke, but I, I have joked it’s like swiping images on, inAmazon, you know, I mean, I think the images, what would you say is like.
[00:08:58] The most important part, or one of the most boring parts of, I mean, it’s such a visual shopping is such a visual medium, and especially when you’re doing it online versus in person, the image just replaces the physical item, right? So it has to be eye-catching. Um, it has to, uh, convey as much information as possible.
[00:09:16] Really, right? Like it not only do you have to show what the item is, but a lot of times people want to see, um, maybe what’s included in the packaging or how it’s going to be used and all these things. And. Uh, different products will benefit from different kinds of main images depending on, you know, those needs.
[00:09:34] Right. So, uh, we’re, we’re, we have the benefit of seeing a lot of different, uh, interesting products come through as sellers are testing things. And I’m seeing some of the trends that are emerging. Um, but definitely, yeah. There the importance of the main image, it can make a huge difference in the click through rate and eventually your sales.
[00:09:54] And so, yeah. And then the second part, I think, which we were, we’re, we’re, you know, preparing for this interview and I’ll, I’m glad you gave me this suggestion, but it’s not just the image, but it’s actually the product itself, right. You can trust. Yeah, exactly. So, uh, just stepping back a little bit, uh, I don’t, I don’t think I gave too much about , but yeah.
[00:10:14] So basically PickFu’s, uh, like a digital focus group, uh, that gives sellers crowdsource feedback on kind of anything in the context of sellers. It’s product concepts. Color variations and product images, which is what we’re talking about. Images. Um, but yeah, it can be anything. So it could be text, it could be images or video.
[00:10:33] So we, we find that the, uh, savvier sellers who want to make a bigger impact on their business, start their testing at the beginning of the product life cycle. So they are testing the product concepts, um, maybe their three D renderings or just like mock up designs that they’re working with their manufacturer or product designer.
[00:10:53] And you could be testing things like, Oh, do people like the handle here? They like the handle here, or, or any of those kinds of things. Um, before you even prototype it, right? So you’re saving these steps of like getting a prototype and then getting feedback from your friends and family. You’re, you’re getting this a 3D rendering or mock up and you’re getting feedback from your target audience, um, online.
[00:11:14] And they’re giving you written feedback why they chose a certain, um, design. And maybe you’re just sourcing and so you could be a. You know, maybe you’re choosing a few different things off Ali Baba and you want to see like, which bento box, you know, designed to people like, sure, you could throw them all up on fake food and you’re already getting feedback.
[00:11:32] Like, Oh, people don’t like the three. They want the four container one or whatever. Right? Um, and then once you made that decision, color variations, right? How do you know what to stop? How do you, should it be blue, red, black, or whatever? Um. Put that up in PickFu. You all at least get a first guess of like what that breakdown of your inventory supply should look like.
[00:11:52] So you’re not left with all even numbers, you know, ordering the same of everything and then not selling a bunch of it. Yup. Yup. It totally will. I mean, especially with Amazon FBA, what do you got to kind of put money down first? There’s not like, not really drop ship. Yeah, exactly. Yep. So yeah, that’s totally where it’s even more important.
[00:12:16] So, so then, um, mm. So what to, what to test or what to measure. You know, what, what is, uh, some, you know, I’m sure you see all, all, you know, a lot of the insights from people using it. So of course there’s, of course, well, maybe you’re on the Alibaba, the sourcing stage, so you can even see if this product would be valid or a compared to different kinds of the product.
[00:12:41] Yeah, yeah, yeah. So you could be choosing, um. Between different products that you’re considering, or maybe you’re comparing them to the category leader, right? And you want to bring in a product that’s going to be competitive in the segment or the keyword that you’re targeting. So, um, you could start off by doing something like that.
[00:13:00] You could just take the images of, of maybe the category leader and maybe the product that you’re considering an Alibaba. See what people think, see what the feedback is. Um. And you know, the thing is we give both a quantitative and qualitative feedback. So there’s, there’s votes, right? So we would get 50 people by default.
[00:13:19] Those 50 people voting on, Oh, I like option A or option B. um, but they also have to give written feedback as to why. And that’s usually where people find the most insight with the PickFu poll is actually reading through all the feedback and seeing, Oh, okay. They’re saying that they don’t like. Uh, the one I’m choosing because you know, of this weird design variation or this color or something easy to change, right?
[00:13:41] Like now I know why. If you were to do this kind of like testing live on a website, like you see the numbers, but you don’t know why. Right? Like no one’s explaining why they abandoned the cart or why they chose a, your competitor over your product makes sense. Um, of course you have probably have a bias more tests.
[00:14:02] You know, obviously more profitable for you, but I mean, I guess what’s amount of tests somebody should even consider, you know from say the idea stage or the new product stage? Like what’s like a kind of a flow, I’m sure you tested at work, which kind of variation or handle or shape or quantity, and then you go into color.
[00:14:22] Is there like a normal flow of amount of test that you would run. I don’t know if there was [00:14:30] a normal number for sure, because every seller kind of has a different threshold for the amount of data that they want. And we have a lot of large sellers that are very data-driven, and they’re testing. Like very minute detail changes.
[00:14:44] And I, you know, I, I definitely wouldn’t recommend that most sellers do that just because, you know, they, the testing cost will, will be like a large part of their budget then, but, um, you know, the, I guess the larger scale that you’re, you’re selling or you’re buying at like these things matter, right? So.
[00:15:02] You know, I, I would say that, um, for most people it’s a couple of tests, uh, at the product concept stage. Maybe a couple of tests of validating and gutsy competitors. Um, when they finally get the product and they’re, they’re getting a photography from their pictures from their photographer, then they’re, you know, doing another few variations.
[00:15:21] Just, you know, seeing which styles work best. Um, so yeah, I mean, it’s probably just a handful of test here and there, cause they want to be able to. Test all across all their skews. Right. And, um, and most people in most cases, they’re, they’ve got more than one product. And so it might just be a few here and there for one product, but then they’re doing it for every single product.
[00:15:42] Okay. So the course, everybody, a lot of people always spend time at the beginning, like launching or finding a new product. But yeah. You know, you’ve got always sharpen the saw. I think that’s from the seven habits of highly effective people book, or I stuck in my head. But you can’t just set it and forget.
[00:16:00] Right. You’d still be testing, you know, you after selling, like you said, experienced sellers are doing tests, right? Yeah, I think so because, um, you know, you need them. Well, obviously after you tested and you implemented, you will want to measure to make sure that the sales are, um. Going as expected, but personally I would revisit it every six to 12 months just because the competitive landscape changes the, the products that you’re competing against change and you want to make sure that your image is still, uh, uh, relevant to the buyer preference and the buyer behavior.
[00:16:35] Yeah. And so maybe they, maybe, uh, people wanted to see all the composition of all the elements, uh, six months ago, but maybe now the leading competitor like doesn’t do that anymore. And they’ve got a new layout of the, uh, their product that is more effective and maybe you need to tweak it to be more similar.
[00:16:52] So I definitely recommend revisiting it every now and then because these things change so quickly, especially when you’re selling on Amazon and people come out of nowhere. Um. You know, you gotta make sure that your, your images staying competitive in that landscape. One idea that’s popped my head out of nowhere, but you mentioned competitor.
[00:17:11] I’m wondering if you could test your competitor stuff versus your stuff. Yeah. I don’t know if that’s something people do or, yeah, we see that all the time actually. Um, they, they will test the different aspects. They’ll start with maybe just the image. Some people will just put the two different URLs of, you know, the Amazon two different Amazon listing rules and say like.
[00:17:31] Take a look at these two and you know, which one would you buy and why? And just, you know, read through, take a look at the images, take a look at this script and all that kind of stuff and just explain, right. Like what, what is it about this one and why is it the bestseller? Right. Um, you can also take a screenshot of what some people do.
[00:17:50] Some of the savvier ones is they’ll take a screenshot, they’ll kind of a normalize the data by maybe taking out the stars taken out, like all the labels I, Amazon choice and all that kind of stuff. Um, then you’re saying you’re looking at the title, the description, and the image, and now you’re there asking like, okay, now which one would you choose?
[00:18:08] Right? Like, maybe don’t look at the price, but just that the offering and that’ll give you a good sense of what you need to change. Maybe what information are you missing? Um, all those things. You could even start by doing a open-ended test against your competitor without even having anything. So. Uh, one of our poll types is, uh, say you don’t have two things you want to compare against.
[00:18:30] You guys do an open hinted, open-ended poll, so you can just do a single image and say, um, just give me feedback on this. Like, just give me written feedback. And so what a lot of people do is they’ll just say, here’s my listing, or here’s like my product. Like, what questions do you still have about it? Like, what are your concerns?
[00:18:48] What don’t you like? And it’s just this open sounding board of like. Really unbiased feedback on the product, and maybe it’s your product and maybe it’s your competitor’s product, so you could be learning like, Oh, okay, interesting. Like, I mean, you can probably read some of this in the reviews, but like this is also like you’re privately collecting your own feedback on their product and their listing and like, Oh, people would keep pointing out that they don’t like this aspect of it.
[00:19:11] Maybe that’s an angle I can come in at. Makes sense, man. This is really great. Um, yeah, I agree with you. I think the open feedback, like I actually once Perry Marshall, I don’t know if you’ve ever, he does, he did the, I read one of his PPC books way back in the day, like ‘04 and he says like, do PPC to a survey page.
[00:19:34] Yup. Let’s fake it on the ads. So see if they even click on your ad and then if they really want it, make them fill out a survey. But of course, the best, the best survey feedback is just that open-ended text at the bottom. Yup. And if they write a lot, that means they’re really passionate about it and they really want it, or they really need it, or they really want something better than what’s out on the marketplace.
[00:19:57] Right. Yeah. Yeah. That open ended feedback [00:20:00] is probably, definitely most cause I’m reading, reading this whole quantitative, I like this one or that one. This one’s better. It’s hard to really know why, but yeah, I agree. Like reading the why and like leaving open it. Um. Open ended questions. Um, is there any tick tips or tricks on how to get as much feedback from these people as possible?
[00:20:21] Like when they’re doing it or, I mean, how do we, is there any hacks or trick tips on your system? Like really get as much juice out of it as possible? Well, there’s, there’s like some best practices, I would say. Um, I would say for sure don’t test too many variables at once. So. If you’re, you know, if you’re chatting to, uh, and in the case of like, say a book or there’s an easy example, like you’re, if you put up two different covers and they both have different titles, it’s like, well, okay, like, let’s, let’s, let’s hold that something’s content, right?
[00:20:56] So like, let’s test the title separately. Then once you’ve not locked down the titles, let’s generate some covers, but the same titles on the covers, right? Makes sense. You would think you would want to like, save some money and be like, Oh, I’m just gonna go like this. But like, you’re not gonna know. Um, why a certain thing, one, like you, you need to isolate the variables.
[00:21:14] Um, so I think to get a high fidelity signal, you definitely want to minimize the number of variables that are being changed. Um, but at the same time, like two minute of a change is not going to be that interesting. A lot of times it gets, becomes frustrating, right? Like someone might just tweak like this tiny pixel.
[00:21:30] And be like, what’d you want? Do you like? You were like, I don’t understand. They look exactly the same. Like, well, all right, that’s, that’s not too helpful either. So, you know, you gotta use your judgment a little bit there. Um, I would definitely start with like broader concept differences and then hone in on like a smaller changes after that.
[00:21:52] It makes sense. Yeah. Yeah. I mean, I can understand some of these, you know, hustler, he’s startup entrepreneur. They’ve got, you know, limited budget, dictate everything into one test, which sure, I can understand that too. But they’re a, they’re not realizing, they’re not going to really get anything out of it, cause they’re not going to know what.
[00:22:11] You’re not going to really know, right. What it’s going to be. Conflicting feedback. Right. For sure. Yeah. It’s just kind of a jumble of a jumble of responses and responding to different things that have changed. And, um, even if we’re testing images, like, uh, you, you want to try to, you know, keep things stylistically the same, right?
[00:22:30] Like if you’re testing layouts, like, well, don’t mess with the backgrounds, maybe. Right. Okay, let’s just, just the layouts and hold the white background or something like that. And you can play with backgrounds after you’ve determined the layout is, is what you want. Um, so it, it does take a kind of a scientific minded approach to testing it, and that’s how you’re going to get the best results.
[00:22:51] And that’s how a lot of our customers that are just very data-driven, they have that like this very, uh. Um, meticulous, meticulous approach to, uh, slowly changing things, measuring it, and then adjusting. Yeah. Makes sense. Um, but back to the startup hustlers or the, you know, the entrepreneur, you know, he isn’t, there isn’t a doll, you know, selling on the back of their truck or something.
[00:23:17] Like what is the most impactful, what’s the 80 20, I guess, of course. You said like some advanced sellers have huge budgets are doing this minute stuff. I mean, I guess it’s image or it would be title or, or is there any kind of like best things or most impactful things that you think people could test in the Amazon?
[00:23:33] I mean, I think the, the easiest thing for people to test is typically the image, just because, um, that’s the, the lowest hanging fruit. That’s the easiest thing to change. Um, it’s probably easier to, to generate another product, the product photo then than anything else. And you could test the product description as well, but I think you’ll get more bang for your buck out of the image just because that’s what people are looking at in, in the, in the search results.
[00:23:57] Um. So that’s, that’s kind of where we suggest people start. Uh, the other, the other thing that we do suggest as well is like, if you don’t have variations that you can do this open-ended listing feedback that I was talking about before, and you can just pop in your, your listing URL and have the question, say, take a look at this listing.
[00:24:16] What questions do you have? What things would you improve. And that will give you essentially a laundry list of things to look at, right? Because, you know, five or 10 people might talk about the photos, five or 10 people might say that coffee is confusing or whatever, but now you have some spots that you can, uh, look at, or, you know, maybe do some variations, run some other PickFu, check polls to test, test it out.
[00:24:38] But y’all at least know, um, some of the hesitations that people have. Okay. This has been really, really, I think, really helpful for, for listeners. Thanks for giving us these insights. Um, I think we’re kind of hitting a lot of the points that I’ve gone, uh, gone through. I mean, what are, what are, you know, I don’t know if you want to share any [00:25:00] stories of users, maybe in your, maybe, maybe we mentioned Anthony of Virtuous Graphics, you know, mutual friend and a colleague actually associate of mine for this Alpha Rock Network.
[00:25:11] But, um. Maybe a, is there some kind of story we can share or use case kind of like a ladle again towards the end of today’s interview, or I guess how I know that they use it, uh, internally and at their agency as a sellers too. I know, yeah. Just optimizing their images. Um, I think they have a pretty meticulous approach as well.
[00:25:35] And, uh, we were actually doing, um. Like a study together a few months ago, we’re just grabbing some pick food where we were just kind of trying to methodically test out different, uh, approaches to product photography and just see if we could, uh, pull out some best practices. And that’s kind of where some of the stuff about like, you know, breaking out layouts, uh, or, you know, laying out all the pieces of a product, um, tend to do better than say, um, like maybe a stylistic.
[00:26:04] Approach. So some people are like, Oh, this is, you know, I’ve got a much of, let’s say, a little little chotskies and I’m going to lay them out as a cute little flower or something like that. And like, Oh yeah, that looks great. But what usually wins is like, Oh, well, they just want it laid out very like methodically so they can actually see all this stuff, right?
[00:26:21] Because it’s more of a practical thing, like, sure. Like something may look better stylistically, but at the end of the day, like buyers, buyers want to know more information. And so if you can lay it out in a much clearer fashion. Maybe give some context to the size and all this kind of stuff. Um, that’s actually what matters more in the image as opposed to just, Oh, that’s cool looking and it’s eye-catching, but if I can’t tell, like what I’m getting, what all the components are, what the relative size is, all this kind of stuff, like it’s not that great of an image.
[00:26:53] Okay. This has been great, and I know it’s even late for you there, so I really appreciate, uh, coming on. Um, of course. What’s, so what’s the best way people can find, of course, PickFu, P-I-C-K-F-U. Dot com. And what is another or is that the best place? I mean, what, yeah, go to our website. We’re on Twitter as well.
[00:27:15] PickFu. Um, you can email me, Justin. I pick food.com if you have any questions. I’m always happy to connect with sellers and, you know, teach, teach them about testing. I guess the one thing I just sneak in there, you mentioned how you, you know, 10 years ago you guys started this. How much. However, your users are like Amazon, those are e-commerce sellers versus others.
[00:27:33] You know, I’m kind of, if you’re willing to share, able to share it, I’m curious. Yeah. So I would say that now it’s probably about half of our customers are e-commerce sellers, not necessarily Amazon, but yeah, e-commerce in general. Um, I’d say about a quarter of our mobile game, mobile app developers, and the other quarter, authors.
[00:27:53] Nice. Nice. Yeah, so a lot of self publishing authors. Yeah. Cause, uh, I w I didn’t bring it up, but of course, I don’t know about you, but I think of the Tim Ferris, four hour work week for sure. That’s what he, I asked for. I got that idea. Right. Yeah. So that’s, that’s, that’s where he, he pioneered the running the ads of the, uh, different book titles.
[00:28:12] And what’s awesome is that we always get feedback, and this is a particularly the more common in authors. As we’ll get the feedback, like, Oh my God, that poll was so, so interesting because the title that I wanted to win didn’t win. And that that was kind of a Tim’s experience also. Is that like the type of what he thought was going to win?
[00:28:30] Like didn’t win like, you know, if he didn’t think it was going to be four hour work week, but you kind of have to go with resonate what resonates with the audience. And it’s something, something about book titles. Like people are usually more tied to like, Oh, I figured out the best books out there.
[00:28:44] Right? Like it’s sometimes they figured out even before they write the book. And so they’re really married to it, but when they finally run a, a test and maybe their publisher says like, Oh, here’s some other titles that we want you to test. Um, you know, the data speaks for itself and that’s, that’s what they go with.
[00:29:00] Great, man. Well, congrats seems you guys seem like you and your partner and your team have done a great job. I mean, I hear great things and we’re using it and, uh, and uh, thanks for, thanks for sharing them. Yeah. Thanks for having me, Mike. Thank you so much for listening. We have somebody, you want to be a guest or you want to be on our content, write for us and engage with us.
[00:29:19] We put together a community. Okay. A private paid community of people that really want to get to know me and others in our community. Other speakers that are experts. We have masterclass calls. We have private sessions. We got so many meetups, masterminds, all kinds of courses. I put over the years books.
[00:29:36] Everything is in there. It’s like all you can eat GFAVip.com is the website. How it spills to forward it to the website? globalfromasia.com. But we build out a whole mini site forum and we do as much as we can there. If you really enjoy what you’re doing here, you want to connect with more. It’s not just a forum.
[00:29:56] Okay? It’s everything we have for premium calls. We, of course, we have our WeChat group and other groups for those private people, and we want to help you out even more if you want to give back and tribute and kick . Connected GFA vip.com thank you Justin. That was a pretty cool one. And I always enjoy these podcasts, interviews and uh, I will be in this retreat soon, so I want to share a little bit about the survey we did.
[00:30:26] LJ on the team is amazing. She’s helping make this transcription and getting this stuff. She, she helps write up the reviews. We have a full review about PickFu and it’s also what we’re talking about. These results of our own survey, so, you know, we did disclosure, we got a freebie. Justin hooked us up with the survey and I was thinking, what should I use it for?
[00:30:47] You know, we were gonna make globalfromasia.com/reviews/pickfu. We do a lot of different reviews and in depth and analysis of different products and services in the industry. You can check out globalfromasia.com/reviews if you want, check out others. But for this one, we also put our own experience doing the survey and.
[00:31:06] What did we test? LJ, I and Mindy and Sheryl and Alvin and others in our slack channel. We’re just chatting about it and I thought, let’s test our name Global From Asia. Do we think we keep the name? I’ve been talking to some of us in the newsletter and some friends about changing the name. And it’s a hard one.
[00:31:26] Changing the name. My wife says, don’t do it. It’s crazy. This is your brand. Six years. But we put it out in PickFu. And what was the other one? Global from anywhere. I don’t know. What do you think? Does that sound better? I get mixed results. I’ve been asking around friends and members in our GFAVIP community and others, if you might even see some of our videos.
[00:31:43] We have the bumper, Alvin edited, edited to say Global From Anywhere, can kind of testing it a little bit into some of our content. So we ran a poll. Uh, let me, let me pull it up right now. globalfromasia.com/reviews/Pickfu I’m on the page. Literally right now. LJ made amazing work here. So we basically just ran a head to head type poll in PickFu.
[00:32:07] And then we did a product, not the, there’s also product comparisons and others, but we basically created a poll and we put the logos so it fit the image of glow information and we put the image global from anywhere. And we had 50 people, general audience in the US basically we let it be shared with our public gallery enabled downloading results, CSV, and then we started waiting for the results and they came in pretty quick.
[00:32:36] Actually, I kind of stressed LJ out on my team cause I thought it would take longer. I want to have this poll ready for this podcast because I want to talk about it after Justin’s interview, just like I’m doing now. In27 minutes. Okay. 27 minutes. We got the results from the head to head poll.
[00:32:53] what do you think? Who won A or B? A is Global From Asia B is Global From Anywhere.
[00:33:00] option B 82 what does that percent, basically 41 people picked Option B and nine people picked Global From Asia. So I guess it’s 18% for Global from Asia, cause it’s 50 people, right? For nine. So at a high at 100% is 18% and 82% for Global from Anywhere. And it’s not just like with Justin says in the interview, it’s not just about how many, uh, what A or B.
[00:33:36] It’s also the responses. Okay. And I think one mistake we made is the bolding and the sizing was different. One was a little, you can see, if you look on the, on the reviews globalfromasia.com/reviews/pickfu you’ll see. But, uh, some people picked A, just because it was bolder because it was bigger, so they shouldn’t use that as a reason why.
[00:33:58] Mmm. Then another one was they chose a, because it seemed bigger and bolder than B, so. Those who are almost negligible because I’m talking about the words. I’m not talking about the logo. Maybe we should just some words. In my opinion, a shorter logo is better as a third one third vote for Global from Asia.
[00:34:19] Uh, it makes it smaller. So he liked it just because it was smaller. Having a name, Asia makes it more specific. If somebody voted for it, gives you the information you need about the company. And another one says, I prefer, I choose A, because I think it’s a better ring to it. It also is shorter. And it’s more catchy in my opinion.
[00:34:37] Unless people know more about the company anywhere is not as specific. Another one likes it because it’s compact and easier to read and see. The font is bigger. Global From Asia sounds more appealing and easy to remember compared to the other of global glow from Asia. I’m sorry. I’ll say it over it. Global From Asia ensures the customer understands the origin of the brand, which also influences their interactions with the brand as simple and easy, easy recall and would serve the purpose better.
[00:35:05] And then the last one out of nine that voted for like the larger font. So like three people like it because of the font. All right. Cause it’s bigger one likes because it’s shorter. It’s a really, only four people really picked Asia cause they liked Asia. Option B’s is overwhelming. A lot of people, uh, 82%, right?
[00:35:23] So it sees more inclusive and worldwide. Another one says it’s far more appealing the name appears. Uh, you know, than only to Asia. Using the word anywhere is much more global in nature rather than Asia. Anywhere makes me think of the entire world. It means you’ve been global from anywhere, not just in one specific place.
[00:35:42] It should be. Seems more global and open to people from anywhere. Why would you limit yourself to one continent global from anywhere? It’s all inclusive and has no limits. In other words, says it just sounds better. I like B, because glow from anywhere fits better than a. AE only mentioned one country.
[00:35:58] Well, not country, it’s a continent. It sounds limited. The name implies more possibilities, not just limited geographical area. Obviously choice B is offering global something from anywhere and a globe, whereas choice A is limited to one continent. Anywhere sounds more global. To me it’s a broader reach.
[00:36:17] I like the smaller font here. Not a person, but the font. It feels and looks better and it’s easier to read, not too large and obtrusive. Um, basically, yeah. I mean, what we really liked was obviously that’s way more powerful. Just this, all these insights rather than just A or B. Right. You know, even though it’s still obviously 82% or 41 out of 50 picked Global from Anywhere.
[00:36:43] We do have the domain. Okay. I wouldn’t be saying this, I didn’t have to do it. I mean, we have globalfromanywhere.com it’s just a one page for right now. Man, I’m an internet marketer and it’s just a pain to think of all the three one redirects and the links and uh, Oh, it’s such a nightmare. And then on the podcast feed.
[00:37:00] But basically, yeah, I mean, we have all of this there, but, uh, what do you think, I mean, honestly, this is general us people. You guys are listeners. We should hear from you. What, what will, uh, actually I will make a quick form. Okay. We want to hear from you. If you’re still listening to this, blah, blah, blah session.
[00:37:21] Hopefully this is even still recording. Uh, but yeah, it is. Okay. But basically we want to hear from you too. Demographics. So it also says 16 to 24 was about half of the people, 50% were 16 to 24 years old, about 25% where 25 to 34 and then a less than like 15% was 35, 44, 45, 54, 54, 60. A college degree or more, a lot of them are not highly educated.
[00:37:53] Mostly about 50% are high school and the other like 40% so like 90%. So these are not highly educated people. No offense to them, but basically that’s it. So I’d love to hear from you. Uh, what URL should we make? Okay, LJ, don’t forget to scroll, don’t let us screw up this URL. Global from asia.com/poll. P.
[00:38:19] O. L. L. how about that? Hopefully we have that and, uh, let us know what you think of this, uh, this podcast and we’ll link to the survey there. All right. Thank you so much for listening and, uh, I don’t know, are you going to unsubscribed if I switched to global from anywhere. People already saying, Mike, there’s everything’s already here.
[00:38:38] Like China, Amazon, Liz, do you want to do Southeast Asia now? Lazada man, I don’t know. We’re cross border. We’re international. I might not. So in St. Louis, you guys think I’m already in scene. I know I’m on sand, but thanks for listening and, uh, talk to you guys next week. I will be in Bohol recording at least it’s intro.
[00:38:58] Thank you. Bye bye. To get more info about running an international business, please visit our [email protected] that’s www.globalfromasia.com also, be sure to subscribe to our iTunes feed. Thanks for tuning in.