Logistics in Southeast Asia Compared to China with Amit Rosenthal

builderBusiness, Ecommerce, Logistics, Podcast0 Comments

Heading to my kid’s Christmas party and realizing how fast life goes. At the end of the year, my daughter is turning 8 next month, and my son is turning 10 later in the year. This podcast is also celebrating its 10th anniversary.

As we wrap up this year and move into the next, I hope all of us are actively working towards what we truly want in life—free from living up to someone else’s expectations or societal pressures. I believe the trend will continue towards more individuality and independence (or at least, I hope so!).

In this week’s show, we are delving into the intricacies of logistics in India and Vietnam with an expert who has experience worldwide. Our discussion revolves around the thought process and strategy involved in sourcing, pricing, logistics, and supply chain management.

One notable point we both agree on is that ecommerce sellers, myself included, often struggle with logistics. Typically, ecommerce sellers excel in online marketing and branding but may fall short in logistics and related areas. I hope today’s show can provide valuable insights and assistance in improving these aspects. Let’s tune in!

Topics Covered in this Episode

  • Introduction to Amit and Proboxx:

    Introduce Amit and provide an overview of his company, Proboxx.

  • Trends in Southeast Asia Logistics:

    Explore the current trends in logistics within Southeast Asia.

  • Comparison with Mainland China Logistics Trends:

    Examine how the logistics trends in Southeast Asia compare to those in Mainland China.

  • Insights on Ocean vs. Air Freight for Major Countries (Vietnam and India):

    Discuss the considerations and thought processes behind choosing between ocean and air freight in major countries, with a focus on Vietnam and India.

  • Variations in Thought Processes on Air vs. Sea Freight:

    Explore whether the considerations for choosing between air and sea freight are consistent across countries or if there are variations favoring one over the other.

  • Logistics Cost as a Percentage of Product COGS:

    Address whether the current logistics costs in Southeast Asia offset potential savings from manufacturing, particularly when compared to China.

  • Case Studies of Ecommerce Sellers in Southeast Asia:

    Present case studies highlighting how ecommerce sellers navigate logistics in different Southeast Asian countries.

  • Top Southeast Asian Countries Shipping to the USA:

    Examine data to determine the leading countries in Southeast Asia for shipping products to the USA.

  • About you and your company

    Detail how Proboxx’s services function and explain how individuals or businesses can collaborate with the company.

Proboxx Special Offer

Proboxx is extending an exclusive opportunity for podcast listeners to Book a Free Demo and discover firsthand how the Proboxx Portal can significantly simplify your shipments! Just click on the link below to schedule a convenient time:

Book Your Free Demo

And that’s not all! For those who are impressed with our services, we’re pleased to offer a $200 discount on your first shipment with us! When scheduling your demo, be sure to mention the discount code NEW200 during your call to secure this special rate. Don’t miss out on streamlining your shipping process with Proboxx!

People / Companies / Resources Mentioned in this Episode

Amit’s VIP Page
√ Amit’s company – Proboxx
√ Visit our GFA partner –  Mercury  – for US banking solutons for your ecommerce businesss
√ Visit our GFA partner –  Casia Cross Better Logistics  – for your logistics needs

Episode Length 40:47

A heartfelt thank you to Amit for generously sharing his insights, and a sincere appreciation to our listeners for tuning in.

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Show Transcript

[00:00:00] Episode 421 of the Global from Asia podcast, and I’m at the Christmas party for our kids. And today’s show, we’re talking about India, Southeast Asia, Vietnam, China Logistics for e-commerce sellers. Let’s tune in. Welcome to the Global from Asia podcast, where the daunting process of running an international business is broken down into straight up actionable advice.

And now your host, Michael Micheli. Episode [00:00:30] 421 of Global from Asia. I figured I’d take the camera out with me for our kids’ Christmas party and do an intro for this week’s show. This week’s show, we have a, you know, I think I say it in our writeup, but, and we talk about it in a show, but IIT says a lot of sellers, myself included, don’t know enough about logistics.

Maybe better at branding or marketing or, you know. The E-commerce side, but the logistics, the supply chain is a very important part. And we [00:01:00] talk a little bit about, even about China itself, but the costs of China, India, Vietnam, ocean, air, not just the numbers and, and, uh, but the thought process, you know, it’s an interesting conversation.

I think you’re gonna enjoy episode 4 21. Let’s tune in and then after, I’ll talk about this, you know, some of my experiences with my kids’ school. In Thailand, let’s tune into the show, but if you wanna hear that after the interview. Alright. We have Tommy, the sales [00:01:30] manager at Cross Better Logistics. How are you Tommy?

Hi, and fine. We just got to meet here in Sheen, China. It’s great. Uh, they support the show at Global from Asia and that we also use them ourself for many of our brands and e-commerce businesses. And Tommy really cares. They always are, uh, trying to help us save money, you know, not, you have some products you keep for us in China, you have some.

Products you keep for us in the US warehouse, and uh, I really appreciate that. And you’ll, you can talk to this [00:02:00] seller, right? You can give them your advice. You work with many Chinese sellers a lot, right? And, uh, you can help, um, help the sellers understand more. Yeah. But I’m very professional for the shipment to USA and Canada.

Also, we have warehouse in USA and Canada. We can have our factories, supplies, service. For the shipment. Yes. Yeah, yeah. For the e-commerce. Yep. And you even keep stuff, uh, in China too. [00:02:30] So sometimes if you have the limitations, uh, sending too much to Amazon, you keep it here in China with, with, uh, cross Better, or you can send of course to the US warehouse, they have many different options and they’re always trying their best to find, uh, find out what’s the best solution for you.

Yeah. So definitely talk to Tommy, talk to Cross Better. And thank you for your, uh, support. Of the community. Yes, we have good pricing and better service. Yes. Thank you. Thank you so much. Thank you all for [00:03:00] choosing to listen or watch a global from Asia podcast. We have a guest with us today, Amit Rosenthal.

He is founder at Pro Box, which is a logistics service company, and we’ve chatted through some of his colleagues and others in the industry over the last few months and it’s pleasure to have you on the show with us. Amme, how are you doing? I’m doing well considering everything going on now in my home country.

Yeah. That’s [00:03:30] crazy, but that’s to a totally different webinar and we can talk about it like hours and hours. And I think the best way is to really like politics aside, uh, besides that, I’m doing well, business is going well. We’re really during the high season of the Q4 now. Exactly. A lot, a lot of air shipment.

Normally this is like typical to this type of the year that, you know, everybody wants. To try, maybe sell some of the, I don’t know, [00:04:00] inventory to keep like good sales during the Q4. So now, uh, a lot of air shipment, a lot of super express shipment. But yeah, beside that, everything is cool. Great. Yeah. So I know you do a lot of shipping, you know.

Every day, like you’re just saying today, the theme is, you know, we like mentioned we just finished our Cross-Border summit, our annual conference and the theme, you know, we’re obviously I’m in Thailand and the the theme is people are looking [00:04:30] for options outside of mainland China. So I thought we would just kind of get your insights and expertise about.

Making that decision, choosing the service providers, you know, the services, the prices, the com, the thoughts to, to decide, and I mean, is this a trend you’re also seeing, I mean, with, with your clients? I mean, are, how does it look China versus like, I don’t know, I know you do India and Vietnam as well. Like what is, what’s the kind of the trends do you see?

Right. So in terms of [00:05:00] trends, I still believe that like. I think starting even it started from Covid time that people are looking to diverse the manufacturing to different countries outside of China. But I would say that still considering everything, still, the majority of the majority still manufacturing sourcing in China.

And I think there is a reason for that. The main reason in my opinion, that eventually, and this is related also to [00:05:30] logistics, cost and everything that we discussed. But in general, the Chinese manufacturer still have the, like the most experience, the most knowledge and their capability to produce, uh, highest than different areas, right?

India, Vietnam basically started the last few years to push into production as well. So still China in that regard are still the biggest, the [00:06:00] fastest. And I think the most efficient. Right? But a lot of sellers, especially when you’re talking about sellers from the US or from Europe, they’re not only looking about the end product or the end cost, but they’re also looking about political situation.

Mm-Hmm. Environment and. Looking to diverse in that sense from China, I think is the key to those settles, right? Because China have, China and the [00:06:30] US for sure have a lot of political issues. There is a lot of like issues with China in terms of like manpower, right? Human rights and so on. So for that reason, people are looking to divest product.

Then put aside also that like. For example, in India, uh, the Indian manufacturer specialized in different categories right, than the Chinese. [00:07:00] They produce different products also in Vietnam, so, uh. Not all of the sellers around the world want to produce easy, so to speak, white label products. They want to divert into different categories as well.

So for that reason, they’re looking tort into different countries. And of course the main ones or just the one that we see that a lot of sellers are now looking to manufacture and also produced already many are [00:07:30] India and and, and Vietnam as well. Yep. Yep. I would agree with that. You know, I, I, as you know, I’m in Thailand and there are interests for Thailand, but Thailand is not trying to really, I don’t know the government or the policies, you know, or the, the culture’s not as.

Looking to compete. Whereas I think India and Vietnam’s government, our policies are more aggressive generally and in the environment. So yeah, I would agree. Vietnam and India are more, more the top [00:08:00] destinations outside of mainland China. So I’m excited to talk about that today. So the thought is, you know, India and, and Vietnam, I mean.

My gut feeling, I don’t do too much from those markets, but is it mostly ocean or is it air? I mean, I know it always depends on the weight and the size of the shipment, but probably my gut feeling is more o ocean than, than sea. Or, I mean, I, I don’t know if that’s a correct kind of [00:08:30] question. Yeah. But probably more so first of all.

Yeah. So first of all, yeah, you, you are correct. Eventually, eventually. Eventually, if you’re choosing sea freight or earth freight, eventually it’s depend on the volume and mainly depend on the transit time that you need the product at destination. Right. So one of the key factor that we need to consider is that like going from China to USA.

So the [00:09:00] closest port would be Los Angeles, right? Long Beach port. And normally the transit time port to port is about. Let’s say 14 to 15, 16 days approximately port to port, right? Yeah. Going to New York, you have to go via Panama Canal, and then the transit time is about 35 days. Again, port to port only when you’re talking about India.

So from Vietnam, normally the route of the shipping line will go Vietnam to China. China, same [00:09:30] route as we described now, but from India. There is a big difference which port your manufacturer are located nearby. So if it’s in the west coast of India, normally the biggest port is in Mumbai na. Then the closest port to the US will be, instead of Los Angeles, will be New York, and in this case the transit time will be around 25 to 28 days.

So going from na. Los [00:10:00] Angeles, it’s a route of about like 45 days, just port to port only. Right. So sometimes sellers doesn’t even recognize there is a difference in transit time, right? Mm-Hmm. If you’re going from India or going to China, and in many cases, right, if you are, let’s say an Amazon seller.

Normally your goal is to try to find like, not to find, to get a warehouse from Amazon in the West Coast because again, the transit time is [00:10:30] shorter and as a result, the cost is is lower, right? The freight cost is lower compared to the east coast, but from India is exactly the other way around, so most sellers will get.

FBA centers in the east coast and eventually the cost and transit time to the East coast will be faster and cheaper. So that’s the main difference. Right? In terms of like shipping method, in terms of if you’re choosing L or C. [00:11:00] So again, I don’t think, like if you know your logistics right and you understand the tons of time and you know which part.

Your factories is close to, so then you can talk to your freight folder and say, Hey, now I got the FBA center in the East coast. What’s gonna be the approximate tons of time? And based on that factor, they’re choosing a OC. But again, the majority, by the way, the majority. Of all the shipments around the world, if it’s [00:11:30] related to e-commerce, Amazon, or if it’s like commercial, like logistics, whatever, for wholesale or whatever, the majority, about 90% of all the shipments around the world are going by sea.

So it’s the same story in in, in this case. Well, okay. Yeah, it does make sense. I think, I know there’s some extreme cases of error. We. I have a few of my own brands and we have jewelry that’s kind of high value, low weight, so we [00:12:00] still airship it, right? Because the ocean that you know is, it’s the time and the cost, you’d have to send a lot of it.

And we don’t need that much ’cause it’s really small. So, you know, so there are some categories of products you, you might not never, never need ocean, but I think most common products should probably, maybe at the beginning do air. But once you’re big enough. You wanna move to ocean and like, yeah, I have no experience in India, but I heard the same like going to New York [00:12:30] is, which sounds kind of nice to me because West coast, la, you know, west coast, US LA is so it’s gotten better, but we were getting all our butts kicked, especially during Covid and everything was just ripping, ripping us, you know, it was really painful.

Beach during the covid was, I think it was like never seen before story, but apparently these days [00:13:00] you’ll be shocked. There is, there was a big issue in the canal, in the PanAm canal and now there is like, we have containers that sit in New York waiting for exam. Right? They’ve got an exam notice. They’re waiting for exam for more than three weeks, just waiting line to the exam.

So now it, it flip. Right now New York is worse than los, but you can never know what’s gonna be the next, next step. Yeah. You just can’t. You can’t. [00:13:30] All right. Well, this is insightful. Thanks for these insights. Cool. You know, I don’t know, maybe I, again, I hope I make these questions best I can. And so like co it’s kinda like ma logistics cost as a percentage of cogs, you know, like is, is the shipping more in India because of, or in Vietnam more generally.

Than in China. From China because of, like you said, [00:14:00] efficiency or, or, or maybe turnover enough to make it like, ’cause maybe it’s cheaper to make in Vietnam, maybe, let’s say just example widget product, but is the, is the cost of shipping significantly more or is it not? Is it really a factor in your math formula?

Like if you get a FOB price? I don’t know if it makes sense, like, is it significantly more to do the same kind of shipping from, like, say India or Vietnam as China of the same product? [00:14:30] Right. So that’s a good question. I, I, I would say that first of all, like I’m putting now DDP or what does it mean, DDP, or why in China you can do DDP and from India you cannot do DDP, but.

Put DDP outside of the factor now, right? When you’re talking about logistics cost, you have to remember that there is two factors. One is the freight cost, and the second is the duty, right, that you have to pay. [00:15:00] Yeah. So in my opinion, this is the biggest advantage sourcing and manufacturing in different country than China.

Is that, I’m sure you’re aware of the trade war between China to USA and the amount of products that have additional duty. Some of them 7.5% additional and some of them 25% additional. So[00:15:30]

the main point is that when you sourcing the same product with the same exact HTS code, right from India, for example, let’s say from China, it has. General 5% duty plus 25%. So it’s overall 30% duty. Right? Just the duty from India, you will source the same exact product, same exact HTS code. It’ll have just 5% duty.

Right? So if your invoice value is [00:16:00] 1515 K, right? You have to pay 5% duty from India, so it’s $750 the duty, or instead, you have to pay 30% from China, which is $4,500, right? Yeah. So you have to factor this in san your auction freight cost. So yeah. Come back to your original question. The ocean freight from China normally would be lower compared to Gulf from India.

Okay? Because [00:16:30] again, the root or the time that the, yeah. Is significantly lower, right? Or the ship go faster from China to USA. But the overall cost combined, the freight cost and the duty in many, many cases can be much lower eventually from India compared to compared to China. So as a seller, you have to talk first with your freight folder, ask what’s gonna be the [00:17:00] HTS code, we gonna declare the product right.

Then compare your ocean freight or air freight cost, right, between China and let’s say potential ship or manufacturer in India or in Vietnam. And then compare the overall cost of the freight and the duty. Then you can get a reasonable decision, right, if the cost is lower or higher. Yeah. But in terms of.

Rate, cost only, most likely going from [00:17:30] India and and from Vietnam will be higher cost than China. But the overall rate, it’s, it’s a different store, but there’s another element I would say. Right. The, the amount of ships going is probably less as well? Or is the volume about the same? I’m sure China has one so many every day, right?

Like, I mean, not every day, but pride to frequency is higher as well from China, because I’ve noticed that in Thailand, like there’s just less. Container ships leaving, [00:18:00] so for sure, for sure. You know as much con competition you have. Right. The better cost you’re gonna have. So all the shipping line. Right.

And I think the two biggest part. Of the world is Ningbo and Shanghai, right? So for two relevancy, the cost from this destination will be lower compared to India. But again, don’t forget that the Chinese population is a. The Indian population is almost [00:18:30] the same, right? Is let’s say 1.5 billion per country.

Yes. And Neva, which is the main, it’s crazy, right? Just to give a comparison, in Israel we are 10 million. Okay. So yeah, but the, the, the main part in, in India, nva, which is in Mumbai. Again, I’m, I’m not sure how many vessel enter into each boat, but I don’t think it’s much lower compared to Nibo. Right. It’s a huge, huge operation and a huge [00:19:00] boat.

And there is a lot, a lot, a lot, a lot of traffic going from India, outside of India and inside to India, right? Import goods. So, uh, in that sense, I don’t think there is a big difference, but I think just in terms of like. In China, there is a lot more freight forwarding companies specialized, specific in FBA shipments, right, which is in India it’s more related still to wholesale and [00:19:30] to like general, you know, traditional import and export process compared to what’s going on from, from China.

I think that’s, that’s a key element compared to between countries. Okay. I don’t know if. I don’t know if you, I maybe you don’t have to disclose clients’ names or, or if we can talk about some case studies about like, either types of products or, or good examples or maybe, or maybe bad, bad stories that we can learn from.

Is there some [00:20:00] case studies about, you know, shipping from maybe, I don’t know if anybody you’ve worked with has changed from China to India or Vietnam in the process or the experience or, or, I dunno if there’s some insights you can share with us of any of those kind of elements. So I don’t want to talk about products in general because it’s not my, let’s say, top of tier expertise, right?

But I can say that in terms of case study, like from India, again, the [00:20:30] efficiency is lower, right? So normally clients, most of, most of manufacturer in China, uh. Close to the, to the main ports. Right. Which is Shanghai, Ningbo, or Zaen. Okay. So the domestic, domestic time that it’s taking, going from a shipper to the port can be a day or two day max.

Right. But, and, and the, and, [00:21:00] and the infrastructure in China. These days, right? Let’s say the last 20 years are much, much better and greater than what’s going on in India. So to give just a perspective, we have some clients that ship from, from India, it take just five days. The domestic going by train from a shipper to the port, right?

So the whole process of export from India can be longer, right? So [00:21:30] the efficiency is lower. The time it’s taking, going from the shipper to the port, from the port loading into the container, going out from India. This whole process normally from India is taking longer time the communication with the Indian.

So if you are a seller, you are you. You have daily conversation or daily call with your shiny supplier. So normally the Chinese supplier will not say no to you [00:22:00] directly. Okay? But he understand. He understand what an FBA seller are looking for. He understand the process. He have good communication with the freight forwarder, right?

In India, it’s a different culture, right? The mentality is totally different. The people are different. So you have to take all this factor in. Eventually, Stella doesn’t want to be out of stock, so planning the right [00:22:30] way is the best thing in order to avoid any crisis, right? So you always have, like I have.

I have a motto in life in terms of business, right? I love to be pessimistic. Yeah. And optimistic, meaning I don’t want to say to somebody, listen, don’t worries. It’ll take 30 days. Don’t worry, it’ll be on time. No, in logistics, you always have to be pessimistic and plan ahead and take some time as a gap, right?

To avoid any mishap or any delays. So. [00:23:00] The first thing I would say to people that manufacture in India, on, on Vietnam is, first of all, understanding the culture of the people, right? Understanding that the. Efficiency. They’re not like super fast and they’re not efficient as the Chinese popul in terms of production, in terms of efficiency in general, take this into your consideration.

Remember, transit time in general is longer compared to going from China. [00:23:30] Take all these factors in and try to calculate it in when you need to start production. And when you need to ship the goods out, otherwise, most likely, eventually you’re gonna stay outta stock. And, and that’s something we want to avoid as a freight folder and mainly as a seller.

Yeah, I get it. I, I mean, I can feel it in our interview. Yeah, you’re very, which I think is, I appreciate you’re realistic. Right. Or pess, you know, pessimistic or realistic, you know, like is unique because a lot [00:24:00] of people. You know, in the industry. Yeah. Don’t, don’t say it as straight as you do. So I appreciate, I appreciate this.

That’s really helpful. Yeah, and I just generally feel you’re not, I’m not, you know, you’re making me not as excited by India as she seems from our talk, just generally. No, no, no. You should be. You should be. You should be. You should be excited. Again, the opportunity is, is, is you. The [00:24:30] type of products you can source a manufacturer are different than India.

And again, not everyone wants to make like a generic private label products, right? Like India, a lot of, uh, craft art and craft product. A lot of different products to source. So, you know, sometimes I’m doing podcasts by the way as well. So in we, we interviewing a lot of sellers, right? Yep. Normally. A man [00:25:00] seller will like, he will choose product based on like calculation formula.

Okay. I check on or other software, whatever. It can go. Normally woman will have to have some kind of related to the product right before she’s going in. So in some cases India can be a better fit, especially if you think like you, if you are a woman and think like a woman. So it’s all depends. [00:25:30] I know also by the way, men, the manufacturer and sourcing in India and in Vietnam, but again, depend on the product, depend which product are you going.

So China can be a good fit, but India, Vietnam, and other countries can be a great fit as well. Yeah, I like that. I do feel like I’m a little bit more feminine in my style in what you say. Like I, I like to have a relationship with the product, whereas I call it some of my, I I, some of my talks, I call it the, the artist versus the garbage [00:26:00] man.

The garbage man doesn’t care what they sell. They just look at the data and if it sells, they just doesn’t matter what the related product is, they just sell it Where the artist is more. Emotional and wants to have a relationship, like you said, and a feeling with the product and the category. But I also say Chinese sellers especially are more, you know, the garbage, garbage men or they don’t have that connection with the product as much.

Yeah. But generally, by the way, that’s, that’s, I think that’s significant. Mike, so, so I interrupt you. [00:26:30] So Yeah, go ahead, please. I think that’s significant. I think that’s significant in terms of like in India, like in China, I’m sure you are aware, and all the sellers that are listening to this podcast are aware that the Chinese manufacturer basically is stealing the right, the product and then trying to sell it on Amazon.

You will not find it, uh, in India. So the, I I, I never heard about Indian manufacture. Storing the, the prototype, the prototype of [00:27:00] the product and try to sell it on Amazon. I never heard such stories, and I think this is a big advantage in that regard. So, you know, your manufacture product, you get the product, you know, secured and, and, and you will not find like the same aggressive competition that you will find from the same basically suppliers that you’ll manufacture the products.

So I think this is a, a big advantage as well. Yeah, I, I, I feel similar. I, I agree. [00:27:30] You know, I also say, does Amazon have an office in India? Because Amazon themselves is trying to get the factories in China to sell on, on Amazon, right? So, I don’t know, maybe they’re recruiting in India now, so maybe it’ll change.

But for now, I agree with that. You know, we’ll see in the future be India.

Yeah. Well, I do agree. Maybe yes, maybe not. But again, I think it’s related to the, [00:28:00] to the culture and the business side of people that are doing business. I think the Chinese are like, they see opportunity and they go for that direction. I think they, Indian people, least, this is the thing I have, they know, like let’s say they are good in like.

Production. So they will remain under production line. They will not going to different directions. Right. So they try to specialize in what they know and what they best in. [00:28:30] And, and I think this is, again, it’s a cultural thing between the Chinese to the Indian people, but again, it’s not just the Indian or the, just the Chi Chinese, as you said, there is a lot of like manufacturer in Vietnam.

Also in Japan as well. Again, the, the Japanese people are 100%, 180% from the Chinese, from the Vietnamese. From the Indian people. It’s not easy. It’s not easy to make business with the [00:29:00] Japanese people, but one thing you can say about them that if you manage to make business with them, you have a guarantee trust for years to come.

Because, because if, if you give the respect to them, they will respect you like no other. Yeah, I agree. Yeah, I don’t have too much experience in Japan, but I would agree with that. We, we also have our friend Gary Huang, he’s doing an event there in a April, the seven Figure Seller Japan Mastermind. And then Magdala has [00:29:30] an India sourcing trip in February in India.

So I’m, I’m gonna go to India for my first time with her trip this February and probably go back to Japan. I was there first time last April for his event, but, but yeah, I mean, yeah, Japan. Is feeling like, like that, right. It’s hard to get in once you’re in your, your family, you’re in the inner circle of trust or whatever.

Yeah, they, yeah. Yeah. This is great. They, the Indian sourcing trip will be like, I’m not sure if you’ve [00:30:00] been in Indian before. Never been. But you are gonna get a, the culture shock for so in India, really? But yeah. But you know, a lot of. Lot of Israel is going after like our mandatory military service to big trip around the world.

Then one of the, let’s say the three biggest destination are South America, Australia and New Zealand and India. So the amount of [00:30:30] Israel people going to like a long trip in India is crazy. Really? Wow. And it’s simply a different place than, than. All the rest of the world negatively and positively, by the way.

So you’re gonna get for too some kind of culture shock. But from what I heard from people being in. Sourcing trip. It’s like no other. So you guys have fulfill a great experience. Yeah, I’m excited to join her for the first time. She also came to the summit we just had [00:31:00] here and, and, and it was great. So I, I’ve been meaning to go, but I don’t know.

I mean, I survived China like 12 years, so I, I don’t know, I guess maybe India’s different than China, but yeah. I’m excited. I’ll, I’ll do a video for sure when I’m there and, and keep you all posted. Well, this has been cool. I think let’s also talk a bit about pro box. You know, how does, how does your service work?

And then how do people, you know, get started with your, with, with what you do. Right, so pop box basically [00:31:30] provide, as we discussed, logistic services for Amazon sellers. Doesn’t matter if you want, if you are sourcing from China, from Vietnam, from India, as long as it’s FBA related in Amazon or e-commerce related, we can provide you with logistics solution.

Basically, PO Box was born because I had a different brand name. Like a year ago that we work under for like five years. So I’m in the logistics field about 20 years. Wow. Five years ago we [00:32:00] started like a niche in the company doing, uh, logistics for Amazon. Okay. And then what happened? We working also with few of like American aggregators on the space and those like aggregators that have like.

I don’t know if not hundreds of kuss, right? So they said to me, listen, it’s simply crazy to walk with back and forth email, ask, where is my shipment? What’s going on? Send you the [00:32:30] shipper details again and again and again. Find a solution for us. So I, for a long time thought that like, okay. The logistics field is very, very like old fashioned, right?

Still working with image. Still everything is like old fashioned, but contrary to the seller itself, which are working under Amazon platform, which is May maybe the highest high tech like platform available. So that was like a big problem in [00:33:00] that sense. When this aggregator approach me, instead find the platform.

So what we try, basically we be the platform that should be like, give more accessible and make the, all the, basically all the process starting from quotation to treatments to shipment status. Where is your shipment? Everything. Much more available and much, much more accessible. Uh, so we trying to [00:33:30] provide basically high tech solution for low tech field with a human touch.

And why I’m especially like, emphasize the human touch because you know, like everything in life, you have people that like it and dislike it, right? Some people will say, listen, I, I, I custom to work with the email. That’s how I operate. Don’t make me work harder or whatever. So. I understand the people, right?

Understand the people. [00:34:00] Yeah. And I have to relate to what they said. So we like, if you don’t want to walk under the platform, a pro box staff member will insert all the data on your behalf. We have real people here. It’s not like a boot that’s sending you messages, right? We have like real people here. Each client have like a special account manager.

We’re focused strongly on customer service and customer care, right? We’ve like tried to be like a tech solution in the field, [00:34:30] so that’s about PO Box we are. I think we have quite good reputation in the field. Like every logistics company we have like ups and downs. We have some like major things that happen to us and to plan shipments, but again, it’s gonna happen regardless if you work with POP or with different company.

The main question is if you have somebody that is care about your treatments. Eventually we’ll find a solution to what happened. So [00:35:00] that’s, in my opinion, the biggest thing you need to look when you’re discussing about a new freight folder. It’s not just the cost, it’s about the human behind the cost. No, I, I agree with that.

And like you said, yeah, I mean, e-commerce by definition is the kind of the marriage of, you know, internet marketing and physical. You know, physical products and shipping and logistics. Right. And it’s really hard, [00:35:30] you know, sellers, I think usually were better on the marketing side than the logistics generally.

But yeah, I mean, you have to have. It’s part of your product, right? I I Your shipping and your delivery is part of your product and your supply chain. And yeah, like you said, we talk about out of stock and so delays and, uh, yeah. The, you have to have a, you, you have to, it has to be, you have to be, as a seller, you have to have the right, so you know, you have to, you have to get good at it.

You have to have somebody that [00:36:00] you trust that. And gets you through those times. So it’s really, really great to hear you’re doing well and to making this technology solution as well with the service. So it’s exciting. And yeah, we’ll link up on the show notes as well. What’s your, the podcast too? We could, we could mention that if people wanna find it.

So the podcast basically is in Hebrew, but we are also like interviewing like, like foreigner? Yeah. Foreigner sellers. Cool around the world. It’s [00:36:30] calling, it’s calling, uh, Amazon talk or talking Amazon depend, like it’s enable event. So it depend how you translate it. Got it. Uh, just to, just to explain about it.

So I have like a colleague of mine, he is an Amazon seller. Like, I think three years ago we said to ourself, Hey, uh, like nobody here, like nobody in the industry wants to share their story. Yeah. How they become Amazon seller. Success story. Also failure stories. So [00:37:00] we are focusing only on interviewing like Amazon sellers, right?

Only like we’re interviewing Amazon sellers. I think one time we bought like a service provider, which is also an Amazon seller. But we are focusing on Amazon sellers, sharing their stories, success stories, federal stories, how they become Amazon seller, what they did before. And, uh, yeah, that’s, that’s about the podcast.

Awesome. So you can find it in, in Shopify, in Shopify, in Spotify or all the podcast platform [00:37:30] under Amazon talk, I think in English. Okay. Exciting. Alright, Amit, thank you so much Is, and it was a really pleasure to have you on the show. Thanks for making it. Thank you. Thank you. And thank you to our sponsor, our returning sponsor, mercury.com online bank.

Well, it’s a real bank, but you can totally online for us. Our Blimp program participants are going through this as well. Thank you Mercury, Travis, it’s great there. It’s been on our show, it’s been in our events. We’re gonna have another event where we will have them attending as well. And [00:38:00] if you wanna get a little bonus for you and us, if you sign up and do some special circumstances, you can go to global formation.com/mercury.

I also have a video tutorial that we use even for the. People use the same exact video to learn how to use it. Hope you can check it out totally free. Why not? It’s you there. Alright, motorcycle arriving and the second session, it’s like a lunch here on Friday and mid-December and Chang Ma, Thailand and the kids are enjoying the school here.

You know, I came to Chang [00:38:30] Mai primarily for the education system. A few of my friends even go to the same school with their kids, so it’s like a little. Groups of families talking and discussing business and life, and I think they get a very unique environment here. It’s happening right inside there about, you know, different cultures, different lifestyles.

There’s of course Chinese, there’s Western, there’s Thai, a lot of, of course, mixed kids. Some of the parents are actually [00:39:00] teachers themselves or participate. Somebody behind me right now, I. Does like a hiking class with the kids, where it’s not just about hiking, but it’s about mindset. It’s about overcoming obstacles.

And so maybe you’re tired, maybe you don’t want to hike anymore, but you encourages the kids to keep, keep on pushing, you know? And. You know these, my kids are in third and fourth grade, so you know, I don’t remember that in my third, fourth grade in Connecticut, USA, you know, I had some crazy [00:39:30] times in my school, but it was, this is a much smaller school.

It’s a, it’s a co-op homeschool, kind of co-op with parents and teachers, about 15 kids max in each class. So it’s a much different environment than my own. Ed education where I was jammed, I think 30, 30 kids at least I remember full classes when I was in school. Anyway, I feel this is, you know, I did this.

I chose here for the schools, for my kids, for the environment. So of course there is the burning season already starting, which really, really sucks. [00:40:00] It’s one of the biggest letdowns in Chiang Mai, Thailand. It’s this burning season where they burn the farmers, burn the crops up in the mountains, and it comes down into here into the Valley of Chang Mai.

Most people leave for it. We’ll probably even leave for it again this year. Maybe go to South Thailand. But anyway, thanks for watching. I hope this was interesting episode, some education, and a little bit of my insights at the end of life here. And I’m gonna go back into the kids’ drama. Class after lunch, our lunch break, we’re gonna go see what they’ve been working on this [00:40:30] last semester.

Take care everybody. Bye-Bye. To get more info about running an international business, please visit our website@www.global from asia.com. That’s ww.global from asia.com. Also, be sure to subscribe to our iTunes feed. Thanks for tuning in.

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