Workshop: Learning Blockchain for Ecommerce with Beau Troxclair

Michael MicheliniBusiness, Ecommerce, Podcast0 Comments

In this episode, we’ll explore the fundamental question: Why should we consider integrating blockchain into ecommerce platforms? From enhancing security to improving transparency, blockchain offers a myriad of benefits for online retail. We’ll also guide you through the practical steps of connecting your blockchain wallet, making purchases of physical products on a blockchain marketplace, and listing and selling your own products in this innovative ecosystem.

Topics Covered in this Episode

  • Why should we consider using blockchain for ecommerce?

  • How to connect your blockchain wallet (we can help you setup if you are not familiar)

  • How to make purchases of physical products on a blockchain marketplace

  • How to list and sell physical products on a ecommerce blockchain marketplace

  • Differences in logistics and workflows you need to learn

  • Strategies for attracting early customers on this ecommerce blockchain marketplace.

People / Companies / Resources Mentioned in this Episode

Episode Length 58:45

Thank you Beau for being on the show, and thank you everybody for listening in.

Download Options

Show Transcript

[00:00:00] Episode 427 of Global from Asia. We’re going back into blockchain eCommerce, the blue ocean. We had a little bit of a session a couple weeks ago. We’re diving deeper today, and I hope you can catch this new wave left to an in. Welcome to the Global from Asia Podcast, where the daunting process of running an international business is broken down into straight up actionable advice.

And now your host Michael Micheli. [00:00:30] So thank you so much for choosing to watch or maybe listen to Global Inform Asia, episode 427, blockchain e-Commerce, the Blue Ocean. If you came to the Cross Border Summit, you saw me talking about this in November, 2023. We kicked off the, , hardcore developments and some , really more formal structures in January of this year.

And now we’re just into, just into February, almost March now. Bo is our CTO Co-founder of Low Pipe Foundation, the [00:01:00] protocol powering e-commerce on the blockchain. He’s, I think, a great presenter and, and we’re so lucky he came back to our chain, my e-commerce meetup. And of course, I brought the recorder with me.

SN helped out. I recorded our audio and, , there were some questions from the audience. And we’re also just inviting you to partake in our load pipe discord. We actually have had a couple of calls about token ons and others. I know some of you are not so much into crypto, or I have had bad experiences, but I’ve had bad experiences too [00:01:30] in crypto.

But it doesn’t mean you give up. I mean, I think in bubble people got burned in bubble in the two thousands, right? But , I believe in blockchain so. Maybe those will convince you some more. Let’s tune in. Are you looking for USA banking solutions for your e-commerce business? I am proud to say is supporting the podcast here, third year in a row at Global from Asia.

And we’re proud to say, ’cause we use ’em ourselves for many of our own Amazon brands, e-commerce brands and joint ventures with our [00:02:00] US structures. And they’re super easy to do online application, no fees, and they have great customer support. Have helped us with trouble with Amazon Seller Central over the years about some receipts and statements and everything like that.

So we’re so happy to say thank you, mercury, for supporting our show, being a great service and supporting other e-commerce sellers. We’re really proud to say they’re a sponsor here. And we also have a video tutorial as well as an overview and a special link with a little bonus for you as well for us under certain [00:02:30] conditions.

Check it slash mercury for that information. Thank you for listening and thank you Mercury. So thanks for coming to the e-Comm Meetup. It’s a small, intimate group. Today Bo and Bo and I will go through some block blockchain eCommerce. I literally just shared on my Twitter yesterday, Andres on the top of lips Oh, where he did a session for about Bitcoin in 2013, and there [00:03:00] was like a huge empty audience and like two people like sneaking out the back.

Maybe it’s today actually we’re, this is what we wanna hear. We want to hear there’s some people dialing in online. We want to hear like, are you open-minded to blockchain and crypto for e-commerce? What your thoughts are. We’re gonna give you some interactive sessions today, but first we’re gonna show you a little video.

If you’re watching online, I think they’re gonna share a link for the YouTube. But for those here, maybe you can give us [00:03:30] your feedback. After he was trapped with his 50% plus fees, he pays to the digital emper for selling in the empires. Martin, in a world where darkness, reigns, and hope seems a distant memory.

Merchant Lazarus sits lost in thought under the blood moon. He feels trapped with his 50% plus fees. He pays to the digital Emperor’s regime for selling in the Empire’s marketplace. He’s also not happy with recent events. Just a few short days ago, [00:04:00] fellow merchant Juliet. Was walking in the garden, her life was shattered by a cold grip of emperor’s guards.

You have violated the TOS Bible. You ought to come with us immediately. I have no idea what I have done wrong. She was shortly executed for breaking to OS terms. She had no idea of which she had broken. While in that thought, Lazarus sees a light from his tent, decides to venture out to see what it is. [00:04:30] He stumbles upon a relic of the past pouch, glowing with untold mysteries from where he learns in this pouch.

And speaking to the wizard, he realized that there must be a group he must assemble to rise up against this empire’s regime, new way of doing commerce. Owned and governed by the community, for the community, but the reading was disrupted. Rebels are ambushed and overpowered by the relentless guards.

Rebels are thrown into the [00:05:00] Colosseum facing monstrous Goliath. Amid a sea of cheers and cheers as they are about to be crushed. See a secret hatch opening magically or escape underground. The cossum meet Nicholas who guides them on a rickety raft to get them outside of the Cossum area to float down this underground river.

When you join them, we need your help. Join us on project Raf Testnet first community marketplace on load by protocol. [00:05:30] This is the new way of doing e-commerce. Www hamza biz.

Okay. So that’s the video. If you’re in the, the online session, maybe you can give us some comments. It still can tell us if anybody’s giving feedback. Okay. And Lauralee, thanks for coming. Hi. No problem. No problem. Tommy, did you get, what’d you think? Yeah, it’s it’s it. [00:06:00] Good. Good. And it’s a idea. I, no idea is great.

It you can say to the people, I think it’s a great idea. Okay. What was your favorite part? Like it is clear, like you’re, what, what do you think is the message

for me? I think for me the message more is that, like, as me being online seller, so for me to become the seller on your [00:06:30] platform, I, I get that out.

Yeah. Yeah. So it’s for the community, by the community. So the, the promise is Web3 is is not, you’re just a user. You are part of. Part of the system. Yeah, exactly. Right. That’s another thing to get rid of Facebook Amazon, eBay, et and being, being your own most kind of thing.[00:07:00]

Thanks, Don. Do you have a I think it’s wicked. I like the, the narrative element because it really personifies the, like what you guys are trying to do. , it’s like this ancient Roman empire regime, right? And enforcing all these rules on people that don’t make sense, like that the girl said, like she violated the to s she doesn’t know why they’re being executed.

Yeah. I, I felt like that so many times. Yeah. Selling on, on Amazon and some of these marketplaces, I think it’s, that’s, that’s like a, a pain [00:07:30] point that people can relate to, but it’s also like foretelling because we know what happened to the Roman Empire. Right. And it’s collapsing. So like there’s, there’s some.

Funny like poyant storytelling components that you guys mix into the, the animation. But I think you can continue to, to play off of, almost would wish to see it like incorporate into the branding somehow into the messaging. Mm-Hmm. So it could be an ongoing theme for, for za or, or Lopi. And yeah, I think it’s, [00:08:00] as far as the length and everything, it felt felt good too long or, okay.

The animation stuff’s really cool too. I mean, that’s AI generated art, right? Yes. There’s like a, an additional element where you’re, you’re creating that, that motion. I, I actually don’t know what was used for that last iteration, but it was a fixed picture, but then some AI tool Mm-Hmm. Was used to That’s great.

To, to make it move a bit. So much better than static. Static imagery for video. [00:08:30] Yeah. Laura, do you have a, thanks for coming. Do you have any, I know we caught the end of it. Do you have any questions or feedback or do you want I’d love to watch the whole thing. It would make more sense. Yeah, I know. We, that’s my fault.

That’s traffic fault. Okay. So essentially it’s the, the story is that the the emperor makes a sell in his marketplace and we have no, no, no power, no involvement, nothing to say, and we can be executed at any [00:09:00] time for violating the terms of service Bible. So we are trying to make a community owned and governed ecosystem that sellers, buyers, community can own a piece of it and have a say in, in the way it’s governed.

Oh, did I say that right? Do you want to? Yeah. No, I mean, I, I think that that sort of captures it, right? Like when we think of services like Facebook or Amazon, , any of the FANG companies, right? They have this, this widespread centralized control [00:09:30] over large swaths of our lives, right? And those people are largely unelected, right?

, and the only incentives they respond to are stock price. Right. And so when you have a system like that, you end up with these Yeah. Goliaths that , can’t be competed against. And so building out a protocol that allows people to sort of atomize that governance understand who it is that’s running these sorts of things and exercise some power to change it , is is like sort of the core, core mission, right?

[00:10:00] Bring, bring sort of a, a level of freedom back to e-commerce in this particular instance, but, , the, the wider like engagement in the internet comments. Right. Awesome. What does Hamza mean actually? Is there, is there a story behind it? Hamza It is, I, I pronounce it Hamza. It’s a river that’s in the South America that flows underneath the Amazon River that’s wider and bigger than the Amazon River.

So it’s like a underground river under the Amazon. [00:10:30] Underground River. How does that work? So it’s some people, it is very, very slow moving water. Mm-Hmm. So there’s somewhat of a contest about it really being considered a river ’cause it’s so slowly moving, but it’s underground water moving towards the coast and it’s underneath the Amazon River.

Mm-Hmm. So like a number of layers. Yeah. So we talk I, I blocked Hamza raft. So this is, we’re in Project Raft. So as you saw on the end of the video, we’re [00:11:00] on a test net. And essentially the Hamza River are the two main drainage systems for the Amazon basin. Flow rate of Hamza is, is basically a lot slower, but it’s it’s much wider and deeper than the, the Amazon River.

That’s cool. It’s in Wikipedia, Hamza River.

So yeah, it’s here. So this is underground Amazon. Underground, Amazon River. [00:11:30] So the idea of the story is we have where we just showed you this part of the story, and this is escaping the current regime, and we made it to the underground river of Hamza. And where we’re going to next is to this raft.

And the raft is where we want to bring people that are early adopters, hopefully an e-commerce space that want to [00:12:00] participate in this testing of the raft. There’s already been some 4 0 4 errors we’re getting reported on Twitter and. The idea here is we’re gonna move down this map together in the next year to complete the journey of escaping.

We’re escaping this current system, going down the river, and there’s some other things that will get to the Blue Sea Ocean. So we’re trying to find our ways to the, the new world, the new ocean. Awesome.[00:12:30] So I think I, I, we put some bullet points for today’s topics. Is there so just lemme know if there’s anybody with questions.

Not yet. Okay. So the idea is why actually somebody in the WhatsApp group says, why do you need blockchain for e-commerce? Bo do you wanna try to take a stab at that? Yeah. So again, it comes down to like power and control, right? So one is it allows you to interact trustless in a peer-to-peer manner.

And [00:13:00] so , you, you can conduct commerce between two people without having to involve, , intermediaries, which means that we have less fees. And , there, there’s a, there’s a couple of different, like, advantages to being able to do that, but the wider sort of like way that blockchains have evolved is as data availability layers in some instances where we can allow.

So, so when you think about Amazon as a web two company, they host all of their own servers and, , they have control over all the data inflows and outflows, and they have all, , access control over who can become a seller and vendor and everything like that. And. [00:13:30] They can, , get rid of you if you violate their terms of service, which are opaque and, , sort of hard to understand.

Whereas if you replace sort of the, the infrastructure that they have built to support the front end of the Amazon website then you can have multiple front ends that have a lot more predictable rules as to how commerce can happen. And you can create various incentive mechanisms to promote the kind of good behavior that you’re looking to have in an e-commerce marketplace, right?

So then you have value not just [00:14:00] flowing, , and pooling to the only game in town, right when, when Amazon like, like Walmart, , would just move into localities and crush small sellers and everything like that, and then bring up prices so that they remain profitable. Instead, a lot of that value gets slosh around in the ecosystem.

Right. So you create circular economies where , not all the, the value is pooling for executives and shareholders. And so you can create much more open, predictable systems that provide people a lot more value and [00:14:30] extract a lot less from them for engaging in just, , commerce.

Okay, great. I, I, I wasn’t expecting to show this, but this is a presentation that we did for Cross Border Summit but just for visualization. So load pipe or any protocol protocols are like below the app application layer. So they’re, Hey Nina. So they’re, they’re basically, this doesn’t really exist with Amazon’s or, or eBay.

Everything exists at the. At the [00:15:00] application level? Is that, am I saying? Well, well, and you could argue that, so like the protocol basically is just their internal servers where they’re storing product data, where they’re storing user data and then they serve that to their front end, the Amazon front end, right?

But , what we’re building is sort of an open backend infrastructure that allows all that protocol data, , all that, user data, user social profiles, as well as product data to just exist sort of in the ether. And then someone can come along. And what functionally what will happen is they’ll consume our data.

API. To spin [00:15:30] up the front end, we’re gonna spin up the first front end, which is hobza. And, and again, so it allows you not only like, , assuming other people build front ends, right? Maybe those front ends are more concerned with , intra territorial commerce, right? So like one that’s specific to Thailand or one that does commerce from Southeast Asia to South America, right?

Depending on where you want to be you can take all of your profile data, you can take all of your product data and import it to any other marketplace that, that again, [00:16:00] exists sort of at the application layer. But, but your data remains your data. It’s tied to your wallet. You control it and you can take it with you.

When you, when you decide to leave the marketplace, if you decide to leave the marketplace or post to multiple marketplaces, does this, I, you don’t have to be shy. Does this make sense or does this sound useful? I mean, idea of owning your data, owning your, your product information, your product photos. Your, your, your username to, to paint another analogy just for like clarity’s sake.

Take like the [00:16:30] case of Facebook, right? You have a profile on Facebook. You have comments and posts and a history on Facebook. And if you chose to leave Facebook, all that data would stay with them. They own it, right? You can’t take it to Twitter. You can’t take it to some other social media site.

It, it’s just owned by Facebook. And if you created a new profile on a different social media app, all that data would be gone. All your friends, all, , this, this, that, or the other thing. Okay. There’s like Web3 models of this like lens and lens protocol allows you [00:17:00] to create a profile on chain.

It has this , they have this data layer underneath, and then they create a data, API, which allows people to spin up websites based on the data. That is just people interacting with their smart contracts, which again, they don’t control, they can’t stop you from creating a profile and lens.

They can’t stop you from making posts on lens. What happens is a is a a developer go down a little bit more, will come along and create something like orb or butterfly, which are front [00:17:30] ends that look like Facebook or Twitter or whatever, , social media app experience. You kind of want that all take data from the, the blockchain interactions that people are making permissionless.

Right. So similarly, , like if this conceptually makes sense as a way of thinking about social media, it, it is the same basic concept. But with e-commerce, I mean even to big to Bitcoin, like actually others have been, I I, I tried to pay for my grab this morning and my bank, I used Bangkok Bank and I don’t know if others, but a lot [00:18:00] of people are saying Bangkok bank app has been problem last couple of days and they say he use KBank or he use other bank.

But if, if it is even Bitcoin, right? You can use different wallets, right? To engage with your financial money, right? So the blockchain is holding your data, but you’re just having different front end applications, whether it’s a wallet, a marketplace, or any of these D or or applications to pull from your data on the chain that you can prove is yours by having your [00:18:30] wallet, , your keys, connecting to it.

Yeah. So maybe we take some questions. Yes, yes, please. Questions, we want questions. Okay. So I don’t, I’m not, I, I don’t do e-commerce, but I do blockchain, so this is fascinating to me. So San Press, L Bay. So I set up and selling the bag, but the setup I’m selling in the bag is actually going on the load type protocol.

So I can list it on the, and up, up, up. Yeah. So here. Yeah. But if, but if I, but [00:19:00] if something happens, I don’t like alsa, whatever, I’ll, I want to move to that Africa one. Yeah. We have other one. I remember Africa, mark. Yeah, I can throw it there. I don’t have to reset it up. So like, the fact that I put pictures and the description and the price, I can just be like, this app or this app is Hamsa centralized or decentralized.

’cause those apps could be either, right? Yeah. So, so I mean, Hamsa, like, as a, when you think about like hosting a front end, that’s centralized, right? Right. So like if you get, you can get kicked off [00:19:30] Hamsa and then so, so like, so Hamsa, so Hamsa is, is two things, right? Hamza is. First the application layer, which allows you to connect, sorry, sorry.

It’s okay. Okay. Humsa is the, the front end hosted application. So it’s like the HTML and CSS that’s sent to you, right? Like we have to host that centrally on like an aw WS server. Maybe not Amazon because , but, but we have to host it on a server so that that information can go to you. But really that’s just looking at the blockchain.

It is [00:20:00] also like a DAO that has a governance model to decide what kind of commerce Hamza will allow. Right, right. Yeah, yeah. So like, which kind of categories of goods it’s filtering because if you think about it, like a protocol is is agnostic to the type of product that is listed on it. Right?

That’s sort of the idea of permission listlessness. It could be anything posted, but like the, the, the marketplaces themselves have to decide what products they’re willing to, to, to to host and what are the rules for kicking someone out? Right? Right. Which [00:20:30] again, it’s not as if there’s no rules for that.

It, and like, , it’s not as if someone couldn’t spin up another front end that takes all the people that have been, , kicked out of another Yeah, yeah, yeah. Za. But the rules are predictable and they’re, they’re informed by a governance mechanism that is, , a little bit more distributed.

Right. So at the smart contract level. There is, yeah, there’s governance systems to decide, but that’s sort of what I mean about like having a little bit more power and , like representation, right? Is it’s not just an unelected board and [00:21:00] CEOs, right? It’s people who are embedded and benefit from the system, right?

And, , who are hopefully like engaging in the system according to the incentive mechanism mechanisms that we’ve set up, right? So for instance, token emissions will happen as a, , for people who are going through and reviewing products to make sure they’re correctly categorized, right?

Because if you, if you’re dealing with like smart contract logic and you’re saying, well, only, we’ll only list electronics, then you need to have accurate data as to what the products are categorized as. [00:21:30] Right. So we can release , tokens of the protocol to to incentivize that behavior, right?

And the, the, the tokens themselves can have use in that, like they can be required to stake as a vendor, right? And so if vendors are acting in a disingenuous or, or deceitful way, we can slash their stake, right? But also we can reward them with emissions, right? And so that’s like the, the token on model behind it is, is to create the proper and align the proper incentives to create a harmonious like marketplace.[00:22:00]

But I mean the shorter answer, I mean, just to make sure, like open C , open C, right? I mean, mm-Hmm. They can ban a seller, right? Or they can mark NFTs as, as stolen, but the blockchain can still treat them. So this is separating the, the data layer from the application layer. So you can still get banned on these platforms, just like on Amazon, right?

But you your data will still exist on the chain and maybe there’s another like application. [00:22:30] You could pull that certain data. It might, there not, might not be all the data. How does, it might still keep some of it, but some of the data will be on the chain that will still be yours as the user. Well, so that’s the load pipe is the protocol.

What chain is it on? So we’re thinking optimism right now. Okay. But , I mean like that, that’s not a set in stone decision. So you’ll notice, like if you go to like Hamza biz and you connect your wallet, you can transact in seia. So seia main net or you can transact on [00:23:00] optimism seia. So so again, optimism is sort of like where we’re thinking right now.

We’re not a hundred percent settled on that or, , we haven’t made a final decision, but, but that’s what we’re like shooting for. Right. And so then even if ZA went away or something, the doubt if you want abandoned it Yeah. Sellers can keep going because it’s the data’s on chain. Yeah. So it, yeah.

Yeah. I mean, people still need front ends to like, to interact, , like sellers in particular still need front ends to like, like no e-commerce sellers are not gonna like get a master’s [00:23:30] degree and , like learn how to direct, interact, , interact directly with the blockchain in the same way that you don’t have to like, understand the database infrastructure of Amazon in order to post products.

Right. Right. So e even though there is this technical infrastructure behind it, that so, so like there will still need to be front ends for people to continue to do that, right? Yeah. But if, but if the Hamsa dao, everyone abandoned it. I mean, just like an open sea, everyone should abandon that one. Sure. Yeah.

And another one will pop up because it doesn’t really matter. ’cause none of the data’s there. Yeah, exactly. And so it’s like, ideally Hamsa [00:24:00] will be the best option. But it doesn’t, it isn’t the only option. And it isn’t dependent on that. Like, if Amazon goes away Yeah. Everybody’s stuff goes away. Yeah.

Whereas if Hamza goes away, nobody’s stuff goes away. Yeah. Yeah. Exactly. I I hope e-commerce seller’s eyes are not like glazing over at this point. I know that this is No, no, no. I, this is a deep blockchain discussion, but another example to give would be like, unis, swp, right? Like unis, SWP operates a front end that that looks at a, a blockchain backend, right?

And so, [00:24:30] so you interact with unis, SWP through an interface. Right. But technically, like the, what’s going on under the hood is all blockchain interaction. So, so Unis Wap could just, the company that’s based in the United States could dissolve and everyone would still be able to use the function of unis wap to, to swap tokens and liquidity pools without, without having to have that company.

Right. Right. You just find another one. Yeah. So once you, once I set up my bag and my price and my pictures and my description, it doesn’t matter. If an [00:25:00] app goes away or another app comes, it’s better I go to that one or I can be on all six or whatever. Yeah. As, as long as people continue building those front ends.

Right. , so I mean, but then, but yeah, that becomes like a social problem, right? Like, is is it a protocol that makes sense for people to continue to build? And, , again, if, if incentives are properly aligned and people are able to engage in commerce and people are willing to take the legal risk of like , handling cryptocurrency on either side of a transaction, then yeah, it’ll, the front ends will continue to, to pop up.

But that’s why [00:25:30] we’re, , building the first one, hoping that. So otherwise nobody sees how.

I was just seeing if somebody’s, make sure we’re getting a little bit technical, but I have a question. Yes, please. We’re happy to move on to eCommerce. Absolutely. So I’m looking over there at the bottom and I see it’s holding transaction data, user data, product data, what happens to advertising, data, customer reviews, FAQs, all those kind of little bits of information.

So reviews and stuff would also be be on chain. So be on chain. So if I was going onto a new platform, you would [00:26:00] push all of that information along with the product data onto, so my page would not look like a brand new page. It would look like, oh, I’ve been, yeah. Would it be clear to a customer that I’ve only just come on whatever the new marketplace is as opposed to all of this has been recorded from Amazon?

Do you understand the question? Sorry. Yeah, no, I mean, I mean like, your, your profile would be, I mean, like. I, I think that would be something that would be a decision that would be made at the application layer. So like someone on that, because, because again, when you’re importing it, like you, you’re using the interface of whatever application that is.

And so [00:26:30] like when you join a new one, you would have all this data that is from your like, sort of persistent social profile. So reviews and ratings and , reputation. But like, yeah, the, the, the application could theoretically be like, Hey, this is a new seller on our platform. Right, because there will be rules that exist at the application level, because like, even think about it, like there’s data that we want to exist at the application layer, right?

Like we don’t want addresses to be on chain, right? We don’t want that data to be exposed, right? So those are things that are, , any [00:27:00] sort of PII, right? Like that’s, if, if they’re doing , an application could decide to do to use the underlying like transaction, but but settle to fiat, right?

So like banking information is things that we don’t want on chain, right? So, so yeah, that would be an application decision. It could look like that could not look like that. I’d be interested to Which would you prefer? Well, I would prefer to be able to push all the information, right? Yeah. And, and it just looked like you, you have this, but that’s, it’s, it’s a mindset shift because just, I just wanna, ’cause it’s also with [00:27:30] domain names, I’m, I’m also pretty active in domains on a blockchain which is a whole new topic.

But the idea is your identity is not start, just because you sign for the marketplace doesn’t mean you start from zero. But that’s how our minds are. I sign up for a platform, I start from zero, but in Web3, you’re not starting from zero just because there’s a new platform. Just because I, I sign up for TikTok on Web3 or Amazon or Web3, it doesn’t mean I’m zero.

I have a rule. No, I agree with you. You have a history that would be relevant to a different set of customers, but what would the customer prefer? What would the customer [00:28:00] see as more honest behavior? Well, the back to, like Bo says that the application could show what data’s been imported, what data’s from its own platform.

’cause it’s all on change. So it could say this person’s never transacted on this marketplace if it wants to display the content. And , obviously, obviously I, I’ve sold on this idea, but the idea is there can be third party applications that could run your, your identity, your store and say how, how you’ve done across which platform.

You’re selling a lot onto eBay Web3 and you’re not selling a lot on a TikTok Web3, but your, [00:28:30] the user or whoever would be able to kind of do their own due diligence. Okay. Sorry, just quick, just it the same thing. And, and pricing data, is that held on a protocol or that would be held at the application level?

That would be held with protocol level. Right. So like what the, what the, what the seller is asking for a product, right? Yeah. I mean, there’s a lot of different ways, , again, not, not a lot of this is like, set in stone. Okay. But there’s like ways we could do it differently as well. Like what, what was the, the, the like quasi auction concept where like you could allow, we could theoretically like [00:29:00] allow users to like say, so say you as a vendor decide to like list a product.

You could allow users to come on and say, well, I’ll take it for, , 10% less. Right. And you can decide whether or not you, you were okay with that. The cool thing about that though is it, you can’t really do easily in the current inter in web too, because they could lock their crypto into the contract and you as the seller could take that money ’cause it’s waiting for you.

It could, I, I don’t know how much you guys do and if I’m, I’m kind of a little bit of a DJ in NFTs and such, but you can [00:29:30] make. Offers. And you could give it three days. You can make it like, I’ve only put, I locked this money. You’ve got three days to decide. I want this, this tv it’s a thousand. You can bargain.

The buyer has also power in this, in the current web two, the seller has all the power. The buyer just, do I wanna pay that price or not? But in Web3, the buyer could say, I’ll pay half, I’ll give you three days. Maybe. Maybe the seller will be like this is really cheap, but I need to, I need it, I’ll take it.

But you can also imagine price discovery. You don’t even know what price your [00:30:00] product, what people will pay. Like on Amazon, you start high, you do like a low, you go break even. You try to bring up right address, you start low. You’re trying to figure your price out. But imagine the buyer’s telling you the price that they want to pay and you choose Yeah.

Work for some people. I have to comment. Yeah. The question is when will go live? Sure. Well, we, we, we can, do you want it? I let, yeah. So so we have a te like sort of a a test site live right [00:30:30] now. Hamza is which you can log in, you can do a transaction. Again, it’s all on Testnet, so E Ethereum, seia, testnet and Optimism, seia Testnet.

But you can do sort of all the functions that will eventually be around on that testnet now we’re aiming for March to have a working. So, so right now it’s built in WordPress. We’re building it again in React for a little bit more native sort of like crypto libraries and a little bit more functionality, customizability everything like that.

So we’re aiming for March [00:31:00] for to have something workable. May 1st is sort of our, our like MVP deliverable deadline, which is about three months from now. And, and then at, but that will be a test net deployment. Because again, like a lot of crypto stuff, , it, there’s just very little margin for error, especially when you’re deploying like smart contracts in a live environment, right?

And so there has to be room for auditing and testing and , which is why like a lot of what we’re looking at now is we’re hoping people go in and engage , give us a little bit more [00:31:30] data on, , what it looks like, how it feels, what you want, what you don’t like. And then , we are tracking all of that, right?

So we’re tracking contract and, or like , meta mask, signups. We’re tracking addresses and wallets which we can then, , we, we can look at those and say, Hey, these have been the people that have been testing out and giving us feedback for a while. But like realistic timeline on a live deployment.

I would say some, , and again, don’t hold me to this, this is not a promise, but I would say somewhere around November makes sense. Especially from a timing [00:32:00] perspective, given that devcon is in Bangkok in November. And this is like a, , Ethereum based project. So, so yeah, I, I think for live deployment and doing some of the limited functionality in a live environment probably November, but we’ll be testing all the way up until then.

So the other part is that doesn’t mean there’s nothing you can do. So like Bo says, just to be clear, we opened Testnet last night, Asia time. We did that to give the community some way to engage with us. We’ve also opened a discord for load [00:32:30] pipe. We’re gonna have some games coming up in a, in a, in a maybe a week or two.

We’ll have some kind of interactive games you can do. But like Bo says, we, we don’t want to have a a, we don’t wanna take customer funds and have technical issues, or we don’t want to be stuck in a port where we can’t change something because we rushed. So we, we are taking security to the most important out of all parts of this project, but there will be a lot of different things you can engage with.

We also have a webinar. We we’re keeping [00:33:00] us busy. We have a webinar if some of you are turning online to this, but we also have a webinar tomorrow morning, 8:00 AM Thailand time. Oh, and I will also be doing one, well, he’ll be mostly going through the amazing content of blockchain 2 0 1 8:00 AM Thailand time, and we’ll also give you some more tips about what’s happening.

But yeah, as far as production, yeah, I think he said it best about the time you can actually buy or sell. And there you can also talk to us. If you’re a developer, we’d love to work with you. And in part of this ecosystem, we’re trying to be a ecosystem. [00:33:30] So Hamsa is our first internal marketplace, but we didn’t call it the load pipe marketplace.

Purposely because we, we don’t want to compete with our community. So we want your marketplace, your launch pad, your NFT launch pads. We have a, we actually won a hackathon last October. Jeff John’s, also our lead developer here. Thanks for coming, John. We worked really hard with us and Bo we won a e Global Hackathon in October for, for Zeppelin, which is like a NFT crowdfunding platform.

I’d love to, I would, [00:34:00] I would, I would say it’s Zeppelin, the concept behind it is trustless affiliates, right? So like being able to create affiliate links that are tied to individual products and be able to trustless, , again, when, when you’re integrated in a system that’s all in crypto and you’re keeping things in escrow and releasing payments, right?

Like you can direct them in multiple places, and Zeppelin was like a sort of this conceptual design to, to building out an affiliate system because like any good e-commerce marketplace has a a, a natural marketing arm, right? And, and Amazon affiliates like,[00:34:30] , paved the way and say like, oh yeah, having affiliate links, being able to tie them to, I mean, they don’t really, they don’t tie to individual products, do they?

They just tie ’em to the marketplace in general. But , obviously in our construction it would be tied to individual items. And so being able to have that functionality, again, that’s not a November thing. That’s, I, I don’t think that’s comes out with MVP but that is certainly something that’s in our roadmap that, that we, we understand as a necessity to having a functioning e-commerce marketplace.

And so you can go to load slash ecosystem to see what I’m showing you. You can also [00:35:00] register the webinar there, you can see link to, to Hamza. And you can also see our, our our hackathon video and our screenshots and our prizes. We won polygons best use of C-K-E-V-M for the Zeppelin product.

You can see our live demo still up, I think. Yeah. Yeah. Willie does. Anyway, we’re getting a little bit off topic. Let’s, let’s go back. But the point is we wanna make this an open platform. That’s why Block, that’s the value that Bo and I and others believe in, is we don’t wanna have a [00:35:30] closed ecosystem with a black box that we can delete you at any time for any reason, without any repercussion.

The point is we wanna welcome you and embrace you as a seller, as a builder, as a buyer and have your own say, should we do a demo? I just gotta may turn the screen share off because I wanna show my passwords. On that note around some of the security for the protocol, like Amazon, some of the centralized platforms, they’re still able to be gamified, right?

There’s a lot of gray hat, [00:36:00] black hat that happens. And how, how what would be the, the best wording? Like how, how secure would it be from, let’s say I created a listing as a vendor for a new product that’s in direct competition with someone, some other vendors. How, how difficult would it be for them to sabotage my listing, which would of course be held in that, in that protocol, right?

And not be able to be changed no matter if I went from this platform for that platform. What I’m saying? That’s, that’d be curious. Mean, do you mean by like , [00:36:30] like sandbag new reviews or yeah, let’s say like, I come with a kickass product, but a, a competitor has a, a bigger reach in that particular market, has a way to.

Influence, sway in the, in the community to leave , a handful of negative reviews or, or comments that were pushed down the listing, which would be based in the, at the protocol level. So no matter if I switched around to different, , front ends, it would still be a problem for me on even greater level than, than Amazon was.

That’s [00:37:00] a really good question. I think we should write that down. I’m, I’m writing it, I’m writing it down right now. Yeah, I mean, the stuff about the reviews is not like architected yet. Yeah, we’re, so the, the short answer is we’re not sure yet. But, but maybe a longer answer is , there’s like a lot of complex stuff that goes into reputation.

, we may at some point decide that like, in order to have a review, you have to have like a ’cause because we can, , say like, okay, in order to leave a review on a product, you have to have bought it. And that doesn’t really solve the problem, right? Because someone could get in and buy like a [00:37:30] couple of the products and then.

Leave these negative reviews. But we do have like , part of what we’re we’re thinking about is dispute resolution in general, right. And decentralized dispute resolution. And how to do it in a way, , ’cause Amazon does have an internal team to do that. Right. And so we’ll need people and members of the community to incentivize you, to incentivize them to do correct dispute resolution and like yeah.

I mean, figuring out how technically we’re gonna do that, I’m not sure yet, but, we’ll, we’ll come back to that problem. My, my, my, my answer is, yeah, [00:38:00] similar, we’re still learning and listening. I mean, we’re not solving all the problems, but we’re also making, basically just making a transparency. Mm-Hmm. Right, right now we don’t know.

’cause they’re your black hat seller leads me negative reviews. I don’t really, I can try to look at their profile, I can try to kind of estimate it, but I don’t really know who that buyer. But if it’s on chain. I’ll know this wallet, you can track every review because you see this happening in NFTs. You see this stuff happening in crypto.

They even, somebody gets hacked, there’s a hack and they steal all your [00:38:30] money. They can still follow the money and like I said earlier about analytics tools like to, to Nina, I mean, somebody can make a tool. Is this are fake reviews or not? , the reason Amazon got all crazy and deleted all the reviews in 20 16 17 is ’cause there was news articles on, on like famous news in the US saying it’s all fake reviews.

That was the only reason that they did anything. Yeah, they didn’t care. It was hurting sellers. The only reason they deleted all of ’em was they were losing face or whatever. Or there’s, their shareholders are [00:39:00] giving pressure ’cause they’re on NBC news at 9:00 PM about fake reviews on Amazon. That’s, I believe the only reason.

But in this system it’s totally transparent. So you think you got some black hat seller? Maybe there’s some black black hat seller connect your wallet. Put the URL or put the wallet address, it’ll run a tool. You can make a blog. You can, it’s also a, like, it’s a, it’s a democracy. You can take it to the doo, you can say, this guy screwed me.

Look at, I have all this data. They can vote, they can ban him. Yeah. But it’s a [00:39:30] transparent process. It doesn’t make, it doesn’t make everybody do the right thing. It just makes it more open. That process though, like it sounds somewhat time intensive. I mean, it’s happening. I mean, he’s way knows way more about it than I do, but it’s happening.

These problems are happening now in Web3 already. Mm-hmm. Right. Yeah. I mean, like, this is, this is the, the tension though, right, is like either you accept the speed of centralized provider or you like, , have a democratized dispute resolution process, or like back to China. China’s fast, right?

Because they just can do it, right? [00:40:00] They can build a bridge. But in America there’s always talk about the, how do we use the budget for the subway in New York? This would also relate as well to like issues of IP or trademark, ? Yeah. Selling. Big brands or brands, it basically just exposes it all, makes it totally somewhat public.

So some people think that’s not good, right? But like, yeah, centralization is a black box. You have no control and they can do it fast, but you don’t agree or know why they did it. But here [00:40:30] it might be a little bit slower, everybody can see it. You, , and it can get stopped. But it’s like democracy.

It’s democracy. Well, and yeah, it’s like I said, when you, when we’re talking about Hamsa, like the, at the application layer, I think of it as like a governance system, right? And I think about the governors of Hamsa being sort of the legislative that are regulated commerce. They’re saying what is allowed, what, what is not allowed?

But you have to have a judiciary, right? You have to have some dispute resolution mechanism. And the disputes can exist over whether or not a product was delivered or , whose fault it [00:41:00] is that this is, , when funds are held in escrow, who does it ultimately go to? But disputes can also be of like, Hey, this person is sandbagging my reviews.

And , this is. And it can go to, to, , dispute resolution mechanisms that, , we will define. But yeah, I mean that’s gonna be a big part of testing, I’m sure. Right, talking, so, so what about like a algorithm and the search ranking? How do you kind of make that one search like Yeah, of course everybody talks about range range.

You was saying before that people don’t need to be the new, new, when they come [00:41:30] in, they can import all the data and all the reviews, sales history, everything. So somebody will have a huge amount of that. Isn’t that like automatically page one, because that’s how it comes to the, that that’s how it comes to search ranking.

Exactly. I mean, I’ve thought about this a lot. I don’t think Bo or other developers have thought about ranking, but I’ve been thinking about it a lot. Of course we’re not that we’re not that far or we’re pretty far from that, but I’ve been, I’ve been giving them other inputs than just the normal, rank of sales because,[00:42:00] , Google could only rank based on clicks and reads. Amazon ranks based on sales. But imagine we could rank based on behavior, based on governance, based on being active in the actual governance of the ecosystem because these people will be able to vote. Sellers, I believe, have an obligation to uphold the ecosystem in a positive way.

’cause if they burned their reputation and they burned the seller, if, if we fail to Amazon, everybody stays on Amazon or on web two, [00:42:30] where fail their job should be to be active in the governance success of the ecosystem. So imagine a top rated one wouldn’t just be because he’s got the most sales, but because he’s also be a good actor in the ecosystem, he’s participating in governance, which can be totally tracked on chain.

I mean these ideas, but it’s not just about sales and business, it’s about your behavior as a. As a actor and ecosystem, is that answer based on hamsa or the protocol? Yeah, so we’re, we’re [00:43:00] actually still figuring this out too, but the, the, the ranking algorithm we based on the marketplace. Okay. Alright.

Perfect. So the marketplace is who would choose the rank? Yeah, because I think a lot of the questions it is that we’re asking as much as you can theorize about them. I, I think at the end of the day there’s some things that will be low vertical problem and other things that will be definitely at the application layer.

We, yeah, go ahead. No, even with the reviews as an example, like in terms of what they will agree to pursue and when you first, all of that is, is set by the rules of the application layer, which if it’s SA fantastic ’cause you guys run that, but if [00:43:30] it’s a bunch of all the other ones, then it’s anybody’s guess, right?

So the way in which it is you are feeding into all the different application layers. Will vary. No. Yeah. And, and again, yeah, when you’re talking about like, how do we rank searches? Yeah. Like that’s gonna be a s that’s an application layer decision, right? Because it’s like, ’cause you’re just pulling from the database and then it’s like up to you to decide how you wait.

Either the seller reputation or number of views or like what, what your secret sauce is to like, , displaying search results. Like Yeah, totally. An application question. Okay. [00:44:00] Okay. It’s forward. But ideally the, the protocol will sort of create a certain governance or a certain guidelines of governance for the applications.

I think the application layer of governance will always win. It will override whatever, because it’s, it’s, it’s saying what am I going to pull? What am I going to, so it depends because let’s say you have a token that is created by the protocol and that incentivizes users in different apps to use it.

Well, I, and if you, [00:44:30] just as an example, right? Doesn’t have to be the file, but if you have a common token that is used. For governance purposes, or even as a minimum exchange, which I don’t think is decided yet, that could incentivize you to follow a certain, , way of behavior regardless of which app you’re gonna use.

Provided you want to be a part of, I guess five, 10 more minutes. Yeah, I, I would clarify here that that application layer governance only has so much control, right? Like, it, it, [00:45:00] it’s, it’s very difficult to implement, for instance, saying that, like, to say that like, application governance allows you to change the search algorithm that’s being implemented in the front end, right?

Blockchains just can’t control that kind of complexity. And so applications are entities in, in, in, in the legal sense, right? Hamza is an entity in a legal sense, and, and it is a company that will make decisions about how, like it provides the front end, right? In the same way that Unis Wap [00:45:30] is a company, eight entities.

Right there, there, there is this, like, there’s only so much you can control through protocol governance, or sorry, through the application layer governance. And there’s only so much you want to control through application layer governance, right? And like I said, it’s like these, , having control over some of the base constructs, like the, the fee that will be paid to the protocol, right?

That’s something that can be governance, right? Having control over which categories of items will be listed in, in the application. That’s something that can be controlled by application governance. But there’s a lot [00:46:00] of things that, like, again, color schemes of the css. You can’t control that through protocol governance, right?

It, it, it’s just impossible to, to, to trustless and, and predictably execute on front. So we have about, I mean at least our schedule is about five, 10 more minutes of this. We want to make sure people have networking. I’ll stick or I think I’ll stick around and some other thing. We might not be able to stick around so much longer, but maybe we can quickly go through a test transaction if somebody wants to follow along with me, just to kind of see what the raft is doing [00:46:30] so far.

Of course, this is very early stage if you’d like to follow along with me or you can try it at home later. So I already have testnet e again, this is not real money, this is fake money. We don’t want it to, to risk any, any kind of bugs with real money. So you go to Hamza Biz and if you notice, you can sign in with your wallet right away.

I usually do it at a checkout, but let’s just pick any arbitrary product. I’m gonna buy, I’m gonna add this iPhone 11 and [00:47:00] I have it. I’m not yet logged into my wallet, but maybe I could buy some more things. I might have some stuff in my cache already ’cause I’ve been testing this myself. Proceed to checkout.

So one of the fundamental differences is your wallet. Now your email and it’s saved my information. You’d have to normally fill that all out. Maybe I’m already logged in. But basically, see you have your your’re paying with Ethereum, right? We’re not paying with US dollar, we’re paying with [00:47:30] E. I know some of you would want USDT or USDC.

I know some of you might not be comfortable. Receive E or other highly volatile prices as a seller. So this will support USDC or T later. And then you choose your network. Right now test that testnet. You can see, you can see ethe, Ethereum, seia, or optimism seia. I’m gonna do Ethereum, seia. I have E already in there.

There are faucets is called. So if you don’t have it, you’ll have to go to one [00:48:00] of these faucets. We link this as best we can in our blog post log dot hamza is slash raft. Again, I know this is technical. My friends are all saying the last. All the, there’s, there’s, it is a new thing for sellers, TOS, which I don’t know if we, and then pay with crypto.

So it should prompt my meta mask. Probably won’t because it’s live demo, but it is, it’s working. Okay. So now I’m buying with [00:48:30] my crypto money this much Sequoia eighth total confirm. But I was a gas fee in a total, and it’s processing. So notice I didn’t use my email, , I didn’t have to verify my email address or I didn’t have to do all the other things.

And this is processing, and then it will be recorded through my address. So my user identity is this address, right? That’s my user id. And actually we do encourage you to use this. [00:49:00] You have at least a week or two to, to use the current test net before we make some changes. As Bo said, we are able to track your wallet address.

We won’t know who you are, but we’ll know what wallet. So of course there’s certain things I can and cannot say, but of course we’ll be happy to have more people using and testing the system. So the more that you use it and test it, the more we’ll be able to see that and, and hopefully be able to reward you in the future as we develop the system.

So again, this is not real order. Nothing’s gonna be shipped. [00:49:30] This is all just a test. But we wanted to do this ’cause we didn’t wanna wait until November, wait until next year. We wanted to show you something. We called it the raft. It’s a test nets. Please, if you’re interested to join our discord there’s also a survey.

You can fill out this survey now or, or later. If you’re able to, we, , we would like your email, your name if you like. The address would be of course your encouraged to you. And then we have some questions and just open-ended questions about feedbacks, features, questions, capture, submit.[00:50:00]

And this will also be another data point for us in our testnet to see how many people are filling a survey out. It would be greatly appreciated. Or one hour mark. Yes. Mike? Is there a need to have a balance on your meta mask to do you testnet or not? You gotta get the, the fake money, so they give it to you for free.

So this is one of ’em. It’s called a faucet. It’s like a sink. They call it. They’ll give you it for free. Maybe you wanna explain how that is done? Yeah. Some of ’em are easier than others. They all have different kind of requirements. But I clicked [00:50:30] the Ethereum seia. We’re, we’re trying different ones ourselves, but each has a different way.

Which one do you think I should, I mean this, this one works. Yeah, just at least don’t take for granted that you will understand how to get the fake money connect. So if you can explain it, don’t we appreciated? So really all there’s some of ’em are asking you to like, share on social media or some of ’em ask you to like log in with GitHub.

It depends on how comfortable you are. So it read my address and then I continue and I’m gonna [00:51:00] get more, oh. They, so this one requires you to have a Ethereum main net balance. In order to get the Chipotle, either I would go to the Alchemy Chipotle fst. We should link them all. They, they seems like, I think our team removes some of the other ones.

Remember we were talking, see they, they give you these games because that’s how they make money. ’cause it’s totally free. So I I mean it’s hard to give a live demo. They all have different, I don’t even know what it’s asking. Well, we’re supposed to go to one of the faucets and then get one of the faucets.

Honestly, if we should add all, I don’t know [00:51:30] why they removed. Remember you’re saying one didn’t, some ask, they all ask different things because they want you to do some kind of hoop before they give you the free money. Testimony. So you fell f whichever one you’re comfortable to jump through their hoops, you will then get a deposited to your balance.

So you can see here I have 0.24 Seia East. This is Testnet. You can see I just did this transaction, I did this transaction. I haven’t backed up my c phrase yet, but basically that’s what a faucet are. I think we should, oh, there are more. Oh, here, here[00:52:00] there, the team’s great, but they should there, that’s the alchemy faucet.

So they, I think only require you to log. They may not even require you to log in. I think they do, but, but you just copy your wallet address. How do I get to the faucets From where you can go to seia S-E-P-O-L-I-A And that one’s the alchemy faucet. Alchemy is a RPC provider. Oh. So I got 1 21 hours ago.

Yeah. I have to wait three [00:52:30] more hours. But there’ll be a cap. You say, send me e and they’ll ask you to create an account log in. So the other way is go to Hamza Do is, and then we have this timer. ’cause we think we’re gonna give you at least 10 days of current raft. We might upgrade or change this raft.

But take advantage of this eight days now to test this, you click the learn more and it will take you to the blog. I know it’s technical. Everyone’s saying, Mike, you said too much, but it’s a lot to share. It’s a big announcement. But basically follow down here and we give you four [00:53:00] faucets here. And each has different kind of requirements.

This Oh, okay. Again, we, , it’s, you don’t, otherwise you, you can buy stuff with real money, but we’re not, this is all serious. So, I mean, and, and this is part of the like, , the thing to remember is that it, , it’s never gonna go to live deployment requiring people to go to faucets.

Right. When we go to live deployment, we’ll have like fiat model. , we’ll have the ability of someone to just sign in, use their [00:53:30] credit card, grab crypto, and, and immediately pay for it. Right. So the, the login experience will be seamless, but this is a testnet deployment. So in order to do that, like, yeah, you can’t, you can’t buy Testnet Eef with real money.

And you can’t load your, your meta mask with that way. So yeah, you gotta jump through some hoops. It’s a little bit technical. I can go through that process again tomorrow in a more streamlined way when I do like the blockchain 2 0 1 course and then we can produce that as well. Yeah. I think anybody wants to wake up early eight m online, but we can also produce it as, as a [00:54:00] video.

So I actually, I did make a, I made a video I put it, I did screen share last night too. Mm-Hmm. Oh, go ahead, Peter. Yeah. Oh, question. Oh, people have trouble getting it. Can they write on the discord? I mean, yeah, because even if I go and get some and I play with it, and if he’s having trouble getting some, I can send them to him.

My fake money. I mean, people can pass around their fake money to test it, because that’s the part that’s. Is a wonderful question. Yes. If you join the discard join, I will, I will personally send you seia and, and optimism. E [00:54:30] what a, what a good question. Yeah. Alright. A question from you to viewer Tanya.

Any plans to utilize solo Solana? What Solana? Not yet. Probably not. I , we’ll, we’ll talk about it, but I’m, I’m not a huge fan, so and for, and I’m not gonna get into it. I mean, I, I’m fine with Solana and a lot of great Solana devs. But but yeah, probably not. I mean, one, I mean, I do believe I’m definitely, we’re definitely [00:55:00] multi I think all of us are multi chain people.

But it’s just also about stablecoin. I’m not sure if Solana has stablecoin, but one of our criteria was stablecoin. And others was just mass adoption. It’s gonna be hard enough to tell people how to use meta mask. I know. So I think has, has some good wallets too, but I like Cosmos as well, but I didn’t really push Cosmos because I felt like Ethereum is the widest use of wallets and we’re trying to target like Crip not crypto people.

It, it just starts some basically, yeah. [00:55:30] Okay. I think, I think we go to networking and I know. Always super busy. Appreciate it. Share with us. Of course. Thank you. Thank you guys. Yeah, thank you.

The future of e-Commerce is waiting. Load pipe is back. It’s a protocol. We are making the new way to do e-commerce with blockchain technology. This is very early stage and we have, [00:56:00] Hamza is our first marketplace in this new ecosystem. It’s very epic If you wanna participate, we are on alpha stage in Q1 2024, where you can be a buyer or a a vendor application only.

Check it for the marketplace or the overview of this protocol and subscribe for See you there. And if you’re looking behind me, it’s kind of empty. I’m actually moving my house. This [00:56:30] week, there’s always some drama with landlords and fixing things and et cetera, but it’s a bigger and better upgrade anyway, so we’ll be moving this weekend before this show goes live.

I hope you enjoyed it. I’m really happy Bo is on our team, co-founding this with me, and we have some great developers. Actually for the first time in many projects I’ve worked on, we’re doing heavy development before. We’re really marketing it, but we are starting to invest in marketing also, if you’re interested to get involved either as a, in a community or even in a team.

We are growing and, and and hiring [00:57:00] across the board. This is a, , exciting time setting by foundation. , getting the first marketplace protocol called Hamza is set up. TESTNET is open. I, I know you might not know what Testnet means, but if you just test it, you will probably get a little bit of a reward for your trouble.

So I would suggest learning a little bit, keeping an open mind a little bit, and if you want to learn more, jump into our discord of. Load pipe, which is on the load website or map [00:57:30] dot load It’s something that I’m gonna be, I’m doubling down and I’m, I’m putting most of my efforts into now in 2024, and can’t wait to convert some of our own e-commerce brands into this blockchain e-commerce protocol.

Once it’s ready. We’re still very, very early. We’re still in test nets, right? But we’re hoping to go into production by November. It’s always hard to put exact dates, but , you can use these next few months to learn, to listen, to engage, to connect, and to get involved. So I’d love to hear from you.

I’d love to connect more. See you on the [00:58:00] inside if you’re into this blockchain, e-commerce, which I call a blue ocean. I’m reading a Blue Ocean strategy book right now. Alex recommended it to me, and there’s this. Something in life, if it seems so buts, blood in the water, red Sea. So much competition. Just try to just remove yourself from that whole thing and find there’s something new that’s gotta be developing.

It’s in, it’s natural in life. So anyways, I’m gonna go, I gotta go. Keep moving. I’m packing up. So thanks for watching. Take care. To get more [00:58:30] info about running an international business, please visit our from That’s from Also, be sure to subscribe to our iTunes feed.

Thanks for tuning in.

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