Secret Shopper Buying From Your Chinese Factory, Loyalty Tests with Darren Whittaker – GFA177

Michael MicheliniBusiness, Manufacturing, Podcast1 Comment

Dragon Boat festival story – holiday Sunday, Monday, and Tuesday in Mainland China, just Tuesday in HK
My Son turned 3
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This week’s show we have Darren Whittaker, talking about amazing ways to manufacture and manage your suppliers in China. He has been through quite a bit and shares some of his experiences and well as tips and tactics on how to best source and manufacture from China.

Topics Covered in this Episode

  • Connector.

    Intro Darren

    We met at a Canton Fair in like, what, 2008 or so? Awesome to be in touch after all these years

  • Connector.

    How’d you get started with China sourcing?

    So you’re from New Zealand, and have been buying from Chinese factories for how long now?

  • Connector.

    What are the most common mistakes you see people making

    (probably so many!)

  • Connector.

    Protecting your IP

    What’s your strategy for protecting your product idea, design, brand, etc

  • Connector.

    Monitoring your factory

    You seem to have some unique ways of testing a factory’s loyalty, any insights here?

  • Connector.

    Is that fair to the factory?

    Some factory owners may be listening and thinking that isn’t fair, what would you say to them?

  • Connector.

    What to do if, they are selling to your secret shopper?

  • Connector.

    How often to test the factory’s loyalty?

  • Connector.

    Some examples of, good turnouts

  • Connector.

    Some examples of, exposed!

    (I’m thinking like “MTV boiling points”)

  • Connector.

    Examples of - them finding out it's you

    Has the factory ever figured out your secret shopping trick? IF not, what would you do if they did find out?

  • Connector.

    Having a plan B

    What if they are screwing you, what do you do – do you have a factory on the side? Makes me think of a marriage and having a girl on the side during a rocky relationship haha!

  • Connector.

    What about your services Darren

    Talk more about how you can help listeners and how they can reach you

  • Connector.

    And your GFA market service

    So you have a cool offer up on the new Global From Asia Market – you can help listeners to buy from these factories and see if they’ll sell you their IP products. Very cool, can you explain the service a bit – and we’ll link to it on the show notes.

People / Companies / Resources Mentioned in this Episode

Episode Length 32:36

Thanks Darren!

So many more shows coming up – so many I’m not even sure which order to put them in. We have content on China tech, on more exporting and product development. I’m so happy – and we get amazing reviews like this one below:

Great testimonial from a listener:
Hi Michael. My name is Narinda and i live in Australia. Looks like the global summit [correction: should be Cross Border Summit] was awesome. Its my dream to go to China and improve my Amazon business. I love your podcast so thank you heaps for that

I’m also excited to say we have had amazing online workshop calls with our GFAVIP members – if you’re not sure what that is – it’s our private membership for people who really love what we are doing here and want to get more involved with us and connect as well as support the cause!

And Claire is doing amazing work talking to sponsors for the podcast, Cross Border Summit, and future events – if you are interested, please send her an email at [email protected]

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